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The Marketing Starter Podcast
Tim Hines
104 episodes
3 months ago
The Marketing Starter Podcast is the go-to show for travel, meetings, hospitality, and event industry marketers. We interview entrepreneurial-minded thought leaders from around the world to explore innovative strategies and discuss how to stay ahead of trends and become a more savvy, pioneering marketer. Hosted by Tim Hines, marketing evangelist, keynote speaker, and author of the book The Marketing Starter. Look for a new episode twice per month.
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Marketing
Business
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All content for The Marketing Starter Podcast is the property of Tim Hines and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Marketing Starter Podcast is the go-to show for travel, meetings, hospitality, and event industry marketers. We interview entrepreneurial-minded thought leaders from around the world to explore innovative strategies and discuss how to stay ahead of trends and become a more savvy, pioneering marketer. Hosted by Tim Hines, marketing evangelist, keynote speaker, and author of the book The Marketing Starter. Look for a new episode twice per month.
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Marketing
Business
Episodes (20/104)
The Marketing Starter Podcast
EPISODE 100 - Expanding Creativity by the Power of Being Present with Sarah Reuter
Celebrate our 100th episode as we explore the transformative power of mindfulness in creativity, featuring expert insights and Sarah Reuter's 3-step process to unlock your creative potential. Connect with Sarah at experienceselevatedconsulting.com Get Tim's book, The Marketing Starter on⁠⁠⁠ ⁠⁠⁠Amazon⁠⁠⁠⁠⁠⁠ and connect with Tim at⁠⁠⁠ ⁠⁠⁠tnhines.com⁠⁠⁠⁠⁠⁠ or on⁠⁠⁠ ⁠⁠⁠LinkedIn⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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3 months ago
39 minutes

The Marketing Starter Podcast
Leveraging Experiential Education at Events with Alexandria Agresta
Alexandria Agresta, a TEDx speaker and DJ, who shares her journey of creativity and boldness. Discover the power of risk-taking and how embracing an entrepreneurial mindset can transform your career and life. Connect with Alexandria ot alexandriaagresta.com⁠⁠ Get Tim's book, The Marketing Starter on⁠⁠ ⁠⁠⁠Amazon⁠⁠⁠⁠⁠ and connect with Tim at⁠⁠ ⁠⁠⁠tnhines.com⁠⁠⁠⁠⁠ or on⁠⁠ ⁠⁠⁠LinkedIn⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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3 months ago
38 minutes

The Marketing Starter Podcast
Leveraging Events as a Demand Generation Channel with Chloe Richardson
Chloe Richardson shares how events can drive real business impact when measured beyond just leads. From stakeholder engagement to strategic planning and creative execution, they share actionable insights to elevate events as a powerful demand generation tool. Connect with Chloe on ⁠LinkedIn⁠⁠ Get Tim's book, The Marketing Starter on⁠ ⁠⁠⁠Amazon⁠⁠⁠⁠ and connect with Tim at⁠ ⁠⁠⁠tnhines.com⁠⁠⁠⁠ or on⁠ ⁠⁠⁠LinkedIn⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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4 months ago
41 minutes

The Marketing Starter Podcast
How Starters Can Use Events as Growth Engines with Carly Silberstien
Carly Silberstein, founder of Cielle Group and a powerhouse entrepreneur who knows how to turn every event into an opportunity for authentic connection and lasting impact. We explore how to plan intentionally, create standout experiences, and actually measure success. Connect with Carly at ciellegroup.co⁠ or on ⁠LinkedIn⁠ Get Tim's book, The Marketing Starter on ⁠⁠⁠Amazon⁠⁠⁠ and connect with Tim at ⁠⁠⁠tnhines.com⁠⁠⁠ or on ⁠⁠⁠LinkedIn⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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4 months ago
38 minutes

The Marketing Starter Podcast
Designing for Emotional Engagement with Megan Zimmer
Megan Zimmer, Director of Strategy & Emotional Engagement at Deeply Human, joins Tim Hines to unpack the power of emotional engagement design—a strategy that blends storytelling, psychology, and intentional design to create meaningful brand and event experiences. Drawing from her theater background, Megan shares how understanding core emotions like safety, importance, and love can influence decision-making and loyalty. They explore the role of self-empathy, wellness, and technology in designing environments that feel welcoming and emotionally resonant. Learn more about your ad choices. Visit megaphone.fm/adchoices
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5 months ago
43 minutes

The Marketing Starter Podcast
Stop Telling the Biggest Lie in Events in Jason Thomson
Canada's most outrageous man in events, Jason Thomson, unveiled the biggest mistake in the events industry. Connect with Jason at speakupgetresults.com or on LinkedIn Get Tim's book, The Marketing Starter on ⁠⁠Amazon⁠⁠ and connect with Tim at ⁠⁠tnhines.com⁠⁠ or on ⁠⁠LinkedIn⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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5 months ago
37 minutes

The Marketing Starter Podcast
What You Can Learn from the Solo Plunge with Sasha Knipe
Experienced event marketer and CEO of The Event Collective, Saha Knipe, sat down to share her story, tips, and benefits of taking the solo plunge. Connect with Sasha at ⁠event-collective.com Get Tim's book, The Marketing Starter on ⁠Amazon⁠ and connect with Tim at ⁠tnhines.com⁠ or on ⁠LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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6 months ago
33 minutes

The Marketing Starter Podcast
Understanding Return on Emotion with Liz Lathan
The infamous Liz Lathan, Co-Founder of Club Ichi and of Community Factory, discusses the concept of Return on Emotion (ROE) in the events industry and her HAAAM framework. Connect with Liz on LinkedIn or at Club Ichi Learn more about your ad choices. Visit megaphone.fm/adchoices
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6 months ago
35 minutes

The Marketing Starter Podcast
Using Storytelling to Support Strategic Goals with Jason Koop
Passionate storyteller, Jason Koop who is the VP of Business Development for Canadian Special Events, shares why he's passionate about content and how it will continue to shape the future of B2B marketing across all sectors. Connect with Jason on LinkedIn and check out Canadian Special Events Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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7 months ago
37 minutes

The Marketing Starter Podcast
Common Mistakes in Event Marketing with Zach Barney
Zach Barney, Co-founder and CEO at Mobly, discusses the common mistakes made in event marketing strategies from start to finish including lead acquisition, and who the heck should even be at your booth! Connect with Zach on Linkedin or at getmobly.com Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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7 months ago
35 minutes

The Marketing Starter Podcast
Using Content and KPIs to Build a Human Program with Tahira Endean
Head of Program at IMEX, Tahira Endean, is the author of two books, Intentional Event Design: Our Professional Opportunity and Our KPI is Joy: How Live Events Catalyze Happiness, Productivity and Trust. She’s a self-described curious event designer and shares how we can leverage content and KPIs to build a more human marketing program Get Tahira's books on Amazon. Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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8 months ago
43 minutes

The Marketing Starter Podcast
Leverage Events as a Demand Gen Channel with Ashley Ronkowski
Ashley Ronkowski, founder and CEO of Arrange & Engage, makes her case for how events can be one of your most valuable marketing channels. Connect with Ashley on LinkedIn and at arrange-and-engage.com Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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8 months ago
40 minutes

The Marketing Starter Podcast
Creating and Leveraging Storylines with Heather Long
From start to finish, your story arc is the key to marketing and production success. Heather Long, Co-owner at Purpl Octopus and EPS Events shares how our stories create moments that wholistically live on beyond the event. Connect with Heather on LinkedIn and at eliteproductionservices.com. Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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9 months ago
39 minutes

The Marketing Starter Podcast
The Power of Building Communities with Connie Cay-Santos
Starter, Connie Cay-Santos, believes that no good initiative and be sustained without a strong community behind it. She is a highly decorated event prof and entrepreneur who has dedicated her career to building communities and breaking traditional barriers. Connect with Connie on LinkedIn and at cayvii.com Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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9 months ago
36 minutes

The Marketing Starter Podcast
Leveraging Wellness Strategy to Drive ROI with David T Stevens
David T Stevens is a 20-year veteran planner, PCMA Northern CA's President-Elect, and 6-time Fittest Male #EventProf. Folks in the industry know him as the wellness guy and on this episode, he sits down to share how a good wellness strategy can drive ROI for marketing and event production. Connect with David at olympianmeeting.com, on LinkedIn, and on the Return on Wellness podcast. Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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10 months ago
40 minutes

The Marketing Starter Podcast
Leveraging the Planner as a Marketing Resource with Paul Tramonte
Paul Tramonte, Principal Event Designer of Paul Tramonte Events, shared how marketers can use their event planners as a resource to better market before and after the event or meeting. Connect with Paul at paultramonteevents.com or on LinkedIn Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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10 months ago
34 minutes

The Marketing Starter Podcast
Using Immersiveness to Invoke an Emotional Response with Jenny Maxwell
Founder of Planning Diva and Occasionally Fabulous Events, author of the book Entertaining with Purpose, CMO at MiHi Entertainment Jenny Maxwell sat down to share how her experiences in the events industry have led her to create immersive experiences for events and marketing. Connect with Jenny on LinkedIn and at planningdiva.com Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices
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11 months ago
35 minutes

The Marketing Starter Podcast
Unlocking the Power of Category Creation with Michael Lowe
Award-winning B2B content and marketing leader, Micheal Lowe, sat down to share his perspective on category creation, and the powers that marketing started can unlock when doing so. Connect with Michael on LinkedIn Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 year ago
45 minutes

The Marketing Starter Podcast
The Value of the Repeatable Framework with Sue Mysko
Do you have a simple marketing framework that is repeatable and scalable? Well, you should! Fractional CMO and long-time marketing leader, Sue Mysko, shares he framework on building a flexible and scalable marketing strategy. Connect with Liz on and at fractionalpowerhouse.com Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 year ago
34 minutes

The Marketing Starter Podcast
How Deep Customer Understanding Leads to More Innovation with Liz Tassey
When we truly understand who our customer is, only then will we unlock the innovation that we require to solve their problems. 20-year marketing leader and, Fractional CMO, Liz Tassey, shares her insights on deeply understanding customer value. Connect with Liz on LinkedIn Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 year ago
34 minutes

The Marketing Starter Podcast
The Marketing Starter Podcast is the go-to show for travel, meetings, hospitality, and event industry marketers. We interview entrepreneurial-minded thought leaders from around the world to explore innovative strategies and discuss how to stay ahead of trends and become a more savvy, pioneering marketer. Hosted by Tim Hines, marketing evangelist, keynote speaker, and author of the book The Marketing Starter. Look for a new episode twice per month.