In this mini episode of The Magnetic Pull, Amy breaks down one of the biggest mistakes thought leaders + creatives make when creating content: language that sounds smart, but sells nothing. If your captions are full of expert language like strategy, positioning, or competitors, you might be repelling the exact people who’d love to hire you. Learn how to swap jargon for connection, and how to sound like a human, not a corporate robot. –– Join The Anti-Hustle Marketing Reset WAITLIST here. *E...
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In this mini episode of The Magnetic Pull, Amy breaks down one of the biggest mistakes thought leaders + creatives make when creating content: language that sounds smart, but sells nothing. If your captions are full of expert language like strategy, positioning, or competitors, you might be repelling the exact people who’d love to hire you. Learn how to swap jargon for connection, and how to sound like a human, not a corporate robot. –– Join The Anti-Hustle Marketing Reset WAITLIST here. *E...
Beware The Validation Matrix (Part 1: How Vanity Metrics are Distracting You from Sales)
The Magnetic Pull with Amy Pearson
12 minutes
7 months ago
Beware The Validation Matrix (Part 1: How Vanity Metrics are Distracting You from Sales)
Send us a text Creators, Entrepreneurs + Thought Leaders–ever find yourself chasing those likes and views but not seeing any real business growth? Well, that's because the data you're looking at? Is called Vanity Metrics – the numbers that look good on the outside, but they don't actually mean that your business is successful. Getting attention online and actually making sales require completely different strategies. It's tempting to focus on things like viral reels, but followers...
The Magnetic Pull with Amy Pearson
In this mini episode of The Magnetic Pull, Amy breaks down one of the biggest mistakes thought leaders + creatives make when creating content: language that sounds smart, but sells nothing. If your captions are full of expert language like strategy, positioning, or competitors, you might be repelling the exact people who’d love to hire you. Learn how to swap jargon for connection, and how to sound like a human, not a corporate robot. –– Join The Anti-Hustle Marketing Reset WAITLIST here. *E...
