The Jeweler's View

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The Jeweler's View

Courtney Gray

61 episodes

3 days ago

Send us a text In this episode of The Jeweler's View, host Courtney Gray, a seasoned metalsmith educator and business strategist, addresses the current challenge of rising metal prices. Courtney shares her personal experience and offers strategies for managing uncertainty and maintaining a sustainable jewelry business. She introduces the 'STILL' framework—Stop, Take a breath, Investigate, Listen, and Learn—as a method to make thoughtful, rather than panic-driven, decisions. Courtney also prev...

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Entrepreneurship

All content for The Jeweler's View is the property of Courtney Gray and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Send us a text In this episode of The Jeweler's View, host Courtney Gray, a seasoned metalsmith educator and business strategist, addresses the current challenge of rising metal prices. Courtney shares her personal experience and offers strategies for managing uncertainty and maintaining a sustainable jewelry business. She introduces the 'STILL' framework—Stop, Take a breath, Investigate, Listen, and Learn—as a method to make thoughtful, rather than panic-driven, decisions. Courtney also prev...

Show more...

Entrepreneurship

Episodes (20/61)

The Jeweler's View

#60: What to Do When They Say No: Rejection as Protection and Redirection for Jewelers

Send us a text In Episode 60 of 'The Jeweler's View,' Courtney Gray delves into the universal experience of rejection within the creative industry. Drawing from her own journey, she emphasizes that rejection is often a form of protection and redirection, rather than a personal failure. Gray offers practical steps to emotionally and strategically manage rejection, encouraging artists to reframe setbacks as opportunities for growth. She stresses that rejection teaches valuable lessons in resili...

14 hours ago

14 minutes

The Jeweler's View

#59: How to Reach Out to Galleries and Retailers with Confidence

Send us a text In this episode of 'The Jeweler's View,' Courtney Gray, a seasoned metalsmith and creative business strategist, addresses the common fear jewelers face when approaching galleries and retailers. Sharing a personal anecdote about her own fears, she encourages jewelers to view gallery outreach as mutually beneficial. Gray offers a simple, effective email script for submitting work to galleries and advises on follow-up communication. She stresses the importance of professional pres...

1 week ago

12 minutes

The Jeweler's View

#58: How to Build a Cohesive Jewelry Collection (Starting with 3–5 Pieces)

Send us a text In this episode of 'The Jeweler's View,' Courtney Gray, a seasoned metalsmith and creative business strategist, shares insights on how to create a cohesive jewelry collection without becoming overwhelmed. With over 25 years of experience in the jewelry industry, Courtney emphasizes the importance of focus in designing a collection that reflects a unified style. She introduces a 'three to five piece cohesive collection framework' and outlines actionable steps, including selectin...

2 weeks ago

10 minutes

The Jeweler's View

#57: How Jewelers Can Sell Without Doing Shows

Send us a text "How to Sell Jewelry Without Doing Shows (5 Proven Methods)" IA huge thank you to Gesswein, today’s episode sponsor. If you’re a jeweler who geeks out on precision tools the way some people geek out on vintage vinyl, Gesswein is your candy shop. They’ve been equipping makers for over a century, and their tools are the quiet partners behind so many beautifully crafted pieces. Check them out at gesswein.com and start upgrading the way you work, one brilliant tool at a time. n thi...

3 weeks ago

12 minutes

The Jeweler's View

#56: Start the Conversation: Building a Newsletter List That Lasts

Send us a text Courtney Gray, a seasoned metalsmith and creative business strategist, introduces 'The Jeweler's View' podcast. With 25 years of experience in the jewelry industry, Courtney aims to share hard-earned lessons to help artists build a sustainable creative rhythm. The episode addresses common obstacles artists face, like the hesitation to send newsletters due to self-doubt or heavy world events. Courtney emphasizes that newsletters are tools for connection, not marketing, and offer...

4 weeks ago

8 minutes

The Jeweler's View

#55: Connection Is Currency: The Real Secret to a Sustainable Creative Business

Send us a text Courtney Gray, a metalsmith educator and creative business strategist, shares insights on the importance of connection in building a successful jewelry business. She emphasizes that genuine relationships and consistent, personal interactions with collectors, peers, and mentors are more valuable than viral moments or optimized posts. The episode encourages jewelers to reach out and reconnect as a way to cultivate a supportive and thriving creative network. Support the show...

1 month ago

9 minutes

The Jeweler's View

#54: In the Middle of It All: How to Stay Rooted When You’re Pulled in Every Direction

Send us a text In episode 54 of 'The Jeweler's View,' Courtney Gray, a seasoned metalsmith and business strategist, shares insights on maintaining balance amidst the chaos of a busy creative life. Gray narrates a story about her friend, Rita Marie Ross, and how they navigate hectic times through grounding rituals. She introduces three simple grounding techniques: a 'bench reset,' a five-sense check-in, and an evening sweep, emphasizing the importance of presence and awareness in daily creativ...

1 month ago

9 minutes

The Jeweler's View

# 53: From Reflection to Freedom: Design a Year That Feeds You

Send us a text Celebrating One Year of The Jeweler's View: Reflection and Planning for the Future In this milestone episode of The Jeweler's View, host Courtney Gray celebrates one full year and 53 episodes of the podcast. She reflects on the lessons learned, the importance of consistency, and the growth of the community. Key topics include the value of looking back to shape future directions, the three key lanes for planning next year (creative, connection, growth), and the impact of ritual...

1 month ago

13 minutes

The Jeweler's View

#52: Commitment as an Anchor: How Ritual Sets You Free

Send us a text Celebrating One Year of The Jeweler's View: Embracing Ritual, Resilience, and Creative Rhythm In this milestone episode of The Jeweler's View, host Courtney Gray celebrates the podcast's one-year anniversary by reflecting on the journey, the lessons learned, and the power of creative rituals. She shares her experiences from the past year, including personal challenges, the launch of her 'Transform Your Jewelry Business' course, and the importance of consistent commitment. Gray...

1 month ago

12 minutes

The Jeweler's View

#51: Slap the Calendar: Free Your Time for What Matters

Send us a text The Power of Consistency: How One Year of Commitment Transformed My Creative Journey In this episode of The Jeweler's View, host Courtney Gray reflects on a transformative year marked by significant personal and professional milestones. After battling severe illness and making a life-changing decision, Courtney dedicated herself to producing 52 episodes of the podcast. She shares her accomplishments, including launching the 'Transform' course three times, starting an exclusive...

2 months ago

11 minutes

The Jeweler's View

#50: Imperfect Action: The Art of Moving Forward (Even When You Stumble)

Send us a text In this episode of The Jeweler's View, metalsmith educator Courtney Gray discusses the concept of 'imperfect action' in a creative business. After 25 years in the industry, she shares the challenges of overcoming perfectionism and self-sabotage, emphasizing the importance of taking action even in imperfect circumstances. She shares a story from her community illustrating a jeweler’s struggle and eventual success through small, imperfect steps. Gray advocates focusing on rhythm ...

2 months ago

9 minutes

The Jeweler's View

#49: The Power of Letting Go: Trust Yourself & Find Your Flow

Send us a text What if the very thing holding you back isn’t fear but control? In this episode of The Jeweler’s View, host Courtney Gray shares a powerful real-life story about the morning she trusted her intuition and how that moment changed everything. Through that story and lessons from her own creative journey, Courtney explores how artists and jewelers can learn to let go, trust their instincts, and find flow in both business and life. If you’ve ever found yourself saying, “I’ll do...

2 months ago

9 minutes

The Jeweler's View

#48: Conquering Resistance: Embracing Change in Creativity

Send us a text In this episode of 'The Jeweler's View,' host Courtney Gray, a seasoned metalsmith educator and creative business strategist, addresses the topic of resistance and how it affects artists and creators. Drawing on her 25 years of experience, Courtney explains how resistance manifests as procrastination, self-doubt, and perfectionism, often keeping creators from progressing. She shares personal anecdotes and client stories, emphasizing the importance of recognizing, understanding,...

2 months ago

12 minutes

The Jeweler's View

#47 Choosing Your Hard: Embracing Entrepreneurial Growth

Send us a text Overcoming Scarcity Mindset and Embracing Abundance with Brianna Zeena In this episode of 'The Jeweler's View,' hosted by Courtney Gray, metalsmith educator and creative business strategist with 25 years in the jewelry industry, the focus is on shifting from a scarcity mindset to one of abundance. Courtney continues her discussion with Brianna Zeena, a business coach in the permanent jewelry space. They explore the importance of overcoming negative self-talk and comparisonitis...

3 months ago

37 minutes

The Jeweler's View

#46 The Art of Connection: Insights from Brianna Zenna

Send us a text Building Authentic Relationships and Business Integrity with Brianna Zenna In this episode of The Jeweler's View, host Courtney Gray welcomes Brianna Zenna, a leader in the permanent jewelry industry and serial entrepreneur. They discuss Brianna's entrepreneurial journey from vacuum sales to owning multiple businesses, highlighting the value of collaboration over competition, and the importance of building meaningful relationships in business. The conversation dives deep...

3 months ago

46 minutes

The Jeweler's View

#45: How Gesswein Keeps Jewelers Ahead of the Curve

Send us a text For over a century, Gesswein has been a trusted name for jewelers, manufacturers, and studios around the world, providing tools, technology, and hands-on support to help them stay ahead in a changing industry. In this episode of The Jeweler’s View, I sit down with Roger Gesswein to talk about the company’s family legacy, how they’ve embraced innovation while staying true to their values, and why partnerships matter now more than ever. From new technologies like elec...

3 months ago

44 minutes

The Jeweler's View

#44: Stories of Transformation: Part 2

Send us a text In this episode of The Jeweler's View, Courtney Gray, a metalsmith educator and business strategist, reflects on the impactful 'Transform' course she created, designed to bridge the gap between creativity and business. She shares inspiring stories of women from diverse backgrounds—scientists, retirees, fine artists, and career jewelers—who have taken the course and experienced significant personal and professional growth. From gaining business structure and confidence to reigni...

3 months ago

19 minutes

The Jeweler's View

#43: Stories of Transformation: Part 1

Send us a text In this episode of The Jeweler's View, Courtney Gray, a metalsmith educator and creative business strategist, shares her journey in the jewelry industry and the creation of her course, Transform. Gray highlights the impact of her course on various women who have faced unique challenges in their jewelry-making careers. These women, including Breeta, Sophia, Mary, and Andrea, experienced significant personal and professional growth through the course, gaining confidence, clarity,...

3 months ago

15 minutes

The Jeweler's View

#42: The Gift of Struggle: Why Failure Shapes Us

Send us a text In this episode of The Jeweler's View, hosted by Courtney Gray, a seasoned metalsmith educator and creative business strategist, Courtney shares personal experiences and profound insights on the transformative power of struggle. Reflecting on her son's journey and her own professional challenges, she emphasizes that struggle is an inevitable part of life and business, not a sign of weakness. Instead of avoiding it, she encourages listeners to embrace and learn from their ...

4 months ago

11 minutes

The Jeweler's View

# 41: Happy Accidents: When Failure Sparks Innovation

Send us a text In this episode of The Jeweler's View, Courtney Gray emphasizes the importance of viewing mistakes not as failures, but as opportunities for growth and innovation. Drawing from her experience as a metalsmith and stories from various industries, including the invention of WD-40, Post-it notes, and the light bulb, she illustrates how 'happy accidents' can lead to incredible breakthroughs. Gray shares personal anecdotes and challenges listeners to reframe their approach to mistake...

4 months ago

9 minutes