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The Matt Gray Show
Matt Gray
116 episodes
4 days ago
I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.
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Entrepreneurship
Business
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All content for The Matt Gray Show is the property of Matt Gray and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.
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Entrepreneurship
Business
Episodes (20/116)
The Matt Gray Show
fixing their $80K/month coaching offer to unlock $250K/month I EP 116

Get my free Offer Stack Pyramid here:https://fos.now/yt-gd-discover-the-offer-stack-pyramid

Do you want my help scaling and systematizing your business? Book a free 10-minute Systems Audit call here: https://fos.now/yt-apply-565


In this video, I sit down with my friends Manuela and Nacho in Lisbon to diagnose why their coaching business is stuck at $80K per month and help them build a clear roadmap to $250K per month.


This is a real coaching session where we uncover the counterintuitive shifts that unlock the next level of growth.


Throughout this video, I'll break down why leadership is the capstone of your success, how having too many products can create confusion instead of clarity, and why founders often need to do the opposite of what they think will work.


You’ll see the frameworks I use to diagnose revenue plateaus and the roadmap that can take a business from stuck to scaling again.


Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.


Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-565


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-565


Connect with me:

Website: https://fos.now/yt-founder-os-565

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

02:25 - Offer Stack Pyramid

04:45 - Next Stage of Growth

12:37 - Team's Mindset

17:16 - Offer Evolution

19:42 - Being a High-Level Leader


#onepersonbusiness #creatoreconomy #entrepreneurship

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5 days ago
25 minutes 44 seconds

The Matt Gray Show
The Art of Making A Plan (That Actually Works) I EP 115

Get my free Systems Starter Pack here: https://fos.now/yt-gd-discover-systems-starter-pack

Want my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-549


Being busy isn’t the same as being productive.


For years, I worked 16-hour days, thinking I was making progress, until I realized I was just burning out. The moment I started building systems, everything changed.


Today, I’ve built and scaled multiple seven-figure online businesses that generate profit and freedom. In this video, I’ll walk you through the five core systems that will help you hit your goals faster, reclaim your time, and finally build a business that works for you, not the other way around.


By the end, you’ll know exactly how to design a month that moves the needle, delete distractions that drain your energy, align your work with your North Star, blueprint your business, and leverage AI to scale smarter.


Already doing $30K+/month? Come to my next free workshop and I’ll show you how to systemize your business and get your time back. Save your spot here: https://fos.now/yt-workshop-549


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-549


Connect with me:

Website: https://fos.now/yt-founder-os-549

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

00:37 - System 1: The 30-Day Vision

02:18 - Setting Big Goals That Actually Matter

04:14 - System 2: Radical Deletion

07:28 - Removing Distractions and Toxic Habits

09:42 - System 3: The North Star Principle

12:55 - Turning Your Vision Into Measurable Milestones

16:08 - System 4: Drawing the Blueprint

19:22 - Mapping and Assigning Ownership in Your Business

23:10 - System 5: AI Eats Systems for Breakfast

26:04 - Turning Claude Into Your Personal COO

28:45 - Final Takeaways — Freedom Through Systems


#onepersonbusiness #creatoreconomy #entrepreneurship


Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Show more...
1 week ago
17 minutes 34 seconds

The Matt Gray Show
Why Overthinkers Make No Progress (And How To Fix It) I EP 114

Get my free Personal Board Meeting Deck here: https://fos.now/yt-gd-discover-board-meeting-3


Do you want my help scaling and systematizing your business? Book a free 10-minute Systems Audit call here: https://fos.now/yt-apply-544


In this video, I break down 7 mental frameworks I use to defeat negative thinking — whether it shows up as anxiety, stress, self-shaming, burnout, intrusive thoughts, overthinking, or analysis paralysis.


These aren’t abstract mindset hacks, they’re practical tools that have helped me stay calm under pressure, make clearer decisions, and keep moving forward when everything felt overwhelming.


By the end of this video, you’ll have a tactical playbook for shutting down negative thought spirals and converting that mental energy into aligned, confident action in your life and your business.


Already doing $30K+/month? Come to my next free workshop and I’ll show you how to systemize your business and get your time back. Save your spot here: https://fos.now/yt-workshop-544


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-544


00:00 - Introduction

00:31 - The One Domino Decision

02:17 - Chop Wood Carry Water

04:32 - The Personal Board Meeting

06:29 - External OS

08:17 - Seek the Sweat

09:59 - Strategic Stillness

12:11 - Externalize, Don't Internalize


Connect with me:

Website: https://fos.now/yt-founder-os-544

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray



#onepersonbusiness #creatoreconomy #entrepreneurship

Show more...
2 weeks ago
14 minutes 47 seconds

The Matt Gray Show
how I gained 950,000 Instagram followers (copy this system) I EP 113

Get the free Instagram Flywheel System here: https://fos.now/yt-gd-discover-the-instagram-flywheel


Do you want my help scaling and systematizing your business? Book a free 10-minute Systems Audit call here: https://fos.now/yt-apply-543


In this video, I reveal how I grew to nearly 1 million Instagram followers without spending a single dollar on ads. While everyone else was chasing the algorithm and posting 10 times a day, I built a system that makes content creation sustainable and exponentially effective.


I break down the complete Instagram flywheel across three core systems: exponential content creation through the Content Waterfall System, strategic design templates that never change, and funnel automation that converts followers into customers.


You’ll see how one pillar piece of content becomes 20+ posts across platforms, generating millions of views without the burnout.


Learn my 4-hour weekly content system that creates a month’s worth of posts, the exact carousel formats driving 9 million+ views, and how to use ManyChat automations to turn engagement into revenue.


Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth on Instagram over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.


Already doing $30K+/month? Come to my next free workshop and I’ll show you how to systemize your business and get your time back. Save your spot here: https://fos.now/yt-workshop-543


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-543


Connect with me: https://fos.now/yt-founder-os-543

Website: https://fos.now/yt-founder-os-540

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

00:23 - Exponential Content Creation

06:49 - Magnetic Brand Design

18:28 - Connecting Content to Revenue


#onepersonbusiness #creatoreconomy #entrepreneurship

Show more...
3 weeks ago
29 minutes 2 seconds

The Matt Gray Show
how to change your life with DEEP WORK (my system) I EP 112

Get The Founder Flow System: https://fos.now/yt-gd-discover-my-deep-work-routine

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-540


In this video, I break down my complete deep work routine that lets me get more done in 4 hours than most people get done in 4 days - the exact system that runs my empire in just 20 hours per week.


I’ll take you through the entire routine hour by hour - from my 5 PM planning session and personal board meeting, to my abundance of 15-minute and 4-hour deep work sessions, to the weird tricks like salt for brain fog and how I gamify my work to stay locked in.


This isn’t about waking up at 4 AM for cold plunges. This is about systematic deep work that creates leverage, not just output.


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-540


Video title ideas (for the algo):

My Deep Work Routine

My Deep Work Protocol (More Output, Less Time)

How I Work 20 Hours a Week (Deep Work Routine)

The 4-Hour Deep Work System That Runs My Empire

How to change your life with DEEP WORK (my system)

How to Get More Done in 4 Hours Than Most Do in 4 Days


Connect with me:

Website: https://fos.now/yt-founder-os-540

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

00:22 - 5:00 PM - Personal Board

02:05 - 6:00 PM - Final Meal

02:11 - 10:00 PM - Wind Down

02:26 - 7:00 AM - Wake Up

02:52 - 8:00 AM - Start Deep Work

07:57 - 12:00 PM - Big Meal

08:52 - 2:00 PM - Hike & Connect

11:14 - 5:00 PM - Repeat


#onepersonbusiness #creatoreconomy #entrepreneurship

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1 month ago
12 minutes 51 seconds

The Matt Gray Show
Do THIS for 10min Everyday, It Will Be (Almost) Impossible to Fail I EP 111

Get the Unstuck Playbook here: https://fos.now/yt-gd-discover-the-unstuck-playbook

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply539


In this video, I share my proven 10-minute daily system that has propelled me from a cycle of burnout and procrastination to successfully managing multiple online businesses. I break down the system into five simple steps: the Two-Minute Mental Cleanse, the One Domino Decision, the Momentum Multiplier, the Discomfort Challenge, and the Ship Messy Protocol.


These techniques help you overcome inertia, focus on high-impact tasks, gain small daily wins, embrace discomfort, and launch imperfectly but effectively. Implementing this system can dramatically accelerate your progress and compound your success over time. Whether you're a founder, entrepreneur, or anyone looking to get unstuck and achieve your goals, this system is designed to transform your daily routine and maximize productivity.


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-539


Connect with me:

Website: https://fos.now/yt-founder-os-539

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 Introduction: The 10-Minute System to Get Unstuck

00:21 Step 1: The Two-Minute Mental Cleanse

02:13 Step 2: The Momentum Multiplier

04:14 Step 3: The Discomfort Challenge

06:43 Step 4: The Ship Messy Protocol

09:58 Step 5: The One Domino Decision

13:03 Conclusion: Achieve Your Goals at Record Speed


#onepersonbusiness #creatoreconomy #entrepreneurship

Show more...
1 month ago
13 minutes 54 seconds

The Matt Gray Show
I’m 35. If you’re in your 30s or 40s watch this. I EP 110

Get the Scale Yourself Blueprint here: https://fos.now/gd-discover-scale-yourself-blueprint

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-538


In this video, I share 30 hard-earned rules from building businesses in my 30s - the brutal truths about why comfort is more dangerous than failure, why your late start is actually your advantage, and why these decades decide whether you build something real or live with regret.


This isn't generic advice from someone who got lucky young. This is the unfiltered reality of what it takes to win in your 30s and 40s when you have resources, wisdom, and scars that 20-somethings can't touch.


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-538


Video title ideas (for the algo):

If You're Over 30, You Need to Hear This

The Brutal Truth About Your 30s and 40s

I'm 35. If You're in Your 30s or 40s, Watch This

30 Rules for Your 30s and 40s (These Decades Decide Everything)


Connect with me:

Website: https://fos.now/yt-founder-os-538

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

00:13 - Rule #1: Comfort is the enemy

01:33 - Rule #2: Late start is your advantage

02:25 - Rule #3: Success kills more dreams than failure

03:47 - Rule #4: Freedom is overrated, discipline is the real goal

05:03 - Rule #5: Wisdom = Leverage

06:27 - Rule #6: Forget balance and think in seasons

07:30 - Rule #7: Fear regret more than failure

08:56 - Rule #8: Your body is your multiplier, not a side project

09:53 - Rule #9: You have resources. They don't

11:03 - Rule #10: Health isn't self-care, it's strategy

12:08 - Rule #11: Sleep is the new equity

13:06 - Rule #12: Your content has depth

14:38 - Rule #13: The trifecta of success: assets, leverage, attention

15:35 - Rule #14: Money buys speed, not happiness

16:24 - Rule #15: Stop building businesses, start building ecosystems

18:03 - Rule #16: Your business shouldn't be your identity

18:59 - Rule #17: Stop trying to be original, start being repeatable

19:44 - Rule #18: Consistency beats intensity

20:09 - Rule #19: Perfection is procrastination in disguise

21:14 - Rule #20: If you don't own attention, you don't own a business

21:59 - Rule #21: Distribution is more important than product

22:49 - Rule #22: Relationships are assets

24:24 - Rule #23: Outgrowing people is part of the process

25:17 - Rule #24: Your ego is the tax on every decision

26:31 - Rule #25: You don't need more time, you need better seasons

27:42 - Rule #26: Don't chase passions, chase problems

28:35 - Rule #27: Stop saying, I should have started earlier

29:25 - Rule #28: Character is built through repetition, not decisions

30:39 - Rule #29: Age is not your enemy. Experience is your advantage

31:21 Rule #30: Retirement is a lie, design a life you don't want to escape from


#onepersonbusiness #creatoreconomy #entrepreneurship

Show more...
1 month ago
32 minutes 44 seconds

The Matt Gray Show
How to get ahead of 99% of people with AI I EP 109

Get The AI Growth Playbook: https://fos.now/yt-gd-discover-the-ai-growth-playbook

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-537


In this video, I reveal the secrets to getting ahead of 99% of people using AI. I discuss five essential AI tools, provide detailed prompts, and share strategies to maximize productivity and growth during this AI era.


Discover how I use AI for negotiation, YouTube content creation, email marketing, customer research, and building a custom AI chatbot. Learn from my 400+ hours studying AI to simplify your workflow, enhance creativity, and gain a competitive edge.


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-537


Connect with me:

Website: https://fos.now/yt-founder-os-537Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray


00:00 - Intro: Unlocking AI's Potential

00:24 - Understanding AI Prompting

00:52 - Master Negotiator with ChatGPT

02:35 - Creating Viral YouTube Videos with Poppi AI

05:35 - Using Claude for Customer Acquisition

08:50 - Reddit Insights with N8N

12:38 - Cloning Yourself with AI Chatbots

14:43 - Conclusion and Next Steps


#onepersonbusiness #creatoreconomy #entrepreneurship

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1 month ago
15 minutes 8 seconds

The Matt Gray Show
8 rare traits I see in every high performer I EP 108

Get the High Performer Playbook here: https://fos.now/yt-gd-discover-the-high-performer-playbook


Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-536


In this video, I break down the 8 rare traits I see in every high performer I’ve worked with - traits that separate the top 1% from everyone else grinding just as hard.


These aren’t common traits like “work ethic” or “discipline.” These are the rare, often misunderstood characteristics that create breakthrough results.


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-536


Connect with me:

Website: https://fos.now/yt-founder-os-536

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

00:19 - Grit

01:43 - Optimism

04:19 - Not Being An A**hole

05:51 - Be A Storyteller

07:30 - Relentless Resourcefulness

08:56 - Obsessive Pattern Spotting

12:06 - Strategic Laziness

14:38 - Shameless Asking


#onepersonbusiness #creatoreconomy #entrepreneurship

Show more...
1 month ago
17 minutes 20 seconds

The Matt Gray Show
The power of delusional self belief (how to build a $1B brand) I EP 107

Get the free Iconic Brand Playbook here: https://fos.now/yt-gd-discover-personal-brand-workbook-1


Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-535


In this video, I break down the seven core principles behind every legendary personal brand — the same principles that built Apple, Nvidia, MrBeast, and some of the most unforgettable creators and companies in history.


Over the past 15 years, I’ve studied what separates the brands that fade from the ones that stand the test of time. It’s not luck. It’s not timing. It’s a consistent set of principles that anyone can apply to stop playing small and build something extraordinary.


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-535


Connect with me:

Website: https://fos.now/yt-founder-od-535Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray


Chapters:

00:00 Intro

00:40 Principle 1: Consistency

02:26 Principle 2: Suffering and Resilience

04:16 Principle 3: Obsession with Craft

07:02 Principle 4: Creating What You Love

09:07 Principle 5: Delusional Self-Belief

11:02 Principle 6: Mastery

12:39 Principle 7: Simplicity

15:03 Conclusion


#onepersonbusiness #creatoreconomy #entrepreneurship

Show more...
1 month ago
15 minutes 20 seconds

The Matt Gray Show
Content is hard until you build systems like this I EP 106

Get The 3-3-3 Method here: https://fos.now/yt-gd-discover-the-3-3-3-method


Want to SCALE your business and join Founder OS? Go here: https://fos.now/yt-apply-546


In this whiteboard session, I sit down with my friend Igor, a founder who was staying up until 2 AM shooting YouTube videos, dreading every piece of content he created, and questioning if any of it was actually worth the burnout.


Together, we break down his entire content approach using 3 frameworks that transform founders from exhausted content laborers into strategic content CEOs - creating a clear pathway to consistent content that builds your business without destroying your sanity.


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-546


Subscribe to Igor’s YouTube channel, "The AI Advantage", here: https://www.youtube.com/@aiadvantage


Video title ideas (for the algo):

The CEO Approach to Content Creation

Content is Hard Until You Build Systems Like This

Why Content Feels Like a Chore (And How to Fix It)

From Content Labor to Content CEO (3 Frameworks)

Stop Being a Content Laborer (Start Being a Content CEO)


Connect with me:

Website: https://fos.now/yt-founder-os-546

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

03:03 - The Intentional Content Framework

07:59 - The 3-3-3 Method

16:10 - Personal Media Company Structure


#onepersonbusiness #creatoreconomy #entrepreneurship

Show more...
1 month ago
28 minutes 48 seconds

The Matt Gray Show
How To Build a Profitable Personal Brand (Ultimate Beginner’s Guide) I EP 105

Get the Complete Personal Branding Toolkit (for free): https://fos.now/yt-gd-discover-personal-brand-workbook


Want to SCALE your personal brand into an automated empire? Go here: https://fos.now/yt-apply-532


In this hour-long masterclass, I reveal the complete Personal Branding Blueprint that helped me build a community of 14 million people, grow my newsletter to 172,000 subscribers, and scale multiple businesses to 8 figures - all without spending a single dollar on advertising.


This isn’t theory. This is the exact system that transformed my life from working 80-hour weeks chasing clients to running an automated empire while traveling the world.


Want to LEARN the complete personal branding system? Go here: https://fos.now/yt-newsletter-532


Video title ideas (for the algo):

Full Personal Branding Course (Complete Blueprint)

how to build a personal brand FULL COURSE Masterclass

How I Built an 8-Figure Personal Brand Working 4 Hours a Day

The Personal Branding System That Generated 8-Figures (4+ Hours)

How to Build a Profitable Personal Brand (Ultimate Beginner’s Guide)


Connect with me:

Website: https://fos.now/yt-founder-os-532

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

01:20 - Trust Revolution

01:42 - Matt's Story

02:18 - Power of a Personal Brand


03:27 - Founder Flywheel

03:49 - Rented Audience

04:18 - Owned Audience

05:08 - Monetized Audience

05:58 - Think Long Term

06:35 - Choose Your Platform

06:58 - Where is Your Dream Customer

07:40 - Building Your Moat

10:30 - Clarifying Ideal Customer


12:08 - Content GPS

12:40 - Content Foundation

13:19 - 4 Content Categories

13:35 - Content Idea Machine

15:43 - Creating The Content

16:26 - Content IP

17:50 - Content Multiplication

17:55 - Content Waterfall System

20:39 - Content Distribution

20:50 - YouTube Distribution

21:35 - X Distribution

22:31 - LinkedIn Distribution

23:04 - Instagram Distribution

23:47 - TikTok Distribution

23:54 - Newsletter Distribution

24:14 - Metrics


26:50 - Monetization Systems

28:18 - Bridge No. 1: CTAs

31:00 - Bridge No. 2: Newsletters

35:53 - Bridge No. 3: Conversion system


38:58 - Barrier to Create

39:24 - Procrastination

40:33 - Perfectionism

42:03 - Comparison

43:16 - Feeling Behind

44:33 - People Pleasing

46:48 - Your One Domino


48:32 - Automation And Team

49:16 - AED System

51:23 - Delegation Math

52:23 - Who to Hire

52:50 - Social Media Manager

53:08 - Writer

53:43 - Video Editor

54:41 - Tech Operator

54:57 - Chief of Staff

55:50 - Closer


56:54 - The Art of Intentional Content

57:36 - Taste is The Ultimate Competitive Advantage

58:26 - Best Creators are Curators

01:00:02 - The Forever Game


1:01:17 - Who Succeeds and Who Fails?

1:01:27 - Do The Work

1:01:57 - Consistency Over Perfection

1:02:32 - Daily Shipping

1:02:56 - Just Use The Systems


#onepersonbusiness #creatoreconomy #entrepreneurship

Show more...
1 month ago
1 hour 4 minutes 15 seconds

The Matt Gray Show
how I got 172,000 YouTube subscribers in 100 videos (do this) I EP 104

Get the How to Create a Killer YouTube Video That Converts Deck here: https://fos.now/yt-gd-discover-youtube-content-gps-system-template


Want to SCALE your business and join Founder OS? Go here: https://fos.now/yt-apply-529


In this breakdown, I walk through the approach that helped me grow my YouTube channel to 172,000 subscribers in just 12 months by posting only 2 videos per month with $0 spent on ads.


You’ll see the team structure I built, the content strategy I used, and how I assembled A-players to create videos that actually convert.


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-529


Video title ideas (for the algo):How I Grew My YouTube to 172,000 SubscribersHow to Create a Killer YouTube Video That ConvertsCopy This YouTube Strategy, It I’ll Blow Up Your Businesshow I got 172,000 youtube subscribers in 100 videos (do this)The YouTube Strategy That Actually Converts (136k in 12 Months)


Connect with me:My website: https://fos.now/yt-founder-os-529Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray


00:00 - Intro01:21 - Story System03:24 - Value System04:55 - Production System17:24 - Conversion System


#onepersonbusiness #creatoreconomy #entrepreneurship

Show more...
2 months ago
23 minutes 22 seconds

The Matt Gray Show
how to make profitable content for ANY business I EP 103

Get The Content CEO Playbook here: https://fos.now/yt-gd-discover-the-content-ceo-playbook


Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-528


In this breakdown, I walk through the complete Content CEO strategy that helped me build businesses focused on trust, distribution, and leverage instead of constant chaos.


You’ll see how I overcome the 4 limiting beliefs that keep CEOs stuck, plus the exact Content CEO Stack I use to systematize everything.


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-528


Video title ideas (for the algo):How to Make Profitable Content for Any BusinessCopy This Content Strategy, It’ll Blow Up Your BusinessIf I Were a CEO in 2025, This Is How I’d Build My Brand (Full Playbook)Creating Content Like This Gives You an Unfair Advantage in Business


Connect with me:My website: https://fos.now/yt-founder-os-528Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray


00:00 - Intro00:24 - Old CEO Vs. Content CEO01:42 - Authority Engine04:28 - Content Waterfall System9:25 - Content to Revenue Bridge13:47 - Team Multiplication System


#onepersonbusiness #creatoreconomy #entrepreneurship

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2 months ago
19 minutes 13 seconds

The Matt Gray Show
how to easily enter flow state and get sh*t done (do this before you work) I EP 102

Get The Founder Flow State here: https://fos.now/yt-gd-discover-the-founder-flow-state-1


Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-527


Most of you have productivity completely backwards. I know because I hear it from 87% of founders in my online community on a weekly basis. The harder you work, the less you achieve.


In this breakdown, I walk through the complete 28-page Flow State Protocol that helped me go from working 80-hour weeks to 4 hours per day while my business grew 10X.


You’ll see the neuroscience behind flow state, why your brain becomes 500% more productive automatically, and the specific 4-hour deep work protocol I use every morning.


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-527


Video title ideas (for the algo):

how to easily enter flow state on command

How I Work 4 Hours a Day Using Flow State

The Science of Flow State for Entrepreneurs

Why Flow State Is Your Competitive Advantage

The Flow State Protocol That 10X’d My Productivity


Connect with me:

My website: https://fos.now/yt-founder-os-527

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

00:45 - What Is Flow State?

04:40 - The Flow Cycle

06:28 - The 4-Hour Deep Work Protocol

09:40 - The Pre-Flow Routine

10:24 - The Flow Maintenance System

12:05 - The Deep Work Amolifiers

16:38 - The Flow State Troubleshooting Guide

18:22 - What To Do In The Flow State

19:46 - 30-Day Flow State Challenge

20:10 - The Flow State Community


#onepersonbusiness #creatoreconomy #entrepreneurship

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2 months ago
21 minutes 4 seconds

The Matt Gray Show
how to fire someone without being a d*ck I EP 101

Get The Performance Improvement Plan here: https://fos.now/yt-gd-discover-performance-improvement-plan


Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-526


In this breakdown, I walk through the 3-stage firing framework I use to handle difficult personnel decisions without being cruel. This approach helped me learn that the fastest way to hurt your good people is to keep the wrong people around.


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-526


Video title ideas (for the algo):How I Fire Fast Without Being CruelThe Founder’s Guide to Firing Without GuiltHow to Fire Someone Without Being a D*ckWhy I Fire Fast and Hire Faster (The Complete System)The 3-Stage Framework for Firing People Respectfully


Connect with me:My website: https://fos.now/yt-founder-os-526Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray


00:00 - Intro00:40 - Yellow Stage: Radical Candor Warning02:10 - Orange Stage: Performance Improvement Plan05:44 - Red Stage: The Actual Firing


#onepersonbusiness #creatoreconomy #entrepreneurship

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2 months ago
9 minutes 30 seconds

The Matt Gray Show
how to make content the easy way (with AI) I EP 100

Get my YouTube Video OS - The Killer AI System: https://fos.now/yt-gd-discover-killer-ai-youtube-video-os-1


Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-525


Get access to Poppy AI here: https://start.getpoppy.ai/mattgray


In this breakdown, I walk through the AI content system that took me 4 years to perfect. You’ll see my complete workflow using tools like Poppy.ai and Claude, plus the Content Waterfall framework I use to create consistent, high-quality content while running multiple businesses.


Video title ideas (for the algo):How to Create Content the Easy Way (With AI)How I Built a Scalable Content Machine Using AI + Simple SystemsHow I Create High-Quality Content Every Week (Without Burning Out)How to Make a Killer YouTube Video With AI (to Blow Up Your Channel)How I Make Content the Easy Way (While Running an 8-Figure Business)


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-525


Connect with me:My website: https://fos.now/yt-founder-os-525Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray


#onepersonbusiness #creatoreconomy #entrepreneurship

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2 months ago
16 minutes 3 seconds

The Matt Gray Show
how I build systems (so my business runs without me) I EP 99

Get The 30-Day CEO Transformation: https://fos.now/yt-gddiscover-the-30-day-ceo-transformationWant to SCALE your business and audience? Go here: https://fos.now/yt-apply-513In this breakdown, I walk through the 8 systems I built that helped me reduce my involvement in daily operations — without losing momentum. These systems played a key role in helping me transition from 70+ hour weeks to a more flexible schedule, all while the business continued to grow.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-513Video title ideas (for the algo):How To Build A Business That Runs ItselfHow I Built a Business That Runs Without MeFrom 70 Hour Weeks to 4 Hour Days (My Framework)How to Remove Yourself From Operations (Without Everything Falling Apart)Connect with me:My website: https://fos.now/yt-founder-os-513Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:31 - System 1: Decision Architecture02:24 - System 2: Communication Firewall 05:00 - System 3: Delegation Framework07:01 - System 4: Approval Matrix08:39 - System 5: Information Dashboard10:06 - System 6: Escalation Protocol11:30 - System 7: Automation Stack13:02 - System 8: The Replacement Test#onepersonbusiness #creatoreconomy #entrepreneurship

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2 months ago
15 minutes

The Matt Gray Show
what Steve Jobs can teach you about business (that harvard can’t) I EP 98

Get The Reality Distortion Playbook: https://fos.now/yt-gd-discover-the-reality-distortion-playbook


Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-507


In this video, I break down Steve’s 5 core elements he used throughout his career to sell anything to anyone. After reading over 10 books on his marketing, sales, and presentation skills, I’ve dissected the exact blueprints you can apply in your business today.


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-507


Video title ideas (for the algo):

How to Create Content That Converts

How Steve Jobs Saved Apple in 90 Days

How to Build a Personal Brand (That Converts)

The Secret Blueprint That Changed Apple Forever

How to Build a Personal Brand (Without Paid Ads)

How to Sell Anything to Anyone (Steve Jobs’ Secret)

Everything Steve Jobs Can Teach You About Business

How to Build a Personal Brand (The Founder-Led Advantage)


Connect with me:

My website: https://fos.now/yt-founder-os-507

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

00:53 - Values-Based Selling

06:06 - Keep it Insanely Simple

08:36 - The Rule of 3

11:17 - Why Energy Matters

17:57 - Founder-Led Brand


#onepersonbusiness #creatoreconomy #entrepreneurship

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3 months ago
21 minutes 56 seconds

The Matt Gray Show
don’t start a personal brand. get these 3 things right first. I EP 97

Get my 7-Day Media Empire Blueprint here: https://fos.now/yt-gd-discover-7-day-media-empire-blueprint


Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-505


In this behind-the-scenes look, you’ll see the real creative process of building a profitable personal brand. From the mountains with my designer, we break down the authenticity vs. polish balance, why “no scripts” creates better content, and how to make your brand feel like a magazine cover.


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-505


Video title ideas (for the algo):

The Creative Process Behind Building a Personal Brand

The Real Process of Building a Profitable Personal Brand

How to Build a Profitable Personal Brand (Behind the Scenes)

How I Actually Build My Personal Brand (Behind the Scenes)

Building a Personal Brand That Converts (What Nobody Shows You)


Connect with me:

My website: https://fos.now/yt-founder-os-505

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


#onepersonbusiness #creatoreconomy #entrepreneurship

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3 months ago
12 minutes 43 seconds

The Matt Gray Show
I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.