🎙️ Welcome to The LAB: Mike Sherrard – From Engineer to YouTube Real Estate Authority, Powered by eXp University
In this episode of The LAB, we sit down with Mike Sherrard, a former engineer turned top-producing real estate agent and global attraction leader at eXp Realty. Mike shares how he built a high-converting YouTube strategy to scale his real estate business, overcome fear of video, attract clients and agents across borders, and leverage AI + intent-based content to dominate search and grow his brand.
💥 What You’ll Learn in This Episode
✅ How Mike went from $2,500 in the bank to top global recruiter using YouTube
✅ The psychology of visibility and why imperfection builds trust
✅ Call-to-action frameworks that convert YouTube views into closings
✅ The difference between interest-based vs. intent-based platforms (and why YouTube wins)
✅ How to use AI tools for keyword research, SEO optimization, and video scripting
✅ The exact cadence, structure, and video types (relocation, lifestyle, market updates, tours)
✅ How Mike scaled his content using Fiverr, VAs, and a full-time social media manager
✅ Why market reports and property tours attract seller leads at scale
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Join Mike Sherrard as he unpacks his full YouTube and content playbook from beginner gear and mindset to elite-level strategy, automation, and audience conversion.
🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
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Instagram: @TheLABPodcast
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Website: www.TheLABPodcast.com
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