The Marketing Minute with EDGE Marketing

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EDGE Marketing

6 episodes

1 month ago

Advertising online doesn’t have to drain your budget—or your patience. In this episode of the EDGE Marketing Minute Podcast, Peter DeWit sits down with Robert Van Ginkel, Project Manager and Digital Marketing Strategist, to break down what really works with Google Ads, Facebook Ads, and PPC campaigns. Too many businesses waste money on ads that don’t convert. In this conversation, we uncover how to make your paid advertising strategy actually pay off. Inside this episode: Why “pay‑to‑play” ma...

Marketing

Business

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Marketing

Business

Episodes (6/6)

The Marketing Minute with EDGE Marketing

Paid Ads: More Leads Without Overspending

1 month ago

27 minutes

The Marketing Minute with EDGE Marketing

AI Is Changing CONTENT CREATION | EP 05

Creating consistent, high-quality content can feel nearly impossible when you’re running a small business—but AI is solving the “blank page syndrome”. In this episode of the Marketing Minute Podcast, we unpack the real-world ways artificial intelligence is reshaping how businesses create blogs, social posts, and digital marketing content. We’re cutting through the hype to show you exactly how to use AI as a tool, not a takeover, to save time, spark ideas, and stay authentic online. You’ll l...

2 months ago

31 minutes

The Marketing Minute with EDGE Marketing

Why Small Businesses Struggle with Reviews (And How to Fix It) | EP 04

Struggling to get customer reviews? You're not alone. In this episode of Marketing Minute Podcast, we reveal the exact system one business used to get dozens of Google reviews and transform their online reputation. Join host Peter Dewit, from EDGE Marketing & Design, and special guest Kurtis Hewson, from Jigsaw Learning, as they dive deep into the practical strategies behind getting more customer reviews for your small business. What You'll Learn: Why you shouldn’t be afraid to ask for re...

3 months ago

25 minutes

The Marketing Minute with EDGE Marketing

Stop Throwing Money at Marketing With This Guide to Reporting | EP 03

Are you spending money on your website, social media posts, and Google ads but have no idea if any of it actually works? You're not alone. In this episode of Marketing Minute, we’re tackling the overwhelming world of measuring your marketing and reporting. You’ll discover how to cut through the confusion of different platforms’ numbers and focus on the metrics that truly matter to your business growth. Learn about cost per conversion, the 80/20 rule for marketing, and how to create simplifi...

4 months ago

26 minutes

The Marketing Minute with EDGE Marketing

Why Your Marketing Strategy Should Come Before Your Tactics | EP 02

Small business owners are jumping straight into Facebook posts, email campaigns, and Google ads without any real strategy behind their efforts. If you’re guilty of doing this, you're essentially throwing marketing spaghetti at the wall and hoping something sticks. This approach is expensive, exhausting, and rarely effective. In this episode of the Marketing Minute podcast, we are exploring why marketing strategy should come before tactics and how to build a strategy that actually works for y...

5 months ago

30 minutes

The Marketing Minute with EDGE Marketing

How AI is Changing Small Business (and How to Keep Up) | EP 01

Are robots going to take your job? Can AI handle your marketing on its own? It might feel like AI is everywhere, but most info is for tech experts. Where’s the advice for regular small business owners? After this Marketing Minute Podcast episode, you’ll come away with practical ways AI can help your business. See it as an opportunity, not a threat. We’ll give you simple tips you can use right away. The key is to start. Find us at edgemarketing.ca 00:00 Kicking off the episode 00:50 Guest in...

6 months ago

20 minutes