Join Wendy Coulter, CEO of Hummingbird Creative Group, as she discusses the power of the Hummingbird Effect with Briana Carter, a seasoned marketing strategist in the architecture, engineering, and construction industry. Learn how small tweaks in marketing and branding can lead to significant business impacts, from increasing company valuation to cultural shifts within your team. Briana shares her journey and insights, highlighting the importance of understanding the stories at the heart of the business, leveraging thought leadership, and the art of strategic content repurposing. Perfect for CEOs, marketing leaders, and anyone looking to drive real change in their organization.
00:00 Introduction to Hummingbird Creative Group
01:10 Meet the Team: Hanna
02:09 Guest Introduction: Briana Carter
02:40 Briana's Journey in the Industry
03:22 The Brilliantly Bonkers Tagline
05:31 Educational Background and Career Path
13:07 Transition to Marketing
16:35 First Job Experiences
19:46 Moving to Colorado and Career Growth
23:14 Joining Page and Future Prospects
24:58 Acquisition by Stantec: Embracing Change
25:33 Navigating the Transition Phase
27:18 The Hummingbird Effect in Marketing
27:47 Social Media and Rebranding in Construction
30:12 COVID-19: Challenges and Opportunities
31:15 Capturing Stories from the Field
33:21 Leveraging Thought Leadership
37:02 Innovative Proposal Strategies
39:57 Adapting to New Opportunities
49:57 Advice for Marketers: Asking Questions and Taking Initiative
53:24 Conclusion: Recap and Final Thoughts
Join Wendy Coulter, president of Hummingbird Creative Group, and Hanna as they sit down with Katie Nelson, CEO of Sales Uprising, to discuss the secrets of branding and business development. Katie shares her journey from running a consulting business to becoming a successful business coach, emphasizing the importance of small, consistent innovations—the hummingbird effect—in achieving significant growth. Learn about leveraging networks, maintaining cash flow, and the power of mindset and action in sales. Perfect for CEOs and business owners looking to enhance their marketing and branding strategies.
00:00 Introduction to Hummingbird Creative Group
01:49 Meet Katie Nelson: CEO of Sales Uprising
02:43 Katie's Journey in Sales and Business Development
06:54 The Hummingbird Effect in Action
14:19 Mindset and Daily Sales Activities
16:11 Challenges and Success Stories
22:59 Leveraging Opportunities in Business Development
27:09 Leveraging Networks Effectively
28:27 Staying Nimble and Adaptable in Business
29:12 The Willow Tree Analogy
30:09 Handling Business Shutdowns
33:27 The Importance of Experimentation
39:10 Balancing Passion and Burnout
46:25 Concluding Insights and Contact Information
Join Wendy Coulter, President and CEO of Hummingbird Creative Group, as she talks with Jenn McEwen, CEO of United Arts Council of Raleigh and Wake County. Discover how strategic small changes can have a significant impact on marketing, fundraising, and brand building. Learn about the experiences and learnings from Jen's career in arts management, including compelling storytelling for fundraising, sponsorship strategies, and fostering a positive organizational culture. This episode offers valuable insights for both nonprofits and businesses seeking to innovate and engage their audiences more effectively.
00:00 Introduction to Hummingbird Creative Group
00:45 The Hummingbird Effect Explained
01:07 Meet the Team: Hanna Joins the Conversation
01:35 Fun Facts and Banter
02:45 Introducing Jenn McEwen
05:43 Jen's Background and Career Journey
09:10 United Arts Council: Mission and Impact
10:18 The Hummingbird Effect in Action
14:23 Sponsorship Strategies and Success Stories
23:09 Building a Strong Nonprofit Culture
24:08 Challenges in Nonprofit Work
26:26 Rebranding and Storytelling
26:53 Community Engagement and Arts Directory
28:50 Advice for Organizations
30:26 Innovation and Experimentation
33:46 Focusing on Key Areas
36:54 Strategic Pause for Growth
41:02 Upcoming Events and Contact Information
Welcome to today's episode, hosted by Wendy Coulter, president of Hummingbird Creative Group, alongside marketing strategist Hanna. Joining them is Bri Hensley, Marketing Director for Queenstown Harbor. Learn how small innovations in marketing can lead to significant transformations in business. Bri shares her insights on transitioning from traditional to modern marketing strategies, emphasizing the importance of two-way communication with customers. By integrating customer feedback and creating a personal brand persona, Bri showcases how Queenstown Harbor has achieved increased visibility, engagement, and growth across multiple business pillars. Tune in for actionable insights on listening to your audience and transforming your brand!
00:00 Introduction to Hummingbird Creative Group
01:04 Meet the Team: Hannah Jernigan and Bri Hensley
01:45 Bri's Journey and Experience
04:01 The Hummingbird Effect in Action
06:13 Transforming Marketing Strategies
09:26 Measuring Success and Engagement
11:35 Connecting with Diverse Audiences
16:09 Company Culture and Employee Morale
20:09 The Power of Experimentation
26:12 Key Takeaways and Conclusion
In this episode, Wendy Colter and Hannah of Hummingbird Creative Group delve into the intriguing conversation with Kimberly Mitchell, owner of Home With Help. Kimberly shares her journey in buying a non-medical home care business, emphasizing that even without a love for marketing, success is possible through strategic delegation. The discussion spans her early challenges, significant marketing shifts, and the importance of innovation and community presence. Tune in for valuable insights into maintaining growth in the home health care industry and the importance of aligning business practices with core values.
00:00 Introduction and Episode Recap
02:36 Guest Introduction: Wendy Colter
04:12 Meet Kimberly Mitchell: Balancing Business and Family
06:48 The Importance of Community and Branding
08:11 Navigating the Home Care Industry
10:23 Marketing Strategies and Challenges
13:45 The Hummingbird Effect: Small Changes, Big Impact
24:17 Future Plans and Advice for Business Owners
42:31 Conclusion and Contact Information
Join us on this exciting episode of the Hummingbird Effect Podcast as we sit down with Mikki Paradis, a trailblazing drywall and paint contractor who has been revolutionizing the construction industry for over 20 years. Mikki shares her journey, from starting her own business at NC State to becoming a respected leader known for her integrity and innovative approaches. Discover how small changes and core values led to significant improvements in project outcomes, elevating her company's reputation and profitability. Mikki also delves into her public speaking, mentorship for women in trades, and her passion for seashells. Get inspired to find your own hummingbird effect and make a transformative impact in your field.
00:00 Introduction to the Hummingbird Effect Podcast
01:29 Meet Mikki Paradis: A Tradeswoman's Journey
02:22 Challenges and Triumphs in the Drywall Business
06:03 From Residential to Multifamily Construction
07:28 Mikki's Ventures Beyond Drywall
13:10 Seashell Enthusiast: A Surprising Hobby
17:21 The Hummingbird Effect in Marketing
27:48 The Recession and Software Innovation
28:39 Consulting for AI Companies
29:05 Creating Accurate Estimates
30:45 Industry Leadership and Learning from Others
34:29 Promoting Teamwork on Job Sites
39:32 Encouraging Women in Construction
41:48 The Importance of Mentorship
46:51 Investing in Personal Comfort
50:09 Final Thoughts and Reflections
Join Wendy, President of Hummingbird Creative Group, as she discusses the power of authenticity in branding with Hanna Jernigan and guest Ashley Selzer. Ashley shares her journey from owning furniture stores to franchising Wallaby Windows and Doors. Learn how small innovations and being true to oneself can lead to significant business transformations. Ashley also talks about the impact of social media presence, community involvement, and overcoming the pressure to be perfect. Discover invaluable insights on navigating business challenges and staying connected with your community.
00:00 Introduction to Hummingbird Creative Group
01:00 Meet the Team: Wendy, Hanna, and guest, Ashley
02:27 Fun Facts and Personal Stories
05:16 Ashley’s Journey: From Furniture to Windows
09:36 The Hummingbird Effect in Marketing
12:47 Embracing Authenticity in Branding
17:51 Handling Criticism and Staying Authentic
21:08 Applying Lessons to Broader Marketing Strategies
23:11 Authenticity in Business
23:23 Adapting to Change
24:09 Innovation and Experimentation
24:58 The Impact of Social Media
30:31 Networking and Community Engagement
33:58 Rebranding and Recognition
40:16 Finding Passion in Business
43:32 Conclusion and Contact Information
In this episode, Wendy Coulter, president of Hummingbird Creative Group, and Hanna Jernigan explore the concept of the Hummingbird Effect with guest Kedma Ough, COO of Ninja VA. Discover how small innovations in branding and marketing can lead to significant business results. Learn about Kedma's journey, the transformation from a placement agency to a coaching company, and the impact of a mindset shift on company culture and growth. Tune in for insights on leadership styles, fostering innovation, and creating a successful hybrid workforce.
00:00 Introduction to Hummingbird Creative Group
01:04 Meet Hannah Jernigan: Marketing Strategist
01:23 Guest Introduction: Kedma Ough and Her Journey
02:25 Kedma's Background and Ninja VA
05:01 The Hummingbird Effect in Business
08:36 Transitioning from Staffing to Coaching
13:23 Challenges and Solutions in VA Management
19:39 Company Growth and Culture Shift
23:22 Cultural Challenges and Leadership Expectations
24:56 Empowering Employees and Generational Wealth
28:19 Leadership Styles and Their Impact
34:01 Innovation and the Art of Imagination
39:48 The Hummingbird Effect in Action
Join Wendy Coulter and Hanna Jernigan from Hummingbird Creative Group as they dive into the world of brand building and culture with special guest Chris Dyer, a renowned culture consultant and keynote speaker. Chris shares insights from his journey as a former CEO managing thousands of employees, and his experience with the 'hummingbird effect' in branding. Discover how small changes in your company's marketing or sales approach can significantly impact your business. Chris also talks about the importance of focusing on what works, the power of peer-to-peer learning, and creating a culture of positivity and innovation. Don't miss this episode packed with actionable tips and inspiring stories!
00:00 Introduction to Brand Power
01:02 Meet the Team: Wendy and Hannah
02:03 Special Guest: Chris Dyer
03:46 Chris Dyer's Journey to CEO
07:58 The Hummingbird Effect in Business
08:30 Empowering Unique Ideas
12:34 Navigating Crises with Culture
16:15 Focusing on Success
18:36 Positive Shifts in Leadership
22:15 Unlocking Business Potential
23:13 Eliminating Distractions to Focus on Core Strengths
24:54 Applying the 80/20 Rule in Sales
26:01 Creating Space for Innovation
28:15 Balancing Team Strengths for Success
31:36 Avoiding Burnout by Letting Go
37:33 Prioritizing Tasks for Maximum Impact
39:43 Chris Dyer's Journey and Insights
Join Wendy Coulter and Hanna Jernigan as they discuss innovative marketing strategies and the 'hummingbird effect' with Jen Katzir, co-owner of We Fixit Garage Door and Gate. Jen shares her journey from co-founding a garage door repair business to establishing a unique venture supporting Burning Man participants. Learn how a small mindset shift can lead to significant improvements in business operations, culture, and marketing. Discover the power of word-of-mouth, the importance of community, and the value of diversifying marketing efforts.
00:00 Introduction to Brand Building
01:03 Meet Hannah Jernigan
01:51 Introducing Jen Katzir
02:58 Jen's Journey to Burning Man
04:02 The Essence of Burning Man
06:41 Franchising We Fixit Garage Door and Gate
09:59 The Hummingbird Effect in Business
13:41 Innovative Solutions for Google Reviews
17:20 Impact on Team Culture and Marketing
19:23 The Slippery Slope of Tracking
19:36 Introducing the Residential Maintenance Plan
20:03 Emergency Garage Door Services
21:02 Building Customer Relationships
21:25 Expanding to Electronic Gates
21:58 The Value of Word of Mouth
22:58 Shifting Marketing Spend
24:45 Diversifying Marketing Strategies
27:18 The Importance of Google Presence
28:05 Lessons for a New Venture
31:04 The Hummingbird Effect
32:36 Final Thoughts and Contact Information
In this episode, Wendy and Hanna speak with Glenn Poulos, a serial entrepreneur with extensive experience growing and selling businesses. They talk about the 'Hummingbird Effect,' where small innovations in branding can lead to significant impacts across various aspects of a business. Glenn shares his journey from starting in government work to becoming a successful sales entrepreneur, culminating in his current venture in Florida.
They discuss the transformative impact of marketing strategies on business operations, leadership, and company culture. Glenn also provides valuable insights on trust-building, the importance of being nimble, and empowering teams. Tune in for practical tips and inspiring stories on achieving business success.
00:00 Introduction and Purpose
01:09 Meet the Team and Special Guest
02:42 Glenn's Entrepreneurial Journey
09:05 The Hummingbird Effect in Business
11:33 Innovations and Adaptations
18:12 Impact on Company Culture and Morale
20:50 Lessons Learned and Advice
23:09 Building a Flexible Environment
23:34 Rapid Iteration and Feedback
24:02 Empowering Teams with Decision-Making
24:12 The Dollar Value Rule
30:38 Leadership and Decision-Making
32:28 Competing with Industry Giants
35:56 Innovation and Brand Building
38:55 The Importance of Trust in Sales
40:47 Conclusion and Book Promotion
Join Wendy Coulter and marketing strategist Hanna Jernigan as they interview Colin McIntosh, founder and CEO of Sheets and Giggles. Discover how Colin has leveraged the Hummingbird Effect—small branding and marketing innovations leading to significant business successes.
Colin shares stories about giving back to the community during COVID-19, the importance of staying true to your brand archetype, and the value of being adaptable in your business strategies. Colin also offers insights on building a strong company culture, the impact of direct communication with customers, and practical branding advice for startups. Whether you're an entrepreneur or an established business leader, this episode is packed with actionable takeaways to help you unlock the hidden power of your brand.
00:00 Introduction to Brand Power
00:13 The Hummingbird Effect
01:08 Guest Introduction: Colin Macintosh
01:52 Fun Facts and Achievements
05:44 Personal Insights from Colin
07:45 The Hummingbird Effect in Action
09:35 Impact of COVID-19 on Business
11:42 The Good Morning America Breakthrough
15:49 The Ripple Effect of Giving Back
21:34 Team Dynamics and Culture Shift
24:52 Reinforcing Company Culture
25:51 Understanding Customer Preferences
27:51 The Birth of Sheets & Giggles
29:58 Embracing the Jester Archetype
31:26 Navigating Workplace Dynamics
39:32 Branding and Marketing Insights
44:18 Final Thoughts and Contact Information
In this episode, Wendy Coulter, a branding expert, is joined by Hanna Jernigan and special guest Gee Ranasinha, CEO of Kexino. They delve into the essential components of successful marketing, emphasizing the importance of building emotional connections with customers.
Gee Ranasinha shares insights on leveraging the 'hummingbird effect'—where small marketing innovations lead to unexpected business advancements. The conversation explores the limitations of data-driven, purely rational marketing, advocating for a return to creativity and human-centric branding strategies. Gee Ranasinha also highlights the necessity of understanding and speaking the language of finance to gain C-suite buy-in for marketing initiatives. The discussion concludes with practical advice on how marketers can effectively communicate the value of their efforts to finance-oriented executives, using relatable language and focusing on tangible business outcomes.
00:00 Introduction and the Power of Branding
01:24 Meet the Guest: Gee Ranasinha, CEO of Kexino
05:31 The Neuroscience of Marketing
09:13 Emotional Buying Decisions
15:27 Challenges in Modern Marketing
24:10 Contrary Thinking in Marketing
30:15 The Power of Targeted Campaigns
31:27 The Importance of Creative Execution
31:59 Choosing the Right Channel for Your Audience
33:11 The Behavioral Advantage of Direct Mail
34:50 Costly Signaling in Marketing
40:35 Bridging the Communication Gap with the C-Suite
50:56 The Emotional Side of Marketing
53:48 Final Thoughts and Key Takeaways
Dive deep into the power of branding with Christine Bartlett, former Chief Marketing Officer at SonicWall and a visionary in the cybersecurity marketing space. Discover how small innovations in branding can substantially impact corporate culture, operational breakthroughs, and business valuation.
Christine shares insightful stories from her tenure at Cisco, focusing on the significance of company culture and the fascinating concept of the 'Hummingbird Effect.' Learn how a simple change, like a CEO donning jeans, can signal a transformative shift that fosters growth, innovation, and a positive work environment. Don't miss this inspiring discussion that highlights the intersection between culture, marketing, and strategic business growth.
00:00 Introduction to Brand Power
00:59 Meet Hanna Jernigan: Hummingbird's Marketing Strategist
01:43 Welcoming Christine Bartlett: Visionary in Cybersecurity Marketing
03:55 Christine's Journey: From Nonprofit to Cisco
06:50 The Impact of Cultural Integration in Acquisitions
09:55 The Hummingbird Effect: Small Changes, Big Results
13:43 The Role of Culture in Brand and Marketing
22:43 Valuations and the Importance of Culture in Acquisitions
26:41 The Importance of Employee Happiness
27:03 Leadership and Transparency
28:40 Leveraging Culture in Campaigns
29:11 Creativity in Cybersecurity Marketing
32:01 Diversity and Team Dynamics
33:15 Lessons from Cisco to SonicWall
38:33 The Role of AI in Modern Business
42:46 Reflecting on Leadership and Culture
46:40 Final Thoughts and Inspirational Leadership
Join Wendy Coulter on a sunny spring break morning in Charleston as she explores the world of brand building and AI innovation. Special guests include Hanna Jernigan, a marketing strategist, and Worth Gregory, the Chief Marketing Officer at Tactix AI. Wirth shares his journey from football coaching to the tech industry, highlighting how small innovations in branding and marketing can lead to significant business breakthroughs. Discover how AI is transforming football coaching and how a strong community-led marketing approach can drastically improve company valuation and sales. Tune in for valuable insights on content creation, side-by-side marketing, and the importance of storytelling.
00:00 Introduction and Spring Break Greetings
00:43 The Hummingbird Effect in Branding
01:15 Weather and Casual Conversation
01:55 Introduction to Wirth Gregory and AI in Branding
03:35 Wirth Gregory's Journey from Football to Tech
06:02 AI Innovations in Football Coaching
08:18 The Hummingbird Effect in Marketing Strategies
12:14 Building Community and Brand Advocacy
14:55 The Role of Content in Marketing
27:50 Innovation and Experimentation in Marketing
31:46 Conclusion and Final Thoughts
In this insightful episode, Wendy Coulter and Roy Osing discuss the essential steps to building a strong brand and unlocking unprecedented business results. Wendy, a brand expert, introduces Roy, a disruptor who took a startup to $1 billion in sales. Together, they unpack Roy's unique 'Be Different or Be Dead' approach, the importance of strategic game planning, hiring for goosebumps, and executing innovative processes. Learn the keys to creating gas-worthy experiences, transforming cultures, and achieving remarkable growth by embracing audacious, unheard-of ways.
00:00 Introduction to Wendy Coulter and Branding
01:04 Meet Hannah: Fun Facts and Snow Outfits
02:24 Introducing Guest Roy Osing: Be Different or Be Dead
03:40 Roy's Journey: From Startup to Billion-Dollar Sales
04:30 The Importance of Differentiation and Innovation
08:47 Creating a Strategic Game Plan
10:53 Innovative Approaches to Customer Engagement
18:30 Eliminating Dumb Rules for Better Customer Experience
20:47 Roy Osing's Company and Its Evolution
23:04 Hiring for Goosebumps: Building a Caring Team
32:11 The Goosebumps Story and Hummingbird Effect
32:34 Measuring Customer Perception
33:54 Creating a Caring Culture
36:33 Challenges in Small and Large Businesses
37:48 Leadership and Execution
39:53 Strategic Game Plan and Execution
41:40 Innovation and Simplification
41:59 Case Study: Lawn Cutting Business
43:51 Setting Growth Targets
44:54 Differentiation and Customer Focus
51:34 The Importance of Deletion in Innovation
52:50 Startup Growth and Challenges
01:00:57 Be Different or Be Dead
01:01:29 Conclusion and Contact Information
Join Wendy Coulter as they dive deep into the power of branding and its surprising impacts, with special guest Mike Ganey—a marketing veteran with experience at Anheuser-Busch, Balson, and House-Autry Mills. In this episode, Mike shares insights on the importance of developing a strong brand, the value of customer-focused innovations, and how marketing fits into the broader company strategy. From his unique experiences in marketing non-alcoholic products at Anheuser-Busch to pioneering innovations in commodity products, Mike presents invaluable lessons for business leaders looking to make a profound impact. Tune in for real-world examples of successful marketing tactics, the significance of taking a holistic view of marketing, and why marketers should always be in love with their target audience.
00:00 Introduction to the Power of Branding
00:52 Meet the Team: Wendy and Hanna
02:01 Special Guest: Mike Ganey's Journey
02:46 Marketing Insights and Career Highlights
11:41 The Hummingbird Effect in Action
19:14 International Marketing and Consumer Understanding
23:22 Innovative Product Development Strategies
33:11 The Fear of Price Increases
33:39 Unarticulated Consumer Needs
35:46 Innovation in Product Development
37:02 Observational Research at House Autry
40:21 New Product Concepts
46:42 The Role of Marketing Leaders
47:33 Staying Competitive in a Changing Market
53:52 The Value of Market Research
01:01:20 Simplifying Marketing Strategies
01:05:05 Final Thoughts and Takeaways
Join Wendy Coulter as she hosts Joe Novara, a coach and speaker, along with Hanna, a marketing strategist, to explore the profound impact of the Hummingbird Effect on business and personal growth. Discover how small branding innovations can manifest in significant outcomes, hear Joe's transformative journey from the printing industry to coaching, and learn valuable insights on mindset, innovation, and emotional intelligence. Dive deep into how positive mindset shifts can lead to creative breakthroughs and lasting success in both professional and personal realms.
00:00 Unlocking the Power of Branding
00:55 Meet the Team: Wendy and Hannah
01:44 Special Guest: Joe Novara
03:27 Joe's Journey: From Printing to Coaching
06:29 The Hummingbird Effect: 9/11 to Pandemic
15:44 Mindset Matters: Overcoming Challenges
19:15 Setting Boundaries in Business Relationships
20:00 Transformative Coaching Experiences
20:25 Impact on Business and Personal Growth
22:11 Advice for Business Owners
23:32 The Importance of Positive Psychology
24:37 Navigating Personal and Professional Challenges
27:12 The Role of Creativity and Innovation
28:05 Innovative Business Strategies During the Pandemic
31:55 Building Reciprocal Relationships
35:57 Fun Facts and Personal Stories
37:27 Conclusion and Contact Information
https://www.growthacademycoaching.com/
In this episode, Wendy Coulter of Hummingbird Creative Group dives into the essence of brand building with Hanna Jernigan, marketing strategist, and guest Benina from Dubai. They explore the Hummingbird Effect—how minor branding innovations can result in significant business impacts. Benina shares insights from his journey as CEO of High Value Author, emphasizing the critical role of customer experience and rapid communication in driving business success. Learn about the shift from marketing to customer experience, the impact of prompt customer callbacks, and the tools and strategies they use to retain and grow their client base. Tune in for actionable advice to enhance your business by focusing on what truly matters.
00:00 Introduction to Branding and Marketing
00:57 Meet the Team: Hannah Jernigan
01:56 Special Guest: Ben Cena from Dubai
03:15 Ben's Background and Business Insights
07:54 The Importance of Customer Experience
09:27 Implementing Weekly Client Calls
15:18 The Impact of Quick Client Communication
18:58 Optimizing the Customer Journey
20:59 The Importance of Immediate Follow-Up
21:33 Differences in Communication: US vs Europe
23:03 Leveraging Technology for Efficiency
25:17 High Level vs HubSpot: A Comparison
26:59 Measuring Success: The Impact of Quick Calls
31:09 Adapting Sales Strategies for Better Results
34:56 Advice for Business Owners
39:08 The Power of Data-Driven Decisions
40:03 Conclusion and Contact Information
Join Wendy Coulter and Hanna from Hummingbird Creative Group as they delve into the nuances of brand building and the Hummingbird Effect with Nick Jain, CEO of IdeaScale. Discover how small changes can lead to massive impacts in business, from marketing and employee morale to product innovation and company valuation. Nick shares his journey, the importance of ROI-driven decisions, and the critical role of agility and data in creating breakthroughs. Perfect for CEOs and marketing leaders looking to amplify their brands and drive success through innovation and strategic decisions.
00:00 Introduction to Brand Building
00:54 Meet the Team: Hannah and Nick
01:53 Nick's Journey and Insights
04:58 The Hummingbird Effect in Action
10:02 Psychology in Sales and Marketing
14:32 Impact of Marketing on Business Valuation
27:10 Innovation and Experimentation
33:16 Conclusion and Contact Information