In the premiere episode of The Higher Education Circuit, powered by Meritto, we explore how the graduate and professional education landscape in the U.S. is evolving — and what that means for institutions aiming to stay ahead. Recorded during our exclusive #IlluminateByMeritto webinar, this conversation dives into the challenges and opportunities that enrollment leaders face today. From shifting student expectations and increasing competition to the need for more adaptable, data-driven strategies, we unpack how universities can differentiate themselves, build the right applicant pool, and deliver student experiences that drive sustainable growth. Whether you're leading admissions, marketing, or enrollment strategy, this episode offers fresh perspectives and practical insights to help you rethink what’s possible in graduate enrollment.