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The Marketer Show
MarketerHire
81 episodes
2 hours ago
Uncover hidden gems and insights from the world's greatest marketers.
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Marketing
Technology,
Business
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All content for The Marketer Show is the property of MarketerHire and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Uncover hidden gems and insights from the world's greatest marketers.
Show more...
Marketing
Technology,
Business
Episodes (20/81)
The Marketer Show
Jack Appleby's Approach to Narrative-Driven Social Media Content

On today's episode, I spoke with Jack Appleby, who writes Future Social and has been in the social media and marketing space for over a decade.

In this episode, you'll learn:

  • How social has changed from 2014 to 2024
  • How brands should think about narrative and series content
  • The only 2 social media best practices that actually exist

And much more.

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1 year ago
21 minutes

The Marketer Show
McKenna Sweazey's Insights on Web3, AI, and VR in Marketing


On today's episode, I spoke with McKenna Sweazey, the Founder of MetaXModa, about marketplace marketing and AI.

McKenna is an experienced global marketer and Web3 expert who has worked for brands like YSL, Google, and the Financial Times.

You'll learn:

  • The challenges and fun of marketing a marketplace
  • How McKenna uses AI in her workflow
  • Cutting edge marketing and tech going forward

And much more.

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1 year ago
21 minutes

The Marketer Show
Vishal Korlipara's Strategy for Running High-Performance Meta Ads


Vishal Korlipara is a digital growth pro with more than 10 years of experience on high-impact marketing and product strategy.

He contributed over $120 Million in New Net Revenue to businesses (Credit Karma, Intuit, Future, Maximus)

You'll learn:

  • How Maximus is thinking about Meta Ads
  • How to use competitive insights in ads
  • Hot takes on AI in marketing

And much more


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1 year ago
20 minutes

The Marketer Show
Mark Huber's Method for Collecting Customer Evidence

On today's episode, I spoke with Mark Huber about generalists, marketing strategy vs execution, and customer evidence. Mark is the VP of Marketing at UserEvidence and has worked across tons of different marketing roles.

You'll learn:

  • The pros and cons of being a marketing generalist
  • Why some companies get stuck on strategy
  • How to start collecting customer evidence

And more

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1 year ago
21 minutes

The Marketer Show
Jason Vana's Step-by-Step Guide to Building Brands

In this episode, I spoke with Jason Vana, the CEO and Founder of Shft Agency, for companies who need help with brand marketing. Jason is also very active on LinkedIn and a good example of consistently building an audience over time.

In this episode you'll learn:

  • What brand actually means
  • The in-depth process of building a brand from scratch
  • What a good differentiator looks like

And much more.

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1 year ago
31 minutes

The Marketer Show
How Grace Clemens Audits Digital Marketing for eCommerce Businesses

Grace Clemens stops by to talk about her passion for boosting e-commerce brands' ROI through digital marketing audits, the importance of these audits for increasing returns and long-term growth, and the key areas she focuses on when auditing a client's digital marketing.

Here’s what you’ll learn:

  • Maximizing ROI through digital audits
  • Essential areas to focus on in a digital marketing audit
  • Fixing common pitfalls and missed opportunities

And much more.

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1 year ago
19 minutes

The Marketer Show
How Alessandro Bogliari gets 10x results from influencer marketing

On today’s episode, I spoke with Alessandro Bogliari about getting high ROI out of influencer marketing campaigns.

Alessandro is the CEO of the Influencer Marketing Factory and an expert in social commerce.

In this episode, you’ll learn:

  • The current state of influencer marketing for brands
  • How to make live stream shopping work
  • What balance you should strike between big influencers and micro influencers

And much more

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1 year ago
20 minutes

The Marketer Show
How Rebecca Bender uses AI to measure content impact

On today’s episode, Rebecca Bender joins the podcast. She is a long-time marketing pro who has led content marketing and freelanced with MarketerHire!

In this episode, we talked about:

  • The core reason Rebecca went freelance
  • How to use AI to measure content impact
  • The future of AI in marketing

And more.

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1 year ago
17 minutes

The Marketer Show
How Jason Etter helps companies clarify their story

On today’s episode, Jason Etter joins the podcast. He is a 20-year marketing pro who has led marketing teams, freelanced, and helped companies clarify their story and messaging.

In this episode, we talked about:

  • The power of storytelling for "boring" brands
  • The elements that make up a great company story
  • How Jason applies storytelling principles as a freelancer

And more.

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1 year ago
20 minutes

The Marketer Show
How Katie Mitchell blends content and product marketing to grow

Katie Mitchell, a 15-year marketing pro who has led marketing teams at companies like Sprig and Everfi.

In this episode, we talked about:

  • The evolution of marketing the past 15 year
  • How content marketing should feed into product marketing always
  • How to have a successful marketing career

And more.

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1 year ago
19 minutes

The Marketer Show
How Morgan Ingram uses subject matter experts to grow B2B companies

On today’s episode, I spoke with Morgan Ingram. Morgan is the Founder and CEO of AMP, a strategic B2B GTM Production company. He is also a 4x LinkedIn Top Sales Voice. In this episode, we talked all things personal branding, company branding, storytelling, and even modern sales.

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1 year ago
19 minutes

The Marketer Show
How Brianna Doe drives millions of impressions with B2B influencer marketing

On this episode, I spoke with Brianna Doe, Managing Partner @ Verbatim. Brianna was voted Top 30 RevOps leaders to follow, one of the 16 most powerful women in content marketing, and is a top 50 LinkedIn creator worldwide. 


We talked about modern influencer marketing, social media strategy, LinkedIn growth, and so much more.


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1 year ago
19 minutes

The Marketer Show
How Sam Omidi builds high-performance fractional marketing teams

  On today's episode, I interviewed fractional CMO and executive growth marketing consultant, Sam Omidi, who is an accomplished marketing pro with over 20 years of experience as a strategist, as a team leader and everything in between. 

And on today's episode, we spoke about managing freelancers, fractional CMO, what that's like, who should do it and when to hire freelance versus in house, plus a lot more.

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1 year ago
19 minutes

The Marketer Show
How Jeremy Scott drove $500k in revenue for Donovan's Dish in 4 months

Jeremy Scott stops by to talk eCommerce growth strategies and creative paid advertising tactics.


Here’s what you’ll learn:


- Key growth strategies that scaled Donovan's Dish from 0 to over $2 million in annual recurring revenue.


- The specific paid advertising tactics that drove $500k in ecommerce revenue for Donovan's Dish in just 4 months.


- How Jeremy thinks about testing new creative and where he gets ideas


And much more!

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1 year ago
16 minutes

The Marketer Show
How Mark Kilens grows revenue by millions with people-first GTM

On today's episode, I spoke with Mark Kilens from TACK. Mark is a marketing leader and GTM expert who worked at places like HubSpot and Drift, and now runs a GTM firm called TACK.


In this episode, you'll learn:

  • What people-first GTM is
  • How most companies are thinking about GTM the wrong way
  • How to implement a people-first GTM motion in your company

And much more!

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1 year ago
21 minutes

The Marketer Show
How Danil Saliukov sets influencer marketing up for FTC compliance

Danil Saliukov stops by to talk about influencer marketing, FTC regulation best practices, and the future of AI and UGC video content.


You’ll learn:


- How to build and vet a network of 30,000 creators and influencers

- What the future looks like with FTC regulations on AI and UGC content

- How Danil thinks about AI (the good and the bad)


And much more!


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1 year ago
20 minutes

The Marketer Show
How Brayden Cruz spent $450M on client ads in 7 years

Brayden Cruz stops by to talk about emerging channels in paid media, mastering paid media strategies, and the impact of AI and automation on media buying.

Here's what you'll learn:


• Emerging paid channels to watch 

• Strategies for mastering paid media 

• The future of AI and automation in media buying

And much more!

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1 year ago
18 minutes

The Marketer Show
How Janky Patel drove $50M in revenue with effective ad creative


Janky Patel stops by to talk about what defines effective ecommerce ad creative today. She has sent over 100 million emails/SMS, resulting in $10+ million and generated over $50 million in new revenue from paid social to acquire customers for brands like Estee Lauder.

Here’s what you’ll learn:

  • Interactive vs static: The effectiveness of interactive product ads
  • The fresh and promising ad formats she’s excited about
  • The future of ad creative and what to expect in 3-5 years 
  • And much more 

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1 year ago
17 minutes

The Marketer Show
How Chelsea Castle led content marketing at two different A+ startups

Chelsea Castle stops by to talk about the intersection of journalism and marketing, content strategies, and the future of content formats.

Here’s what you’ll learn: 

  • Unlocking the power of journalism in marketing
  • Strategies for exponential organic traffic growth
  • Creating high-performing content at scale


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1 year ago
19 minutes

The Marketer Show
How Lucas Ballasy helps CPG brands increase conversions

Lucas J Ballasy stops by to talk about creating great client experiences, launching online sales for CPG brands, and essential ecommerce KPIs.

Here's what you'll learn:

  • How to think about client experience as an agency
  • How CPG brands can launch new products the right way
  • Metrics your eCommerce brand absolutely needs to track

And more!

Show more...
1 year ago
17 minutes

The Marketer Show
Uncover hidden gems and insights from the world's greatest marketers.