Jarrod Morris is opening the NFR at the Thomas & Mack on December 5 — and he’s bringing his full Rodeo Rock sound to the biggest stage in rodeo. Before he hits Vegas, he sat down with Luke for a conversation packed with music, grit, and the real stories behind his journey. Texas musician Jarrod Morris breaks down his path from farrier to full-time artist, why barrel racers call him a “pixie dancer,” and how shoeing horses actually fuels his songwriting. He talks about getting “holed up” in his dorm after wrecking his car — the moment that pushed him deeper into music — and why hyper-specific lyrics end up connecting with so many people. They dive into his new album Day Money, the punk-leaning cover of “Much Too Young (To Feel This Damn Old),” and the high-energy track “Kick Rocks,” which he’s performing live when he opens the NFR. Jarrod also shares how he landed both his Dec 5 NFR performance and his Westgate show on Dec 12, thanks to Bo Gardner and a little help from Chancey Williams. ⭐ This Week’s Sponsor: Mountain High Furniture Huge thanks to Mountain High Furniture, a longtime craftspeople's operation led by John & Wendy Powers. They’ll be at Cowboy Christmas at the Las Vegas Convention Center, Dec 4–13 — swing by their booth 2711 and check out their handcrafted pieces. ━━━━━━━━━━ ★ 📧 Get in touch: lbs@banditproductionco.com 🌐 Website: www.thelukebranquinhoshow.com Follow us on: ➤ Instagram: https://www.instagram.com/lukebranquinhoshow/ ➤ TikTok: https://www.tiktok.com/@thelukebranquinhoshow ━━━━━━━━━━ ★ Thanks for listening! We appreciate you tuning in and supporting The Luke Branquinho Show. Be sure to like, subscribe, and drop a comment — it helps us keep sharing the grit, glory, and genuine camaraderie that make rodeo and the Western way of life so special. Learn more about your ad choices. Visit megaphone.fm/adchoices

Four-time world champion Hailey Kinsel is back — and Luke does what Luke does best: drags her out to the Branquinho Arena for a little “friendly” NFR prep, a little coaching, and even more goofing off! Between the in-studio sit-down and arena time, they fine-tune her first barrel, laugh about the “Facebook warriors” who claim she blows past it, and talk through the real work that goes into sharpening up before Vegas. Hailey arrives at the 2025 NFR aiming for her fifth world title, coming off a season where Hailey's legendary horse, Sister, returned from last year’s NFR hamstring injury and placed at 20 out of 21 rodeos. She breaks down how she brought Sister back slowly, starting the winter on Spider and Reese, and how horses like Libby are being seasoned in high-pressure pens for the future. They also talk about Hailey’s fast-growing Youth Barrel Race, which expanded from a massive one-day event to a two-day blowout this year, with hundreds of runs, big-name sponsors, and tons of prizes. Hailey shares why being available to help riders — the way Luke once helped her — is something she’ll never take lightly. It’s real friendship, real coaching, and real prep for rodeo’s biggest stage... with plenty of laughs in between! ━━━━━━━━━━ ★ 📧 Get in touch: lbs@banditproductionco.com 🌐 Website: www.thelukebranquinhoshow.com Follow us on: ➤ Instagram: https://www.instagram.com/lukebranquinhoshow/ ➤ TikTok: https://www.tiktok.com/@thelukebranquinhoshow ━━━━━━━━━━ ★ Thanks for watching! We appreciate you tuning in and supporting The Luke Branquinho Show. Be sure to like, subscribe, and drop a comment — it helps us keep sharing the grit, glory, and genuine camaraderie that make rodeo and the Western way of life so special. Learn more about your ad choices. Visit megaphone.fm/adchoices

Luke Branquinho sits down with 23-time World Champion Jackie Crawford, one of our FAVORITE returning guests, who’s having another standout year and dominating the arena with her trademark grit and precision! In 2025, Jackie became the first roper in WPRA history to surpass $1 million in career earnings, added another WPRA Team Roping Header World Championship, and continues to post strong results across multiple events — proving yet again why she’s one of the most accomplished competitors in rodeo. Luke and Jackie dig into the mental game, staying sharp through a long season, and what fuels her competitive drive. They even joke about the idea of a “soft retirement”… and how her current run makes that pretty hard to believe. Whether you rope, ride, or just love hearing from true champions, this conversation brings insight, honesty, and that signature Jackie-Crawford toughness. ━━━━━━━━━━ ★ Thanks for watching! We appreciate you tuning in and supporting The Luke Branquinho Show. Be sure to like, subscribe, and drop a comment — it helps us keep sharing the grit, glory, and genuine camaraderie that make rodeo and the Western way of life so special. ━━━━━━━━━━ ★ 📧 Get in touch with us: lbs@banditproductionco.com 🌐 Visit our website: www.thelukebranquinhoshow.com ━━━━━━━━━━ ★ ★ Follow on Instagram: www.instagram.com/lukebranquinhoshow ★ Follow on TikTok: www.tiktok.com/@thelukebranquinhoshow ━━━━━━━━━━ ★ Learn more about your ad choices. Visit megaphone.fm/adchoices

Luke sits down with Bo Gardner, Vice President of Corporate Marketing for Las Vegas Events — the team behind one of rodeo’s most iconic stages. Bo brings a unique blend of Western roots and big-city marketing expertise. He’s one of the key people helping elevate the Wrangler National Finals Rodeo into a world-class, city-wide celebration. In this episode, Luke and Bo dive into: • How Las Vegas Events turns the NFR into a ten-day festival of rodeo, entertainment, and fan experience. • His role as General Manager of the Junior National Finals Rodeo, which spans ten days inside the Wrangler Rodeo Arena. • The strategy behind corporate marketing for rodeo, including sponsorships, partnerships, and year-round engagement. • Why the “NFR Experience” is designed to give every fan a rodeo moment—even those without an arena ticket. • How Bo’s lifelong connection to the Western lifestyle influences his approach to major-event branding. • The behind-the-scenes work that keeps Las Vegas the home of the NFR and the heartbeat of rodeo in December. ━━━━━━━━━━ ★ Thanks for watching! We appreciate you tuning in and supporting The Luke Branquinho Show. Be sure to like, subscribe, and drop a comment — it helps us keep sharing the grit, glory, and genuine camaraderie that make rodeo and the Western way of life so special. 📧 Get in touch with us: lbs@banditproductionco.com 🌐 Visit our website: www.thelukebranquinhoshow.com ★ Follow on Instagram: www.instagram.com/lukebranquinhoshow ★ Follow on TikTok: www.tiktok.com/@thelukebranquinhoshow Learn more about your ad choices. Visit megaphone.fm/adchoices

Meet the next generation of rodeo! Rising young competitors Dusky Lynn Hall, Parker Hooks, and Brody Bisetti join Luke this week to share what it’s like growing up in the arena. From balancing school and rodeo to chasing their big dreams, these young guns are proving the future of the sport is in good hands. About our guests: ☆- Dusky Lynn Hall is already making waves in barrel racing — becoming the youngest to crack a million in lifetime earnings. ☆- Parker Hooks started young on sheep and steers and by age nine was a world champion in calf/young bull riding. ☆- Brody Bisetti from New Mexico has racked up titles and top finishes in junior saddle bronc and roughstock events. Listen in to hear their stories, what motivates them, and how they’re preparing for what’s next in rodeo! - 🎧 Thanks for listening! We appreciate you tuning in and supporting The Luke Branquinho Show. Be sure to rate and subscribe wherever you catch your favorite podcasts — it helps us keep sharing the grit, glory, and genuine camaraderie that make rodeo and the Western way of life so special. - 📧 Get in touch with us: lbs@banditproductionco.com 🌐 Visit our website: www.thelukebranquinhoshow.com ★ Follow on - Instagram ★ Follow on - TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Kadee Coffman joins The Luke Branquinho Show! A former Miss Clovis Rodeo and Miss Salinas Rodeo who went on to represent California at Miss Rodeo America, Kadee transformed her love for the sport into a standout media career. Today, she’s a national TV host and sideline reporter, appearing on major networks including FOX, CBS Sports, and NBC Sports Network. From her early days covering Cheyenne Frontier Days to co-hosting the NFR pre-show alongside Luke, Kadee has become one of the most recognizable voices in Western sports. Her insight, energy, and professionalism have made her a trusted storyteller and ambassador for the Western way of life. In this episode, Luke and Kadee share stories from the road, discuss how rodeo broadcasting has evolved, and reflect on the friendships and experiences that shaped their journeys both in front of and behind the camera. Learn more about your ad choices. Visit megaphone.fm/adchoices

Steer wrestler Kyle Irwin returns to The Luke Branquinho Show to talk about his 7th trip to the NFR and the mindset that keeps him chasing success. Currently sitting No. 10 in the world standings with $113,220 in season earnings, Kyle reflects on the work, focus, and faith it takes to stay competitive in one of rodeo’s toughest events. From small-town roots to the bright lights of Las Vegas, Kyle and Luke dive into the highs, hardships, and drive that keep him hungry to compete year after year, proving that consistency, grit, and passion never go out of style. Learn more about your ad choices. Visit megaphone.fm/adchoices

Texas businessman Bart Hutton joins The Luke Branquinho Show! From running the South Texas Showdown to building successful ag and ranching ventures, Bart brings big insight into rodeo, business, and what it takes to grow an event that puts South Texas on the map. The 2025 South Texas Showdown takes place October 20–26 in Uvalde, TX — and this year’s event will spotlight a headline match-roping duel between World Champion Shad Mayfield and Kincade Henry. A showdown within the Showdown, it’s set to bring high drama, big payouts, and some of rodeo’s top talent to South Texas. Get your tickets to the Showdown here 🎟 : https://southtexasshowdown.saffire.com/p/tickets Learn more about your ad choices. Visit megaphone.fm/adchoices

In Part Two of The Luke Branquinho Show, Cody Johnson opens up about trading the grit of the rodeo arena for the bright lights of the stage. Luke is on-site with the legend himself, Cody, to talk about his journey from being a rodeo competitor to becoming one of country music’s biggest stars. They dive into life, rodeoing, music, and more — including how Cody balances family life with the whirlwind of being nominated for CMA Entertainer of the Year. Cody reflects on what this honor means for his career, the shift from competition to performance, and the ways his rodeo background continues to shape his life on stage. Learn more about your ad choices. Visit megaphone.fm/adchoices

On Part One of this episode of The Luke Branquinho Show, we go on location with CMA award-winning country star Cody Johnson - a former rodeo competitor turned chart-topper! 💫 Luke sits down with Cody to discuss the upcoming CoJo Championship Event, scheduled for October 7–12 in Belton, Texas. This annual fundraiser unites the best in music, rodeo, and community spirit to support two heartfelt causes: the Texas FFA Foundation and the Johnson family’s Different Day Foundation. 📅 Mark your calendars — you won’t want to miss this week of music, rodeo, and giving back in Central Texas. 🎟️ Get your tickets here: https://cojoteamroping.com/pages/tickets ━━━━━━━━━━━━ ✦ ━━━━━━━━━━━ ⭐ About the Foundations: ✪ Texas FFA Foundation -- Supports agriculture education and empowers student leadership across Texas with scholarships, programs, and resources. 📸 Instagram: @texasffafoundation ✪ Different Day Foundation -- Founded by the Johnson family, the foundation provides housing, healthcare, and employment opportunities to women who’ve survived human trafficking, prostitution, and addiction. 📸 Instagram: @different_day_foundation Learn more about your ad choices. Visit megaphone.fm/adchoices

Former PRCA team roper Charlie Horky joins Luke to talk about the massive job he takes on every year at the National Finals Rodeo. From 1997 to 2010, Charlie roped at the top of the sport, and today his company is responsible for transporting athletes, their families, and VIPs all over Las Vegas during rodeo’s biggest week. Charlie shares how his years inside the arena prepared him for running high-stakes logistics, what it takes to move dozens of people across Vegas on schedule, and the behind-the-scenes stories that make the NFR happen. Learn more about your ad choices. Visit megaphone.fm/adchoices

Legendary rodeo cowboy, ProRodeo Hall of Famer, and Head Coach of the Texas Rattlers, Cody Lambert, joins Luke Branquinho on today’s show! After the tragic death of his close friend Lane Frost, Lambert helped change the game of bull riding forever -- sparking a new era with the creation of the Professional Bull Riders (PBR). Since 1997, Lambert has served as the PBR’s Director of Livestock, shaping the sport from the inside out. He was also honored with the prestigious PBR Ring of Honor for his lasting impact on rodeo. Beyond his own storied career, Lambert has dedicated himself to mentoring the next generation of cowboys, guiding some of the biggest names in bull riding today. Luke and Cody dive into his journey, his role in building the PBR, and his leadership as Head Coach of the Texas Rattlers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Legendary stock contractor and 12x PBR Stock Contractor of the Year, Chad Berger, joins Luke to talk about a lifetime spent raising the best bucking bulls in the world. From building a dynasty of PBR World Champion bulls like Smooth Operator to producing some of the rankest matchups in rodeo, Chad has left an unforgettable mark on the sport. He and Luke dive into the upcoming North Dakota Rough Rider Cup, one of the biggest rodeo events of the year, and what fans can expect when the top cowboys and bulls go head-to-head for massive payouts and bragging rights. Learn more about your ad choices. Visit megaphone.fm/adchoices

Legendary bull rider Tuff Hedeman joins Luke Branquinho for an unforgettable conversation about his iconic career, life in rodeo, and the lasting impact he’s had on the sport. A 3-time PRCA World Champion, 1995 PBR World Champion, and one of the founding members of the PBR, Tuff shares stories from the road, his friendship with Lane Frost, and what it takes to make it in one of the toughest sports on earth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Former NFL fullback turned steer wrestler, Rob Hughes, joins Luke to talk about life after football and his transition into rodeo. From the grind of the NFL to chasing steers in the arena, Rob shares his unique journey, which began when his father introduced him to rodeoing at a young age. He discusses the challenges of switching sports, what drew him to the rodeo lifestyle, and his passion project as the founder of Rodeo for Lives, a nonprofit making a difference through rodeo. Learn more about your ad choices. Visit megaphone.fm/adchoices

Patrick Humes, President of BonRok and Co-Founder of Music City Rodeo, joins Luke to talk about the upcoming rodeo season and why Nashville is becoming a must-stop on the circuit. From the success of the inaugural Music City Rodeo to what fans can expect in 2025, Patrick shares why the sport is thriving in the heart of country music. Learn more about your ad choices. Visit megaphone.fm/adchoices

Country singer and former steer wrestler Wynn Williams joins The Luke Branquinho Show to talk about his journey from the rodeo arena to the country music stage. From chasing steers to chasing chart-toppers, Wynn opens up about the challenges of leaving rodeo, finding his sound, and why the Western way of life will always be a part of who he is. Don’t miss this heartfelt and down-to-earth conversation between two cowboys who know what it means to follow your passion, no matter the arena! Learn more about your ad choices. Visit megaphone.fm/adchoices

In Part 2 of our conversation with rodeo legend John Growney on The Luke Branquinho Show, we dive deep into the history of Red Rock – the infamous bull owned by Growney that not only became a legend but was forever connected to Lane Frost, as he was the first ever to ride him for 8 seconds. John shares his firsthand experiences from the rodeo world, discussing how Red Rock became such a dominant force in bullriding and how putting on great shows together shaped the sport we know today. 🙏 We also pay tribute to Lane Frost and reflect on the emotional impact and loss that Lane left on the industry and everyone lucky to know him. Both Frost and Red Rock are in the ProRodeo Hall of Fame.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Rodeo icon John Growney joins The Luke Branquinho Show for Part 1 of a two-part conversation covering his role in shaping the sport from the business side. From his deep roots with the Red Bluff Round-Up to his insights on what it takes to run successful rodeo events, Growney shares stories, strategy, and wisdom from decades in the arena. Whether you’re a die-hard rodeo fan or just curious about the behind-the-scenes of the Western world, this episode delivers a rare look into the business of bucking bulls, big events, and the backbone of the sport. Learn more about your ad choices. Visit megaphone.fm/adchoices

RHE Hatco President Devin Marcum joins Luke to talk all things cowboy hats -- from their legendary status to their major resurgence in and out of the arena. Devin also shares the story behind Beneath the Brim, Resistol’s new three-part docuseries highlighting iconic figures in the cowboy world. RHE Hatco is home to legendary brands like Resistol, Stetson, Charlie 1 Horse, and Rodeo King—so you know this one’s packed with Western heritage. 🎥 Watch Beneath the Brim: Episode 1 here: https://youtu.be/yfo0puzyyYM?si=IH_Qy8Wj1CudIbk9 Learn more about your ad choices. Visit megaphone.fm/adchoices