Most law firm owners want to grow—but very few know how to reverse engineer their success. In this episode, we break down the number one scaling skill that almost no one in the legal industry talks about, teaches, or truly masters: reverse engineering. You’ll discover why this simple but underutilized skill separates firms that scale with clarity from firms that constantly firefight, stall, or burn out. Drawing from real experience coaching hundreds of law firms, we walk through exactly how t...
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Most law firm owners want to grow—but very few know how to reverse engineer their success. In this episode, we break down the number one scaling skill that almost no one in the legal industry talks about, teaches, or truly masters: reverse engineering. You’ll discover why this simple but underutilized skill separates firms that scale with clarity from firms that constantly firefight, stall, or burn out. Drawing from real experience coaching hundreds of law firms, we walk through exactly how t...
Most law firm owners want to grow—but very few know how to reverse engineer their success. In this episode, we break down the number one scaling skill that almost no one in the legal industry talks about, teaches, or truly masters: reverse engineering. You’ll discover why this simple but underutilized skill separates firms that scale with clarity from firms that constantly firefight, stall, or burn out. Drawing from real experience coaching hundreds of law firms, we walk through exactly how t...
Artificial intelligence isn’t coming — it’s already here. In this forward-looking episode, we dive deep into the nine AI survival requirements every law firm must meet to stay competitive in the next decade. From marketing to management, these shifts are redefining what it means to run a thriving legal practice in the age of automation. Discover how AI will revolutionize client acquisition, intake, and firm operations — and why firms that adapt early will dominate their markets. This episode ...
In this eye-opening episode, we challenge one of the biggest misconceptions in the legal industry — that scaling your firm means adding stress, chaos, and complexity. The truth? Running an eight-figure law firm can actually be easier than managing your current one. You’ll learn why the secret to sustainable growth isn’t about working harder, but mastering managerial leverage — the art of getting results through others. From freeing yourself from lead generation and intake to building a team t...
The future of law firm marketing is here—and it’s powered by AI. In this episode of the Law Firm Growth Accelerator Podcast, we unpack the most game-changing tools and strategies reshaping how attorneys attract, convert, and retain clients. From AI avatars that generate endless high-performing video content to AI-enhanced paid search, client follow-up automations, and even custom law firm jingles—this episode reveals what the most forward-thinking firms will be doing to dominate their markets...
In this power-packed episode, host Bill Hauser reveals the seven essential financial formulas that transformed his own business — and can do the same for your law firm. From cleaning up your P&L to mastering cash flow and understanding EBITDA multiples, Bill walks through the painful lessons and massive wins that took his company from razor-thin profits to multimillion-dollar earnings — and ultimately multiplied its valuation by tens of millions. You’ll discover how to: Turn financial hel...
Do you want clients who rave about your firm to their friends and family—and employees who would never dream of leaving? In this episode of the Law Firm Growth Acceleration Podcast, host Andy Stickel sits down with Joey Coleman, bestselling author of Never Lose a Customer Again and Never Lose an Employee Again. Joey shares powerful, low-cost strategies for creating unforgettable experiences that turn clients into referral machines and employees into loyal advocates. Drawing on his eclectic ba...
In this episode of the Law Firm Growth Acceleration Podcast, we dive into one of the most important decisions for every attorney looking to grow: demand marketing vs. awareness marketing. These two strategies represent the foundation of all law firm marketing—and knowing which to prioritize (and when) can mean the difference between flat growth and exponential results. You’ll learn: The difference between demand (reactive) and awareness (proactive) marketing.How Google Ads, Maps, SEO, and eve...
Chris reveals the mindset shifts, delegation strategies, and business principles that transformed his practice from a grind into a thriving, self-sustaining business. From breaking free of email overload to letting go of the phones, he explains how attorneys can reclaim their time, boost profitability, and rediscover joy in practicing law. If you’ve ever wondered how to step away from the daily chaos of your firm while growing revenue and impact, this conversation is packed with actionable in...
In this episode of the Law Firm Growth Acceleration Podcast, we dive into one of the most powerful frameworks from the Law Firm Growth Accelerator book: The 11 Commandments of Marketing. These principles are the irrefutable truths behind building a thriving law firm through smarter client acquisition, stronger offers, and brand dominance. From uncovering your clients’ deepest fears and desires to mastering referral partnerships, creating unique offers, and tracking ROI the right way, you’ll d...
Most law firm owners unintentionally trap themselves in the grind—working harder while building a less valuable business. But a select 3% operate differently, and the results are staggering: they earn ten times more, build firms that thrive without them, and secure true freedom. In this episode of the Law Firm Growth Acceleration Podcast, we unpack the exact strategies that separate the top-performing law firm owners from the rest. From the power of written goals, vivid visions, and the “20-4...
In this episode of the Law Firm Growth Acceleration Podcast, we dive deep into why video is the single most powerful investment you can make for your law firm in today’s AI-driven world. First, host Bill Hauser breaks down five key reasons video transforms law firm growth, including: Building trust from a distance and at scaleUnlocking massive repurposing opportunities across platformsLeveraging video for free SEO and AI visibilityCreating evergreen assets that work for you 24/7And why volume...
How did criminal defense attorney Jeff Hampton turn a YouTube channel into a multi–seven-figure client engine? In this episode of the Law Firm Growth Acceleration Podcast, Jeff reveals the exact strategies that took him from posting his first video in late 2020 to building a channel with over 470,000 subscribers and more than 220 million views. You’ll hear how his content attracts high-quality leads who are ready to sign, why niche practice area videos often outperform viral hits in revenue, ...
What if your law firm could deliver a client experience so exceptional, clients couldn’t help but rave about you? In this episode of the Law Firm Growth Acceleration Podcast, we dive into the final chapter of the book—How to Wow Your Clients—and explore why client happiness is everything when it comes to scaling your firm. We share real-life examples from luxury experiences (hello, Four Seasons Costa Rica 🌴) and horror stories (looking at you, QuickBooks 😠), to drive home the power of communi...
In this no-holds-barred episode of the Law Firm Growth Acceleration Podcast, we tackle one of the most pivotal (and overlooked) ingredients in scaling a law firm: leadership. Discover why your firm’s potential is capped by your own identity, and how learning to lead—not just manage—is the difference between growth and burnout. Bill Hauser unpacks the difference between leadership and management, shares the three-part framework for high-performance leadership, and reveals how leaders develop o...
In this episode of the Law Firm Growth Acceleration Podcast, we explore how to build a law firm brand that’s not just seen—but remembered. You’ll hear how a personal injury attorney turned a generic billboard into a culture-defining campaign, and why understanding your core client is the key to unlocking real growth. Learn how to develop a brand strategy that goes beyond a logo or slogan and into the deep psychology of your ideal clients—and how firms like “Top Dog” and “Rear-End Mike” use id...
In this game-changing episode of the Law Firm Growth Acceleration Podcast, we dive into the critical mindset and systems needed to build a self-managing team that can help you scale your law firm beyond what you ever thought possible. Bill Hauser shares how he went from solo chaos and a stoner employee to building a company recognized by Fortune as one of the top 100 places to work. Discover how to hire, attract, and retain A players, why company culture is your most important recruiting asse...
In this power-packed episode of the Law Firm Growth Acceleration Podcast, host Andy Stickle takes you behind the curtain to reveal the 11 timeless marketing principles every law firm owner must know to build a thriving practice. If you’ve ever wasted money on a marketing agency, been burned by PPC campaigns, or struggled to understand what’s actually working in your marketing, this episode is for you. From identifying your clients’ real fears and desires, to crafting irresistible offers, to b...
In this episode of the Law Firm Growth Acceleration Podcast, we explore awareness marketing—the long game that builds a brand clients trust before they ever call your office. Learn how immigration attorney John went from "hope and pray" marketing to getting hundreds of leads a day by using free content to educate and engage. Discover why YouTube is your greatest long-term asset, how to build authentic videos that create trust, and why the “gap of disappointment” separates successful law firm ...
In this game-changing episode of the Law Firm Growth Acceleration Podcast, we dive deep into the new way of marketing a law firm—a transformative strategy that flips traditional methods on their head. Host Andy Stickle shares a personal story that sets the tone: sometimes a small but scary shift—like asking his son to put his face underwater—leads to breakthrough results. The same is true in law firm marketing. Instead of relying on outdated tactics like generic ads or passive referrals, Andy...
In this powerful episode of the Law Firm Growth Acceleration Podcast, we dive deep into demand marketing and show you exactly how to get your firm to the top of Google search results—where ready-to-hire clients are looking for help right now. You’ll hear the story of “Rear-End Mike” and how strategic PPC, SEO, and retargeting tactics led him from accident to action—and why understanding the client journey is key to making marketing dollars work. We break down the four major Google real estate...
Most law firm owners want to grow—but very few know how to reverse engineer their success. In this episode, we break down the number one scaling skill that almost no one in the legal industry talks about, teaches, or truly masters: reverse engineering. You’ll discover why this simple but underutilized skill separates firms that scale with clarity from firms that constantly firefight, stall, or burn out. Drawing from real experience coaching hundreds of law firms, we walk through exactly how t...
