The Law Firm Marketing Minute

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The Law Firm Marketing Minute

Spotlight Marketing + Branding

1035 episodes

2 days ago

Did you like this episode? Dislike it? 🚪 How do you intentionally leave bad clients behind in 2025 without hurting your law firm’s growth? In this episode of Law Firm Marketing Minute, John and Mike explain how smart law firm marketing in 2025 is just as much about repelling the wrong cases as it is about attracting the right ones. They break down how content marketing, messaging, and positioning can help solo and small law firms stop attracting low-value, misaligned leads while pulling in b...

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Did you like this episode? Dislike it? 🚪 How do you intentionally leave bad clients behind in 2025 without hurting your law firm’s growth? In this episode of Law Firm Marketing Minute, John and Mike explain how smart law firm marketing in 2025 is just as much about repelling the wrong cases as it is about attracting the right ones. They break down how content marketing, messaging, and positioning can help solo and small law firms stop attracting low-value, misaligned leads while pulling in b...

Show more...

Episodes (20/1035)

The Law Firm Marketing Minute

How You Leave Bad Clients in 2025

Did you like this episode? Dislike it? 🚪 How do you intentionally leave bad clients behind in 2025 without hurting your law firm’s growth? In this episode of Law Firm Marketing Minute, John and Mike explain how smart law firm marketing in 2025 is just as much about repelling the wrong cases as it is about attracting the right ones. They break down how content marketing, messaging, and positioning can help solo and small law firms stop attracting low-value, misaligned leads while pulling in b...

2 days ago

2 minutes

The Law Firm Marketing Minute

Starting Your Marketing in 2026? Listen to This First!

Did you like this episode? Dislike it? 🚨 Starting your marketing in 2026? What should solo and small law firms focus on first before spending real money? In this episode of Law Firm Marketing Minute, Danny Decker explains how new law firms should think about law firm marketing in 2026 when time is tight and budgets are even tighter. Danny walks through the early-stage marketing approach that actually works for solo and small law firms, including relationship-based growth, referrals, credibil...

3 days ago

1 minute

The Law Firm Marketing Minute

Your Big Case of 2026 May Come From Here

Did you like this episode? Dislike it? 📈 Where could your biggest case of 2026 actually come from? In this episode of Law Firm Marketing Minute, John breaks down one of the most overlooked referral strategies for solo and small law firms. While many attorneys focus on other lawyers or professional referral partners, John explains why past clients may be your most valuable source of repeat business and referrals in 2026. He shares why staying in touch, ending matters on good terms, and using ...

4 days ago

3 minutes

The Law Firm Marketing Minute

The Law Firm Ad Strategy That Will Win in 2026

Did you like this episode? Dislike it? 📈 Which advertising platform should law firms use in 2026 to get better leads at a lower cost? In this episode of Law Firm Marketing Minute, Danny Decker breaks down the law firm ad strategy that will actually win in 2026. If you are debating Meta vs LinkedIn ads, worried about reaching high-end or professional clients, or tired of overpaying for leads, this episode cuts through the noise. Danny explains where law firms consistently see lower costs...

5 days ago

1 minute

The Law Firm Marketing Minute

The Best "Diet" Advice for 2026

Did you like this episode? Dislike it? 🥗 Should law firms focus less on likes and more on strategy when using social media in 2026? In this Law Firm Marketing Minute, Eddie and Mike share the best “diet” advice law firms need heading into 2026, and it has nothing to do with cutting carbs. They break down why chasing likes, followers, and comments on social media can distract attorneys from what actually drives revenue, and how a smarter, more focused social media strategy helps firms stay cr...

6 days ago

2 minutes

The Law Firm Marketing Minute

60 Seconds for Better Legal Blogs in 2026

Did you like this episode? Dislike it? 📝 How can law firms write better blog content in 2026 that actually builds trust and attracts clients? In this 60-second Law Firm Marketing Minute, Eddie and Mike break down how solo and small law firms can write better legal blogs in 2026 without overthinking it. They explain why the best blog topics are usually the same questions clients already ask you every day, and how strong legal content reinforces trust when referrals check you out online. If yo...

1 week ago

1 minute

The Law Firm Marketing Minute

Waiting Until January Is Already Too Late

Did you like this episode? Dislike it? 😴 Waiting until January is already too late. In this episode of the Law Firm Marketing Minute, Mike, John, and Sofia break down why the phrase “after the holidays” quietly puts law firms behind before the new year even begins. They explain how prospects are researching attorneys right now, why pausing marketing during the holidays costs you Q1 momentum, and what smart firms do to stay top of mind while competitors wait. 📌 Key Takeaways: Why “after the h...

1 week ago

2 minutes

The Law Firm Marketing Minute

Will Bad Content Hurt Your Law Firm?

Did you like this episode? Dislike it? 😬 Bad content is not harmless and it can quietly work against your law firm. In this episode of the Law Firm Marketing Minute, Mike, Eddie, and John tackle a question most solo and small firm owners never stop to ask. Is bad or generic content actually worse than having no content at all? They break down how low value posts, inconsistent emails, and check the box marketing waste time, money, and credibility, and share the two simple questions every piec...

2 weeks ago

2 minutes

The Law Firm Marketing Minute

Why Your Facebook Ads Aren’t Working

Did you like this episode? Dislike it? 📉 In this episode of Law Firm Marketing Minute, Danny Decker breaks down one of the most common reasons Facebook ads fail for solo and small law firms. It is usually not the ad copy or the budget. It is the audience. Danny explains how law firms should be using existing email lists, past clients, lookalike audiences, and retargeting to make Facebook ads far more effective. If you have tried Facebook ads before and did not see results, this episode walks...

2 weeks ago

1 minute

The Law Firm Marketing Minute

How to Capture Urgent Demand | Marketing Resolution #5

Did you like this episode? Dislike it? 📞 In the final episode of this Law Firm Marketing Resolution series, Danny Decker breaks down Marketing Resolution #5 and explains how law firms can capture urgent demand from prospects who are ready to hire right now. Danny walks through how a “Call Me Now” campaign works, why it targets high-intent potential clients, and what must be in place for it to actually convert. From clear next steps to landing pages, phone coverage, and online scheduling, thi...

3 weeks ago

2 minutes

The Law Firm Marketing Minute

Search Is Changing Fast | Marketing Resolution #4

Did you like this episode? Dislike it? 🤖 In the final episode of this New Year Law Firm Marketing Resolution series, Danny Decker dives into Marketing Resolution #4 and explains why search is changing faster than most law firms realize. AI search platforms like ChatGPT, Gemini, and Perplexity are no longer just productivity tools. They are becoming real marketing channels where potential clients are actively finding law firms. Danny breaks down why AI search is different from traditional SEO...

3 weeks ago

1 minute

The Law Firm Marketing Minute

It’s Not About You | Marketing Resolution #3

Did you like this episode? Dislike it? 🎯 In this episode of Law Firm Marketing Minute, Danny Decker continues the New Year marketing series with Marketing Resolution #3 and challenges law firms to rethink how they talk about themselves. Too many firms lead with credentials, technical expertise, and how the legal work gets done. Danny explains why that approach falls flat and why effective law firm messaging should focus on the client, the problem they are facing, and how their life is better...

3 weeks ago

1 minute

The Law Firm Marketing Minute

Stop Renting Your Audience | Marketing Resolution #2

Did you like this episode? Dislike it? 📧 In this episode of Law Firm Marketing Minute, Danny Decker continues the New Year marketing series with Marketing Resolution #2 and explains why your email list is the most valuable marketing asset your law firm can own. Danny breaks down why relying only on platforms like Google and social media puts your firm at risk, and why growing a targeted email list gives you control, stability, and long-term leverage. He also shares practical ways solo and sm...

3 weeks ago

2 minutes

The Law Firm Marketing Minute

Your Marketing Is Incomplete | Marketing Resolution #1

Did you like this episode? Dislike it? 🎯 In this episode of Law Firm Marketing Minute, Danny Decker kicks off a 4-part New Year marketing series with Marketing Resolution #1 and explains why most law firm marketing strategies are incomplete. Too much focus is placed on generating new leads, and not nearly enough on nurturing those leads, referral sources, and past clients. Danny breaks down how solo and small law firms can use simple, cost-effective tools like email marketing and social reta...

3 weeks ago

2 minutes

The Law Firm Marketing Minute

How Law Firms Accidentally Put Themselves Behind

Did you like this episode? Dislike it? 🔥 In this episode, John, Mike, and Sofia break down the surprisingly common habits that cause law firms to fall behind without even realizing it. From pausing marketing when things get busy to scrambling when the pipeline dries up, they dig into the reactive decisions that create the dreaded feast–or–famine cycle. This conversation is a must-listen if you want steadier growth, more predictable revenue, and a marketing strategy that actually supports you...

1 month ago

1 minute

The Law Firm Marketing Minute

Why Your Blog Readers Are Skipping Half Your Content

Did you like this episode? Dislike it? 💡 In this episode, Mike and Eddie break down why so many law firm blogs fail to keep readers engaged and what your audience is actually looking for when they land on your content. From ditching pointless hypotheticals to structuring your blogs so clients can quickly find the answers they’re desperate for, this conversation is packed with simple fixes that can transform how people interact with your firm online. If you're trying to create content that ho...

1 month ago

2 minutes

The Law Firm Marketing Minute

Are You Asking For Too Much Too Soon?

Did you like this episode? Dislike it? 📉 Most law firm ads flop because they ask for too much right out of the gate. In this episode, Danny Decker shows you how to lower the barrier of entry using lead magnets, landing pages, and automated email follow-ups. Learn the smart ad strategy that builds trust, captures leads, and turns cold clicks into real consults. 📌 Key Takeaways Why low-barrier offers drive higher ad conversion.How to use landing pages to focus attention and collect leads.The a...

1 month ago

2 minutes

The Law Firm Marketing Minute

One Blog Strategy That Will Be Critical in 2026

Did you like this episode? Dislike it? In this episode, Danny Decker breaks down why the blogging playbook for small law firms is about to change in a major way. As more consumers shift from Google search to AI tools like ChatGPT, Gemini, and Grok, the old keyword-stuffed approach is quickly losing its power. Danny explains why human-friendly, genuinely valuable content is becoming the new gold standard — and how law firms that embrace this shift in 2026 will stand out in AI search far more ...

1 month ago

2 minutes

The Law Firm Marketing Minute

The Biggest 2026 Advantage You'll Want

Did you like this episode? Dislike it? In this episode, Danny Decker breaks down a massive shift coming for small law firms as more consumers turn to tools like ChatGPT for legal guidance before ever calling an attorney. Danny shares why AI’s unpredictable answers actually create a huge advantage for firms that position themselves correctly — and how 2026 may be the year this opportunity becomes impossible to ignore. It’s a conversation every solo and small firm needs to hear if they want to...

1 month ago

3 minutes

The Law Firm Marketing Minute

The Signals That Your Content Is Paying Off

Did you like this episode? Dislike it? 📈 Content marketing can feel slow… until you know what to look for. In this episode, Marc Cerniglia breaks down the less obvious — but far more meaningful — signs that your content strategy is working behind the scenes. While ads are easy to measure, content marketing builds referrals, authority, and client readiness in ways most lawyers never track. Marc explains how rising referrals, smoother pricing conversations, and higher-quality clients are all ...

1 month ago

1 minute