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The Landscaper's Guide to Modern Sales & Marketing
Jack Jostes
299 episodes
5 days ago
In this solo episode of The Landscaper’s Guide Podcast, host Jack Jostes reflects on the hardest leadership lessons he learned last year—particularly around letting the wrong people stay too long, dealing with toxic behavior, and the personal toll poor people decisions can take on business owners. Jack shares real stories from his own company and from client conversations, offering an honest look at why leadership often gets harder before it gets clearer. In the second half of the episode, Ja...
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Marketing
Business,
Entrepreneurship
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In this solo episode of The Landscaper’s Guide Podcast, host Jack Jostes reflects on the hardest leadership lessons he learned last year—particularly around letting the wrong people stay too long, dealing with toxic behavior, and the personal toll poor people decisions can take on business owners. Jack shares real stories from his own company and from client conversations, offering an honest look at why leadership often gets harder before it gets clearer. In the second half of the episode, Ja...
Show more...
Marketing
Business,
Entrepreneurship
Episodes (20/299)
The Landscaper's Guide to Modern Sales & Marketing
The Hardest Leadership Lessons of Last Year + What’s Next at Ramblin Jackson in 2026
In this solo episode of The Landscaper’s Guide Podcast, host Jack Jostes reflects on the hardest leadership lessons he learned last year—particularly around letting the wrong people stay too long, dealing with toxic behavior, and the personal toll poor people decisions can take on business owners. Jack shares real stories from his own company and from client conversations, offering an honest look at why leadership often gets harder before it gets clearer. In the second half of the episode, Ja...
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4 days ago
25 minutes

The Landscaper's Guide to Modern Sales & Marketing
Year-End Sales, Pricing, and Profitability Tips from Aspire Software
As the year winds down, landscape and snow business owners face important decisions around renewals, pricing adjustments, and profitability. In this episode of The Landscaper’s Guide Podcast, Jack Jostes is joined by Maggie Wymore from ServiceTitan to discuss what service businesses should be reviewing at year-end to finish strong and plan confidently for the year ahead. Maggie shares practical insights on reviewing financial inputs, evaluating profitability by service line, improving renewal...
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1 week ago
17 minutes

The Landscaper's Guide to Modern Sales & Marketing
From Brazil to Baton Rouge: How Hard Work and Kindness Fueled Vania Mickos’ Landscape Career
In this episode, Jack Jostes sits down with Vania Mickos of Mullin Landscape to explore her remarkable journey from growing vegetables on her family’s farm in Brazil to becoming an account manager in Baton Rouge. Vania shares how grit, agronomy expertise, and a deep commitment to kindness shaped her leadership style and career path. We discuss her early start in agriculture at age 11, her transition into agronomy, her move to Europe, and eventually her growth into the U.S. landscape industry....
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2 weeks ago
13 minutes

The Landscaper's Guide to Modern Sales & Marketing
300 Episodes Later: The Biggest Social Media & Marketing Lessons To Grow Your Landscape Company
After five years, 300 episodes, more than 75,000 audio downloads, and over 110,000 YouTube views, Jack Jostes shares the biggest lessons he’s learned from producing The Landscaper’s Guide. In this milestone solo episode, Jack breaks down the marketing mindset that has helped hundreds of landscape and snow companies grow with social media, storytelling, consistency, and simple video production. You’ll hear the real behind-the-scenes journey—starting the show in a tiny shed, leveling up gear ov...
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3 weeks ago
23 minutes

The Landscaper's Guide to Modern Sales & Marketing
How a Second-Generation Landscaper Rebuilt His Sales Process and Leveraged AI to Transform a 27-Year-Old Business
In this episode, Jack interviews Edward Morales, second-generation owner of Tropical Landscaping Services in Buckeye, Arizona. After years of the company relying on hard work and word-of-mouth without a clear sales process, Edward stepped back into the business and realized it needed structure, clarity, and consistency. He rebuilt their sales process from scratch and discovered how communication and predictable workflows create a better client experience. Edward also shares how he uses AI as ...
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1 month ago
35 minutes

The Landscaper's Guide to Modern Sales & Marketing
The Call Jam Playbook: A Simple System To Win More Landscape Clients
In this episode, Jack Jostes breaks down one of the simplest and most profitable sales activities any landscape company can run: the Call Jam. Jack shares why calling customers still outperforms every other marketing channel, how to structure a winning Call Jam with your team, and how to prioritize your leads so you focus on the prospects most likely to buy. He also explains the Hopper Dropper method for doubling your response rates and gives a real example of a landscape company that generat...
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1 month ago
12 minutes

The Landscaper's Guide to Modern Sales & Marketing
Marketing Through the Downturn: How Alterra Keeps Growing in a Competitive Texas Market
In today’s episode, Jack sits down with Jeff Riddle, founder of Alterra Landscape Design in Dallas, to talk about what it really takes to keep a landscape company growing—even when the market softens. Jeff shares how Dallas is seeing more competition than ever before, why lead volume has dipped, and the surprising reasons many landscape firms are feeling anxious even in a still-healthy market. Yet instead of cutting back, Jeff explains why Alterra has intentionally increased marketing investm...
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1 month ago
26 minutes

The Landscaper's Guide to Modern Sales & Marketing
From Office Manager to $50 Million in Sales: The Rise of Snow Systems’ Stacey Hinson
In this episode of The Landscaper’s Guide, Jack Jostes interviews Stacey Hinson, Director of Sales at Snow Systems, one of the nation’s leading commercial snow removal companies. Stacey shares her inspiring journey from starting as an office manager to selling over $50 million in commercial snow contracts while helping grow Snow Systems from a Chicago-based operation to a national service provider in 44 states. You’ll hear how Stacey earned credibility as one of the few female sales leaders i...
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1 month ago
19 minutes

The Landscaper's Guide to Modern Sales & Marketing
2025 Landscape Leader of the Year: Stuart Ward’s Proven Sales Process for Scaling Profitably
When you start a landscape company, you wear every hat — salesperson, account manager, and operations lead. But as your business grows, scaling becomes harder without a defined process. In this episode, 2025 Landscape Leader of the Year Stuart Ward of Buckhead Landscape & Design shares how his Atlanta-based company created a clear and repeatable sales process that drives consistent growth, improves onboarding, and gives every team member a roadmap to success. If you’ve ever struggled wi...
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2 months ago
11 minutes

The Landscaper's Guide to Modern Sales & Marketing
ChatGPT for Landscape Sales Pros & Owners — Jack Jostes LIVE at NALP ELEVATE | Nov 5, 9:00–9:45AM MST
Most landscape companies lose sales because their follow-up is too slow and too inconsistent. In this short video, Jack Jostes — CEO of Ramblin Jackson and host of The Landscaper’s Guide Podcast — shares how one simple ChatGPT prompt can help your entire sales team follow up faster, sound more professional, and keep CRM notes consistent across your company. See Jack LIVE at NALP ELEVATE 2025 Date: Wednesday, November 5, 2025 Time: 9:00–9:45 a.m. MST Location: Phoenix Convention Center | Ph...
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2 months ago
2 minutes

The Landscaper's Guide to Modern Sales & Marketing
Multipliers Book Review: How The Best Leaders Make Everyone Smarter
Are you a multiplier or a diminisher in your company’s leadership? In this episode, Landscaper’s Guide podcast host Jack Jostes reviews Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman. Jack shares key insights from the book and from his Wild Frontier Mastermind discussion — including how to identify people’s native genius, when to move team members into new seats, and why great leaders admit mistakes publicly to build trust. You’ll hear practical, real-world application...
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2 months ago
13 minutes

The Landscaper's Guide to Modern Sales & Marketing
From Teacher to Turf Pro: How Ryan Robinson Scaled Turf Concepts Landscaping
How do you go from teaching middle school science to running a thriving landscape and industrial maintenance company? In this week’s episode of The Landscaper’s Guide, Jack Jostes talks with Ryan Robinson, owner of Turf Concepts Landscaping in Michigan, about his journey from part-time mower to full-time business owner, and how discipline, learning marketing, and embracing video helped him grow faster than ever. You’ll learn: 📈 How Ryan left teaching to build a multi-service landscaping compa...
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2 months ago
36 minutes

The Landscaper's Guide to Modern Sales & Marketing
How to Build a Landscape Business That Runs Without You (with George Urvari)
Most landscape owners dream of a business that runs without them. George Urvari has actually done it. After nearly 40 years of building Oriole Landscaping into one of Toronto’s top design-build firms, George now helps other owners create systems, train leaders, and reclaim their time through Knowledge Tree Consulting. In this episode, George shares practical steps to remove yourself from daily chaos and create a company that works because of your leadership, not your presence. You’ll learn: H...
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2 months ago
29 minutes

The Landscaper's Guide to Modern Sales & Marketing
Ask the Experts: Winning Commercial Snow & Landscape Sales Strategies
Selling commercial snow and landscape work isn’t the same as residential. Budgets, long sales cycles, and high expectations make it tough to stand out. In this episode of The Landscaper’s Guide, Jack Jostes hosts a panel of three leaders who have each scaled $10M+ companies to share what’s actually working in commercial sales today. You’ll hear from Robert Clinkenbeard (Wilson360), Nick Klotz (EPM of Michigan), and Eddy Zakes (Earth Development) as they break down the tactics, team structures...
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2 months ago
57 minutes

The Landscaper's Guide to Modern Sales & Marketing
Residential Snow, SEO, and Scaling Summit Lawns with Ted Glaser
Most landscapers think residential snow and lawn care can’t scale profitably. Summit Lawns in Lincoln, Nebraska, is proving otherwise. With 4,000 clients and five profit centers, owner Ted Glaser has built one of the Midwest’s fastest-growing lawn and landscape companies. In this episode of The Landscaper’s Guide, Jack Jostes talks with Ted about the painful “Summer of Diamonds” when he lost half his staff, how he rebuilt with a stronger model, and the systems that keep Summit Lawns growing y...
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3 months ago
42 minutes

The Landscaper's Guide to Modern Sales & Marketing
From Scotland to $20M: Robert Clinkenbeard on Scaling, EOS, and Wilson360
What does it take to scale a landscape company from scratch to $20M and 350 employees—and then build one of the industry’s most respected coaching and peer group businesses? In this episode of The Landscaper’s Guide, Jack Jostes interviews Robert Clinkenbeard, CEO of Wilson360, Ironman competitor, and host of The Commercial Landscaper Podcast. Robert shares his journey from Scotland to Phoenix, where he built a $20M commercial landscape company, sold it, and then took over and rebranded Wilso...
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3 months ago
42 minutes

The Landscaper's Guide to Modern Sales & Marketing
EOS, Google Reviews, and Time Freedom: Scaling a Family Landscape Company with Jeremy Miller
What keeps a landscape company strong after six decades, and what has to change to keep growing? In this episode of The Landscaper’s Guide, Jack Jostes visits Grand Rapids to talk with Jeremy Miller, owner of Miller Landscape, as the company approaches 60 years in business. Jeremy shares how a family-first culture, EOS, and clear roles helped the team move past a revenue plateau and build a scalable company where people can grow without burning out. You’ll discover: How “Do What We Say We Wil...
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3 months ago
24 minutes

The Landscaper's Guide to Modern Sales & Marketing
ADHD, Efficiency, and Growing Landscape Teams with LeanScaper’s Kristen Kiely
Hiring, leading, and keeping your team focused is one of the toughest parts of growing a landscaping company. Add in the unique challenges of ADHD and neurodivergence, and it can feel overwhelming. But what if those differences could actually be a strength in your company? In this episode of The Landscaper’s Guide, Jack Jostes interviews LeanScaper Chief Customer Experience Officer Kristen Kiely. Kristen has nearly a decade of industry experience with LMN, The Grounds Guys, and now Lean...
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3 months ago
20 minutes

The Landscaper's Guide to Modern Sales & Marketing
Why Landscapers Need a Marketing Coordinator (And a Few Cheese Curds)
Hiring a Marketing Coordinator might sound like a luxury — but for growing landscape companies, it could be the smartest move you make (besides ordering cheese curds in Wisconsin). In this episode of The Landscaper’s Guide, Jack Jostes sits down with Ramblin Jackson’s Marketing Coordinator, Hayden Storms, who started as an apprentice and now leads podcast editing, video production, and marketing automation. You’ll discover: How to actually use your iPhone to shoot sharp, on-site video content...
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4 months ago
29 minutes

The Landscaper's Guide to Modern Sales & Marketing
The Future of Snow & Ice Management: AI Cameras for Contractors with Vue Robotics
The demands on snow and ice contractors are higher than ever. Large accounts want faster response times, accurate documentation, and proof of service. Driving site to site is slow, costly, and leaves room for disputes. In this episode of The Landscaper’s Guide, Jack Jostes talks with Christopher Lareau, founder of Vue Robotics, about how AI-powered weather cameras are changing the way contractors manage portfolios and deliver service. You’ll learn: How AI cameras give contractors real-time vi...
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4 months ago
12 minutes

The Landscaper's Guide to Modern Sales & Marketing
In this solo episode of The Landscaper’s Guide Podcast, host Jack Jostes reflects on the hardest leadership lessons he learned last year—particularly around letting the wrong people stay too long, dealing with toxic behavior, and the personal toll poor people decisions can take on business owners. Jack shares real stories from his own company and from client conversations, offering an honest look at why leadership often gets harder before it gets clearer. In the second half of the episode, Ja...