Hard truth: small talk has no place in marketing. You’re going to have to accept that you need a hook and that crafting a good one takes effort and practice.   🍓 See the examples referenced in this episode on my blog Work With Me 🍓 Get the rest of December 2025 for free when you join The Squad 🎉 today🍓 Work with me 1:1 with complimentary access to Squad 🎉🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on LinkedIn🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging Email Me 🍓isa@misamessaging.com  

When learning a new skill, building a new belief, or developing a new habit, you don’t get to jump right to having it happen on autopilot. Here’s why you need someone in your corner to remind you - over and over again - what you’re building toward.   🍓 Muscle Memory info Work With Me 🍓 Once-a-year membership sale for The Squad 🎉 through Dec. 1🍓 Work with me 1:1 with complimentary access to Squad 🎉🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on LinkedIn🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging Email Me 🍓isa@misamessaging.com

Engagement with content doesn’t happen without some sort of emotional payoff. Have you factored fun into your marketing strategy? Here’s why you should and how to start if fun feels like a foreign concept.   Head to the blog for the signature content examples discussed in this episode. 🍓The Irresistible Marketing Blog   Work With Me 🍓 Once-a-year membership sale for The Squad 🎉 through Dec. 1🍓 Work with me 1:1 with complimentary access to Squad 🎉🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on LinkedIn🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging Email Me 🍓isa@misamessaging.com

Today’s episode is about how to emotionally prepare to uplevel your business. This was the topic the Squad, my membership for black sheep turned creative entrepreneurs, voted on for our theme for the month of August 2025. With their permission, I’m sharing our masterclass and Q & A with the podcast, because it was just too good not to.    We cover:✨Why entrepreneurs need a presence practice instead of checking out from their emotions ✨Why lack of clarity is often a sign you need to rest ✨Common blocks for knowing what you want ✨Why desire is uncomfortable for many folks who have been chronically invalidated ✨Why grind=burnout and the rationale behind romanticizing ✨When your inner monologue is holding you back and how to change the story ✨How to build your creativity muscle ✨Why leaders don’t try to do it all alone ✨Creativity as an antidote to feelings of powerlessness and helplessness Let’s dive in.   Work With Me 🍓 Once-a-year membership sale for The Squad 🎉 through Dec. 1🍓 Work with me 1:1 with complimentary access to Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on LinkedIn🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging Email Me 🍓isa@misamessaging.com  

Real life examples of marketing so powerful, so radical, so inclusive- it profitably changed the tides of public opinion and norms.   Work With Me 🍓 Join The Squad 🎉🍓 Work with me 1:1 with complimentary access to Squad 🎉🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter   Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on LinkedIn🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging Email Me 🍓isa@misamessaging.com   Sources for This Episode Fenty Beauty https://thehoneypop.com/2025/02/20/5-ways-rihannas-brand-fenty-revolutionized-the-beauty-industry/ https://www.vogue.com/article/rihanna-vogue-cover-june-issue-2018?ref=popsugar.com&=___psv__p_44816098__t_w_ https://www.popsugar.com/beauty/fenty-beauty-made-100-million-40-days-44816098  https://www.vogue.co.uk/beauty/article/rihanna-fenty-beauty-diversity  https://www.bbc.com/news/newsbeat-58084543  https://www.elle.com/beauty/makeup-skin-care/a20967710/makeup-companies-40-foundation-shades-fenty-beauty-influence/ https://www.forbes.com/sites/maddieberg/2021/08/04/fentys-fortune-rihanna-is-now-officially-a-billionaire/  https://www.livemint.com/companies/fenty-beauty-rihanna-celebrity-beauty-brand-has-highest-valuation-its-not-hailey-bieber-rhode-selena-gomez-rare-beauty-11748530254494.html  Savage X Fenty / Victoria’s Secret https://girlsunited.essence.com/feedback/news/savage-x-fenty-show/https://theboar.org/2020/03/downfall-victorias-secret-metoo-movement/ https://www.buzzfeednews.com/article/ellendurney/victorias-secret-accused-of-copying-rihanna-savage-fenty https://www.cnn.com/2020/02/21/business/rise-and-fall-of-victorias-secret https://www.economist.com/business/2025/06/19/victorias-secret-is-struggling-to-reinvent-itself https://girlsunited.essence.com/feedback/news/rihannas-savage-x-fenty-lingerie-line/ https://www.forbes.com/sites/korihale/2021/02/16/rihannas-savage-x-fenty-reaches-1-billion-valuation-in-lingerie-equity/   Patagonia https://www.nytimes.com/2018/05/05/business/patagonia-trump-bears-ears.html https://www.outsideonline.com/outdoor-adventure/environment/big-business-resist?scope=anon https://www.gq.com/story/patagonia-trump-lawsuit-sales-uptick https://www.nytimes.com/2022/09/14/climate/patagonia-climate-philanthropy-chouinard.html https://www.patagonia.com/ownership/ https://eelp.law.harvard.edu/tracker/president-biden-signed-executive-orders-restoring-boundaries-of-bears-ears-and-grand-staircase-escalante-monuments/ https://www.nrdc.org/court-battles/nrdc-et-v-trump-bears-ears   Costco / Target https://www.businessinsider.com/jpmorgan-costco-keeping-dei-despite-trump-executive-orders-2025-1 https://www.diversityresources.com/dei-backlash-or-commitment-what-costco-and-target-reveal/ https://www.marketwatch.com/story/costco-managed-another-month-of-sales-growth-in-april-but-it-marks-a-slowdown-from-march-118d4069 https://www.stlamerican.com/news/national-news/target-sales-down-after-dropping-dei-initiatives https://www.usatoday.com/story/money/2025/03/05/target-fast-40-day-boycott/81592119007/   Fifty Licks https://www.oregonlive.com/portland/2018/06/fifty_licks_ice_cream_truck.html https://www.wweek.com/promotions/2024/07/23/2024-best-of-portland-readers-poll-food/   Studies https://www.unstereotypealliance.org/en/resources/the-business-case-for-inclusive-advertising https://www.unwomen.org/en/news-stories/press-release/2024/09/new-research-proves-that-inclusive-advertising-boosts-sales-and-brand-value https://blog.hubspot.com/marketing/inclusive-marketing

If your About page is just a bullet point list of your qualifications, you’re leaving money on the table.   In this episode, Shaté Hayes, founder & CEO of Career Steward, Inc., shares practical tips for taking radical ownership of your story and sharing it so powerfully, it blasts open opportunities.   You’ll learn:   🖋️ How to convey expertise- ethically 🖋️ How to identify the strongest parts of your story to share in your marketing 🖋️ How to use data to combat your imposter syndrome 🖋️ Why negative self-talk can sink your messaging 🖋️ How to get better stories 🖋️ How to message through a major career (and identity) change Clear your opportunity blocks! 🍓Check out Shaté’s free resource to help clear opportunity blocks, take action, and love your work again. Follow Shaté 🍓careersteward.co🍓LinkedIn Work With Me 🍓 Join The Squad 🎉🍓 Work with me 1:1🍓 Pick my marketing brain over a complimentary ☕ Zoom Coffee ☕ (limited to 1 per person) Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader Email Me 🍓isa@misamessaging.com

Expecting instant results often betrays a lack of understanding of your buyer’s journey. Here’s why measuring too early will lead you to misinterpret your data.   Work With Me 🍓 Join The Squad 🎉🍓 Work with me 1:1🍓 Pick my marketing brain over a complimentary ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter

Coaching is great when it strengthens your ability to trust yourself and your judgement. It’s amazing when it clarifies your wants and needs and expands your capacity to advocate for them. It’s mind-blowing and world changing when it smashes through perceived barriers and limits and empowers you to dream bigger, want more, and believe in your worthiness to receive abundantly.It sucks when there is no concern placed on how it lands. It sucks when there is no accountability for how it’s delivered.So, is your coach empowering you or relegating you to permanent follower status? Let’s get into it.   Free Workshop 🍓Marketing Through Fear of Visibility: How To Emotionally Afford the Cost of Being seen on April 29, 2025 Work With Me 🍓 Join The Squad 🎉🍓 Work with me 1:1 with complimentary access to Squad 🎉🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter

Wrong question. Right question: why are you afraid of selling? Free Workshop 🍓Marketing Through Fear of Visibility: How To Emotionally Afford the Cost of Being seen on April 29, 2025 Work With Me 🍓 Join The Squad 🎉🍓 Work with me 1:1 with complimentary access to Squad 🎉🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter

Many new entrepreneurs make the mistake of waiting to get help until they see profit… But help is what gets them TO profit faster. Most are estimating 2-3 years on average for a new business to see profit. Do you want to wait that long for the help you know you need NOW? Do you want to wait that long for profit in general?Here’s why getting help now is the financially responsible move. Free Workshop 🍓Marketing Through Fear of Visibility: How To Emotionally Afford the Cost of Being seen on April 29, 2025 Work With Me 🍓 Join The Squad 🎉🍓 Work with me 1:1 with complimentary access to Squad 🎉🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter

Defensive marketing doesn’t sell… because you’re speaking to YOUR doubts about your work & sending out “I don’t trust the value of my work!” vibes to potential clients.That’s why it is SO important to have confidantes that will encourage you and feed your motivation and belief- NOT reinforce your fears and doubts.Is your inner circle more Dream Killer or Dream Bringer? Work With Me  🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)🍓 Join The Squad 🎉🍓 Work with me 1:1 with complimentary access to Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on LinkedIn🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging Email Me 🍓isa@misamessaging.com

Your work has ripple effects. Every time your marketing touches one person enough to share it with their people, new people are brought into your world. Your next sale is so much closer than you think it is. If you need some encouragement in your entrepreneurship journey, listen to this. Work With Me  🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)🍓 Join The Squad 🎉🍓 Work with me 1:1 with complimentary access to Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on LinkedIn🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging Email Me 🍓isa@misamessaging.com

Are you expecting yourself to “just get over” an emotional reaction that is blocking you from effectively marketing your business? A block you were deeply conditioned to have through lots of painful reinforcement over the years?If so, that is not a fair or realistic expectation. Here’s a much more helpful and effective approach.   Work With Me  🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)🍓 Join The Squad 🎉🍓 Work with me 1:1 with complimentary access to Squad 🎉   Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter    Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on LinkedIn🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging Email Me 🍓isa@misamessaging.com

The more you actually talk to your aligned customers, the better your marketing gets. Plus, it’s WAY EASIER to close a new client over an actual conversation than it is to over DMs alone. Work With Me  🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕🍓 Join The Squad 🎉🍓 Work with me 1:1 with complimentary access to Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging🍓 Follow me on LinkedIn Email Me 🍓isa@misamessaging.com  

You know what you need to do for marketing- or at least you have several ideas about things to try. You know how to Google. You probably have some courses you bought you could probably go watch. But something keeps happening between knowing what to do and actually doing it. Here’s why more information isn’t the answer- and what actually is. Work With Me  🍓 Join The Squad 🎉🍓 Work with me 1:1 with complimentary access to Squad 🎉 Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging🍓 Follow me on LinkedIn Email Me 🍓isa@misamessaging.com

You don’t have to buy everything your coach says. For example: “it’s never about the money” when someone declines your offer.   It’s OK for your aligned clients not to have access to incredibly privileged sums of money. They deserve help too. They deserve support too.  And from a coach who doesn't accidentally or intentionally shame them for this.   And don’t worry, your clients don’t have to be rich for you to be handsomely paid. You just need a strategy that works for your situation, not a one-size-fits all one. Work With Me  🍓 1:1🍓 Join The Squad 🎉🍓 Book a $22 ✨Marketing Audit✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging🍓 Follow me on LinkedIn Email Me 🍓isa@misamessaging.com

We’ve all heard the saying “comparison is the thief of joy” and the online business world is rife with warnings about compare and despair.But when you look at the businesses of those you admire, there is one thing it is helpful to compare. Work With Me  🍓 1:1🍓 Join The Squad 🎉🍓 Book a $22 ✨Marketing Audit✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging🍓 Follow me on LinkedIn Email Me 🍓isa@misamessaging.com

Your messaging alone can create enough of an incentive to buy now rather than later (or never). No need for a Cart Close date if you don’t want one. No need to keep slashing your prices or throwing in a bunch of bonus freebies and burning yourself out on delivery. When powerful enough, your messaging alone will do the trick. Here’s how.   Work With Me  🍓 1:1 🍓 Join The Squad 🎉 🍓 Book a $22 ✨Marketing Audit✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging🍓 Follow me on LinkedIn Email Me 🍓isa@misamessaging.com

The “What If?” Game can kill your marketing mojo, if you use it to circle the negativity drain. May I propose 11 way better “what ifs” for entrepreneurs? These “What Ifs” have helped me and countless clients spiral into expansion, opportunity, and joyful growth. Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1 🍓 Join The Squad 🎉 🍓 Book a $22 ✨Marketing Audit✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging🍓 Follow me on LinkedIn Email Me 🍓isa@misamessaging.com

You could triple your sales. Or even better. It happened to me. BUT only after I did a lot of inner work to bring my body, belief system, and trust in the value of what i was providing on board with the new price.Here are the dirty details that usually get left out of stories such as these. In other words: the stuff we don’t talk about nearly enough when it comes to pricing.   Work With Me as Your Marketing Confidence Cheerleader 🍓 Work with me 1:1 🍓 Join The Squad 🎉 🍓 Marketing Plans for Launches & Leveling Up 🍓 Book a $22 ✨Marketing Audit✨ for some quick wins Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter  Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging🍓 Follow me on LinkedIn Email Me 🍓isa@misamessaging.com