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The Marketing Matrix
Lisanne Murphy
141 episodes
6 hours ago
Are you an online entrepreneur, wading through the bottomless sea of experts and amateurs dishing out large servings of (mis)information. Knowing what will actually make a difference in your business and how to implement the gems requires more time than any of us has! Join Lisanne Murphy, social media agency owner and secret tactic adventurer, as she uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses. These strategies deliver the perfect cocktail of behavioral science and street smarts that are changing the landscape of dream customer definition, message crafting, offer creation, Dream 100 activity, content creation, sales conversion, and traffic profitability. Listen in as she puts these tactical and tangible tools to the test in her own agency and pulls back the curtain to reveal the path to becoming an online legend.
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Entrepreneurship
Education,
Business,
Marketing,
Self-Improvement
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All content for The Marketing Matrix is the property of Lisanne Murphy and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Are you an online entrepreneur, wading through the bottomless sea of experts and amateurs dishing out large servings of (mis)information. Knowing what will actually make a difference in your business and how to implement the gems requires more time than any of us has! Join Lisanne Murphy, social media agency owner and secret tactic adventurer, as she uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses. These strategies deliver the perfect cocktail of behavioral science and street smarts that are changing the landscape of dream customer definition, message crafting, offer creation, Dream 100 activity, content creation, sales conversion, and traffic profitability. Listen in as she puts these tactical and tangible tools to the test in her own agency and pulls back the curtain to reveal the path to becoming an online legend.
Show more...
Entrepreneurship
Education,
Business,
Marketing,
Self-Improvement
Episodes (20/141)
The Marketing Matrix
Understanding Organizational Dynamics with Micah Lorenc : TMM 132
This conversation dives into the real barriers that keep L&D consultants from achieving stable, scalable growth. Micah Lorenc, founder of Tailored Consulting, unpacks his approach to strengthening leadership, elevating team dynamics, and improving workplace culture. He also shares the vision behind Culture Lab, his new startup designed to help companies understand their cultural patterns and intentionally shape environments where people and performance thrive.
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6 hours ago
36 minutes 32 seconds

The Marketing Matrix
Transforming Workplace Relationships with Sylvia Lafair TMM : 131
This episode dives into leadership growth, personal patterns, and healthier workplace relationships. Sylvia Lafair breaks down how understanding our behavioral patterns can redefine the way we lead and collaborate. The conversation also explores the real-world challenges consultants face—especially keeping a steady flow of leads and scaling their work effectively.
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5 days ago
25 minutes 32 seconds

The Marketing Matrix
Enhance Your Career Satisfaction with AI with Alessandro Cozzi TMM : 130
In this episode, Lisanne sits down with Alessandro Cozzi, the creator of HelloEye.ai — a platform reshaping how people discover meaningful work. Alessandro breaks down how his approach blends smart AI tools with real human insight to match candidates with roles that truly fit them. Instead of relying on outdated resumes, HelloEye.ai helps individuals clarify what they want, align with opportunities that match their strengths, and ultimately experience more satisfaction in their careers.
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1 week ago
27 minutes 38 seconds

The Marketing Matrix
The Power of Joy in Leadership Transformation with Jennifer McKenna TMM : 129
Lisanne Murphy sits down with Jennifer McKenna—an expert in leadership evolution and organizational renewal. Jennifer opens up about her shift from nonprofit leadership into consulting, revealing the mindset shifts and experiences that shaped her work today. Together, they explore what truly drives meaningful change inside companies, why clarity and intention matter, and how choosing joy can radically reshape both leadership and life.
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1 week ago
38 minutes 16 seconds

The Marketing Matrix
* The Power of Personal Values in Leadership with Matt Dentino TMM : 128
Matt Dentino, a seasoned professional in industrial automation and communication coaching, joins Lisanne Murphy on The Marketing Matrix to share his insights on leadership and communication. They explore his journey from corporate America to leading BrainTrust, a consulting firm focused on enhancing communication skills. The conversation highlights how personal values shape effective leadership, the business impact of strong communication, and BrainTrust’s unique method of incorporating neuroscience and behavioral psychology into training.
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2 weeks ago
39 minutes 46 seconds

The Marketing Matrix
Harnessing Technology for Coaching Success with Cellene Hoogenkamp TMM : 127
Host Lisanne Murphy sits down with Cellene Hogan-Kamp, founder of Kukua Hub Inc., to uncover how her platform is redefining scalable coaching while keeping the personal touch intact. Their conversation dives into the balance between growth and authenticity, the fine line between coaching and therapy, and how technology is opening new doors for connection and impact. Cellene also shares her forward-looking vision for Kukua Hub and what’s next for the future of digital coaching.
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2 weeks ago
28 minutes 5 seconds

The Marketing Matrix
Empowering Individuals Through Conflict Management with Megan Hunter : 126
Host Lisanne Murphy sits down with Megan Hunter, co-founder of the High Conflict Institute and creator of the Conflict Influencer platform, for a powerful discussion on navigating high-conflict situations. Together, they explore the psychology behind conflict, why some people seem drawn to it, and how understanding these dynamics can transform relationships and workplaces. Megan’s journey—from child support caseworker to renowned conflict expert—reveals practical strategies for managing tension with clarity, empathy, and purpose.
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2 weeks ago
41 minutes 4 seconds

The Marketing Matrix
The Power of Community in Entrepreneurship with Tina Campbell TMM: 125
What happens when courage meets community? In this episode of The Marketing Matrix, Lisanne Murphy sits down with Tina Campbell, co-founder of Free Enterprise Warriors, to unpack the true heart of entrepreneurship.
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3 weeks ago
33 minutes 19 seconds

The Marketing Matrix
Unleashing AI: Transforming Business with Jon Cheney TMM: 124
In this episode of the Marketing Matrix, host Lisanne Murphy interviews John Cheney, a serial entrepreneur and founder of Gen AI PI. They discuss the transformative power of AI in business, the importance of curiosity and creativity, and how AI is reshaping industries. John shares his journey from founding an augmented reality company to launching Gen AI PI, emphasizing the role of AI in accelerating business creation and innovation. The conversation also touches on the fear and opportunities AI presents, and the human attributes necessary to harness its potential.
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4 weeks ago
47 minutes 35 seconds

The Marketing Matrix
Creating a Unique Brand Identity with Brian Sullivan TMM : 123
In this episode of the Marketing Matrix, host Lisanne Murphy interviews Brian Sullivan, founder of Precise Selling, about his journey in sales and entrepreneurship. Brian shares insights on the importance of simplicity in sales processes, the power of emotional connections in closing deals, and the significance of authenticity in business. He also discusses the challenges and rewards of growing a business and the role of AI in modern sales strategies.
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1 month ago
34 minutes 29 seconds

The Marketing Matrix
Exploring Leadership Success with Jamie Thorup TMM : 122
In this episode of the Marketing Matrix, host Lisanne Murphy interviews Jamie Thorup, a senior executive at Becoming Your Best Global Leadership. They discuss the organization's mission to provide leadership training and development across various industries, including their work with the Lead with Light Foundation. Jamie shares insights into the principles that guide their training programs and the impact they have on individuals and organizations.
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1 month ago
29 minutes 12 seconds

The Marketing Matrix
How Supply Chains Impact Business Valuations with Aaron Alpeter TMM : 121
In this episode of the Marketing Matrix, host Lisanne Murphy is joined by supply chain expert Aaron Alpeter. They discuss the intricacies of supply chain management, its impact on business valuations, and the importance of building processes that lead to enterprise value creation. Aaron shares insights on how his company, ISBA Group, helps businesses scale and prepare for exits by optimizing supply chains and integrating AI technologies.
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1 month ago
36 minutes 28 seconds

The Marketing Matrix
Aligning Values for Business Success with Eugene Dilan TMM : 120
In this episode of the Marketing Matrix, host Lisanne Murphy interviews Eugene Dilan, founder of Dilan Consulting Group. They discuss Eugene's journey from a challenging upbringing in Brooklyn to becoming a renowned psychologist and consultant. Eugene shares insights on leadership, values, and the importance of aligning personal and organizational values for growth and transformation.
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1 month ago
36 minutes 26 seconds

The Marketing Matrix
Supporting Individuals in Transition with Jacquie Williams TMM : 119
In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Jacquie Williams , founder of The New Chapter Co. and New Chapter Consulting. Jacquie shares her journey from personal struggles to building a community brand and consulting business that supports individuals in transition. The conversation delves into overcoming self-doubt, the importance of authenticity, and the role of AI in business. Jacquie emphasizes the power of starting with what you have and building a soulful, sustainable business.
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1 month ago
28 minutes 50 seconds

The Marketing Matrix
Good Authority: A Guide to Authentic Leadership with Jonathan Raymond TMM : 118
In this episode of the Marketing Matrix, host Lisanne Murphy interviews Jonathan Raymond, founder and CEO of Ren AI, about the intersection of AI and human development. They discuss the challenges of implementing AI in coaching and leadership, the importance of authenticity, and how AI can enhance personal and professional growth. Jonathan shares insights from his book "Good Authority" and his journey as a tech founder, emphasizing the need for real conversations and personal development in the workplace.
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1 month ago
37 minutes 47 seconds

The Marketing Matrix
The Power of Niche Specialization in Business with Jimmy Lea TMM : 117
In this episode of the Marketing Matrix, host Lisanne Murphy interviews Jimmy Lea, CSP from The Institute for Automotive Business Excellence. They discuss the transformative impact of coaching on automotive repair shops, focusing on business growth, efficiency, and community building. Jimmy shares insights on industry trends, the importance of niche specialization, and the Institute's unique approach to coaching and training.
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1 month ago
34 minutes 6 seconds

The Marketing Matrix
Rewiring Minds, Building Better Leaders with Kevin Thibodeaux TMM : 116
In this episode of the Marketing Matrix, host Lisanne Murphy interviews Kevin Thibodeaux, a leadership coach known for his transformative approach to mental fitness and emotional intelligence. They discuss the importance of quieting negative voices, the impact of AI on business, and Coach Kev's innovative MBA experiment aimed at developing future leaders.
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1 month ago
37 minutes 34 seconds

The Marketing Matrix
Navigating Corporate America: A Woman of Color's Journey with Ingrid Hu Dahl TMM : 115
Ingrid Hu Dahl — author, speaker, and leadership coach — shares her powerful story of growing up in a multicultural family, navigating corporate America as a woman of color, and building a career rooted in inclusion and personal growth. She opens up about the inspiration behind Sunshining on Morning Snow, why values alignment matters in leadership, and how AI is shaping the future of learning and development.
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2 months ago
30 minutes 25 seconds

The Marketing Matrix
The Smart Way to Scale with AI with Elisa Janson Jones TMM : 114
Elisa Janson Jones has worn many hats—author, content creator, and now AI consultant helping businesses scale with clarity. In this conversation with Lisanne Murphy, she introduces the Calm AI Navigator Framework, a unique approach to blending artificial intelligence with authentic leadership. Together, they explore how AI can fuel strategic growth, the pitfalls of chasing every new tech trend, and why staying human-centered is the real key to long-term success.
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2 months ago
32 minutes 25 seconds

The Marketing Matrix
Redefining Opportunities in the Changing World of Work with Jodi McPherson TMM : 113
In this episode of "The Marketing Matrix," host Lisanne Murphy welcomes Jodi McPherson, co-founder and CEO of Work Simplr, a company revolutionizing the freelance model. Jodi shares her journey from a 30-year career in Ed Tech to creating a platform that provides equitable access to paid work for students, while helping businesses tap into untapped talent. The conversation delves into the challenges of traditional freelancing, the impact of AI, and the importance of redefining work opportunities. Jodi's insights are not only inspiring but also offer a fresh perspective on how to navigate the evolving landscape of work. Tune in to discover how Work Simplr is making a difference and why it's relevant to both students and businesses today.
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2 months ago
34 minutes 8 seconds

The Marketing Matrix
Are you an online entrepreneur, wading through the bottomless sea of experts and amateurs dishing out large servings of (mis)information. Knowing what will actually make a difference in your business and how to implement the gems requires more time than any of us has! Join Lisanne Murphy, social media agency owner and secret tactic adventurer, as she uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses. These strategies deliver the perfect cocktail of behavioral science and street smarts that are changing the landscape of dream customer definition, message crafting, offer creation, Dream 100 activity, content creation, sales conversion, and traffic profitability. Listen in as she puts these tactical and tangible tools to the test in her own agency and pulls back the curtain to reveal the path to becoming an online legend.