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The Higher Education Circuit: Behind the scenes of Applications, Marketing, and Growth
Meritto
16 episodes
1 week ago
Welcome to The Higher Education Circuit, your backstage pass to the minds shaping the future of student recruitment and enrollment. From emerging trends in enrollment marketing to the latest in CRM, AI, and student experience — each episode brings you honest conversations with enrollment leaders, edtech innovators, and decision-makers driving transformation across higher education.
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Education
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All content for The Higher Education Circuit: Behind the scenes of Applications, Marketing, and Growth is the property of Meritto and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Higher Education Circuit, your backstage pass to the minds shaping the future of student recruitment and enrollment. From emerging trends in enrollment marketing to the latest in CRM, AI, and student experience — each episode brings you honest conversations with enrollment leaders, edtech innovators, and decision-makers driving transformation across higher education.
Show more...
Education
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Operating enrollment at peak efficiency with a data-driven, mission-led approach ft. Dr. Cherise Y. Peters (Clark Atlanta University)
The Higher Education Circuit: Behind the scenes of Applications, Marketing, and Growth
1 hour 8 seconds
7 months ago
Operating enrollment at peak efficiency with a data-driven, mission-led approach ft. Dr. Cherise Y. Peters (Clark Atlanta University)

In the latest episode of The Higher Education Circuit, powered by Meritto, we take you inside the record-breaking admissions success of the U.S. based Clark Atlanta University, an institution that received over 46,000 applications for a freshman class of just 1,200 seats, outpacing even the University of Georgia.

Recorded during our exclusive #illuminateByMeritto webinar, this conversation features Cherise Y. Peters, Ph.D., Vice President for Enrollment Management and Student Life at Clark Atlanta University, as she shares the strategies behind this remarkable milestone and what it means for today’s enrollment leaders.

From reaching the right applicants with tailored communication, to using data and technology to personalize their journey and make quicker, more informed admissions decisions, she alongside Shahbaz Siddique, the director of International Business at Meritto, explored how institutions can do more with less, without compromising on applicant quality. If you're looking to refine your enrollment playbook and drive real impact, this episode offers practical takeaways and proven tactics to help your institution thrive.


The Higher Education Circuit: Behind the scenes of Applications, Marketing, and Growth
Welcome to The Higher Education Circuit, your backstage pass to the minds shaping the future of student recruitment and enrollment. From emerging trends in enrollment marketing to the latest in CRM, AI, and student experience — each episode brings you honest conversations with enrollment leaders, edtech innovators, and decision-makers driving transformation across higher education.