In this mini episode of The Magnetic Pull, Amy breaks down one of the biggest mistakes thought leaders + creatives make when creating content: language that sounds smart, but sells nothing. If your captions are full of expert language like strategy, positioning, or competitors, you might be repelling the exact people who’d love to hire you. Learn how to swap jargon for connection, and how to sound like a human, not a corporate robot. –– Join The Anti-Hustle Marketing Reset WAITLIST here. *E...
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In this mini episode of The Magnetic Pull, Amy breaks down one of the biggest mistakes thought leaders + creatives make when creating content: language that sounds smart, but sells nothing. If your captions are full of expert language like strategy, positioning, or competitors, you might be repelling the exact people who’d love to hire you. Learn how to swap jargon for connection, and how to sound like a human, not a corporate robot. –– Join The Anti-Hustle Marketing Reset WAITLIST here. *E...
In this mini episode of The Magnetic Pull, Amy breaks down one of the biggest mistakes thought leaders + creatives make when creating content: language that sounds smart, but sells nothing. If your captions are full of expert language like strategy, positioning, or competitors, you might be repelling the exact people who’d love to hire you. Learn how to swap jargon for connection, and how to sound like a human, not a corporate robot. –– Join The Anti-Hustle Marketing Reset WAITLIST here. *E...
In this mini episode of The Magnetic Pull, Amy calls out a sneaky habit that’s keeping so many small business owners posting purely for the sake of it. If your content feels inconsistent, confusing, or like you’re jumping on trends to appease the algorithm… you might be dealing with a messaging problem. Learn how purposeless posting creates an audience that doesn’t convert, and what to do to create intention, flow, and actual results from your content again. –– Join The Anti-Hustle Marketing ...
In this mini episode of The Magnetic Pull, Amy dives into one of the most common mistakes small business owners make with their content: posts that don’t get seen by the right people. When your audience is scrolling they’re not looking for the most immaculate design or intelligent thoughts, they’re just scanning for themselves. Learn how one small tweak can transform your engagement and visibility overnight. This episode will show you how to become visibly magnetic to the people who actually ...
If you’ve been pouring endless energy into posts, reels, and stories, but your sales still feel like crickets? This episode is for you. In this episode of The Magnetic Pull, I’m unpacking why content marketing is only one piece of your business, and what else you need in place if you want your marketing to actually generate clients. Ready to escape The Chaos Loop for real? Join The Anti-Hustle Marketing Reset WAITLIST here. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strat...
This week, I’m sharing the 4 simple shifts that will reset your marketing, break the content-fatigue cycle, and help you show up consistently again (without trying to be everywhere or do everything). If you’ve ever said, “I just don’t have time to market my business,” or "Marketing is overwhelming" this episode is for you. Ready to escape The Chaos Loop for real? Join The Anti-Hustle Marketing Reset WAITLIST here. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategis...
In this episode of The Magnetic Pull, I’m breaking down the difference between showing up as the the hobbyist or CEO in your business, and how to make the shift – which changes everything for your business. Whether you’re frantically posting mid-launch, ghosting your audience, or stuck in ideation mode, this episode will help you get honest about where you’re operating from, and how to shift out of doing all the things and into leading with clarity. Ready to escape The Chaos Loop for real? Jo...
The 8 marketing mistakes I see over and over again in 2025 that keep your business in The Chaos Loop. If you’re experiencing content fatigue, marketing overwhelm, drowning in drafts that never see the light of day, or relying on GPT to do your talking, this one’s for you. I’ll show you how to spot these mistakes in your own business, and what to do instead, so you can finally create consistency, momentum, and flow in your marketing without burning out. Ready to escape The Chaos Loop for real?...
In todays mini ep. Amy answers a member question from The Marketing Club about creating content that actually connects with the ideal audience. "How do I get into their BRAIN?!" If you're struggling to have your content noticed + engaged with by your own ideal audience, you're likely communicating from too much of an 'expert' lense – or you're being too vague. Both of these mistakes? Are symptoms of a messaging problem. Sign up for the Make it Magnetic messaging workshop here. Ques...
Is social media performative? Or is it just part of our real life now? Where do we draw the line between performing on social media, and performing in real life? In this mini ep. Amy answers the question: "How do I show up as my weird self, but authentically?" Pushing through the cringe is how you get there. Social media is a part of life now, it's part of our world – if you want to build a successful business? It's essential that you are willing to show up and be yourself. Questions? Send th...
Have you ever wondered... "How do I repurpose content without sounding repetitive?" This was a question from a member of The Marketing Club recently. In this episode, Amy answers this question with a slight push-back to the natural instinct that comes with wanting to avoid sounding repetitive within your content. Questions? Send them through right here to be answered on the pod. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her pla...
Amy breaks down the misconception of this lie you're being sold about business "Build it and They Will Come", and what you should do instead. Apply for Momentum Builders before July 31st Questions? Send them through right here to be answered on the pod. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business ow...
Today's episode of Margins is a long question that ultimately stems from content confusion – originally sent forward in a Q+A with Amy Pearson. “Who should I create my content for?" "What if I don't like filming myself?” "Can I mix lifestyle content with my work?" If you're getting more follows and engagement from people within your industry than potential clients, it might be time to SHIFT something in your content. Questions? Send them through right here to be answered on the pod. – ...
Are you treating your launch like a one-sided performance? In this episode of The Magnetic Pull, host Amy Pearson pulls back the curtain on launching with impact, why most business owners struggle with low engagement during launches and how to fix it by “reading the room" having meaningful conversations with your audience, and adapting your strategy in real time. PLUS practical tips for priming your audience, addressing objections, and bringing true energy and connection into your...
If you're trying to find a way to offer lots of value to your audience, or grow your own list of buyers, you might be wondering HOW to do this or WHAT to focus on. This question is pulled from a real Q+A inside The Marketing Club: "What kind of 'free challenge' should I create for my audience?" In today's episode, we talk through the option of free challenges, and what to think about when it comes to creating something of value FOR your audience. – Learn about The Marketing Club + Join...
Today on The Magnetic Pull, we're sharing a conversation that originally aired on The Business Fondle by Professional Babe aka Peta Serras. Peta and Amy chat about their mutual love and respect for one another, the BIG core skills required for business success, and how much of it comes down to taking radical responsibility for our own outcomes. They talk sexy businesses, convenient circumstances that keep us from moving forwards, how Motherhood is not the excuse you think it is, and what it r...
In today's episode, we're tackling the second chapter of the Vanity Validation Matrix series. We'll explore how to identify those hidden, silent followers and turn them into your hottest leads. It's not about spending more time on social media but rather about understanding the psychology behind their quiet presence and finding innovative ways to engage with them. Join Amy as she shares practical strategies to connect with these often-overlooked audience members and convert them i...
Send us a text Creators, Entrepreneurs + Thought Leaders–ever find yourself chasing those likes and views but not seeing any real business growth? Well, that's because the data you're looking at? Is called Vanity Metrics – the numbers that look good on the outside, but they don't actually mean that your business is successful. Getting attention online and actually making sales require completely different strategies. It's tempting to focus on things like viral reels, but followers...
Join Amy as she reveals the ways in which we unknowingly sabotage our ability to BE magnetic online. OWN YOUR AUDIENCE: Join The 11-Day Challenge MAKE IT MAGNETIC: Messaging Sprint Waitlist Questions? Send them through right here to be answered on the pod. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business...
Thinking about starting a second brand or account for your "side offers"? Before you split your energy, listen to this. – This question comes up all the time: “Should I create a second Instagram account or a whole new brand for my side offers?” Pulled from a real Q+A inside The Marketing Club, we explore what’s really going on beneath that urge to start fresh. You’ll hear: Why creating a second brand can dilute your momentumHow to use your existing audience more effectivelyWhat to ask ...
Feel like your content is consistently getting lost in translation? This episode breaks down why that might be, including: the common pitfalls when it comes to communicating online, the number one messaging mistake that keeps you from magnetising your people, and actionable insights on how to clarify your message for connection and conversion. Join Amy as she guides you through the nuances of messaging, and how specificity in your messaging can clarify what you do, separating you ...
In this mini episode of The Magnetic Pull, Amy breaks down one of the biggest mistakes thought leaders + creatives make when creating content: language that sounds smart, but sells nothing. If your captions are full of expert language like strategy, positioning, or competitors, you might be repelling the exact people who’d love to hire you. Learn how to swap jargon for connection, and how to sound like a human, not a corporate robot. –– Join The Anti-Hustle Marketing Reset WAITLIST here. *E...
