🎙️ Welcome to The LAB: Felipe – Building a $10M+ Real Estate Business through Spanish YouTube Marketing.
In this episode of The LAB, we sit down with Felipe, a former engineer turned ICON agent in Houston, Texas, who built his entire real estate business through YouTube — in Spanish. Felipe shares how he went from flipping houses part-time to closing 43 transactions and ICON status, using social media to reach the 46% Hispanic population in Houston and out-of-state buyers relocating from across the U.S.
💥 What You’ll Learn in This Episode
✅ How Felipe transitioned from engineering to full-time real estate with zero sphere
✅ The strategy behind his Spanish-language YouTube channel and hyperlocal SEO
✅ Why authenticity, consistency, and faith built lifelong client connections
✅ Felipe’s content plan: property tours, market updates, and “where not to live” videos
✅ The YouTube analytics, keywords, and tools (VidiQ, ChatGPT, CapCut, Figma) that drive growth
✅ How to create evergreen content that keeps producing leads years later
✅ Why thumbnails, personality, and cultural connection matter more than views
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Felipe reveals how he built a $10M pipeline and $6-figure income using nothing but YouTube, Spanish storytelling, and the power of consistency — proving that you don’t need a sphere, just strategy and heart.
🎯 If you’ve ever wanted a blueprint for YouTube lead generation, evergreen content, and authentic marketing, this is it.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
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Instagram: @TheLABPodcast
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Website: www.TheLABPodcast.com
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