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The electrification of trucks and trains can help save the planet - but can its marketing be electrifying, too? Jesse Morris of Xerotech tells us how investment in VFX, a natural sense of humour and no fear of failure has empowered his team.
Test explosion: https://youtu.be/rEysybfbDis
XT Stories - Pawel: https://youtu.be/q7LC_ghHq84?si=AoEWh_fwYHZ9t8dW
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What separates truly great creative work from the rest? Tim Simmons talks to us about AI, data and the human condition.
See the results of our research into professional view of AI in the workplace here.
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Why are 'Human' and 'Campaigner' leaders rising to the top of organisations? Journalist and author James Ashton tells us how the importance of purpose and the challenges of hybrid working has seen new styles of CEO emerge.
Read 'The Nine Types of Leader' here.
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Why is relying on 'best practice' dangerous and what makes the Beatles unlikely b2b marketing heroes? Author & CMO Mark Choueke tells all as we discuss the '3rd era of e-commerce' and consider why marketers must be more Han Solo and less C3PO.
Purchase your copy of Boring2Brave below:
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How many ‘colours’ of hydrogen are there? What’s the 4th state of water? And how is a whiskey distillery going to deploy ‘green hydrogen’? Join Matt Bird, CEO of Supercritical, to answer all these questions and more as we look ahead to COP26 in Glasgow and a net zero future.
www.supercritical.solutions
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