In this inspiring episode, we talk with Charlotte Liebling, the founder and CEO of Loved Before, a sustainable “soft toy adoption agency” that’s breathed new life into over 10,000 plush toys. After witnessing donated teddy bears being trashed or sold as dog toys while volunteering at a charity shop, Charlotte created a system to clean, repackage, and tell the personal stories behind each beloved toy. Whether you’re curious about creative reuse, impactful marketing on a shoestring, or turning ...
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