In this mini episode of The Magnetic Pull, Amy breaks down one of the biggest mistakes thought leaders + creatives make when creating content: language that sounds smart, but sells nothing. If your captions are full of expert language like strategy, positioning, or competitors, you might be repelling the exact people who’d love to hire you. Learn how to swap jargon for connection, and how to sound like a human, not a corporate robot. –– Join The Anti-Hustle Marketing Reset WAITLIST here. *E...
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In this mini episode of The Magnetic Pull, Amy breaks down one of the biggest mistakes thought leaders + creatives make when creating content: language that sounds smart, but sells nothing. If your captions are full of expert language like strategy, positioning, or competitors, you might be repelling the exact people who’d love to hire you. Learn how to swap jargon for connection, and how to sound like a human, not a corporate robot. –– Join The Anti-Hustle Marketing Reset WAITLIST here. *E...
MARGINS: "How do I get into their BRAIN?!" Content that connects.
The Magnetic Pull with Amy Pearson
11 minutes
3 months ago
MARGINS: "How do I get into their BRAIN?!" Content that connects.
In todays mini ep. Amy answers a member question from The Marketing Club about creating content that actually connects with the ideal audience. "How do I get into their BRAIN?!" If you're struggling to have your content noticed + engaged with by your own ideal audience, you're likely communicating from too much of an 'expert' lense – or you're being too vague. Both of these mistakes? Are symptoms of a messaging problem. Sign up for the Make it Magnetic messaging workshop here. Ques...
The Magnetic Pull with Amy Pearson
In this mini episode of The Magnetic Pull, Amy breaks down one of the biggest mistakes thought leaders + creatives make when creating content: language that sounds smart, but sells nothing. If your captions are full of expert language like strategy, positioning, or competitors, you might be repelling the exact people who’d love to hire you. Learn how to swap jargon for connection, and how to sound like a human, not a corporate robot. –– Join The Anti-Hustle Marketing Reset WAITLIST here. *E...
