Marketing to Customers Not Algorithms

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/e1/a8/69/e1a869b4-f76b-462e-2736-29e08b879ad9/mza_5708345197936621785.jpg/600x600bb.jpg

The Hummingbird Effect with Wendy Coulter

Hummingbird Creative Group

35 episodes

4 hours ago

Welcome to "The Hummingbird Effect," a podcast dedicated to uncovering the subtle yet powerful ways that small innovations can transform your business. Hosted by Wendy Coulter, CEO of Hummingbird Creative Group, this show delves into the stories and strategies behind successful brand building. For over 25 years, Wendy has helped CEOs and business leaders redefine their brands through innovation and compelling narratives. In this podcast, she shares the insights and lessons learned from her extensive experience, exploring how a strong brand orientation can significantly increase the value of your business. Each episode features engaging conversations with industry leaders, business advisors, and innovators who have harnessed the power of branding to make a substantial impact. Discover how focusing on core values, mission, and vision can drive your brand beyond mere marketing tactics, fostering a culture that resonates with your audience and enhances your business's reputation. Inspired by the concept of the Hummingbird Effect—where small, adaptive changes lead to remarkable outcomes—this podcast aims to help you understand and implement the incremental innovations that can elevate your brand and business. Join Wendy Coulter on "The Hummingbird Effect" and learn how to evolve your brand, attract more customers, and ultimately enhance the value of your business through strategic branding.

Marketing

Business

RSS

All content for The Hummingbird Effect with Wendy Coulter is the property of Hummingbird Creative Group and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

Marketing to Customers Not Algorithms - Gee Ranasinha

The Hummingbird Effect with Wendy Coulter

58 minutes

7 months ago

Marketing to Customers Not Algorithms - Gee Ranasinha

In this episode, Wendy Coulter, a branding expert, is joined by Hanna Jernigan and special guest Gee Ranasinha, CEO of Kexino. They delve into the essential components of successful marketing, emphasizing the importance of building emotional connections with customers.
Gee Ranasinha shares insights on leveraging the 'hummingbird effect'—where small marketing innovations lead to unexpected business advancements. The conversation explores the limitations of data-driven, purely rational marketing, advocating for a return to creativity and human-centric branding strategies. Gee Ranasinha also highlights the necessity of understanding and speaking the language of finance to gain C-suite buy-in for marketing initiatives. The discussion concludes with practical advice on how marketers can effectively communicate the value of their efforts to finance-oriented executives, using relatable language and focusing on tangible business outcomes.

00:00 Introduction and the Power of Branding

01:24 Meet the Guest: Gee Ranasinha, CEO of Kexino

05:31 The Neuroscience of Marketing

09:13 Emotional Buying Decisions

15:27 Challenges in Modern Marketing

24:10 Contrary Thinking in Marketing

30:15 The Power of Targeted Campaigns

31:27 The Importance of Creative Execution

31:59 Choosing the Right Channel for Your Audience

33:11 The Behavioral Advantage of Direct Mail

34:50 Costly Signaling in Marketing

40:35 Bridging the Communication Gap with the C-Suite

50:56 The Emotional Side of Marketing

53:48 Final Thoughts and Key Takeaways