If you listened to Part 1, you already know this truth:
You’re not behind, you just haven’t upgraded your skill set yet.
In this episode, I move out of diagnosis and into solutions.
I’m walking you through the 10 mandatory skills agents need to master to stay relevant, profitable, and confident in 2026 and beyond.
These aren’t trendy tactics or shiny objects... they’re foundational skills that create stability when the market shifts and consistency when everything feels unpredictable.
We talk about:
Why deep digital communication is now the baseline for trust
How long-term, automated nurture replaces hustle and manual follow-up
What actually makes content convert into authority (and what doesn’t)
How to use AI as leverage without creating more chaos
Why systems thinking is the difference between income ceilings and scale
How to translate data into decisions clients actually understand
Why personal brand clarity is now more important than reach
How emotional intelligence drives real client trust and decision-making
Why capacity (not effort) caps your income
How faster, clearer decision-making accelerates growth
The big takeaway?
2026 isn’t harder. It just requires a different skill set.
And the good news is that skills can be learned.
You don’t need to master all ten at once. You don’t need to overhaul your entire business in a week. You just need to start, intentionally, and commit to upgrading one skill at a time.
This episode is about clarity, momentum, and confidence.
Not doing more, but doing the right things long enough for them to compound.
And in the next episode, I’m going to talk about why blindly listening to agents who’ve “been in the business for 20+ years” can actually hold you back in today’s market.
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
“I feel behind.”
“I should be further along by now.”
“I don’t know what I’m missing… but something feels off.”
If you’ve had any version of those thoughts lately, this episode is for you.
I’ve been hearing the same thing from agents over and over again... overwhelmed, frustrated, and quietly questioning why what used to work doesn’t anymore.
And the truth is, it’s not because you’re failing or doing something wrong.
The industry didn’t suddenly get harder.
It evolved faster than most agents upgraded their skill set.
In this episode, I break down what has actually changed over the last few years, and what’s happening psychologically under the surface that’s making even strong, experienced agents feel lost heading into 2026.
We talk about:
Why success today is driven by strategy, systems, and positioning, not hustle
How consumer behavior, content expectations, and attention spans have shifted
Why posting consistently still isn’t enough if your content lacks depth and clarity
The real reason tech and AI feel overwhelming (and why they’re not the problem)
How “random acts of marketing” keep you busy but stuck
Why reactive businesses collapse in a strategic market
How comparison creates shame, paralysis, and avoidance, even when you’re capable
This episode is about reframing the narrative from “I’m behind” to “I haven’t upgraded yet.”
And once you understand that distinction, the path forward becomes much clearer.
This is Part 1 of a 2-part series.
In the next episode, I’ll walk you through the specific skills agents need to master to stay relevant, confident, and in control in 2026 and beyond.
For now, this conversation is about awareness, relief, and mental preparation, because upgrading your business always starts with upgrading how you think about it.
If you’ve been feeling scattered, overwhelmed, or quietly frustrated with your progress… you’re not alone, and this episode will help you understand why.
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Every December, agents tell themselves the same thing:
“I’ll get organized in January.”
And every January… nothing really changes.
In this episode, I'll break down why most agents struggle to create real momentum in the new year, and why setting goals from fear, pressure, or “I shoulds” is the fastest way to burn out, stall out, or resent your business entirely.
Instead of starting with tactics or surface-level goal setting, I'll walk you through a reflection-first framework that I use with VIP clients to create real clarity for 2026 — clarity that actually leads to execution.
You’ll learn:
Why goals driven by fear or obligation never stick
How identity, lifestyle, and beliefs shape your results more than action ever will
The BETAR framework (beliefs → emotions → thoughts → decisions → actions → results)
The reflection questions that reveal what you’re finished tolerating, and what you’re building next
How to diagnose your real Q1 priorities based on friction, not hustle
Why clarity now determines whether 2026 compounds… or repeats 2025
This episode is for agents who don’t want more on their plate, they want the right focus, sustained momentum, and a business that actually supports the life they want to live.
If you want 2026 to feel different, this is where it starts.
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Most real estate agents coast through December, and it’s exactly why they start the year already behind.
If you want 2026 to feel different, you cannot disappear right now.
In this episode, I walk you through how I use December to build real momentum so January doesn’t feel like chaos.
I’ll show you how to realign your message for 2026, warm up your silent pipeline, create psychologically driven content that actually lands this time of year, and set up a conversion system that catches every client who wakes up ready for change in January.
If you’re serious about outpacing 95% of agents next year, this is the training you cannot skip.
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
If real estate has felt harder than it used to… you’re not imagining it.
But you might be misunderstanding why.
In this episode, I'll break down the real reason so many agents are struggling right now, and why the strategies that worked in 2017 simply don’t hold up in 2025 and beyond.
The industry has shifted.
Tech. AI. Social media. Content. Consumer psychology.
This isn’t “the future of real estate”… this is the present, and agents who don’t adapt are getting drowned out by those who do.
Here’s the good news:
It’s actually easier to evolve than it is to cling to the past.
You’ll learn:
Why the market isn’t going “back to normal”
The skills every agent must master to stay relevant in 2026
What’s causing overwhelm and how to eliminate it
The strategic shifts top producers are already making
How to give yourself an unfair advantage in a changing landscape
If you’ve felt behind, frustrated, or unsure where to focus… this episode will help you clear the noise and step boldly into the next chapter of your business.
Tech evolution waits for no one.
But if you lean in now, your future business is brighter than ever.
🎧 Listen now and get ready to level up.
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
If you’re a real estate agent and your content is getting views but not clients, stop what you’re doing and listen to this.
In this training, I’m breaking down the exact client attraction system we use to take agents from chasing leads to becoming the obvious choice in their market.
No trends. No fluff. No “post 3x a day and pray.”
Just the psychology, strategy, and structure that actually turns content into conversations and conversations into contracts.
You’ll learn:
- Why “doing everything right” still isn’t working
- How to attract the right clients without cold calling or geo-farming
- The 3 types of content that turn followers into buyers & sellers
- How to niche, build your method, and get clients coming to you
If you want a multi-6 or 7-figure business built on inbound demand, this isn’t optional.
Listen to this episode before you waste another month posting without a plan.
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Most real estate agents are trying to go viral… And that’s exactly why they’re losing.
In this episode, I’m breaking down Microdose Marketing for Real Estate Agents: why small, consistent brand moments build more trust, authority, and inbound clients than random big posts ever will.
We’re talking about:
✅ How to create daily “microdose” brand rituals
✅ Why consistency builds authority faster than perfection
✅ The psychology behind memorability, trust & parasocial connection
✅ How agents can humanize their brand without oversharing
✅ Why your audience needs access to your mind, not just your methods
✅ And how this turns into real leads, not just likes
This isn’t about posting more. It’s about posting smarter.
Most agents are obsessed with tactics.
But the agents who win? They train how people think.
If you’re a real estate agent feeling stuck, inconsistent, or invisible online, this epsiode will change how you approach your content forever.
And fair warning…
If you’re afraid of trolls, opinions, or being seen? This might make you uncomfortable.
But growth usually does.
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Real Estate Agents! If you feel like you're showing up online but people still don’t remember you, this training will change that.
Most real estate agents are invisible in their markets. Not because they’re not good at what they do, but because they sound exactly like everyone else.
In today’s market, the agents who win are the ones who are memorable and known for something specific.
In this epsiode, you’ll learn how to:
- Pick a clear niche and define what you want to be known for
- Build a brand that warms leads before they ever speak to you
- Create content that stands out and stays top-of-mind
- Shift from chasing leads to attracting clients who already trust you
You'll also see:
✅ How to position yourself in your market
✅ What makes a brand sticky and easy to remember
✅ Why repetition + clarity = magnetism
✅ How to become the agent people refer without thinking
Because being a real estate agent today isn’t just about transactions.
It’s about connection → clarity → consistency → reputation.
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Are you tired of chasing random tactics that never seem to move the needle?
Here’s the truth: most real estate agents don’t fail because they lack motivation, they fail because they lack clarity.
In this episode, I break down how to build a 3-Year Vision that becomes the GPS for your entire life and business.
You’ll learn how to make every decision align with your future self so you can stop drifting and start designing.
✅ What You’ll Learn:
• Why most agents drift through their careers without realizing it
• The difference between goal setting and vision creation (and why one works better)
• The 5 core pillars of a powerful vision: Business, Wealth, Health, Relationships & Growth
• How to write your 3-Year Vision so vividly that it becomes inevitable
• The emotional driver that separates top producers from the rest
• How to reverse engineer your next 12 months and build unstoppable momentum
🎯 If you’re ready to stop reacting and start leading your business with intention:
Want more information on our Virtual Live Event happening November 3rd, 4th, and 5th? Click below to get all the info.
https://www.thelistingslab.com/event/
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Instagram just dropped two major features that most real estate agents aren’t even touching yet—Trial Reels and Linked Reels—and they’re absolute game-changers if you’re ready to scale your business the new way.
Here’s the truth: traditional prospecting methods are dead. Cold calls, door knocking, and chasing friends & family aren’t going to build you a scalable, freedom-based business.
The agents winning in today’s market are the ones who leverage platforms like Instagram the right way, getting in front of their exact niche, creating authority, and building demand on autopilot.
In this episode, you’ll learn:
✅ What Instagram Trial Reels are and why they’re basically free ads
✅ How to use Linked Reels to create binge-worthy series that hook your ideal clients
✅ Why calling out your niche in every reel is non-negotiable
✅ How these features impact your visibility in Google and AI search (yes, already happening!)
✅ Simple strategies to repurpose your best performing content without doubling your workload
If you’re a real estate agent who’s tired of burning time on old-school tactics and you want to scale with modern marketing strategies, this is your roadmap.
👉 Hit play, take notes, and start testing these features ASAP because the early adopters will own the attention (and the leads).
Want more information on our Virtual Live Event happening November 3rd, 4th, and 5th? Click below to get all the info.
https://www.thelistingslab.com/event/
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Most real estate teams think they can “feed the whole team” from one account. Spoiler: you can’t.
In this video, I break down how a four-agent team in a smaller market is closing 140+ deals per year organically from social media—without ads, cold calls, or door knocking.
Here’s what you’ll learn:
✅ Why team Instagram/Facebook accounts almost never perform and what to do instead
✅ How 4 agents created 4 crystal-clear niches (upsizers, newcomers to Canada, downsizers, moms/families)
✅ The weekly content system they use to stay consistent (without burnout)
✅ Why follower count doesn’t matter and how content is what actually drives growth
✅ How to build loyalty to your team (not just one person)
✅ The #1 reason agents plateau on social (and how this team avoids it)
✅ Why full buy-in from every team member is non-negotiable
If you lead a real estate team—or plan to—this will give you the roadmap to making social your #1 pipeline, without chasing clients.
Want more information on our Virtual Live Event happening November 3rd, 4th, and 5th? Click below to get all the info.
https://www.thelistingslab.com/event/
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Tough markets are the ultimate truth teller in real estate.
When the market’s hot, even agents with weak systems can still get deals.
But in a shifting or slowing market? Every single hole in your business is exposed—lead gen dependency, sloppy follow-up, weak messaging, and broken systems.
The good news? This is actually your competitive advantage, if you know how to plug the holes fast.
In this episode, I break down:
✅ Why easy markets hide weak systems
✅ The 4 biggest holes tough markets expose in your business
✅ How to diversify your lead gen (and stop relying on one fragile platform)
✅ Why “National Guacamole Day” posts are killing your credibility
✅ The kind of follow-up that actually converts (hint: not cheesy automation)
✅ How to track your money, messaging, and marketing like a CEO
👉 If you’ve been blaming interest rates or the market for your struggles, it’s time to shift your perspective.
The problem isn’t just the market, it’s the holes in your business.
Fix them now, and you’ll grow faster than the agents sitting around complaining.
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Real Estate Agents! You can spend hours designing gorgeous graphics, filming polished videos, and writing clever captions, and still wonder why your inbox is a ghost town.
Here’s the uncomfortable truth: that “great content” you’re so proud of? It might actually be pushing the right people away.
In this episode, I'll break down why content that looks professional but feels generic never converts, and the small but powerful shift that makes your posts impossible to ignore.
You’ll learn:
🔥 Why safe, surface-level posts get scrolled past.
🔥 The #1 change that makes your content feel like a conversation (not a commercial).
🔥 How to turn casual scrollers into actual clients without feeling salesy.
If your marketing isn’t getting clients, it’s not a consistency problem, it’s a messaging problem.
And fixing it could change everything.
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Let’s get real, your “professional” online persona is pushing clients away. 🛑
In this episode, I’m breaking down why polished, corporate-sounding content, stiff bios, autoresponder DMs, and overly staged listing reels are actually hurting your real estate business.
Here’s what we cover:
✅ Why “performative professionalism” kills connection and trust
✅ The difference between authenticity and being sloppy (hint: there’s a sweet spot)
✅ What NOT to do with autoresponders, Canva quotes, and property captions
✅ Real examples of outdated strategies that repel instead of attract
✅ What to do instead—how to show up online like you’re talking to your smartest, funniest friend
Because here’s the truth: people don’t want to hire a robot in a suit. They want to connect with you. Your personality, your opinions, your behind-the-scenes moments. Those are the things that build trust and actually convert followers into clients.
If you’ve been wondering why your content isn’t landing, this is your wake-up call.
Listen now, and let’s ditch the outdated “professional” act so you can start building an audience that actually engages with you.
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Real Estate Agents! If you’re stuck under $500K in GCI, it’s not because you “don’t have time”… it’s because you’re spending your time on the wrong things.
Here’s the reality check most agents don’t want to hear:
👉 If growth is your goal, 60–75% of your week should be marketing and lead gen. Period.
👉 Admin, client work, and fiddling with your website aren’t growing your business. They’re just keeping you “busy.”
👉 Your calendar tells me everything I need to know about how successful you’ll be (and right now, it’s probably lying to you).
In this episode, I’m breaking down exactly how to audit your time, align your actions with your goals, and finally move into a true growth season.
No sugarcoating, no outdated hustle-culture nonsense, just the truth you need to hear if you actually want to scale.
If you’ve been frustrated with “working all the time” but still not seeing the results you want, this is your wake-up call.
⚡ Hit play, do the audit, and let’s make your calendar work as hard as you do.
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Let’s be real, 2025 is not going to be a “friendly little tea party” for real estate agents. It’s going to be The Hunger Games, and if your brand is still just colors, fonts, and a nice logo… you’re basically bringing a spoon to a sword fight.
In this episode, I’m pulling back the curtain on what brand positioning actually means in 2025, and why the safe, beige, “I work with everyone” approach will get you steamrolled.
We’re talking about:
Why traditional branding is dead (and what actually matters now)
My “bookmark” strategy that keeps you top-of-mind with your dream clients even when they’re not moving
How to make your brand uncopyable by leaning into your opinions, personality, and yes… your weirdness
The truth about why most agents’ content is invisible and how to build gravity that pulls the right people toward you
How to evolve with the platforms so you don’t get left behind
If you’re tired of blending in, terrified of being too opinionated online, or wondering why your “pretty” branding isn’t bringing in the clients you want, this episode is your wake-up call.
It’s time to ditch the beige, show up as the most unapologetic version of yourself, and own your space in the market.
👀 Get on the waitlist for my new content tool launching at the TLL Live Event in Calgary: https://tryechome.com/
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Let’s get one thing straight, if you’re under $500K in GCI and spending most of your week reacting to your business instead of growing it…
You’re not in growth mode.
You’re in chaos mode.
In this episode, I’m walking you through exactly how real estate agents under $500K should be allocating their time if they actually want to scale. (Spoiler: it’s not by “working harder.”)
We’re breaking down:
✔️ Why top agents spend 60–75% of their time on marketing and client acquisition
✔️ The real reason your calendar feels like a game of Whack-a-Mole
✔️ Why outsourcing your client work before your marketing is the play no one talks about (but everyone scaling fast is doing)
✔️ The difference between maintenance mode and scaling, and why you can’t have one foot in both
✔️ How I scaled from low 6 to 7 figures in 6 months, and what had to change to make that happen
If you’re serious about growth, this is your wake-up call.
Because nothing changes if nothing changes.
And if your time and money aren’t reflecting your goals… then what exactly are they doing?
🎯 Time to get intentional. Time to scale. Let’s do this.
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Let’s be honest, most real estate agents either aren’t using IG Stories… or they’re doing it completely wrong.
And that’s a massive missed opportunity.
In this episode, I’m breaking down the three simple IG Story slides you should be posting every single day to build your brand, connect with your audience, and generate leads, in 10 minutes or less.
We’ll bust the biggest myths holding agents back (like “nobody cares about my day” or “it’s not professional to be on camera”) and I’ll show you how to make IG Stories your most powerful (and easiest) daily marketing tool.
No dancing. No cringey trends. Just a repeatable format that gets you attention, builds trust, and grows your business.
🎧 Tune in now to learn how to plug this in daily, and start turning lurking followers into clients.
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
This one’s a little spicy, but it needs to be said…
If you’ve ever been told that the only way to grow your real estate business is by hiring fast and building a big team, this episode is for you.
I’m pulling back the curtain on the traditional growth model that’s keeping so many agents broke, burned out, and stuck in survival mode.
In this episode, I’m sharing why most real estate teams fail, and what actually works if you want to build a business that gives you real freedom (not just a fancy-looking house of cards).
Here’s what we’re diving into:
✔️ The real reason hiring early is costing you more than you think
✔️ Why “more staff” does not equal more profit
✔️ The 5-step system I recommend before you ever bring on a new team member
✔️ How to scale with systems before staff and stop babysitting your business
I’m not anti-team. I’m anti-chaos.
And if you’ve built your business on someone else’s broken blueprint, this is your chance to course-correct without burning it all down.
If this hits home and you want the task audit template I mentioned, send me an email at jess@thelistingslab.com or shoot me a DM on IG @jesslenouvel.
Let’s build something that actually works for you.
Because freedom starts with systems, not staff.
Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
Trends aren’t just for teenagers and TikTok dances, and when used right, they can supercharge your visibility and authority as a real estate agent.
But let’s be honest: most agents are either doing them wrong, using them to impress other agents (not actual clients), or skipping them altogether out of fear of looking fluffy or off-brand.
In this episode, I’m breaking down:
How to spot the right trends before they hit Instagram
The 3-part framework I use to twist a trend into something that actually speaks to your niche
Why going “viral” isn’t the goal—and what to do instead
The #1 mistake agents make when using trends (and how to avoid it)
Real examples of trends you can try today (with angles for upsizers, downsizers, and more)
Plus: a sneak peek at EchoMe, the new tool I’m building to help you ride trends early, ethically, and effortlessly without ever feeling like a copycat.
Click here to join the waitlist!
If you’re tired of cranking out content that doesn’t convert, this episode will show you how to leverage trends the smart way.
🎧 Hit play and let’s make content creation easier, more effective, and way more fun.
📩 Have a Question? Email jess@thelistingslab.com
Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/