Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
🎙️ 2025–26 Hotel Marketing Trends to Jump on Now
Today on the Hotelier Helpcast, we’re unpacking the marketing strategies your hotel needs to compete in 2025. Think short-form video, AI guest personalisation, event-driven offers, and loyalty that feels like community.
💡 You’ll discover:
• The #1 trend booking guests right now
• Why hybrid workers are your new bread and butter
• How to turn your eco-efforts into booking power
• Why emotional loyalty is the new points system
• The rise of visual-first hotel marketing
👀 Ready to apply the trends that actually work?
#HotelMarketingTrends #Hotelmarketingtrends2026 #HotelMarketing2025 #BleisureTravel #RegenerativeTourism #HotelTrends2025 #HotelierTips #BoostBookings #HospitalityMarketing #SmallHotelSuccess #EcoFriendlyStays #VisualMarketing
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/11/2025-26-hotel-marketing-trends-to-jump-on-now-097
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-90-days-to-more-bookings-more-time-and-less-stress/
Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/
Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast
Say hi on social
LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/
Facebook — https://www.facebook.com/hotelhelpcast/
Instagram — https://www.instagram.com/hotelierhelpcast/
BlueSky — @hotelhelpcast.bsky.social
Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast
YouTube Channel
https://www.youtube.com/@HotelierHelpcast
A Division of Keystone Hospitality Property Development
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
Crafting the Perfect Hotel Listing That Gets Booked
Are your Booking.com and listings pulling their weight? In this episode, we go behind the scenes of top-performing hotel listings and break down what makes them click. Discover simple changes you can make today to boost visibility, conversions, and bookings.
⏱️ TIMESTAMPS
00:00 - Intro & Why This Matters
01:15 - What Your Listing Headline Should Say
03:20 - Photo Tips That Sell Rooms
05:05 - Writing a Description Guests Love
07:40 - Smarter Pricing & Availability Hacks
10:15 - Review Strategies That Actually Work
12:00 - Final Tip That Doubled One Hotel’s Bookings
14:00 - Conclusion & What’s Next
📢 Subscribe to the Helpcast here:
#MakeYourHotelStandOut #HotelMarketing #BookingComTips #ForHotels #HospitalitySuccess #HotelPhotosThatSell #IndependentHotelier #MoreHotelBookings #HotelListingTips #GuestExperience #BookDirectStrategy
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/10/how-to-make-your-hotel-stand-out-on-booking-com-096
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-90-days-to-more-bookings-more-time-and-less-stress/
Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/
Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast
Say hi on social
LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/
Facebook — https://www.facebook.com/hotelhelpcast/
Instagram — https://www.instagram.com/hotelierhelpcast/
BlueSky — @hotelhelpcast.bsky.social
Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast
YouTube Channel
https://www.youtube.com/@HotelierHelpcast
A Division of Keystone Hospitality Property Development
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
Influencer Marketing for Hotels: Is It Really Worth It?
On this week’s episode of the Hotelier Helpcast, we ask the big question: is influencer marketing a powerful tool or a waste of time for independent hoteliers? Discover how to choose the right influencer, set terms that protect you, and avoid the common traps that leave hotel owners frustrated.
🎧 LISTEN NOW:
00:00 – Intro
01:30 – The rise of influencer collabs
03:15 – Red flags to watch for
06:00 – Questions to ask every influencer
08:45 – Tracking results without stress
10:00 – This week’s actionable tip
#InfluencerMarketing #HotelMarketing #InfluencerStrategy #HospitalityTips TravelInfluencers #HotelOwners #BoostBookings #BoutiqueHotelMarketing #MicroInfluencers #HotelVisibility #IndependentHotels
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/10/influencer-marketing-for-hotels-smart-strategy-or-waste-of-time-095
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-90-days-to-more-bookings-more-time-and-less-stress/
Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/
Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast
Say hi on social
LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/
Facebook — https://www.facebook.com/hotelhelpcast/
Instagram — https://www.instagram.com/hotelierhelpcast/
BlueSky — @hotelhelpcast.bsky.social
Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast
YouTube Channel
https://www.youtube.com/@HotelierHelpcast
A Division of Keystone Hospitality Property Development
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
Email Marketing for Hotels: What to Send (And When)
In this Hotelier Helpcast episode, we explore the forgotten art of hotel email marketing. Discover the emails your guests actually want to read, and how they can boost your repeat bookings, reviews, and direct reservations.
🎙️ Topics Covered:
TIMELINE:
00:00 – Why email still works
01:15 – What most hotels get wrong
03:00 – The best email timing
04:20 – What to send (7 email types)
08:15 – Behind-the-scenes email ideas
10:10 – How to automate your email flow
11:50 – The one tip that fills rooms
13:00 – Wrap-up + key takeaways
#HotelEmails #HotelMarketing #EmailMarketingForHotels #BoutiqueHotelTips #HotelOwnerAdvice #IndependentHotelier #HospitalityMarketing #HotelEmailStrategy #MarketingThatBooks #HotelierHelpcast #HotelAutomation
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/10/how-to-create-hotel-emails-guests-actually-want-to-read-094
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-90-days-to-more-bookings-more-time-and-less-stress/
Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/
Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast
Say hi on social
LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/
Facebook — https://www.facebook.com/hotelhelpcast/
Instagram — https://www.instagram.com/hotelierhelpcast/
BlueSky — @hotelhelpcast.bsky.social
Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast
YouTube Channel
https://www.youtube.com/@HotelierHelpcast
A Division of Keystone Hospitality Property Development
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
Your Hotel Website’s Job: Convert or Confuse?
In this episode of the Hotelier Helpcast, we explore the simple tweaks that turn a hotel website into a high-conversion powerhouse. If guests are browsing but not booking, your website might be the problem (and we’ve got the fix). Expect humour, real-world examples, and zero jargon.
⏰ Timeline:
00:00 – Welcome
01:10 – Why most hotel websites fail
03:00 – The must-haves for modern guests
07:45 – Trust-building tools that work
10:00 – Direct booking strategies
14:20 – Wrap-up & next steps
#Hotel Website #HotelWebsiteTips #HospitalityMarketing #HotelierHelp #IndependentHotel #HotelWebsiteDesign #BoostBookings #DirectBookings #HospitalityTips #HotelConversion #HotelMarketingStrategy
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/10/how-can-you-make-your-hotel-website-a-booking-machine-093
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-start-manage-grow/
Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/
Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast
Say hi on social
LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/
Facebook — https://www.facebook.com/hotelhelpcast/
Instagram — https://www.instagram.com/hotelierhelpcast/
BlueSky — @hotelhelpcast.bsky.social
Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast
YouTube Channel
https://www.youtube.com/@HotelierHelpcast
A Division of Keystone Hospitality Property Development
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
Facing the off‑season slowdown?
Learn to manage your hotel’s cash flow with forecasting, saving, smart pricing, and fresh revenue ideas.
Timeline:
0:00 Hook & topic intro
1:20 Cash forecasting and reserves
3:00 Expense control tips
4:30 New income streams
5:50 Guest marketing strategies
7:10 Pricing tools explained
8:40 Course plug & subscribe reminder
Tune in and gain the confidence to keep your hotel thriving—even when bookings dip!
#off-seasoncashflow #hoteloff-seasoncashflow #hotelsoff-seasoncashflow #HotelCashFlow #OffSeasonStrategy #HotelManagement #SeasonalRevenue #DynamicPricing #HospitalityTips #HotelTech #RevenueManagement #HotelMarketing #HotelForecasting
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/09/how-to-forecast-your-hotels-off-season-cash-flow-092
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-start-manage-grow/
Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/
Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast
Say hi on social
LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/
Facebook — https://www.facebook.com/hotelhelpcast/
Instagram — https://www.instagram.com/hotelierhelpcast/
BlueSky — @hotelhelpcast.bsky.social
Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast
YouTube Channel
https://www.youtube.com/@HotelierHelpcast
A Division of Keystone Hospitality Property Development
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
Running a hotel is part art, part numbers—this podcast shows the numbers that matter. In today’s episode, you’ll get a straight‑talk guide to hotel KPIs you can track right now: Occupancy Rate, ADR, RevPAR, GOPPAR, and RevPAC. You’ll learn what they mean, why they matter, and how to use them to grow your hotel revenue and guest spend.
Timeline:
Tune in and subscribe to the Hotelier Helpcast Podcast for your weekly dose of real hotel‑management tips!
#HotelKPIs #HotelManagement #RevPAR #ADR #OccupancyRates #HotelProfitability #GOPPAR #RevPAC #HotelMetrics #HotelOwnerTips
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/09/how-to-track-the-most-essential-hotel-kpis-091
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-start-manage-grow/
Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/
Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast
Say hi on social
LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/
Facebook — https://www.facebook.com/hotelhelpcast/
Instagram — https://www.instagram.com/hotelierhelpcast/
BlueSky — @hotelhelpcast.bsky.social
Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast
YouTube Channel
https://www.youtube.com/@HotelierHelpcast
A Division of Keystone Hospitality Property Development
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
💸 Hotel Cost-Saving Without Sacrifice!
In this episode of the Hotelier Helpcast, we reveal five brilliant ways to reduce operating costs at your hotel—without cutting guest service. Learn how to save on utilities, streamline operations, and make your tech investments work harder for you.
⏱️ Timeline:
00:00 – Why costs feel so high
01:20 – Utility savings done right
03:05 – Purchasing like a pro
05:00 – Lean, green housekeeping
07:00 – Smart tech ROI
09:15 – Trim your F&B waste
11:30 – Quick wins & wrap-up
🎧 Subscribe for more at hotelierhelpcast.com/podcast
#HotelsCutCosts #HotelManagement #HospitalityTips #CutHotelCosts #IndependentHotelier #HotelProfitBoost #SmartHotelTech #HousekeepingHacks #FandBSavings #SustainableHospitality #HotelierHelpcast
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/09/how-can-hotels-cut-costs-without-cutting-corners-090
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-start-manage-grow/
Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/
Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast
Say hi on social
LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/
Facebook — https://www.facebook.com/hotelhelpcast/
Instagram — https://www.instagram.com/hotelierhelpcast/
BlueSky — @hotelhelpcast.bsky.social
Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast
YouTube Channel
https://www.youtube.com/@HotelierHelpcast
A Division of Keystone Hospitality Property Development
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
Hotel Rate Strategy: Compete on Price or Value?
In this Hotelier Helpcast episode, we unpack the critical choice for hoteliers: price vs value. Learn why cutting rates can backfire—and how to build a hotel rate strategy that attracts loyal guests willing to pay your true worth.
⏱ Timeline:
0:00 – Intro & why this matters
2:30 – The problem with racing to the bottom
5:00 – Value-driven hotel strategies that work
8:45 – Your hotel’s unique story = higher rates
12:15 – Pricing mistakes to avoid
15:30 – Final takeaways & call to subscribe
🎧 Listen now and transform your pricing game!
#HotelRateStrategy #HotelManagement #HospitalityBusiness #IndependentHotel #RevenueManagement #HotelRevenue #HotelOwnerTips #BoutiqueHotel #HotelSuccess #ValueOverPrice
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/09/how-to-set-your-hotel-rate-strategy-without-losing-your-shirt-089
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-start-manage-grow/
Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/
Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast
Say hi on social
LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/
Facebook — https://www.facebook.com/hotelhelpcast/
Instagram — https://www.instagram.com/hotelierhelpcast/
BlueSky — @hotelhelpcast.bsky.social
Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast
YouTube Channel
https://www.youtube.com/@HotelierHelpcast
A Division of Keystone Hospitality Property Development
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
When Staff Go Rogue—Handling Hotel Employee Misconduct
Ever had an employee go off the rails? In this episode, we talk about handling hotel staff misconduct without blowing up your business. We’ll share practical steps for investigating issues, deciding between coaching or discipline, and protecting your hotel’s reputation. Plus, learn how to build a culture that prevents misconduct in the first place.
Timeline:
00:00 – Introduction
01:30 – Why misconduct happens
04:10 – Acting fast but staying calm
07:20 – Mistake vs misconduct explained
09:55 – Policies that protect you
12:45 – Handling serious incidents
16:00 – Building a healthy culture
18:20 – Conclusion & next steps
🎧 Subscribe to the Hotelier Helpcast Podcast for more episodes!
#HandlingHotelEmployeeMisconduct #HotelManagement #HospitalityLife #StaffTraining #HotelOwnerTips #HotelBusiness #HospitalityIndustry #EmployeeMisconduct #HotelOperations #HotelLeadership #HotelierLife
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/08/when-staff-go-rogue-handling-hotel-employee-misconduct-088
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-start-manage-grow/
Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/
Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast
Say hi on social
LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/
Facebook — https://www.facebook.com/hotelhelpcast/
Instagram — https://www.instagram.com/hotelierhelpcast/
BlueSky — @hotelhelpcast.bsky.social
Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast
YouTube Channel
https://www.youtube.com/@HotelierHelpcast
A Division of Keystone Hospitality Property Development
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
Want a hotel team that sticks around and treats guests like royalty? In this episode, we’re sharing proven ways to boost morale, reduce turnover, and create a workplace your staff actually enjoy.
⏰ Timestamps:
0:00 – Intro
1:10 – Why morale is mission-critical
3:05 – Hiring for attitude
6:45 – Communication strategies
9:20 – Recognition ideas that work
13:00 – Investing in growth
15:00 – Conclusion
✅ Subscribe to never miss an episode that helps your hotel thrive!
#TrainSeasonalHotelStaff #HotelierLife #HospitalityTraining #HotelStaff #SeasonalStaff #HospitalityTips #HotelManagement #GuestExperience #HotelOperations #StaffTraining #HotelBusiness
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/08/how-do-you-train-seasonal-hotel-staff-fast-without-losing-your-mind-087
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-start-manage-grow/
Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/
Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast
Say hi on social
LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/
Facebook — https://www.facebook.com/hotelhelpcast/
Instagram — https://www.instagram.com/hotelierhelpcast/
BlueSky — @hotelhelpcast.bsky.social
Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast
YouTube Channel
https://www.youtube.com/@HotelierHelpcast
A Division of Keystone Hospitality Property Development
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
How to Train Seasonal Hotel Staff Fast and Make Them Shine
Hiring seasonal staff for your hotel? Don’t panic! In this episode, learn how to train seasonal hotel staff fast so they deliver great guest experiences from Day One. Discover bite-sized training tips, mentorship hacks, and feedback secrets that keep your hotel running like clockwork—even in peak season.
Timeline:
0:00 – Welcome & Why Seasonal Staff Matter
2:12 – Day One: Setting Clear Expectations
4:55 – Micro-Training that Sticks
7:15 – Pairing Newbies with Pros
9:25 – Visual Aids That Speed Learning
11:40 – How to Give Effective Feedback
14:02 – Building a Safe “Ask Anything” Culture
16:25 – Final Thoughts & Course Invitation
👉 Subscribe so you never miss practical hotel tips!
#HotelTeam #High-Morale Hotel Team #HotelLeadership #HospitalityManagement #EmployeeEngagement #HotelTeamSuccess #StaffRetention #HotelierTips #HighMoraleTeams #IndependentHotelOwner #HospitalityCulture #HappyHotelStaff
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/08/how-can-you-build-a-high-morale-hotel-team-that-wont-leave-086
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-start-manage-grow/
Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/
Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast
Say hi on social
LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/
Facebook — https://www.facebook.com/hotelhelpcast/
Instagram — https://www.instagram.com/hotelierhelpcast/
BlueSky — @hotelhelpcast.bsky.social
Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast
YouTube Channel
https://www.youtube.com/@HotelierHelpcast
A Division of Keystone Hospitality Property Development
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
Hotel Hiring 101: What to Look for in Your First 5 Employees
In this episode, we explore how to make your first hotel hires count. From front desk charmers to housekeeping heroes, we’ll unpack what personality traits, attitudes, and hidden skills to watch for.
🎙️ You’ll learn:
#Hotel Employees #First Hotel Employees #HotelHiring #SmallHotelTips #HospitalityHiring #IndependentHotelier #FrontDeskPros #HousekeepingHeroes #HotelMaintenance #HotelTeamBuilding #HotelierHelpcast #HotelOwnerAdvice
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/08/how-to-hire-your-first-hotel-employees-without-losing-sleep-085
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
🎓 Download the full site inspection checklist inside “The Hotel Owner’s Roadmap: Start, Manage & Grow” → https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-start-manage-grow/
Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/
Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast
Say hi on social
LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/
Facebook — https://www.facebook.com/hotelhelpcast/
Instagram — https://www.instagram.com/hotelierhelpcast/
BlueSky — @hotelhelpcast.bsky.social
Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast
YouTube Channel
https://www.youtube.com/@HotelierHelpcast
A Division of Keystone Hospitality Property Development
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
Inventory Management Tricks That Save You Thousands
You're not losing money because of bad guests—you're losing it in the stockroom. In this week’s Hotelier Helpcast, we tackle the real reason your profit margins are disappearing: poor inventory control. Learn easy, actionable tricks you can start using this week to tighten up your operations and save thousands annually.
⏱ Episode Timeline:
00:00 – Intro
01:55 – The biggest inventory mistake hoteliers make
05:10 – How to set par levels that work
08:30 – The “Tuesday Audit” trick explained
13:00 – Training staff to care about stock
17:45 – Tech that tracks without overwhelming
21:00 – Final tips to protect your profits
#HotelSite #ChoosingaHotelSite #HotelSiteSelection #IndependentHotelTips #HotelDevelopment #HotelOwnerAdvice #BuildYourHotel #RedFlagsRealEstate #HotelPlanning #HospitalityStartups #HotelFoundations #SmartHotelInvesting
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/07/how-to-cut-hotel-supply-costs-without-cutting-corners-084
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
🎓 Download the full site inspection checklist inside “The Hotel Owner’s Roadmap: Start, Manage & Grow” → https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-start-manage-grow/
Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/
Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast
Say hi on social
LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/
Facebook — https://www.facebook.com/hotelhelpcast/
Instagram — https://www.instagram.com/hotelierhelpcast/
BlueSky — @hotelhelpcast.bsky.social
Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast
YouTube Channel
https://www.youtube.com/@HotelierHelpcast
A Division of Keystone Hospitality Property Development
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
How to Set Up a Hotel Maintenance Schedule That Actually Works
Every hotel owner says they want fewer surprises—but few have a hotel maintenance schedule that makes that possible. In this practical episode of the Hotelier Helpcast, we break down how to organise your maintenance tasks by day, week, month, and year—without overwhelm.
You’ll learn how to:
🎧 Podcast Timeline
00:00 - Intro & Why It Matters
00:31 - The 5 Categories of Hotel Maintenance
01:31 - Real-World Example
02:31 - Tools You Can Use Today
03:46 – Create a Weekly Routine
05:01 – Why It’s Worth It
06:31 – Outro
💡 Listen If You:
Own or manage a boutique or independent hotel
#Hotel Maintenance Scheduling #HotelMaintenance #PreventativeCare #HotelOwnerTips #SmallHotel #FacilitiesManagement #BudgetHotel #HotelLife #DIYHotel #HotelChecklist #HotelSuccess
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/07/the-ultimate-guide-to-hotel-maintenance-scheduling-083
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
🎓 Download the full site inspection checklist inside “The Hotel Owner’s Roadmap: Start, Manage & Grow” → https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-start-manage-grow/
Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/
Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast
Say hi on social
LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/
Facebook — https://www.facebook.com/hotelhelpcast/
Instagram — https://www.instagram.com/hotelierhelpcast/
BlueSky — @hotelhelpcast.bsky.social
Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast
YouTube Channel
https://www.youtube.com/@HotelierHelpcast
A Division of Keystone Hospitality Property Development
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
How to Streamline Hotel Operations with Daily Checklists | Episode 080 – Beds, Breakfast & Business
Ever feel like your hotel is one missed checklist away from chaos? In Episode 080 of Beds, Breakfast & Business, I break down how to use daily checklists to bring structure and sanity to your hotel operations.
From morning shift routines to end-of-day wrap-ups, you’ll learn how to create hotel procedures that actually work—boosting efficiency, enhancing guest experience, and giving your team the tools to succeed. These are the exact strategies covered in The Hotel Owner’s Roadmap course—and they’ve helped independent hoteliers stay on top of it all without burning out.
Whether you’re a seasoned hotelier or running your first inn, this episode is your cheat sheet to smoother days.
📌 Episode Timeline:
00:00 – Welcome: Why your hotel needs a checklist culture
01:15 – Morning checklist: how to stay one step ahead
02:50 – Housekeeping checklist: spotless systems that work
04:15 – Front desk checklist: where operations meet impressions
05:45 – Maintenance checklist: prevent before panic
07:20 – F&B checklist: kitchen calm over kitchen chaos
08:45 – End-of-day checklist: finish today, prep for tomorrow
10:15 – Five checklist takeaways to implement today
11:45 – Bonus tools in The Hotel Owner’s Roadmap
💬 What checklist item has made the biggest difference in your daily hotel routine? Tell us in the comments!
#HotelSite #ChoosingaHotelSite #HotelSiteSelection #IndependentHotelTips #HotelDevelopment #HotelOwnerAdvice #BuildYourHotel #RedFlagsRealEstate #HotelPlanning #HospitalityStartups #HotelFoundations #SmartHotelInvesting
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/07/how-to-streamline-hotel-operations-with-daily-checklists-080
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
🎓 Download the full site inspection checklist inside “The Hotel Owner’s Roadmap: Start, Manage & Grow” → https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-start-manage-grow/
Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/
Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast
Say hi on social
LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/
Facebook — https://www.facebook.com/hotelhelpcast/
Instagram — https://www.instagram.com/hotelierhelpcast/
BlueSky — @hotelhelpcast.bsky.social
Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast
YouTube Channel
https://www.youtube.com/@HotelierHelpcast
A Division of Keystone Hospitality Property Development
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
The Secret Sauce for Smooth Front Desk Operations
Welcome to the Hotelier Helpcast! In this episode, we dive deep into front desk operations—the nerve centre of your hotel. Learn how to streamline guest check‑in, boost efficiency, and delight guests with a few simple changes.
Episode Timeline:
00:00 – Why the front desk determines your guest’s first impression
03:20 – Checklist systems to reduce chaos and increase flow
06:45 – Hiring criteria: charm and character
09:30 – Tech that helps, not hinders: PMS & messaging tools
13:10 – Be proactive: prep for arrivals before sunrise
16:05 – Owners leading from the front: real‑time feedback
19:00 – Summary, real‑world wins, and where to learn more
🎧 Subscribe to the Hotelier Helpcast for weekly insights on running an independent hotel:
Full episode 👉 http://hotelierhelpcast.com/podcast
#HotelFrontDesk #HotelOperations #FrontDeskMagic #HospitalityTips #HotelierHelpcast #HotelSOP #ReceptionSuccess #HotelWorkflow #HotelManagementTips #BoutiqueHotelTips #CheckInSuccess
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/07/how-to-make-your-hotel-front-desk-run-like-clockwork-081
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
🎓 Download the full site inspection checklist inside “The Hotel Owner’s Roadmap: Start, Manage & Grow” → https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-start-manage-grow/
Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/
Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast
Say hi on social
LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/
Facebook — https://www.facebook.com/hotelhelpcast/
Instagram — https://www.instagram.com/hotelierhelpcast/
BlueSky — @hotelhelpcast.bsky.social
Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast
YouTube Channel
https://www.youtube.com/@HotelierHelpcast
A Division of Keystone Hospitality Property Development
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
How to Streamline Hotel Operations with Daily Checklists | Episode 080 – Beds, Breakfast & Business
Ever feel like your hotel is one missed checklist away from chaos? In Episode 080 of Beds, Breakfast & Business, I break down how to use daily checklists to bring structure and sanity to your hotel operations.
From morning shift routines to end-of-day wrap-ups, you’ll learn how to create hotel procedures that actually work—boosting efficiency, enhancing guest experience, and giving your team the tools to succeed. These are the exact strategies covered in The Hotel Owner’s Roadmap course—and they’ve helped independent hoteliers stay on top of it all without burning out.
Whether you’re a seasoned hotelier or running your first inn, this episode is your cheat sheet to smoother days.
📌 Episode Timeline:
00:00 – Welcome: Why your hotel needs a checklist culture
01:15 – Morning checklist: how to stay one step ahead
02:50 – Housekeeping checklist: spotless systems that work
04:15 – Front desk checklist: where operations meet impressions
05:45 – Maintenance checklist: prevent before panic
07:20 – F&B checklist: kitchen calm over kitchen chaos
08:45 – End-of-day checklist: finish today, prep for tomorrow
10:15 – Five checklist takeaways to implement today
11:45 – Bonus tools in The Hotel Owner’s Roadmap
🎓 Want the full toolkit? Grab The Hotel Owner’s Roadmap: Start, Manage & Grow and get our site selection checklist, zoning cheat sheet, and budgeting tools → https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-start-manage-grow/
💬 What checklist item has made the biggest difference in your daily hotel routine? Tell us in the comments!
#HotelSite #ChoosingaHotelSite #HotelSiteSelection #IndependentHotelTips #HotelDevelopment #HotelOwnerAdvice #BuildYourHotel #RedFlagsRealEstate #HotelPlanning #HospitalityStartups #HotelFoundations #SmartHotelInvesting
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/07/how-to-streamline-hotel-operations-with-daily-checklists-080
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
Join one of our groups
Facebook
LinkedIn
Say hi on social
https://www.facebook.com/groups/thehotelierhelpcast
LinkedIn: https://www.linkedin.com/groups/8811511/
Listen to The Hospitality Property School PODCAST here
https://hotelierhelpcast.com/Podcast
YouTube
https://www.youtube.com/ @TheHotelierHelpcast
A Division of Keystone Hospitality Property Development
Grab your copy of the “Unlocking Hospitality Success: 25 Must-Know Insights for Independent Hotel Owners” PDF.
https://keystonehpd.com/the-hotelier-helpcast-pdf/
5 Hotel Launch Fails & What You Can Learn From Them | Episode 079 – Beds, Breakfast & Business
In Episode 079 of Beds, Breakfast & Business, we’re getting brutally honest about what can go wrong when launching a hotel. These are real hotel startup mistakes from real hoteliers—and more importantly, what they wish they’d done differently.
From launching without marketing (yes, really) to choosing the wrong site and blowing the budget on chandeliers, this episode is packed with valuable hotel business lessons. If you’re planning to open a boutique inn, eco-lodge, or heritage property, don’t miss these tips that can save you thousands—and your sanity.
🎧 Whether you’re six months from opening or just dreaming with a notebook, these stories will sharpen your strategy and calm your nerves.
📌 Episode Timeline:
00:00 – Introduction: Mistakes worth learning from
01:30 – Overlooking the cliff: Environmental red flags
03:10 – Eco-retreat in a truck yard: Know your guest
05:00 – Blowing the budget: Function first, luxury second
06:45 – Launching in silence: The danger of no marketing
08:30 – System overload: Don’t skip your tech setup
10:20 – 5 key takeaways for hotel startup success
11:50 – Extra tools in The Hotel Owner’s Roadmap
🎓 Download the full startup checklist and systems guide from The Hotel Owner’s Roadmap: Start, Manage & Grow → https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-start-manage-grow/
💬 COMMENT: Have you seen a hotel launch go sideways—or dodged one yourself? Share your story!
#HotelLaunchFails #HotelStartupMistakes #HotelStartup #HospitalityTips #BoutiqueHotelOwner #HotelLaunchFails #IndependentHotelier #HotelOpeningChecklist #HospitalityBusiness #NewHotelOwner #HotelMarketing #HotelManagementTips
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/06/5-hotel-launch-fails-what-you-can-learn-from-them-079
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
Join one of our groups
Facebook
LinkedIn
Say hi on social
https://www.facebook.com/groups/thehotelierhelpcast
LinkedIn: https://www.linkedin.com/groups/8811511/
Listen to The Hospitality Property School PODCAST here
https://hotelierhelpcast.com/HotelierHelpcastPodcast
YouTube
https://www.youtube.com/ @TheHotelierHelpcast
A Division of Keystone Hospitality Property Development
Grab your copy of the “Unlocking Hospitality Success: 25 Must-Know Insights for Independent Hotel Owners” PDF.
https://keystonehpd.com/the-hotelier-helpcast-pdf/
Hotel Zoning Nightmares and How to Avoid Them | Episode 078 – Beds, Breakfast & Business
You’ve got the vision, the budget, and the passion—but do you have the right zoning? In Episode 078 of Beds, Breakfast & Business, we tackle one of the most overlooked (but crucial) parts of hotel development: zoning compliance.
This episode reveals the top zoning mistakes that first-time hotel developers make, how to verify your site before signing anything, and how to handle pushy agents, confusing permits, and misleading advice. Real stories, expert insights, and a step-by-step walkthrough that could save you tens of thousands—and your sanity.
🎧 Whether you’re launching a boutique hotel, heritage inn, or eco-lodge, this zoning guide is a must-listen for avoiding serious setbacks.
📌 Episode Timeline:
00:00 – Introduction: Zoning isn’t sexy—but it can sink you
01:20 – Understanding hotel zoning classifications
03:05 – Why cheap land often hides zoning issues
04:45 – How to research zoning laws before buying
06:15 – Consultants: when to use them and when to question them
08:00 – Real-life zoning fails (and what they cost)
10:40 – Critical questions to ask the planning department
12:15 – Final thoughts + course bonus
🎓 Get the full decision-making toolkit in The Hotel Owner’s Roadmap: Start, Manage & Grow – https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-start-manage-grow/
💬 QUESTION: What’s your biggest fear about building or buying a hotel? Let’s talk in the comments.
#HotelZoning #zoningRegulations #hotelZoningRegulations #ZoningRegulations #HotelDevelopment #LandUsePlanning #ZoningPermits #BoutiqueHotelPlanning #ZoningConsultants #HotelConstructionTips #ZoningApproval #IndependentHotelOwner
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/06/hotel-zoning-nightmares-and-how-to-avoid-them-78
Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download
Join one of our groups
Facebook
LinkedIn
Say hi on social
https://www.facebook.com/groups/thehotelierhelpcast
LinkedIn: https://www.linkedin.com/groups/8811511/
Listen to The Hospitality Property School PODCAST here
https://hotelierhelpcast.com/HotelierHelpcastPodcast
YouTube
https://www.youtube.com/ @TheHotelierHelpcast
A Division of Keystone Hospitality Property Development