Customer Experience as a Hummingbird Effect for Business Growth

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The Hummingbird Effect with Wendy Coulter

Hummingbird Creative Group

35 episodes

4 hours ago

Welcome to "The Hummingbird Effect," a podcast dedicated to uncovering the subtle yet powerful ways that small innovations can transform your business. Hosted by Wendy Coulter, CEO of Hummingbird Creative Group, this show delves into the stories and strategies behind successful brand building. For over 25 years, Wendy has helped CEOs and business leaders redefine their brands through innovation and compelling narratives. In this podcast, she shares the insights and lessons learned from her extensive experience, exploring how a strong brand orientation can significantly increase the value of your business. Each episode features engaging conversations with industry leaders, business advisors, and innovators who have harnessed the power of branding to make a substantial impact. Discover how focusing on core values, mission, and vision can drive your brand beyond mere marketing tactics, fostering a culture that resonates with your audience and enhances your business's reputation. Inspired by the concept of the Hummingbird Effect—where small, adaptive changes lead to remarkable outcomes—this podcast aims to help you understand and implement the incremental innovations that can elevate your brand and business. Join Wendy Coulter on "The Hummingbird Effect" and learn how to evolve your brand, attract more customers, and ultimately enhance the value of your business through strategic branding.

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Marketing

Business

Customer Experience as a Hummingbird Effect for Business Growth

The Hummingbird Effect with Wendy Coulter

41 minutes

10 months ago

Customer Experience as a Hummingbird Effect for Business Growth

In this episode, Wendy Coulter of Hummingbird Creative Group dives into the essence of brand building with Hanna Jernigan, marketing strategist, and guest Benina from Dubai. They explore the Hummingbird Effect—how minor branding innovations can result in significant business impacts. Benina shares insights from his journey as CEO of High Value Author, emphasizing the critical role of customer experience and rapid communication in driving business success. Learn about the shift from marketing to customer experience, the impact of prompt customer callbacks, and the tools and strategies they use to retain and grow their client base. Tune in for actionable advice to enhance your business by focusing on what truly matters.

00:00 Introduction to Branding and Marketing

00:57 Meet the Team: Hannah Jernigan

01:56 Special Guest: Ben Cena from Dubai

03:15 Ben's Background and Business Insights

07:54 The Importance of Customer Experience

09:27 Implementing Weekly Client Calls

15:18 The Impact of Quick Client Communication

18:58 Optimizing the Customer Journey

20:59 The Importance of Immediate Follow-Up

21:33 Differences in Communication: US vs Europe

23:03 Leveraging Technology for Efficiency

25:17 High Level vs HubSpot: A Comparison

26:59 Measuring Success: The Impact of Quick Calls

31:09 Adapting Sales Strategies for Better Results

34:56 Advice for Business Owners

39:08 The Power of Data-Driven Decisions

40:03 Conclusion and Contact Information