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The Impact Podcast: Social Media Marketing for Small Business Owners
Brynn Puzey, The Impact Podcast
100 episodes
1 day ago
Welcome to The Impact Podcast, the show for women-led small business owners ready to thrive online. Each episode is filled with relatable stories, practical tips, and sustainable strategies to help you grow your social media presence with confidence and authenticity. Whether you're building your brand or refining your strategy, The Impact Podcast is here to help you create meaningful connections and make a lasting impact.
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Marketing
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All content for The Impact Podcast: Social Media Marketing for Small Business Owners is the property of Brynn Puzey, The Impact Podcast and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Impact Podcast, the show for women-led small business owners ready to thrive online. Each episode is filled with relatable stories, practical tips, and sustainable strategies to help you grow your social media presence with confidence and authenticity. Whether you're building your brand or refining your strategy, The Impact Podcast is here to help you create meaningful connections and make a lasting impact.
Show more...
Marketing
Business
Episodes (20/100)
The Impact Podcast: Social Media Marketing for Small Business Owners
#99. A Lovely Guide to THIS WEEK! 5 things "successful" entrepreneurs do the last few days of December

MERRY CHRISTMAS!!! I'm (obviously) over the moon to be chatting with you ladies today because with 3 days left until the big day, we've got lots of things on our minds. I know I sure do!!

And one of the biggest things on my mind is, how can I get the absolute most out of the end of this year? How can I be the most present? How can I feel the most peace? And how can I enjooooooyyyyy every single second while also staying "on track" with where I should be in my business as the new year approaches, too?

Chatting about all of that in today's episode. Sending you all the Christmas cheer and wishing you the happiest holiday as we enter into such a gorgeous week!

xx,

brynn


Episode Links:

❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠

📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠

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1 day ago
25 minutes 2 seconds

The Impact Podcast: Social Media Marketing for Small Business Owners
#98. The Sky Isn't Even Your Limit!! A Convo with Susie Tucker

Revisiting an incredible conversation with the lovely Susie Tucker where she shares some great insights on the difference between "muscling ourselves to the money" and living a peaceful life in business fueled by self-love, helpful mindsets to keep you in the game, and ends with a really helpful perspective on rest as an entrepreneur. I hope this episode supports you today as much as relistening supported me!!

Episode Links:

❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠

📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠

📲 ⁠⁠⁠⁠⁠⁠⁠⁠Follow Susie on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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5 days ago
30 minutes 56 seconds

The Impact Podcast: Social Media Marketing for Small Business Owners
#97. Don't Quit Your Business!!! The Case for Staying in the Game of Entrepreneurship

Entrepreneurship isn’t just something you decide to do once and then stick with forever. It’s something you have to choose again and again, in times when it's working incredibly, and in times when it isn't.

In this episode, I’m making the case for staying in the game!! And talking about the kind of income that has the potential to change your life, the flexibility that lets your business support your personal situation (motherhood or otherwise), and the deep satisfaction that comes from creating something that’s truly yours using your skills, talents, and passions.

If you’re excited about what you’re building, and you know you’re meant for more, this episode will remind you why you started, and why it’s worth continuing!!


Episode Links:

❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠

📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠

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1 week ago
36 minutes

The Impact Podcast: Social Media Marketing for Small Business Owners
#96. You're Limitless.🫶🏻

Episode 96!! I'm over the moon about how close I am to reaching my "100 episodes in 2025" goal and also feeling so incredibly reflective on all things Christmas Magic. I almost titled the episode that... because it's felt like a (beautifully) loaded set of 2 words for me these last few weeks as I've really tried to make the most of this holiday season... like I'm sure YOU are too! No matter what stage of life you're at or season you're in, we all want a little Christmas magic.

And, what about when we have something we want... but logically it's impossible to get it? Then what? That's what I'm reflecting on + speaking on today, too.


Episode Links:

❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠

📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠

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1 week ago
29 minutes 33 seconds

The Impact Podcast: Social Media Marketing for Small Business Owners
#95. Website Clarity You Didn’t Know You Needed - with Hailey Fackrell!

I had such a lovely conversation with Brand + Web Designer, Hailey Fackrell! Her business, Greater Heights Marketing, specializes in helping business owners build an elevated and professional online presence through intentional branding and strategic website design.

In this episode, Hailey breaks down her top tips for a great website, covering everything from your header and menu to brand images, analytics, content, and more!


Connect with Hailey for Brand + Web Design!

⁠Hailey’s Website⁠

⁠Hailey’s Instagram⁠

⁠Hailey’s Facebook⁠

⁠Hailey’s Threads⁠


Episode Links:

❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠

📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠

💻 Creative Market (buy your own fonts!)⁠

📚Book Rec: Building A Story Brand by Donald A. Miller

📚Book Rec: Marketing Made Simple, by Donald A. Miller


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2 weeks ago
32 minutes 19 seconds

The Impact Podcast: Social Media Marketing for Small Business Owners
#94. Life Like a Business: Dinner Menu Edition!

Let's get incredibly organized, shall we?! You all KNOW I love a good process and system in my business but I might be 10x more obsessed with them in my life. They just make everything worlds easier! Today I'm talking about my latest organizational obsession which has been my dinner menu. Planning what we're having, when we're having it, what ingredients are needed, when we're doing grocery re-stock days, and a few other tips and thoughts about this whole thing in todays episode. Hope you enjoy & this inspires you to do your own dinner menu meal plan!

Also, see another "Life Like a Business" episode - the decluttering edition - in Episode 30!

xx,

brynn

Episode Links:

❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠

📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show more...
2 weeks ago
25 minutes 53 seconds

The Impact Podcast: Social Media Marketing for Small Business Owners
#93. The Easiest Way to Decide What To Sell Next!

From PDF downloads to e-books to mini-courses to group programs to masterminds... it can be so dang fun to dream up and create new product options. The real test, however, is how those things sell and then sustain themselves month after month, year after year in your business. Today, we're discussing how to narrow down your next online business offer to sell, so you can achieve success promoting and sharing it on social media.

Episode Links:

🎙️⁠Week of Voxer for $149! Black Friday Offer!⁠

⭐️ ⁠⁠⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠⁠⁠

❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠

📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠

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3 weeks ago
17 minutes 33 seconds

The Impact Podcast: Social Media Marketing for Small Business Owners
#92. All the Gratitude ♥️

In this episode, I’m sharing all the gratitude. Chatting about Thanksgiving, Black Friday, why I absolutely love coaching, and giving you the inside scoop on my own Black Friday offer, the Week of Voxer. 


Episode Links:

🎙️⁠Week of Voxer for $149! Black Friday Offer!⁠

⭐️ ⁠⁠⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠⁠⁠

❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠

📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠

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4 weeks ago
26 minutes 39 seconds

The Impact Podcast: Social Media Marketing for Small Business Owners
#91. Every Entrepreneur's Christmas Wishlist!

In this episode, I’m walking through the things business owners really want! The little upgrades that bring more ease, more joy, and a tiny bit of luxury to the everyday craziness of running a business. If you love a gift that’s both fun and functional, this one’s for you.

Episode Links:

🎙️⁠Week of Voxer for $149! Black Friday Offer!⁠

⭐️ ⁠⁠⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠⁠⁠

❤️‍🔥 ⁠⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠

📲 ⁠⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show more...
1 month ago
20 minutes 42 seconds

The Impact Podcast: Social Media Marketing for Small Business Owners
#90. Here's Why Sales Feel Hard - & How to Fix It!

The reason small business owners want to be better at social media is not because they want more views or more likes, or more clout. It's because they want more SALES. More money in the bank account? Yes, please!! But... why is there so much energetic gunk around selling on social media? Probably because you're selling in ways you don't like to be sold to. Let's discuss this more in today's episode.

Episode Links:

📲 ⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠

⭐️ ⁠⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠⁠

❤️‍🔥 ⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠

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1 month ago
10 minutes 3 seconds

The Impact Podcast: Social Media Marketing for Small Business Owners
#89. Marketing 101: Scarcity Bias

Continuing with this series to help YOU feel confident with timeless marketing concepts and support you in applying them to your business, no matter the platform and no matter the product! This episode today is short & sweet, but the information packs a punch!

Also see more Marketing 101 content in episodes #58 and #63.

Episode Links:

📲 ⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠

⭐️ ⁠⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠⁠

❤️‍🔥 ⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠

Show more...
1 month ago
7 minutes 21 seconds

The Impact Podcast: Social Media Marketing for Small Business Owners
#88. 5 Tools I Can't Run My Business Without!

And 2 of them are completely free!! If you're newer to online business, these are must-haves that will support your daily business tasks SO much. Linked below!

Episode Links:

  • Canva (design work for everything!)
  • Calendly (scheduling calls - huge time saver!)
  • Notes App (ideas + planning. Always accessible.)
  • Kajabi (website + email marketing)
  • Podia (another option for courses!)
  • Teachable (another option for courses!)
  • Insight Timer (the best meditations!)

Additional Links:

📲 ⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠

⭐️ ⁠⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠⁠

❤️‍🔥 ⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠

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1 month ago
9 minutes 52 seconds

The Impact Podcast: Social Media Marketing for Small Business Owners
#87. Consumer Behaviors, Month-by-Month!

The different months of the year = general behaviors/thoughts/desires of the general public! For example, once August hits and kids are back to school, we all feel the pull to add more structure to our lives. So, this might be the perfect time to launch your 12-week group program, for example! Going over each season and some ideas of what to launch or post during that time. The beautiful part of all of this? A few minutes of yearly planning can help you create a really gorgeous plan for the next 12 months. And that will feel really good going into your 2026 marketing.

Episode Links:

📲 ⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠

⭐️ ⁠⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠⁠

❤️‍🔥 ⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠

Show more...
1 month ago
10 minutes 56 seconds

The Impact Podcast: Social Media Marketing for Small Business Owners
#86. Get Lots of Views! Get Lots of Sales!

Going over the 2 things every small business owner wants more of: views and sales. Sharing which content types to focus on and how to reach your specific goal as fast as possible!

Episode Links:

🥂 ⁠Black Friday Marketing Bundle!⁠⁠

📲 ⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠

⭐️ ⁠⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠⁠

❤️‍🔥 ⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠

Show more...
1 month ago
20 minutes 4 seconds

The Impact Podcast: Social Media Marketing for Small Business Owners
#85. I'M OBSESSED: Finding Your 'Third' Place

You know when you see a reel and it just hits you? You can't stop thinking about what they said, all of a sudden you've got a gorgeous new intention that feels like it might be life-changing in the best, yet most subtle way?! This is one of mine & it feels so cute + lovely. Join me in finding your '3rd' place!!

Episode Links:

🥂 ⁠Black Friday Marketing Bundle!⁠⁠

📲 ⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠

⭐️ ⁠⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠⁠

❤️‍🔥 ⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠


Show more...
1 month ago
8 minutes 28 seconds

The Impact Podcast: Social Media Marketing for Small Business Owners
#84. This Feels Revolutionary. Thinking of Motherhood as a JOB

I could gaslight myself and say this is "obvious" or common sense, but you know what... It's actually not. We, as women, who are caring for other people (have that be children, pets, parents, whoever!) tend to put a ton of nobility and morality upon that role. Maybe so we can get through it. Definitely because there is something sacred about being a caretaker. Of any sort!

But also ... it can be FAR TOO EASY to take on some unhealthy habits along the way. (Think: skipping meals, showers, sleep, etc.)

And look - a lot of it is necessary to do the job at that time.

But then, *for me at least*, it became part of the routine. When I could instead... I could actually start to choose a different way? It's not easy to prioritize myself, and WOW, I'm learning a lot while I'm trying to.

Oh, motherhood. It's complicated. And it is 10000% my biggest teacher about living and loving, and being there for the people I care about. And maybe, it's also becoming my biggest teacher about being there for myself, too.

If you're on this journey with me? And you're an entrepreneur? You're a badass. And I can't wait to talk to you more about it in todays ep.

xx!!!

Episode Links:

🥂 ⁠Black Friday Marketing Bundle!⁠⁠

📲 ⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠

⭐️ ⁠⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠⁠

❤️‍🔥 ⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠

Show more...
2 months ago
14 minutes 29 seconds

The Impact Podcast: Social Media Marketing for Small Business Owners
#83. What Your Favorite Content Creator is doing to post daily!

Their "job" is to surprise and delight you - and whether they're sharing Day-In-The-Life videos, craft tutorials, political hot takes, or your daily dose of motherhood content, they're not winging it week after week. They've got a system, a structure, and a strategy. Let's talk about how you can have one, too!

Episode Links:

🥂 ⁠Black Friday Marketing Bundle!⁠⁠

📲 ⁠⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⁠

⭐️ ⁠⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠⁠

❤️‍🔥 ⁠⁠⁠Inquire about Private Coaching!⁠⁠⁠

Show more...
2 months ago
8 minutes 51 seconds

The Impact Podcast: Social Media Marketing for Small Business Owners
#82. Trip Re-cap! Rating Universal Studios Food, Rides, + Travel Tips

Went to my favorite place ever and had to do a trip review!! I love sharing food recommendations, and I've also added ratings for our favorite rides. Plus some travel tips! If you're visiting Universal Studios soon (recorded in October 2025), then A: I'm jealous because I already can't wait to go back, and B: Listening to this episode will help you have an incredible, incredible trip!!

Episode Links:

🥂 Black Friday Marketing Bundle!⁠

📲 ⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠

⭐️ ⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠

❤️‍🔥 ⁠⁠Inquire about Private Coaching!⁠⁠

Show more...
2 months ago
28 minutes 22 seconds

The Impact Podcast: Social Media Marketing for Small Business Owners
#81. Current Favorites, Sister Chat!

This episode features the one and only, Kenadee Bronson!! Kenadee is my sister but also an incredible fertility coach and birth doula, and it was so fun to chat about what we're currently obsessed with. From skincare to habit-building, this is a fun one. (And I promise we will get back to social media marketing talk next episode, I promise!)

Episode Links:

📲 ⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠

⭐️ ⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠ ⭐️

❤️‍🔥 ⁠⁠Inquire about Private Coaching!⁠⁠

Show more...
2 months ago
31 minutes 32 seconds

The Impact Podcast: Social Media Marketing for Small Business Owners
#80. Easily Post to Multiple Platforms as a One-Woman-Show

Sound impossible? I've got a little trick. I love to start with longer form content (like a podcast, email, blog, or YouTube video) and then transfer those content topics to Instagram, and then sprinkle that content all over your other platforms.

Be consistent on Instagram, and present on the others!

Episode Links:

BUY THE BLACK FRIDAY MARKETING BUNDLE!

📲 ⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠

⭐️ ⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠ ⭐️

❤️‍🔥 ⁠⁠Inquire about Private Coaching!⁠⁠

Show more...
2 months ago
17 minutes 30 seconds

The Impact Podcast: Social Media Marketing for Small Business Owners
Welcome to The Impact Podcast, the show for women-led small business owners ready to thrive online. Each episode is filled with relatable stories, practical tips, and sustainable strategies to help you grow your social media presence with confidence and authenticity. Whether you're building your brand or refining your strategy, The Impact Podcast is here to help you create meaningful connections and make a lasting impact.