On this episode of the podcast 🎙️ I am talking to the wonderful Claire Goodman, Founder of Petrichor Projects, Sustainable womens' cycling clothes . Claire talks about her own personal sustainability journey, what inspired her to create Petrichor Projects and her mission, building a sustainable brand and the challenges faced as a small brand and how she has overcome them. . We discuss the concept of the made to order model, how it works, inclusive sizing and consumer acceptance. The niche area of bicycle clothing and how Claire has successfully sourced sustainable materials for her first product. We talk about the shift in consumerism, the consumer mindset and how we envision the future of the fashion industry, plus so much more. . On The Lou Stokes podcast you'll hear inspirational conversations with fascinating guests from all over the globe sharing their thoughts & insights on sustainable fashion, conscious consumerism and empowerment. Now is the time to take action and be the change you want to see in the world. . Lou Stokes is a Sustainable Fashion expert, Educator, author and international speaker, yoga and meditation teacher. Find out more about Lou at instagram @byloustokes or on www.loustokes.com