Account-based marketing is one of the most powerful strategies to reach the right target audiences. In this episode, I speak with Barrie Höster. Barrie is an expert in ABM and shares his insights and failures.

Niko Single has a large following base. His followers engage with his content. There was only one thing missing, he wasn't getting any leads out of his following.

After changing his strategy he gets 100% of his leads from LinkedIn. In this episode he shares his strategy and how to convert your followers into leads.

Do you want to learn more about Niko or connect? You can find Niko on LinkedIn here: https://www.linkedin.com/in/nikosingle/

Do you need help with your LinkedIn strategy? Book a free 20 minutes advice call here: https://calendly.com/wendyvangilst/20-min-free-advice-call

It's a new name for the podcast but it is still the number 1 place to learn how to use LinkedIn for lead generation. I will share everything you need to know with guests to succeed with LinkedIn for lead generation. We will share how to generate leads with your profile, advertising, sales navigator, company page, and everything else LinkedIn-related.

Make sure you subscribe and don't miss the upcoming episodes!

In this episode, Kunal Mehta Global Director of Marketing and Communications at dsm-firmenich joins me to tell us more about successful social media strategies. We dive into the basics of marketing, the future of digital marketing, how to build and support social media strategy, and how to measure success.

To connect with Kunal on LinkedIn: https://www.linkedin.com/in/kunal-mehta-426a834/

Visit www.wendyvangilst.com to find out how I can help you attract clients via LinkedIn.

In this episode, I speak with Ronald and Max about Social Selling programs. Max & Ronald manage the Social Selling program for Sage, a big tech company. They explain why a program is important, how to build a program, and how you can measure the success of the Social Selling efforts. Whether you already have a program in place or you are just getting started, this episode has lots of tips and advice which you can apply right away!

Do you have questions for Max & Ronald? You can reach them via LinkedIn:

https://www.linkedin.com/in/maxnkomo/

https://www.linkedin.com/in/trainerronald/

Do you want to learn more about how I can help you get more leads & brand awareness via LinkedIn? Visit www.wendyvangilst.com or connect with me on LinkedIn. https://www.linkedin.com/in/wendyvangilst

Advertising on LinkedIn, how do you start and what do you need to know? In this episode I explain how to choose the right objective, why you should align your budget and audience, bidding strategies, lifetime budget and ads. Do you want to learn more about advertising for your business? Visit www.Wendyvangilst.com or email me at info@wendyvangilst.com

Yes, you've completed and updated your LinkedIn profile and now it is time to start posting!

But what should you post? What topics should you talk about and what if you're not comfortable enough to start posting? In this episode, I take you by the hand and I challenge you to think about what you want to be known for on LinkedIn. How to start building a personal brand and share content in line with this personal brand.

Do you need help or do you want to learn more?

Connect with me on LinkedIn: linkedin.com/in/wendyvangilst

Or visit www.wendyvangilst.com

In this episode I explain the basics of a good LinkedIn profile to attract customers. I explain how you can leverage your LinkedIn profile picture and video, how to create a banner, write a good About section and add a super valuable CTA. After this I will cover the first steps to become more visible.

In this episode Erica Kessler joins me to talk about the role that LinkedIn pages play for business. She also explains why C-level presence is so important to stay ahead of your competitors. Erica shares a lot of tips and insights which you can implement today in your LinkedIn strategy.

Do you want to reach out to Erica or learn more?

Erica on LinkedIn: https://www.linkedin.com/in/erica-kessler

Erica Kessler - LinkedIn for Leaders: https://www.linkedin.com/company/erica-kessler/

Live on LinkedIn, every day of the last 3 years. Aramik did it, and does. He never skips a day. What does this do for your personal brand and why does he do it? In this episode Aramik shares a lot of very inspiring tips for entrepreneurs to really connect with their customers and get the most out of LinkedIn.

In this episode I speak with Martijn Holtes. If somebody knows how to do personal branding it's Martijn. I'm always impressed by is inspiring content, especially his carousel posts. Martijn has worked on his personal brand for years and grew strong presence on LinkedIn. 

He shares his thoughts on the importance of having a large following base. Does it mean you are more successful? And if so, how can you grow your following base in a valuable way. And his shares with me some of the things he feels he needs to work on. Lot's of insights and learnings in this episode!

Find Martijn on LinkedIn here: https://www.linkedin.com/in/martijnholtes/

You can also check his website: www.martijnholtes.com

What is content marketing and what does it mean for your personal brand? In this episode content expert Catharina explains how content creation works and how you can create a simple but powerful content marketing strategy for your own brand. She also shares some great tips about rehumanizing brands and companies. Her tip? It takes time but it is worth it!

Find Catharina on LinkedIn here: https://www.linkedin.com/in/catharina-mensak/

Combining family and work, it's hot topic. Especially since Covid. Should being a mom be part of your personal brand? And is it possible not to mention you have kids when present yourself online or is this almost impossible because it is such a large part of how you are? In this episode I speak with Celine Verhoef, owner of working mom platform Zakenmama, about the question I personally have as well. How should you build your personal brand when you are a working mom? 

You can connect with Celine Verhoef on LinkedIn https://www.linkedin.com/in/celine-verhoef-feenstra/

Follow her on Instagram: @zakenmama.nl 

Visit her website zakenmama.nl

In this episode Photographer Inge Thöne explains how important good pictures are for your personal brand. Inge believes pictures should show who you really are and should reflect your personality, to build the foundation for your brand. For more information about photography you can find and connect with Inge here: https://www.linkedin.com/in/ingethone

In this episode Cosmina explains why employer branding is important and how employers can really empower their teams to create powerful personal brands. We also take a look at the future of employer branding.

In this episode I speak with personal branding coach and expert Caisha Sheikh. In this episode Caisha explains how personal branding works for introverts. Besides of this, she shares her own impressive journey and learns us why it is important not to compare yourself with others. If you want to connect with Caisha you can find her on LinkedIn: https://www.linkedin.com/in/caishasheikh

In the first episode of season 4 I speak with a very special guest! Annika is video creator and helps entrepreneurs and business owners to tell their story and be visible with video content. So who else to ask all about video content for personal branding than Annika! In this episode she shares a lot of very useful tips from standing in front of a camera to creating a successful strategy. If you want to connect with Annika you can find here: https://www.linkedin.com/in/annika-hopstaken

Influencer marketing, we know it for B2C brands but why is this such an opportunity for B2B brands and why do we not see it often (yet). In this episode I share my thoughts with you.

In this episode I want to inspire you on what a LinkedIn strategy for a business owner or entrepreneur should look like. This strategy can include personal branding, organic and paid activities. All of these can work for you, because building trust around your business is what matters most.

In this episode I explain how to generate leads with your personal brand. Small spoiler, there is no demand without brand!