In this episode of Circle of Trust, Keith Dyer, founder of LexGrow and a law firm growth strategist, breaks down the difference between chasing fast growth and building smart, sustainable growth. Many firms fall into the trap of scaling quickly without the right systems in place, which often leads to overwhelmed staff, client dissatisfaction, and stalled progress. Keith shares proven strategies on how to avoid these pitfalls by focusing on intentional planning, coaching, cash flow management, and building the right infrastructure to support predictable law firm growth.

In this episode of Circle of Trust, law firm growth expert Keith Dyer, founder of LEXGRO, explains why intake is one of the most critical business functions in a law firm. He breaks down the biggest mistakes firms make with intake, the importance of training intake staff, and how to build processes that consistently convert leads into clients. Keith emphasizes that intake should be treated as a sales function, not just phone answering. He shares real-world stories of law firms losing cases due to broken systems, poorly trained staff, and lack of empathy in client interactions. Keith also highlights the tools, metrics, and training methods that transform intake into a growth-driving engine for law firms. Listeners will learn how to identify weak spots in their intake process, measure ROI from improvements, and take the first steps toward building a system that increases conversions and revenue.

Episode Summary Keith Dyer examines the essentials of law firm advertising, focusing on when firms are ready to invest in paid campaigns. The episode highlights signs of unpreparedness, such as inadequate conversion tracking, and the need to strengthen intake processes before scaling marketing efforts. It discusses budgeting strategies based on revenue, balancing digital and traditional marketing, and leveraging community engagement to build word-of-mouth referrals for sustainable growth. Key Timestamps 00:00 - Show Introduction and Welcome 01:30 - Signs a Firm Is Not Ready for Advertising 05:00 - Building a Strong Intake System 09:00 - Evaluating Revenue for Marketing Budgets 13:00 - Strengthening Operations Before Paid Campaigns 17:00 - Measuring Return on Ad Spend 21:00 - Examples of Effective Law Firm Ads 25:00 - Common Advertising Pitfalls 29:00 - Generating Leads Without Paid Ads 33:00 - Role of Word-of-Mouth in Marketing 37:00 - Budget Planning for Law Firm Advertising 41:00 - Conclusion and Call to Action About the Show The Law Firm CMO Podcast is a podcast dedicated to empowering ambitious law firms with proven strategies for predictable growth. Featuring attorney Keith Dyer, the show delivers honest insights and practical advice to help firms scale with confidence, clarity, and consistency. It guides law firm owners in building sustainable marketing and operational systems to move beyond guesswork and achieve lasting success.

Keith Dyer discusses strategies for law firms to achieve predictable and sustainable growth by moving beyond reliance on referrals. The episode covers the importance of combining digital and traditional marketing, optimizing intake processes, and building a strong brand to attract and retain clients. It highlights the need for tracking conversions and avoiding inexperienced marketers to ensure consistent client acquisition and long-term visibility.

In this episode of ”Circle of Trust,” law firm CMO Keith Dyer delves into why law firms experience plateaus in growth and what to do about it. Keith outlines the internal and external factors that lead to stagnation, shares diagnostic tools to identify bottlenecks, and offers actionable strategies for scaling past $3M and beyond. From digital presence to intake process management, this conversation is essential for law firm leaders serious about sustainable, scalable growth.

In this kickoff episode of Circle of Trust, host Kevin Rosenquist interviews LEXGRO founder and Chief Marketing Officer Keith Dyer about his journey from corporate America to the front lines of legal marketing. Keith shares how he turned a background in telecom and general advertising into a specialized, scalable system that helps law firms grow predictably—from zero to six figures, and from seven to eight. The conversation dives deep into the mistakes law firms make with marketing, why predictable growth requires process, and how branding, strategy, and long-term vision all play a part in sustainable law firm success.