Regardless how amazing your business is, if you don’t know how to stand out online, you have already lost. In order to create credibility, influence and staying power, it’s not enough to build a personal brand. You have to build one with juice!
Join personal brand strategist, coach and breast cancer survivor Monique Bryan, each Wednesday morning as she teaches you all the tips and tricks she used to build her 6-figure brand while in remission.
Each episode is designed to show you how to amplify your presence, inject your authentic voice into your personal brand and give you some tangible takeaways to get you to that Juicy CEO status in business and in life. Plus, get a front-row seat to some candid conversations with some badass women who have been where you are, showing us that Juicy CEO’s are made, not born.
If you like Rachel Rogers Hello Seven, Lori Harder’s Earn Your Happy or the jokes you catch on Luvvi Ajayi’s podcast, than the Juicy CEO podcast is for you. Get ready to inject the juice!
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Regardless how amazing your business is, if you don’t know how to stand out online, you have already lost. In order to create credibility, influence and staying power, it’s not enough to build a personal brand. You have to build one with juice!
Join personal brand strategist, coach and breast cancer survivor Monique Bryan, each Wednesday morning as she teaches you all the tips and tricks she used to build her 6-figure brand while in remission.
Each episode is designed to show you how to amplify your presence, inject your authentic voice into your personal brand and give you some tangible takeaways to get you to that Juicy CEO status in business and in life. Plus, get a front-row seat to some candid conversations with some badass women who have been where you are, showing us that Juicy CEO’s are made, not born.
If you like Rachel Rogers Hello Seven, Lori Harder’s Earn Your Happy or the jokes you catch on Luvvi Ajayi’s podcast, than the Juicy CEO podcast is for you. Get ready to inject the juice!
Curate Your Media Pitch Strategy with Pauleanna Reid
The Juicy CEO with Monique Bryan
32 minutes 42 seconds
3 years ago
Curate Your Media Pitch Strategy with Pauleanna Reid
“When you pitch to larger publications, it should really fit into a larger brand strategy…Your pitching plan should be based on who reads what and what your company goals are.”
- Pauleanna Reid
Are you pitching to publications just to get their fancy logo on your website? Or do you have a bigger master plan that’s aligned with your branding and goals?
Where (and what) you’re pitching needs to be tied to your overall strategy — and this episode is going to help you land your JUICIEST opportunities! When it comes to pitching to media, I want you to bring the THUNDA!
Pauleanna Reid is an entrepreneur and a senior Forbes contributor who helps business owners and leaders reach their biggest media goals, gain high-visibility coverage, and build up their reputations.
In this #Dirty30Live episode, you’ll learn Pauleanna’s hottest industry insider tips and tricks for building up a STRONG pitch game, including how to find your best-fit journalists and what you need to have in place before you shoot your shot!
In this episode of The Juicy CEO podcast, you’ll discover:
A super-simple shortcut that will help you research an outlet’s readership and target market in seconds!
The biggest mistakes that people make while pitching — and how to stand out in a journalist’s inbox
Why size doesn’t matter when it comes to publications!
A sneak peek of what she will be teaching at the upcoming Mo’Mentum Personal Brand and Business retreat this Novrmber in Miami FL
About Guest: Pauleanna Reid is a senior contributor at Forbes Women, the founder of The Writer’s Block, a full-service celebrity ghostwriting agency, and the founder of New Girl on the Block, a mentorship platform for millennial women dealing with major transitions.
Highlights:
01:57 Intro
02:41 Meet Pauleanna Reid
05:21 Unsung heroes
07:37 Biggest pitching mistakes
10:15 Relationship-building
11:36 Hidden benefits of smaller publications
13:12 Find publications & journalists that fit
15:33 Shooting your shot
18:40 Have a news angle
22:14 Etiquette
23:46 Community counts
24:57 Pay-to-publish
26:31 Join us in Miami!
Links To Visit:
Pauleanna Reid
https://pauleannareid.com
http://newgirlontheblock.com
https://ca.linkedin.com/in/pauleannareid
Twitter: @pauleannar
Instagram: @pauleannareid
The Juicy CEO Podcast Episode 71: Pitching To Media Is Not About Skill, It's About Research
https://www.moniquebryan.com/podcast/episode-71-pauleanna-reid
Missed the deadline? JOIN THE WAITLIST for the Mo’Mentum Personal Brand Experience
http://bit.ly/momentumretreat
Make sure you’re subscribed to The Juicy CEO Podcast and leave a rating and review! To win some Juicy CEO Swag, take a screenshot, tag me on Instagram @moniquebryan_co, and use the hashtag #TheJuicyCEO on social media.
If you want to experience the #Dirty30Live, follow me on Instagram @moniquebryan_co, set your alarm to 11 am EST every Monday, and come get your questions answered LIVE! And if you want the juice 24/7, join my free Facebook community Juicy Brand Squad: https://www.facebook.com/groups/JuicyBrandSquad
Stay Connected:
Instagram: @moniquebryan_co
Facebook: https://www.facebook.com/groups/JuicyBrandSquad
The Juicy CEO with Monique Bryan
Regardless how amazing your business is, if you don’t know how to stand out online, you have already lost. In order to create credibility, influence and staying power, it’s not enough to build a personal brand. You have to build one with juice!
Join personal brand strategist, coach and breast cancer survivor Monique Bryan, each Wednesday morning as she teaches you all the tips and tricks she used to build her 6-figure brand while in remission.
Each episode is designed to show you how to amplify your presence, inject your authentic voice into your personal brand and give you some tangible takeaways to get you to that Juicy CEO status in business and in life. Plus, get a front-row seat to some candid conversations with some badass women who have been where you are, showing us that Juicy CEO’s are made, not born.
If you like Rachel Rogers Hello Seven, Lori Harder’s Earn Your Happy or the jokes you catch on Luvvi Ajayi’s podcast, than the Juicy CEO podcast is for you. Get ready to inject the juice!
