We lay out a simple, repeatable method to define your ideal client and turn that clarity into content that converts. Two sample personas show how message, channel, and follow-up change based on age, habits, and needs. • why clarity on your ideal client matters • how to build personas from your book and community • two core personas: new homeowner and retiree • content that fits each persona’s habits • office tactics: scripts, flyers, and reviews • targeting tools: ads, life events, and geofe...
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