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The Matt Gray Show
Matt Gray
125 episodes
5 days ago
I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.
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Entrepreneurship
Business
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All content for The Matt Gray Show is the property of Matt Gray and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.
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Entrepreneurship
Business
Episodes (20/125)
The Matt Gray Show
AI CEO: how I design a business that runs itself I EP 126

Get my free 1 Hour AI Playbook here: https://fos.now/yt-gd-discover-1-hour-ai-playbook-1

Do you want my help systematizing your business? Go here: https://fos.now/yt-apply-563


In this video, I sit down with 30 high-powered CEOs from Founder OS for a live AI jam session. I walk through how I use AI as a business adviser with my 10x profit project that functions almost like a board of advisers whenever I'm creating anything. This is from my high-growth community helping founders build their founder-led brands and remove themselves from operations.


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-563


Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-563


Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers


Connect with me:

Website: https://fos.now/yt-founder-os-563

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


#onepersonbusiness #creatoreconomy #entrepreneurship


Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Show more...
2 days ago
19 minutes 37 seconds

The Matt Gray Show
the simple way to make 2026 your best year (no motivation required) I EP 125

Get my free 2026 Planning System here: https://fos.now/yt-gd-discover-2026-planning-system

Do you want my help scaling your business? Go here: https://fos.now/yt-apply-562


Every December, you start planning out your next year. Sure enough, the plans you make don't even make it to February. This year, it's time to do it differently.


I've designed an entire system, the same one I've used over the past 16 years. It's not just prettier, it's actually designed on proven systems that will help you dial in your company, your health, and your growth.


In this video, I'm going live and actually filling out my plan for 2026. You can get the entire template via the link in the description and follow along.


I walk through the 8-step system: reflection on what worked and what didn't, pattern recognition to spot what elite performers see, setting your core theme, creating your 2026 hit list, building your vision board (neuroscience, not manifestation BS), materializing your plan physically, establishing your review rhythm, and implementing daily systems.


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-562


Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-562


Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers


Connect with me:

Website: https://fos.now/yt-founder-os-562

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

00:35 - Reflection

06:02 - Pattern Recognition

09:07 - Core Theme

11:37 - 2026 Hitlist

18:03 - Vision Board

18:54 - Review Rhythm

19:42 - Systems Implementation


#onepersonbusiness #creatoreconomy #entrepreneurship


Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Show more...
6 days ago
23 minutes 43 seconds

The Matt Gray Show
How To Make 6 Figures/Year with Instagram (copy me) I EP 124

Get my free 10x Instagram Playbook: https://fos.now/yt-gd-discover-10x-instagram-playbook

Want my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-559


Most people are sitting on thousands of Instagram followers and making $0. Not because Instagram doesn’t work, but because they’re missing one critical system that turns attention into revenue.


In this video, I break down the exact Instagram + ManyChat system I used to go from zero to over a million followers and generate millions in revenue.


You’ll learn how I convert 5 to 10,000 potential clients per month, move people off Instagram and into an owned email list that compounds over time, and turn content into a predictable growth engine that monetizes consistently in 2026 and beyond.


Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-559


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-559


Want to WORK with a team of A-players? Apply to Founder OS here: www.founderos.com/careers


Connect with me:

Website: https://fos.now/yt-founder-os-559

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

00:30 - Why Your Followers Aren’t Making You Money

01:46 - Why Instagram Is The Best Opportunity Right Now

02:20 - How To Collect Thousands Of Emails Per Month

11:54 - The Content Strategy That Actually Converts

14:06 - From Zero To Scale - The Path Forward


#onepersonbusiness #creatoreconomy #entrepreneurship


Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Show more...
2 weeks ago
17 minutes 18 seconds

The Matt Gray Show
how I use AI to run my company (in just 7 steps) I EP 123

Get the Guide to AI Productivity here: https://fos.now/yt-gd-discover-guide-to-ai-productivity

Do you want my help systematizing your business? Book a free call here: https://fos.now/yt-apply-558


In this video, I break down the AI workflow that powers the core departments of my company. I show you how to unlock an extra 40% of productivity at each step so you can 10x the productivity of your team.


You'll see how I use AI projects for Instagram carousels, viral tweets, YouTube scripts, lead magnets, email courses, operations, customer success, and more. This is how you build real leverage in your business.


Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-558


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-558


Want to build the future with us? Apply to Founder OS here: www.founderos.com/careers


Connect with me:

Website: https://fos.now/yt-founder-os-558

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

00:24 - The Prompts

02:08 - Organize Your Systems

05:28 - Building Your Project Knowledge

09:34 - Projects Instructions + Memory Setup

12:37 - Create Project For Every Format

14:39 - Team Integration

16:07 - Weekly Improvement


#onepersonbusiness #creatoreconomy #entrepreneurship


Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Show more...
3 weeks ago
18 minutes 21 seconds

The Matt Gray Show
6 Al Skills That Will Make You Rich In 2026 I EP 122

Get my free 1 hour AI Playbook: https://fos.now/yt-gd-discover-1-hour-ai-playbook

Want my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-557


AI just made one of its biggest jumps forward, and if you’re not building the right skills right now, you’re already starting behind the curve. Over the past year, I’ve been running my entire company through Claude, ChatGPT, Whisperflow, and a full AI-powered workflow, and in this video I’m breaking down the six core AI skills every founder needs to scale faster, work less, and build real leverage.


You’ll learn how to turn your voice into clean, polished writing instantly, how to build a complete content engine using Claude projects, how to create a world-class YouTube scriptwriting system, how to turn sales calls into copywriting gold, how to build a second brain that drives smarter decisions, and how to map your entire business into AI systems that save you hours every day.


By the end of this video, you’ll understand how to use AI as a true strategic partner instead of just another tool, so you can grow faster without adding more chaos to your business.


Already doing $30K+/month? Come to my next free workshop and I’ll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-557


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-557


Connect with me:

Website: https://fos.now/yt-founder-os-557

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

00:18 - Voice-to-Text Mastery

02:20 - AI-Assisted Content Creation

08:30 - Building SOPs with Loom AI

09:50 - Sales Analysis

11:30 - Data-Driven Decision Making

15:45 - Prompting and Workflow Design


#onepersonbusiness #creatoreconomy #entrepreneurship


Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Show more...
3 weeks ago
18 minutes 30 seconds

The Matt Gray Show
LinkedIn is about to change forever (and nobody even realizes) I EP 121

Get my free LinkedIn Growth Deck here: https://fos.now/gd-yt-discover-linkedin-growth

Do you want my help scaling and systematizing your business? Book a free call here: https://fos.now/yt-apply-556


In this video, I break down the complete strategy behind growing my LinkedIn to 846,000 followers in 36 months without spending a dime on ads. I'm pulling back the curtain on how to create viral content that actually converts to real business results.


I walk through how to build a profitable profile that converts visitors into customers, the 9 elements of viral LinkedIn content, how to create an engagement machine that tricks the algorithm, the content systems that prevent you from burning out on the platform, and more.


Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → www.founderos.com/workshop


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-556


Connect with me:

Website: https://fos.now/yt-founder-os-556

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

00:31 - The Growth

01:00 - The Stats

02:10 - The Problems

02:50 - The Framework

03:42 - Profitable Profile

05:50 - Viral Visuals

06:28 - Content Types

07:54 - CTA Science

09:09 - Hook Formula

10:35 - Growth Formula

14:18 - Growth Checklist


#onepersonbusiness #creatoreconomy #entrepreneurship


Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Show more...
1 month ago
16 minutes 47 seconds

The Matt Gray Show
how to build a personal brand so magnetic they beg to buy I EP 120

Get my free Founder Identity Infrastructure here: https://fos.now/yt-gd-discover-founder-infrastructure-guide

Do you want my help scaling and systematizing your business? Book a free call here: https://fos.now/yt-apply-554


In this video, I sit down with Alex Ikonn, founder and CEO of Intelligent Change. We cover the Founder Identity Infrastructure for seamlessly linking your founder identity to your personal brand, the Content GPS system, and the most important question in business: "What would this look like if it were fun?"


Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-554


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-554


Connect with me:

Website: https://fos.now/yt-founder-os-554

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

01:42 - The Founder Identity Infrastructure

09:00 - The Content GPS

21:43 - The Most Important Question in Business


#onepersonbusiness #creatoreconomy #entrepreneurship


Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Show more...
1 month ago
23 minutes 48 seconds

The Matt Gray Show
4 blindspots that quietly kill growing businesses I EP 119

Get my free Team Ranking Sheet here: https://fos.now/yt-gd-discover-team-ranking-sheet-1

Get my free AI Moat Framework here: https://fos.now/yt-gd-discover-the-ai-moat-1


Do you want my help scaling and systematizing your business? Book a free call here: https://fos.now/yt-apply-553


In this video, I break down a call with 5 founders in my Founder OS community who were facing some insanely sticky problems. I walk them through 4 core systems that will help them become unignorable and get over some of the trickiest challenges growing businesses face.


I cover compliance marketing as a competitive advantage, building high-performance teams, Charlie Munger's inversion technique for avoiding disaster, and the barbell approach to AI strategy. You'll see real founders wrestling with real problems and the frameworks I use to help them navigate through.If you're running a growing business, these blindspots could be quietly killing your momentum right now.


Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-553


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-553


Connect with me:

Website: https://fos.now/yt-founder-os-553

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

01:43 - Blindspot #1: Compliance

07:31 - Blindspot #2: Team

10:57 - Blindspot #3: Inversion Technique

13:03 - Blindspot #4: AI Moat



#onepersonbusiness #creatoreconomy #entrepreneurship


Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Show more...
1 month ago
17 minutes 8 seconds

The Matt Gray Show
22 books to make you smarter than 99% of people I EP 118

Get my free Elite Reading List here: https://fos.now/yt-gd-discover-the-el...

Do you want my help scaling and systematizing your business? Book a free call here: https://fos.now/yt-apply-552


Over the last decade, I’ve read hundreds of books to rewire how I think about money, health, focus, and business.


In this video, I break down 22 books that helped me think differently than 99% of people. I’ve synthesized my complete reading list in the Elite Reading List linked in the description. Each book includes why you should read it and what problems it will help you solve.


Already doing $30K+/month? Come to my next free workshop and I’ll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-552


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-552


Connect with me:

Website: https://fos.now/yt-founder-os-552

Twitter:   / matt_gray_  

LinkedIn:   / mattgray1  

TikTok:   / realmattgray  

Instagram:   / matthgray  


00:00 - Intro

00:20 - First Quadrant: Business

06:55 - Second Quadrant: Health

13:57 - Third Quadrant: Relationships

15:53 - Fourth Quadrant: Lifestyle


#onepersonbusiness #creatoreconomy #entrepreneurship


Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Show more...
1 month ago
22 minutes 51 seconds

The Matt Gray Show
social media is about to change forever (here's how to get ahead) I EP 117

Get my free Founder OS Funnel Template here: https://fos.now/yt-gd-discover-the-founder-os-funnel

Want my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-551


Social media just went through one of the biggest shifts of the past decade, and if you don’t understand what’s happening, you’re going to fall behind. After spending 10+ years studying how attention works and building an audience of over 14 million, I’m breaking down the 6 shifts that will define the next era of growth.


You’ll learn why authenticity alone isn’t enough, how to own your audience instead of renting it, the system you need for cross-platform distribution, why taste matters more than ever, how to build a real brand identity, and why the best creators are spending more time offline.


By the end, you’ll know exactly how to adapt, stay ahead, and build leverage in a landscape that’s changing fast.


Already doing $30K+/month? Come to my next free workshop and I’ll show you how to systemize your business and get your time back. Save your spot here: https://fos.now/yt-workshop-551


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-551


Connect with me:


Website: https://fos.now/yt-founder-os-551

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

00:23 - Shift 1: Anti-Fragile Authenticity

02:17 - Shift 2: Own Your Audience

06:37 - Shift 3: The Content GPS System

08:57 - Shift 4: Your Taste Cuts Through the Noise

11:55 - Shift 5: Building a Branded Entity

14:22 - Shift 6: Get Offline to Grow Online

16:29 - Conclusion: Embrace the Future of Social Media


#onepersonbusiness #creatoreconomy #entrepreneurship


Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances

Show more...
1 month ago
16 minutes 35 seconds

The Matt Gray Show
fixing their $80K/month coaching offer to unlock $250K/month I EP 116

Get my free Offer Stack Pyramid here:https://fos.now/yt-gd-discover-the-offer-stack-pyramid

Do you want my help scaling and systematizing your business? Book a free 10-minute Systems Audit call here: https://fos.now/yt-apply-565


In this video, I sit down with my friends Manuela and Nacho in Lisbon to diagnose why their coaching business is stuck at $80K per month and help them build a clear roadmap to $250K per month.


This is a real coaching session where we uncover the counterintuitive shifts that unlock the next level of growth.


Throughout this video, I'll break down why leadership is the capstone of your success, how having too many products can create confusion instead of clarity, and why founders often need to do the opposite of what they think will work.


You’ll see the frameworks I use to diagnose revenue plateaus and the roadmap that can take a business from stuck to scaling again.


Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.


Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-565


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-565


Connect with me:

Website: https://fos.now/yt-founder-os-565

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

02:25 - Offer Stack Pyramid

04:45 - Next Stage of Growth

12:37 - Team's Mindset

17:16 - Offer Evolution

19:42 - Being a High-Level Leader


#onepersonbusiness #creatoreconomy #entrepreneurship

Show more...
1 month ago
25 minutes 44 seconds

The Matt Gray Show
The Art of Making A Plan (That Actually Works) I EP 115

Get my free Systems Starter Pack here: https://fos.now/yt-gd-discover-systems-starter-pack

Want my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-549


Being busy isn’t the same as being productive.


For years, I worked 16-hour days, thinking I was making progress, until I realized I was just burning out. The moment I started building systems, everything changed.


Today, I’ve built and scaled multiple seven-figure online businesses that generate profit and freedom. In this video, I’ll walk you through the five core systems that will help you hit your goals faster, reclaim your time, and finally build a business that works for you, not the other way around.


By the end, you’ll know exactly how to design a month that moves the needle, delete distractions that drain your energy, align your work with your North Star, blueprint your business, and leverage AI to scale smarter.


Already doing $30K+/month? Come to my next free workshop and I’ll show you how to systemize your business and get your time back. Save your spot here: https://fos.now/yt-workshop-549


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-549


Connect with me:

Website: https://fos.now/yt-founder-os-549

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

00:37 - System 1: The 30-Day Vision

02:18 - Setting Big Goals That Actually Matter

04:14 - System 2: Radical Deletion

07:28 - Removing Distractions and Toxic Habits

09:42 - System 3: The North Star Principle

12:55 - Turning Your Vision Into Measurable Milestones

16:08 - System 4: Drawing the Blueprint

19:22 - Mapping and Assigning Ownership in Your Business

23:10 - System 5: AI Eats Systems for Breakfast

26:04 - Turning Claude Into Your Personal COO

28:45 - Final Takeaways — Freedom Through Systems


#onepersonbusiness #creatoreconomy #entrepreneurship


Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Show more...
1 month ago
17 minutes 34 seconds

The Matt Gray Show
Why Overthinkers Make No Progress (And How To Fix It) I EP 114

Get my free Personal Board Meeting Deck here: https://fos.now/yt-gd-discover-board-meeting-3


Do you want my help scaling and systematizing your business? Book a free 10-minute Systems Audit call here: https://fos.now/yt-apply-544


In this video, I break down 7 mental frameworks I use to defeat negative thinking — whether it shows up as anxiety, stress, self-shaming, burnout, intrusive thoughts, overthinking, or analysis paralysis.


These aren’t abstract mindset hacks, they’re practical tools that have helped me stay calm under pressure, make clearer decisions, and keep moving forward when everything felt overwhelming.


By the end of this video, you’ll have a tactical playbook for shutting down negative thought spirals and converting that mental energy into aligned, confident action in your life and your business.


Already doing $30K+/month? Come to my next free workshop and I’ll show you how to systemize your business and get your time back. Save your spot here: https://fos.now/yt-workshop-544


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-544


00:00 - Introduction

00:31 - The One Domino Decision

02:17 - Chop Wood Carry Water

04:32 - The Personal Board Meeting

06:29 - External OS

08:17 - Seek the Sweat

09:59 - Strategic Stillness

12:11 - Externalize, Don't Internalize


Connect with me:

Website: https://fos.now/yt-founder-os-544

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray



#onepersonbusiness #creatoreconomy #entrepreneurship

Show more...
2 months ago
14 minutes 47 seconds

The Matt Gray Show
how I gained 950,000 Instagram followers (copy this system) I EP 113

Get the free Instagram Flywheel System here: https://fos.now/yt-gd-discover-the-instagram-flywheel


Do you want my help scaling and systematizing your business? Book a free 10-minute Systems Audit call here: https://fos.now/yt-apply-543


In this video, I reveal how I grew to nearly 1 million Instagram followers without spending a single dollar on ads. While everyone else was chasing the algorithm and posting 10 times a day, I built a system that makes content creation sustainable and exponentially effective.


I break down the complete Instagram flywheel across three core systems: exponential content creation through the Content Waterfall System, strategic design templates that never change, and funnel automation that converts followers into customers.


You’ll see how one pillar piece of content becomes 20+ posts across platforms, generating millions of views without the burnout.


Learn my 4-hour weekly content system that creates a month’s worth of posts, the exact carousel formats driving 9 million+ views, and how to use ManyChat automations to turn engagement into revenue.


Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth on Instagram over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.


Already doing $30K+/month? Come to my next free workshop and I’ll show you how to systemize your business and get your time back. Save your spot here: https://fos.now/yt-workshop-543


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-543


Connect with me: https://fos.now/yt-founder-os-543

Website: https://fos.now/yt-founder-os-540

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

00:23 - Exponential Content Creation

06:49 - Magnetic Brand Design

18:28 - Connecting Content to Revenue


#onepersonbusiness #creatoreconomy #entrepreneurship

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2 months ago
29 minutes 2 seconds

The Matt Gray Show
how to change your life with DEEP WORK (my system) I EP 112

Get The Founder Flow System: https://fos.now/yt-gd-discover-my-deep-work-routine

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-540


In this video, I break down my complete deep work routine that lets me get more done in 4 hours than most people get done in 4 days - the exact system that runs my empire in just 20 hours per week.


I’ll take you through the entire routine hour by hour - from my 5 PM planning session and personal board meeting, to my abundance of 15-minute and 4-hour deep work sessions, to the weird tricks like salt for brain fog and how I gamify my work to stay locked in.


This isn’t about waking up at 4 AM for cold plunges. This is about systematic deep work that creates leverage, not just output.


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-540


Video title ideas (for the algo):

My Deep Work Routine

My Deep Work Protocol (More Output, Less Time)

How I Work 20 Hours a Week (Deep Work Routine)

The 4-Hour Deep Work System That Runs My Empire

How to change your life with DEEP WORK (my system)

How to Get More Done in 4 Hours Than Most Do in 4 Days


Connect with me:

Website: https://fos.now/yt-founder-os-540

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

00:22 - 5:00 PM - Personal Board

02:05 - 6:00 PM - Final Meal

02:11 - 10:00 PM - Wind Down

02:26 - 7:00 AM - Wake Up

02:52 - 8:00 AM - Start Deep Work

07:57 - 12:00 PM - Big Meal

08:52 - 2:00 PM - Hike & Connect

11:14 - 5:00 PM - Repeat


#onepersonbusiness #creatoreconomy #entrepreneurship

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2 months ago
12 minutes 51 seconds

The Matt Gray Show
Do THIS for 10min Everyday, It Will Be (Almost) Impossible to Fail I EP 111

Get the Unstuck Playbook here: https://fos.now/yt-gd-discover-the-unstuck-playbook

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply539


In this video, I share my proven 10-minute daily system that has propelled me from a cycle of burnout and procrastination to successfully managing multiple online businesses. I break down the system into five simple steps: the Two-Minute Mental Cleanse, the One Domino Decision, the Momentum Multiplier, the Discomfort Challenge, and the Ship Messy Protocol.


These techniques help you overcome inertia, focus on high-impact tasks, gain small daily wins, embrace discomfort, and launch imperfectly but effectively. Implementing this system can dramatically accelerate your progress and compound your success over time. Whether you're a founder, entrepreneur, or anyone looking to get unstuck and achieve your goals, this system is designed to transform your daily routine and maximize productivity.


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-539


Connect with me:

Website: https://fos.now/yt-founder-os-539

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 Introduction: The 10-Minute System to Get Unstuck

00:21 Step 1: The Two-Minute Mental Cleanse

02:13 Step 2: The Momentum Multiplier

04:14 Step 3: The Discomfort Challenge

06:43 Step 4: The Ship Messy Protocol

09:58 Step 5: The One Domino Decision

13:03 Conclusion: Achieve Your Goals at Record Speed


#onepersonbusiness #creatoreconomy #entrepreneurship

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2 months ago
13 minutes 54 seconds

The Matt Gray Show
I’m 35. If you’re in your 30s or 40s watch this. I EP 110

Get the Scale Yourself Blueprint here: https://fos.now/gd-discover-scale-yourself-blueprint

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-538


In this video, I share 30 hard-earned rules from building businesses in my 30s - the brutal truths about why comfort is more dangerous than failure, why your late start is actually your advantage, and why these decades decide whether you build something real or live with regret.


This isn't generic advice from someone who got lucky young. This is the unfiltered reality of what it takes to win in your 30s and 40s when you have resources, wisdom, and scars that 20-somethings can't touch.


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-538


Video title ideas (for the algo):

If You're Over 30, You Need to Hear This

The Brutal Truth About Your 30s and 40s

I'm 35. If You're in Your 30s or 40s, Watch This

30 Rules for Your 30s and 40s (These Decades Decide Everything)


Connect with me:

Website: https://fos.now/yt-founder-os-538

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

00:13 - Rule #1: Comfort is the enemy

01:33 - Rule #2: Late start is your advantage

02:25 - Rule #3: Success kills more dreams than failure

03:47 - Rule #4: Freedom is overrated, discipline is the real goal

05:03 - Rule #5: Wisdom = Leverage

06:27 - Rule #6: Forget balance and think in seasons

07:30 - Rule #7: Fear regret more than failure

08:56 - Rule #8: Your body is your multiplier, not a side project

09:53 - Rule #9: You have resources. They don't

11:03 - Rule #10: Health isn't self-care, it's strategy

12:08 - Rule #11: Sleep is the new equity

13:06 - Rule #12: Your content has depth

14:38 - Rule #13: The trifecta of success: assets, leverage, attention

15:35 - Rule #14: Money buys speed, not happiness

16:24 - Rule #15: Stop building businesses, start building ecosystems

18:03 - Rule #16: Your business shouldn't be your identity

18:59 - Rule #17: Stop trying to be original, start being repeatable

19:44 - Rule #18: Consistency beats intensity

20:09 - Rule #19: Perfection is procrastination in disguise

21:14 - Rule #20: If you don't own attention, you don't own a business

21:59 - Rule #21: Distribution is more important than product

22:49 - Rule #22: Relationships are assets

24:24 - Rule #23: Outgrowing people is part of the process

25:17 - Rule #24: Your ego is the tax on every decision

26:31 - Rule #25: You don't need more time, you need better seasons

27:42 - Rule #26: Don't chase passions, chase problems

28:35 - Rule #27: Stop saying, I should have started earlier

29:25 - Rule #28: Character is built through repetition, not decisions

30:39 - Rule #29: Age is not your enemy. Experience is your advantage

31:21 Rule #30: Retirement is a lie, design a life you don't want to escape from


#onepersonbusiness #creatoreconomy #entrepreneurship

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2 months ago
32 minutes 44 seconds

The Matt Gray Show
How to get ahead of 99% of people with AI I EP 109

Get The AI Growth Playbook: https://fos.now/yt-gd-discover-the-ai-growth-playbook

Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-537


In this video, I reveal the secrets to getting ahead of 99% of people using AI. I discuss five essential AI tools, provide detailed prompts, and share strategies to maximize productivity and growth during this AI era.


Discover how I use AI for negotiation, YouTube content creation, email marketing, customer research, and building a custom AI chatbot. Learn from my 400+ hours studying AI to simplify your workflow, enhance creativity, and gain a competitive edge.


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-537


Connect with me:

Website: https://fos.now/yt-founder-os-537Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray


00:00 - Intro: Unlocking AI's Potential

00:24 - Understanding AI Prompting

00:52 - Master Negotiator with ChatGPT

02:35 - Creating Viral YouTube Videos with Poppi AI

05:35 - Using Claude for Customer Acquisition

08:50 - Reddit Insights with N8N

12:38 - Cloning Yourself with AI Chatbots

14:43 - Conclusion and Next Steps


#onepersonbusiness #creatoreconomy #entrepreneurship

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3 months ago
15 minutes 8 seconds

The Matt Gray Show
8 rare traits I see in every high performer I EP 108

Get the High Performer Playbook here: https://fos.now/yt-gd-discover-the-high-performer-playbook


Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-536


In this video, I break down the 8 rare traits I see in every high performer I’ve worked with - traits that separate the top 1% from everyone else grinding just as hard.


These aren’t common traits like “work ethic” or “discipline.” These are the rare, often misunderstood characteristics that create breakthrough results.


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-536


Connect with me:

Website: https://fos.now/yt-founder-os-536

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

00:19 - Grit

01:43 - Optimism

04:19 - Not Being An A**hole

05:51 - Be A Storyteller

07:30 - Relentless Resourcefulness

08:56 - Obsessive Pattern Spotting

12:06 - Strategic Laziness

14:38 - Shameless Asking


#onepersonbusiness #creatoreconomy #entrepreneurship

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3 months ago
17 minutes 20 seconds

The Matt Gray Show
The power of delusional self belief (how to build a $1B brand) I EP 107

Get the free Iconic Brand Playbook here: https://fos.now/yt-gd-discover-personal-brand-workbook-1


Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-535


In this video, I break down the seven core principles behind every legendary personal brand — the same principles that built Apple, Nvidia, MrBeast, and some of the most unforgettable creators and companies in history.


Over the past 15 years, I’ve studied what separates the brands that fade from the ones that stand the test of time. It’s not luck. It’s not timing. It’s a consistent set of principles that anyone can apply to stop playing small and build something extraordinary.


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-535


Connect with me:

Website: https://fos.now/yt-founder-od-535Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray


Chapters:

00:00 Intro

00:40 Principle 1: Consistency

02:26 Principle 2: Suffering and Resilience

04:16 Principle 3: Obsession with Craft

07:02 Principle 4: Creating What You Love

09:07 Principle 5: Delusional Self-Belief

11:02 Principle 6: Mastery

12:39 Principle 7: Simplicity

15:03 Conclusion


#onepersonbusiness #creatoreconomy #entrepreneurship

Show more...
3 months ago
15 minutes 20 seconds

The Matt Gray Show
I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.