🎙️ Welcome to The LAB: Anthony Esposito – Turning YouTube Content Into Consistent, High-Quality Real Estate Leads 🚀
In this episode, Anthony Esposito shares his real-world journey from electrician to full-time real estate agent and how YouTube became one of the most powerful drivers of his business. Serving the Cleveland, Ohio market, Anthony breaks down how hyperlocal video content, SEO, and consistency now generate roughly 50% of his annual transactions—without cold calling.
Anthony walks through exactly how he set up his channel, chose searchable keywords, structured his content, and used simple tools (yes, even just a phone) to create evergreen videos that continue producing leads months—and even years—later.
💥 What You’ll Learn in This Episode:
✅ How Anthony transitioned from construction to real estate—and why YouTube changed everything
✅ Why YouTube delivers warmer, inbound leads compared to cold outreach
✅ The exact types of videos that attract buyers, sellers, and relocations
✅ How to name and optimize a YouTube channel for Google search
✅ Why community tours and market reports outperform most content
✅ How Anthony generates ~15 deals per year directly from YouTube
✅ Simple thumbnail, hook, and call-to-action strategies that convert
✅ Why authenticity beats high production value every time
✅ How AI and ChatGPT help optimize keywords, analytics, and content strategy
🎯 If you’re a real estate agent looking to build a long-term, evergreen lead system using YouTube without burnout, this episode is a must-watch.
📅 New The Lab episodes every week! Real conversations with eXp’s top performers on pricing, systems, and seller psychology that help you list more homes and close them faster.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @eXpUniversity
YouTube: The LAB Podcast
#ListingAgent #PricingStrategy #PriceReduction #PreListingPackage #HighNote
🎙️ Welcome to The LAB: Brandon Vincent – Building a Scalable, Client-First Real Estate Business 🚀
In this episode, we sit down with Brandon Vincent, top-producing agent and team leader at eXp Realty, whose “Doing It Different” approach is reshaping how modern agents operate. Brandon shares how he built a scalable business rooted in transparency, education, and relentless consistency, showing how agents can grow without burnout.
From mastering video content to applying the compound-effect mindset, Brandon breaks down the daily habits, systems, and mental shifts that allow agents to serve clients better, streamline operations, and scale their teams effectively.
💥 What You’ll Learn in This Episode:
✅ How to implement client-first systems that foster trust and loyalty
✅ The habits and routines that drive consistent performance
✅ Building scalable teams while maintaining a high-touch client experience
✅ How to leverage video and content marketing for lead generation
✅ Applying the compound-effect mindset for long-term growth
✅ Real-world systems and checklists to keep your team on track
✅ Strategies for sustainable business growth without burnout
🎯 If you want a blueprint for building a modern real estate business that balances growth, efficiency, and client satisfaction, this episode is a must-watch!
📅 New The Lab episodes every week! Real conversations with eXp’s top performers on pricing, systems, and seller psychology that help you list more homes and close them faster.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @eXpUniversity
YouTube: The LAB Podcast
#ListingAgent #PricingStrategy #PriceReduction #PreListingPackage #HighNote
🎙️ Welcome to The LAB: Nate Armstrong – Scaling Zillow Flex & Lead Systems for Maximum Agent Performance 🚀
In this episode, Nate Armstrong, director of sales and full-time coach for the K2 Team at eXp Realty, reveals how he runs a multi-state, 60-agent operation leveraging Zillow Flex, concierge systems, and structured onboarding. Nate shares his strategies for accountability, lead conversion, and building a high-performing team that consistently delivers results.
💥 What You’ll Learn in This Episode:
✅ How Zillow Flex can transform lead accountability and team performance
✅ The structured onboarding and “summit” system for new agents
✅ How to tier your team and manage lead rotations efficiently
✅ Concierge and ISA systems for booking and managing appointments
✅ Coaching strategies to monitor pipeline, calls, and agent progress
✅ Real-world metrics and checklists that ensure consistent results
✅ Insights on recruiting top-performing agents across multiple states
🎯 If you want to understand the exact systems, metrics, and coaching methods used to run one of the most efficient Zillow Flex teams, this episode is a must-watch!
📅 New The Lab episodes every week! Real conversations with eXp’s top performers on pricing, systems, and seller psychology that help you list more homes and close them faster.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @eXpUniversity
YouTube: The LAB Podcast
#ListingAgent #PricingStrategy #PriceReduction #PreListingPackage #HighNote
🎙️ Welcome to The LAB: Dan Rochon – Building Predictable Real Estate Funnels with “Teach to Sell” 🔥📈
In this episode of The LAB, we sit down with Dan Rochon, coach, author, and founder of Teach to Sell, who went from broke waiter to top producer, brokerage owner, and bestselling author. Dan reveals his system for creating lead funnels that actually convert — built on influence, empathy, and education rather than pressure.
He breaks down the avatar method, teaches how to identify client pain and desire, and shows how to use community Facebook groups, simple “bait,” and value-first content to generate business that lasts.
💥 What You’ll Learn in This Episode
✅ The “Teach to Sell” mindset — why sales is about influence, not pressure
✅ How to define your avatar (ideal client) and find where they hang out
✅ The psychology of pain and desire in your marketing message
✅ What bait actually attracts buyers vs. sellers (and what doesn’t)
✅ How to build loyal clients through Facebook community groups
✅ Why “I found a home for you” gets replies — and “Do you need help?” doesn’t
✅ How Dan scaled from zero to brokerage owner using education-based marketing
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🎯 If you’ve ever wanted a step-by-step blueprint for lead funnels, ethical influence, and content that converts, this is it.
📅 New The Lab episodes every week! Real conversations with eXp’s top performers on pricing, systems, and seller psychology that help you list more homes and close them faster.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @eXpUniversity
YouTube: The LAB Podcast
#ListingAgent #PricingStrategy #PriceReduction #PreListingPackage #HighNote #ListingPresentation #RealEstateScripts #SellFast #RealEstateTips #ListingAgentTips #RealEstateCoaching #PriceYourHome #RealEstateAgent #SellerMotivation
Website: www.TheLABPodcast.com
🎙️ The Lab: Robert Colello – Fearless Honesty, Listing Strategy & Market Adjustments That Win Sellers 🏡🔥
In this episode of The Lab, we sit down with Robert Colello, one of San Diego’s top agents and leaders who built a 95% referral-based listing business from the ground up after moving cross-country with zero contacts. With over 20 years of experience and multiple seven-figure GCI years, Robert reveals how he built his business on truth, systems, and fearless listing conversations.
From asking permission to be honest, to scripting price adjustments and setting expectations at the listing table, Robert shares exactly how to lead sellers through any market — without fear, without fluff, and without losing control of the relationship.
💥 What You’ll Learn in This Episode
✅ How to master the pre-qualification call to uncover a seller’s real motivation
✅ The one question Robert asks every client that changes the entire listing conversation
✅ How to present comps and pre-listing packages like a pro
✅ Why “price reduction” is the wrong phrase — and what to say instead
✅ The three outcomes for every listing: accepted, rejected, or ignored
✅ How silence can move mountains in pricing conversations
✅ How to future-proof deals by preparing sellers for repairs, termites, and appraisals
✅ Why the best listing agents set standards, not suggestions
💬 “If you’re not telling the seller the truth about price, you’re doing them a disservice. You owe it to them.” – Robert Colello
📅 New The Lab episodes every week! Real conversations with eXp’s top performers on pricing, systems, and seller psychology that help you list more homes and close them faster.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @eXpUniversity
YouTube: The LAB Podcast
#ListingAgent #PricingStrategy #PriceReduction #PreListingPackage #HighNote #KvCORE #ListingPresentation #RealEstateScripts #SellFast #RealEstateTips #ListingAgentTips #RealEstateCoaching #PriceYourHome #RealEstateAgent #SellerMotivation
Website: www.TheLABPodcast.com
🎙️ The Lab: Kyle Whissel – The Listing Master’s Guide to Pricing in Any Market 🏡📉🔥
Struggling to price listings in a shifting market? Discover proven listing agent pricing strategies from a top San Diego agent with 3,000+ closed listings. Learn how to price a home to sell fast, handle pricing objections, and secure price reductions using data, psychology, and built-in contract clauses — even when sellers push back.
In this masterclass, you’ll get:
The 3-pile comp method to let sellers self-select the right price
Pre-listing package system (HighNote/KvCORE) that tracks what sellers actually read
10% overprice rule + mandatory price reductions in writing
The 2 showings/week & offer within 8 showings rule that makes price cuts effortless
Exact listing appointment scripts to avoid “let’s test the market” stalls
Perfect for listing agents, real estate teams, and sellers who want to sell fast without leaving money on the table.
TIMESTAMPS:
0:00 – Intro: $6B+ in Listings & 3,000+ Seller-Side Deals
0:32 – 40/60 Seller-Buyer Split & $400M in Listings Next 12 Months
7:17 – Pricing = Inventory + Motivation (Never Lead with Data)
10:36 – 3-Step Seller Communication System
11:26 – Pre-Listing Package via HighNote (Track Opens, Pages, Time)
13:26 – Send Comps, NEVER Price Upfront
15:16 – Phone Pricing Objection Script
16:06 – One-Step Listing Appointment (95% of Deals)
17:48 – Build Value → Confirm Marketing → THEN Price
18:38 – 5 Net Sheets Strategy (2 High, 2 Low, 1 Target)
19:33 – 3-Pile Comp Method: Let Sellers Pick Their Price
21:04 – 10% Overprice Rule + Price Reductions in Contract
23:11 – #1 Script: 2 Showings/Week & Offer Within 8
25:53 – Final Advice: Tell Sellers to Cut Price Like an Oncologist
26:47 – Resources & Close
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @eXpUniversity
YouTube: The LAB Podcast
#ListingAgent #PricingStrategy #PriceReduction #PreListingPackage #HighNote #KvCORE #ListingPresentation #RealEstateScripts #SellFast #RealEstateTips #ListingAgentTips #RealEstateCoaching #PriceYourHome #RealEstateAgent #SellerMotivation
Website: www.TheLABPodcast.com
🎙️ Welcome to The LAB: Zac Muir – Mastering Real Estate Accountability with Sisu & Battr ⚙️📊💡
In this episode of The LAB, we sit down with Zac Muir, VP of Revenue for Sisu and Battr, to unpack how top-performing real estate teams use data, automation, and accountability to scale. Zac reveals how Sisu turns your team into a scoreboard-driven business, while Batter acts as an AI database manager, auditing leads, enforcing standards, and freeing leaders from manual oversight.
💥 What You’ll Learn in This Episode
✅ How to run your team like a business — not a spreadsheet
✅ The power of “knowing the score” with real-time dashboards & agent scoreboards
✅ How to turn accountability into positive momentum, not punishment
✅ Why database management is the hidden goldmine in your business
✅ How Batter automates lead audits, enforces standards & prevents lead hoarding
✅ The secret to long-term nurture follow-up that converts 6–18 months later
✅ Why consistency and clear consequences beat micromanagement every time
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Zac Muir reveals how elite teams use Sisu to measure what matters and Batter to automate accountability — building data-driven cultures that outperform guesswork and emotion every single time.
🎯 If you’ve ever wanted a blueprint for data-driven leadership, CRM accountability, and scaling with AI, this is it.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
#realestatesuccess #realestateinvesting #realestatemarketing #exprealty #thelabpodcast
🎙️ Welcome to The LAB: Felipe – Building a $10M+ Real Estate Business through Spanish YouTube Marketing.
In this episode of The LAB, we sit down with Felipe, a former engineer turned ICON agent in Houston, Texas, who built his entire real estate business through YouTube — in Spanish. Felipe shares how he went from flipping houses part-time to closing 43 transactions and ICON status, using social media to reach the 46% Hispanic population in Houston and out-of-state buyers relocating from across the U.S.
💥 What You’ll Learn in This Episode
✅ How Felipe transitioned from engineering to full-time real estate with zero sphere
✅ The strategy behind his Spanish-language YouTube channel and hyperlocal SEO
✅ Why authenticity, consistency, and faith built lifelong client connections
✅ Felipe’s content plan: property tours, market updates, and “where not to live” videos
✅ The YouTube analytics, keywords, and tools (VidiQ, ChatGPT, CapCut, Figma) that drive growth
✅ How to create evergreen content that keeps producing leads years later
✅ Why thumbnails, personality, and cultural connection matter more than views
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Felipe reveals how he built a $10M pipeline and $6-figure income using nothing but YouTube, Spanish storytelling, and the power of consistency — proving that you don’t need a sphere, just strategy and heart.
🎯 If you’ve ever wanted a blueprint for YouTube lead generation, evergreen content, and authentic marketing, this is it.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
#realestatesuccess #realestateinvesting #realestatemarketing #exprealty #thelabpodcast
🎙️ Welcome to The LAB: Chris Craddock & Nicole – Scaling the Redux Group’s Zillow Flex Team with Standards, Accountability & Systems 🔥📈
In this episode of The LAB, we sit down with Chris Craddock, Founder of The Redux Group, and Nicole, Director of Sales, to unpack how they’ve turned their Zillow Flex team into one of the most consistent high-converting programs in the Mid-Atlantic. From rebuilding after early struggles to instituting a certification model and measurable standards, Chris and Nicole reveal how to scale without losing quality — and how to keep agents accountable to performance, not feelings.
💥 What You’ll Learn in This Episode
✅ The Redux recruiting model: from 40 to 80 agents through standards and systems
✅ How Zillow Flex went from “almost dropped” to top-performer in its market
✅ Certification, activity benchmarks, and the 15-lead rule that drives conversions
✅ Why scarcity mindset kills accountability — and how to fix it with abundance thinking
✅ How Redux uses Fellow, Follow Up Boss, and live call reviews for real-time feedback
✅ The pause policy: when too many leads, or too little follow-up, triggers accountability
✅ How to celebrate wins, track scoreboard metrics, and turn Flex leads into long-term clients
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Chris Craddock and Nicole share how they rebuilt their Zillow Flex program through data-driven leadership, clear expectations, and a culture of personal responsibility — turning agents into believers and skeptics into performers.
🎯 If you’ve ever wanted to learn how top Zillow Flex teams create accountability and scale profitably, this is your roadmap.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
🎙️ Welcome to The LAB: Brittany Kostov – Building Canada’s Largest Zillow Flex Team with Zoocasa 🚀
In this episode of The LAB, we sit down with Brittany Kostov, Sales Director at Zoocasa, who has coached and trained hundreds of agents through one of the most structured and high-accountability onboarding systems in real estate. Brittany shares how Zoocasa recruits, screens, and onboards agents into Zillow Flex with a 3-day live intro, preview homework, one-on-one interviews, and a structured accelerator program that keeps agents in momentum.
💥 What You’ll Learn in This Episode
✅ How Zoocasa built Canada’s largest Zillow Flex team (and expanded into the U.S.)
✅ The 3-day Intro to Zoocasa onboarding: expectations, previews, and coaching nuggets
✅ Why agents must preview 10 properties before being considered for leads
✅ How huddles (4x a week) keep agents accountable and in daily practice
✅ The role of live call reviews and “reviewing tape” to sharpen lead conversion
✅ Why transparency, metrics, and culture filter the right agents in (and the wrong ones out)
✅ How Zoocasa moves new agents from rental leads → buyer deals → consistent production
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Brittany Kostov reveals the onboarding playbook, accountability systems, and cultural standards that power Zoocasa’s Zillow Flex success story.
🎯 If you’ve ever wanted a blueprint for onboarding, accountability, and high-conversion lead programs, this is it.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
00:26 Thanks for doing this—share your journey
00:38 Britney Cost: licensed since 2011, lead conversion focus
03:12 Zucasa as largest Zillow Flex team; expanding to U.S.
06:03 High-accountability program & three-day Intro to Zucasa
07:20 “10 property previews” homework and 1:1 interview gate
17:56 Day 2: discovering motivation; live call “reviewing tape”
55:42 Music
🎙️ Welcome to The LAB: Noah Ward – Building a $10M+ Real Estate Business from TikTok 📱🏡🔥
In this episode of The LAB, we sit down with Noah Ward, a 24-year-old eXp Realty agent who went from having no sphere of influence to closing over $10M in sales and co-founding a custom home building company – all fueled by TikTok. Noah shares how he built a hyperlocal audience of nearly 50,000 followers, turned short-form content into high-value leads, and developed a system for consistency across TikTok, Instagram, and YouTube.
💥 What You’ll Learn in This Episode
✅ How Noah grew from $15K land deals to $12M listings with TikTok
✅ The 3 content buckets: house tours, informational green screens, and viral hooks
✅ Why professional videography flopped – and why raw iPhone content wins on TikTok
✅ Noah’s system for batching, editing, and posting across TikTok, Instagram, and YouTube Shorts
✅ How to optimize your TikTok bio, pinned posts, thumbnails, and CTAs for lead capture
✅ The difference between TikTok’s “here and now” algorithm and YouTube’s evergreen SEO power
✅ Noah’s call-to-action formula that drives direct texts and calls from ideal clients
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Noah Ward reveals exactly how he built a $10M pipeline, leveraged TikTok virality into hyperlocal authority, and turned followers into both buyers and custom home clients.
🎯 If you’ve ever wanted a blueprint for turning short-form content into real estate closings, this is it.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
🎙️ Welcome to The LAB: Anthony Tomasone – Building High-Performance Real Estate Teams with Accountability & Tech 💻
In this episode of The LAB, we sit down with Anthony Tomasone, team leader at Zuasa Realty, who manages a powerhouse group of ISAs and agents using a blend of culture, coaching, and cutting-edge tools. Anthony shares how he structures one-on-ones and team huddles, leverages platforms like Follow Up Boss, Shylo AI, CU, Looker Studio, and Zappier, and enforces accountability without negativity to create consistent growth and team buy-in.
💥 What You’ll Learn in This Episode
✅ How to run accountability sessions that motivate instead of intimidate
✅ Why starting with positives and removing blockers changes performance culture
✅ How Shylo AI call scoring + roleplay transforms coaching and training
✅ Using dashboards (Looker Studio, CU, Follow Up Boss) to drive real transparency
✅ The “pause rules” for agents who no-show clients or coaching sessions
✅ How to foster healthy competition with leaderboards and public metrics
✅ Forecasting systems to turn today’s leads into closings 6–24 months out
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Anthony Tomasone reveals the frameworks, dashboards, and coaching conversations that keep 100+ agents and ISAs accountable, competitive, and focused on long-term production.
🎯 If you’ve ever wanted a blueprint for scaling accountability with data, coaching, and tech, this is it.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
🎙️ Welcome to The LAB: Dylan Nonaka – Scaling Hawaii’s #1 Team with Zillow Flex 🚀
In this episode of The LAB, we sit down with Dylan Nonaka, team leader at eXp Realty Hawaii, who grew his team from a small crew to 156 agents across four islands and over 1,000 transactions a year. Dylan shares how he cracked the code on winning Zillow Flex accounts, building systems, and training agents through a four-day bootcamp to dominate lead conversion.
💥 What You’ll Learn in This Episode
✅ How Dylan scaled from a ragtag team to Hawaii’s top-producing group
✅ The exact process for winning and expanding Zillow Flex accounts
✅ Why the first 60 seconds of a call are make-or-break for conversion
✅ Dylan’s 14-day follow-up playbook and value-based messaging system
✅ Bootcamp training, Tuesday Flex masterminds, and ongoing accountability systems
✅ How to tier and nurture long-term leads with smart lists in Follow Up Boss
✅ The mindset shift: every lead is worth $500, every call is a lifetime client opportunity
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Dylan Nonaka reveals the frameworks, scripts, and leadership principles that turned Flex into 25% of his business and positioned his team for long-term growth across Hawaii and beyond.
🎯 If you’ve ever wanted a blueprint for dominating Flex leads, building scalable systems, and training a high-conversion team, this is it.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
🎙️ Welcome to The LAB: Alisha Collins – Building a 7-Figure Real Estate Brand with Daily Video, Powered by eXp University
In this episode of The LAB, we sit down with Alisha Collins, a top-producing Wyoming agent and content creator who’s cracked the code on video consistency. Alisha shares how she posts 21 videos a week, dominates on Facebook, YouTube, and TikTok, and runs a team closing over 240 homes annually without door knocking or cold calling.
💥 What You’ll Learn in This Episode
✅ The daily video system that drives inbound clients and long term brand growth
✅ How to turn TikTok comments into a never-ending content engine
✅ Why real estate video doesn’t need to be perfect it just needs to be consistent
✅ The power of batch recording, repurposing, and staying visible across platforms
✅ How Alisha used video to maintain momentum during personal tragedy
✅ Tips on handling negativity, burnout, and the emotional side of content creation
✅ Tools like Repurpose.io, stand.store, and simple TikTok-native editing to scale reach
📅 New Episodes Every Week! The LAB delivers tactical training and behind the scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Join Alisha Collins as she reveals the exact strategy behind her 3-a day video habit, her multi platform content machine, and how she’s generated massive results and healing through authentic video marketing.
🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
#realestatesuccess #realestateinvesting #realestatemarketing #exprealty #thelabpodcast
🎙️ Welcome to The LAB: Mike Sherrard – From Engineer to YouTube Real Estate Authority, Powered by eXp University
In this episode of The LAB, we sit down with Mike Sherrard, a former engineer turned top-producing real estate agent and global attraction leader at eXp Realty. Mike shares how he built a high-converting YouTube strategy to scale his real estate business, overcome fear of video, attract clients and agents across borders, and leverage AI + intent-based content to dominate search and grow his brand.
💥 What You’ll Learn in This Episode
✅ How Mike went from $2,500 in the bank to top global recruiter using YouTube
✅ The psychology of visibility and why imperfection builds trust
✅ Call-to-action frameworks that convert YouTube views into closings
✅ The difference between interest-based vs. intent-based platforms (and why YouTube wins)
✅ How to use AI tools for keyword research, SEO optimization, and video scripting
✅ The exact cadence, structure, and video types (relocation, lifestyle, market updates, tours)
✅ How Mike scaled his content using Fiverr, VAs, and a full-time social media manager
✅ Why market reports and property tours attract seller leads at scale
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Join Mike Sherrard as he unpacks his full YouTube and content playbook from beginner gear and mindset to elite-level strategy, automation, and audience conversion.
🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
#realestatesuccess #realestateinvesting #realestatemarketing #exprealty #thelabpodcast
🎙️ Welcome to The LAB: Harriet Hinson – Building and Leading a High-Performance Zillow Flex Team, Powered by eXp University
In this episode of The LAB, we sit down with Harriet Hinson, a veteran real estate leader who built one of Georgia’s top-performing Zillow Flex teams. Harriet shares how she scaled her team from just a few agents to over 60, survived Zillow’s Flex program cuts, and now runs a high-accountability, culture-driven organization focused on service, systems, and results.
💥 What You’ll Learn in This Episode
✅ How Harriet retained one of just 53 Zillow Flex accounts in Georgia
✅ Her 5-agent-per-zip-code strategy for geographic coverage
✅ How she onboards, trains, and grows new agents into high producers
✅ Her “Pop-Tart Agent” mindset for fast lead response and conversions
✅ Why Zillow leads are the best in the business—and how to work them
✅ Systems she uses: Follow Up Boss, RealScout, and Amplified Solutions
✅ How she creates culture through Tuesday lunches, Thursday training, and team-led events
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Sit down with Harriet Hinson as she reveals her full blueprint for leading a Zillow Flex team—from onboarding to follow-up to creating a community of committed, confident agents who never stop leveling up.
🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
#realestatesuccess #realestateinvesting #realestatemarketing #exprealty #thelabpodcast
🎙️ Welcome to The LAB: Tony Glenn – $1.1B in Sales by Serving Military Families, Powered by eXp University
In this episode of The LAB, we sit down with Tony Glenn, founder of the Liberty Group in Oceanside, California. Tony is a Marine Corps veteran, VA loan expert, and visionary team leader whose group has closed over $1.1 billion in sales—without ever cold calling. Tony reveals how he built a recession-proof, mission-driven business by focusing on serving military families through strategic education, social-first marketing, and high-impact in-person training events.
💥 What You’ll Learn in This Episode
✅ How to build a referral-based business around the VA loan niche
✅ The social media system Liberty Group uses to generate 1,600+ leads/month
✅ Why agents don’t need to be veterans to serve the veteran market
✅ Investment strategies using VA rehab, construction, and multi-family loans
✅ How Tony trains agents through in-person events and virtual sessions
✅ Building brand equity through local content and veteran partnerships
✅ Plug-and-play systems available for eXp agents through Liberty Group
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Join Tony Glenn as he shares how to attract, educate, and serve veteran homebuyers using a fully integrated business model that’s designed to grow across markets and across the country.
🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
#eXpUniversity #realestatemarketing #thelabpodcast #realestatesuccess #instagram
🎙️ Welcome to The LAB: Chris Colgan Turning Scrolls into Closings with Local Content, Powered by eXp University
In this episode of The LAB, we sit down with Chris Colgan, a 22 year real estate veteran who built a local lead generation machine on Instagram by posting daily news-style content, community updates, and real estate insights. Chris shares how he generates thousands of inbound leads and referrals by being the go-to local voice without cold calling, paid ads, or trying to be funny online.
💥 What You’ll Learn in This Episode
✅ Why hyperlocal headlines and daily content are his lead-gen secret
✅ Chris’s headline and thumbnail formula that consistently goes viral
✅ How he uses Instagram Reels to dominate his local market
✅ Why real estate videographers shouldn’t edit your social content
✅ How to build clout with your sphere without being salesy
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Sit down with Chris Colgan as he breaks down how to create simple, effective content that gets views, builds trust, and turns your sphere into loyal, inbound leads.
🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
#eXpUniversity #realestatemarketing #thelabpodcast #realestatesuccess #instagram
🎙️ Welcome to The LAB: Joey Oberndorfer – Closing with Consistency from One-Tour Leads, Powered by eXp University
In this episode of The LAB, we sit down with Joey Oberndorfer, a new agent with eXp Realty who has already closed 32 transactions in his first 9 months without a past client database or paid ads. Joey shares his full approach to converting Zillow Flex leads, including the exact scripts, mindset, follow-up, and in-person process that turns one off tour requests into real closings.
💥 What You’ll Learn in This Episode
✅ Joey’s ALM + Buyer Rep strategy for Zillow Flex leads
✅ How he builds immediate trust and rapport over the phone
✅ What to say (and not say) on that first property tour
✅ How he uses follow-up timing, tone-matching, and soft closes to win loyalty
✅ Why nearly half of his clients buy the first home they tour—and how he makes that happen
📅 New Episodes Every Week! The LAB delivers tactical training and behind the scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Sit down with Joey Oberndorfer as he unpacks his entire buyer conversion system from the first phone call to the final walkthrough and why his client first approach turns online leads into loyal clients who close.
🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
#ZillowFlexstrategy #eXpUniversity #realestatemarketing #thelabpodcast #realestatesuccess
🎙️ Welcome to The LAB: Aaron Novello – Building a Real Estate Media Machine, Powered by eXp University
In this episode of The LAB, we sit down with Aaron Novello, a high volume listing expert turned media strategist who has mastered the art of using video to scale real estate sales and attraction. After closing over 2,000 transactions and doing 200+ deals a year, Aaron shares how he transitioned from phone-based prospecting to building a powerful content funnel producing 5 long form videos a week, 3 shorts a day, and drawing in thousands of followers, agents, and opportunities.
💥 What You’ll Learn in This Episode
✅ The difference between the social graph vs. the interest graph (and why it matters)
✅ Why positioning yourself as the guide (not the hero) creates powerful engagement
✅ How to structure short, medium, and long-form content to attract your ideal client or agent
✅ Aaron’s YouTube ecosystem strategy with series, seasons, and episodes
✅ How to turn FAQs from buyers, sellers, or agents into lead-generating video content
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Sit down with Aaron Novello as he reveals his full media playbook for agent attraction and lead generation—complete with content creation frameworks, storytelling strategy, and how to scale attention into income.
🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
#realestatesuccess #realestateinvesting #realestatemarketing #exprealty #thelabpodcast