In this episode of the Meaningful Marketing Podcast, Chantal unpacks what many purpose-led business owners miss when conversions dip: it’s not always your offer, it’s your state, your systems, and how you’re showing up to serve.
She’s joined by Kimberley Priest (Revived), a sales and performance specialist with a background in sales leadership and space design, to explore the link between mindset, environment, and sales results, plus the simple sales principles that make your marketing work harder.
Chantal breaks down:
Follow Kimberley on Instagram at @kimberleyjanepriest for more behind-the-scenes on happiness, performance, and high-converting environments.
📈 Want More Meaningful Marketing?
📥 Download your FREE Marketing Guide
👉 chantalgerardy.com.au/free-downloads
🎧 Catch more episodes
👉 themeaningfulmarketingpodcast.com
🌐 Marketing support that actually makes sense
👉 onlinebusinessmarketing.com.au
What happens when the unthinkable becomes your story – and that story becomes the backbone of your brand?
In this episode of The Meaningful Marketing Podcast, marketing strategist and host Chantal Gerardy sits down with Bali bombing survivor, speaker and author Andrew Csabi to unpack not just his incredible journey, but the marketing mechanics behind it.
Together, they explore how Andrew turned a life-altering trauma into a purpose-led message, a book, and a speaking career and Chantal breaks down exactly why his storytelling works so well in a noisy, sceptical online world.
This isn’t just a story of resilience. It’s a practical masterclass in using real, raw experience to build trust, credibility and emotional connection in your marketing, without feeling exploitative, fluffy or fake. If you’re a business owner or marketing VA wondering how to create content that actually lands (and leads to clients), this conversation shows you how to do it with heart and strategy.
💡 You’ll Learn:
If you want your marketing to feel more human and more effective, this episode will show you how to use story and vulnerability as a real strategy, not just a nice-to-have.
📚 Connect with Andrew Csabi:
📖 Order his book: BOM BALI: Life After Death
🔐 AGC Pro-Tec Security: agcprotec.com.au
Instagram: https://www.instagram.com/agcpro_tec/
Facebook: AGC Pro-Tec: https://www.facebook.com/agcprotect
Bom Bali – Life after death https://www.facebook.com/bombalilifeafterdeath
LinkedIn: www.linkedin.com/in/andrewcsabi
📈 Want More Meaningful Marketing?
📥 Download your FREE Marketing Guide
👉 chantalgerardy.com.au/free-downloads
🎧 Catch more episodes
👉 themeaningfulmarketingpodcast.com
🌐 Marketing support that actually makes sense
👉 onlinebusinessmarketing.com.au
What do dating apps, ghosting, and awkward first coffees have to do with building a podcast brand? Everything, if you know how to turn your personal experiences into content that connects.
In this episode of The Meaningful Marketing Podcast, Chantal chats with Andrew Small, host of the Over 40s Dating Podcast: Real and Unfiltered, about how he transformed his real-life dating disasters into a fast-growing, relatable podcast brand, all while juggling work, family, and zero marketing background.
Whether you’re a marketing VA helping a client stand out, or a business owner looking to build your own brand, this episode shows you how to turn authenticity into strategy.
You’ll Learn:
🔗 Resources & Links:
🎙️ Follow Andrew’s podcast: Over 40s Dating – Real and Unfiltered on your favourite streaming platforms
🌐 Website coming soon. Follow @over40sdatingpodcast for launch details
📈 More from Meaningful Marketing
📥 Download your FREE Marketing Guide
👉 chantalgerardy.com.au/free-downloads
🎧 Catch more episodes
👉 themeaningfulmarketingpodcast.com
🌐 Learn more
👉 onlinebusinessmarketing.com.au
What if the “fix” isn’t more rest, more stretching, or another short-term treatment… but an entirely different approach to your body and mind?
In this episode, physiotherapist and founder of The Ikaika Method Mana Shigematsu shares his powerful story, from a misdiagnosed injury to building a strength-first, soul-led recovery model that challenges everything you think you know about healing.
We talk real results, raw branding, and why pain is often the signal, not the root, of what’s really going on.
💡 You’ll learn:
💪 Connect with Mana Shigematsu
🌐 theikaikamethod.com.au
📸 Instagram – @theikaikamethod
🎟️ Follow his wellness event series: @empowerfitexperience
🏋️♂️ Personal: @manamatsu
📈 More from Meaningful Marketing
🎯 Download our FREE Marketing Guide
🎧 Explore Marketing with Chantal and Listen to all episodes
👉 themeaningfulmarketingpodcast.com
Still using an old selfie as your profile photo? You might be sending the wrong message — and losing clients before they ever click your link.
In this episode, pro photographer Brad Delaney (founder of The Headshot Guys) breaks down why most business owners get branding photography wrong and what to do instead.
From head position to facial expression, Brad shares his go-to strategies for creating photos that actually build trust, communicate authority, and convert.
💡 You’ll learn:
📸 Work with Brad Delaney
👉 theheadshotguys.com.au
📱 Find him on social: @theheadshotguys
📈 More from Meaningful Marketing
🎯 Download our FREE Marketing Guide
🎧 Explore Marketing with Chantal and Listen to all episodes
👉 themeaningfulmarketingpodcast.com
Think sales is all about pushing offers and chasing leads? Nic Rone would disagree, and his entire career proves why.
From travel agent to political candidate to community connector, Nic shares how relationships, reputation, and real consistency turned his network into his most powerful marketing tool.
This episode is a masterclass in how to stop forcing your marketing and start letting connection do the heavy lifting.
💡 You’ll hear:
🔗 Connect with Nic Rone & Varsity Lakes Community Limited
🌐 Learn more: sportshouse.com.au/vlcl
📈 More from Meaningful Marketing
🎯 Download our FREE Marketing Guide
🎧 Explore Marketing with Chantal and Listen to all episodes
👉 themeaningfulmarketingpodcast.com
Is it possible to grow your brand, stay consistent, and still do it your way?
Leigh Martinuzzi says yes, and he’s done it over 1,100 times. In this refreshingly honest episode, Leigh shares how podcasting became his soul-satisfying side project, how it shaped his career in real estate, and why showing up unpolished is often what builds the deepest trust.
From cold calls to bloopers, growth routines to community movie nights, this one’s packed with real stories and real strategies.
💡 You’ll hear:
💬 Connect with Leigh Martinuzzi
🎙️ Listen to The Hidden Why Podcast
👉 thehiddenwhy.com
🏡 Looking to buy or sell on the Sunshine Coast?
👉 martinuzzi.com.au
📈 More from Meaningful Marketing
📥 Download our FREE Marketing Guide
🎧 Catch all episodes
👉 themeaningfulmarketingpodcast.com
🌐 Learn more
👉 onlinebusinessmarketing.com.au
Think your SEO is “done”? Think again. In this punchy and practical episode, Katrina Puranik from Ranking Australia joins Chantal to reveal why “set and forget” SEO is quietly draining your leads, and what to do about it.
From hiring VAs and trusting ChatGPT to fixing messy websites and ditching random ad spend, Katrina shares exactly what it takes to rank (and convert) in 2025.
You’ll learn:
🔍 Book a Free Google Discovery Call with Katrina
👉 rankingAustralia.com.au
🎯 Download our FREE Marketing Guide
🎧 Explore Marketing with Chantal and Listen to all episodes
👉 themeaningfulmarketingpodcast.com
Think you need to “fake it till you make it” in leadership? Think again.
Leadership coach and former elite athlete Fiona Cullen joins Chantal to unpack why confidence doesn’t come from pretending, and how real leaders build trust, impact, and influence from the inside out.
From corporate culture to identity, mindset, and B2B growth, Fiona shares the behind-the-scenes truth of what it really takes to lead, especially when the stakes are high and the journey is long.
In this episode:
💼 Connect with Fiona Cullen
🚀 Explore leadership programs + download your free guide
👉 www.performastery.com.au
📲 Follow Fiona on LinkedIn
👉 linkedin.com/in/fiona-cullen (link provided if available; otherwise, user may add)
🎯 More from Meaningful Marketing
📥 Download the FREE Marketing Guide
🎧 Catch more episodes
👉 themeaningfulmarketingpodcast.com
🌐 Work with Chantal
👉 onlinebusinessmarketing.com.au
Ever wonder if you could grow smarter and faster without draining your bank account? In this episode of Meaningful Marketing, host Chantal Gerardy dives into the world of government funding with small business strategist Kim Yabsley from Growology.
Kim doesn’t just chase grants, she transforms them into high-impact growth strategies. Together, you’ll discover how leveraging funding can be ethical, powerful, and downright game-changing—and definitely not a boring bureaucracy.
🎧 What You’ll Hear:
🔗 Learn More from Kim Yabsley & Growology:
🎯 Meaningful Marketing Resources for You:
What if the biggest block in your marketing wasn’t a strategy but your nervous system?
In this powerful episode of Meaningful Marketing, host Chantal Gerardy sits down with transformational breathwork coach Trey Williams to explore how conscious breathing, somatics, and emotional regulation can unlock your creativity, clarity, and business momentum.
Whether you're a purpose-driven entrepreneur or a high-achieving founder feeling burnt out, this conversation unpacks how regulating your inner world changes everything about how you show up in business, from your content to your confidence.
In this episode, you'll learn:
🎁 Free Calm Kit – A beautiful gift to support nervous system regulation and emotional reset:
https://www.treywilliams.com.au/thecalmkit
🌬️ Breathwork Facilitator & Abundance Coach Training (August) – A powerful opportunity to become a certified breathwork coach:
https://www.treywilliams.com.au/breath-coach-tt-aug-immersion-2025
📱 Follow Trey on Instagram: @treygwilliams
📘 Download the FREE Marketing Guide from Chantal:
https://chantalgerardy.com.au/free-downloads/
🎧 More episodes: The Meaningful Marketing Podcast
🌐 Visit: onlinebusinessmarketing.com.au
What if your next client trusted you before you even spoke to them?
In this episode of Meaningful Marketing, host Chantal Gerardy is joined by personal branding and awards strategist Lauren Clement of The Audacious Agency, who shares how entrepreneurs can use credibility, visibility, and the right kind of awards to go from overlooked to in-demand.
Whether you’ve been burned by vanity metrics or feel stuck trying to prove your worth, Lauren’s approach will help you build recognition that moves the needle, not just decorates your website.
Inside this episode:
🎯 Follow Lauren on Instagram: @lauren_clemett
📘 Explore Lauren’s work: The Audacious Agency
📥 Download your FREE Marketing Guide: chantalgerardy.com.au/free-downloads
🎧 More episodes: The Meaningful Marketing Podcast
�� Learn more: onlinebusinessmarketing.com.au
What if your website had a team member that never clocked off, never missed a message, and actually knew your business better than your staff? In this episode, Chantal Gerardy chats with Ryan Langford, founder of SmartChat AI, about how he built a customer service solution that’s shaking up the way small businesses communicate, convert, and scale.
Tune in to discover:
· The real reason Ryan created SmartChat AI (and how it saved his sanity)
· Why AI bots are no longer optional for modern businesses
· How SmartChat handles customer questions better than humans
· Common mistakes people make with AI (and how to avoid them)
· What every Aussie business owner should know before dismissing AI tools
💡 Whether you're AI-curious or all-in, this episode will get you thinking about your tech stack differently.
👉 Visit smartchatai.io to explore Ryan’s platform, now with a FREE plan!
Struggling to get your content noticed, let alone converting? You’re not alone. In this episode of the Meaningful Marketing Podcast, Chantal Gerardy unpacks how to cut through the noise with content that not only educates and engages, but actually sells – without feeling salesy.
Whether you’re a business owner or marketing manager, this episode will help you show up with clarity, credibility, and connection.
What You’ll Learn:
📥 Download the free 21 Content Ideas Framework at onlinebusinessmarketing.com.au
🔔 Subscribe now for practical marketing tips mixed with motivation – every episode.
Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/
Listen here: http://themeaningfulmarketingpodcast.com/
Website: http://onlinebusinessmarketing.com.au/
What if the reason your strategy isn’t working… is because it was never about the strategy?
In this soul-stirring episode of the Meaningful Marketing Podcast, host Chantal Gerardy sits down with intuitive business mentor Kailah Lee to explore what really creates success in life and business — and why hustle isn’t it. From dismantling her entire life to rebuilding it from the inside out, Kailah shares how alignment, energy, and self-trust became her true growth strategy.
Whether you're feeling stuck, misaligned, or simply craving deeper purpose, this conversation is a powerful reminder: your highest potential already lives within you.
🌿 In This Episode, We Cover:
🔗 Connect with Kailah Lee
✨ Work with Kailah → https://www.kailahlee.co/work-with-me
📧 Email her at: hello@kailahlee.co
Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/
Listen here: http://themeaningfulmarketingpodcast.com/
Website: http://onlinebusinessmarketing.com.au/
What if finding love was less about swiping and more about strategy?
In this episode of The Meaningful Marketing Podcast, Chantal Gerardy sits down with dating coach, author, and former Bachelor contestant Belinda Love to unpack how online dating is really just personal branding in disguise.
Whether you're building a business or a Bumble profile, it all comes down to one thing: marketing yourself with authenticity.
🔑 In this episode, you'll learn:
💖 Ready to Make Your Profile Pop?
✨ Grab a Free Dating Profile Audit
👉 Click here for your free audit
💼 Upgrade Your Love Life with Belinda’s Full Profile Package
👉 The 6 Steps to a Killer Online Dating Experience
📲 Connect with Belinda Love
Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/
Listen here: http://themeaningfulmarketingpodcast.com/
Website: http://onlinebusinessmarketing.com.au/
What does it really take to grow a values-led business that parents rave about?
In this inspiring chat, host Chantal Gerardy sits down with Orly Muscat, founder of Coastal Babysitters, to explore how building a business grounded in trust, connection and care can lead to sustainable growth and over 1,200 glowing reviews. Whether you’re starting out or scaling up, this episode is packed with motivation and practical wisdom.
Here’s what we cover:
· How Orly turned an overseas idea into a thriving Australian brand
· The role of trust and standards in building a standout service
· Vetting, training and creating consistency with a growing team
· Why systems, values and “doing the yucky stuff” matter for real growth
· The power of word-of-mouth and customer experience in marketing
Connect with Orly Muscat and Coastal Babysitters:
Discover more about Orly’s mission and the trusted team behind Coastal Babysitters:
🌐 Visit coastalbabysitters.com.au
📘 Follow on Facebook: @coastalbabysitters
📸 Join the community on Instagram: @coastal_babysitters
Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/
Listen here: http://themeaningfulmarketingpodcast.com/
Forget the fluff. In this raw and refreshingly real episode of the Meaningful Marketing Podcast, Chantel Gerardy sits down with entrepreneur and global brand builder Justin Herald. From launching a business with just $50 to creating a $37 million empire — without ads, funding, or a formal business plan — Justin shares what it really takes to make business work in 2025.
In this episode, you'll learn:
Connect with Justin Herald:
🌐 www.JustinHerald.com
🌐 www.ReferUsNetwork.com
📱 Facebook | LinkedIn | Instagram
Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/
Listen here: http://themeaningfulmarketingpodcast.com/
Facebook Ads & Strategy with Kerry Fitzgibbons
Facebook ads can be a game-changer for your business—if you know how to use them right! In this episode of the Meaningful Marketing Podcast, Chantal Gerardy sits down with Facebook ads expert Kerry Fitzgibbon to uncover the biggest myths, smartest strategies, and top growth hacks for running successful ad campaigns.
Tune in to learn:
If you're tired of throwing money at Facebook ads with little return, this episode is for you. Kerry shares her no-BS approach to making ads work and explains exactly what business owners need to focus on to see real results.
💬 To find out more about Kerry and her amazing services visit: https://socialmediaplusone.com/
Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/
Listen here: http://themeaningfulmarketingpodcast.com/
Feeling overwhelmed by the demands of running a business? You’re not alone. In this episode, Chantal chats to yoga teacher Ian Cariaga shares how yoga, breathwork, and meditation can help business owners stay creative, focused, and resilient. Discover why managing your mind is just as important as managing your business—and how small daily practices can lead to big breakthroughs.
Tune in to learn:
🧘♂️ How yoga enhances mental clarity and decision-making
💡 The surprising link between stillness and creativity
⚖️ Why balance is the key to sustainable success
🚀 Practical techniques to reduce stress and boost productivity
Ready to take your performance to the next level? Hit play and find your flow!
Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/
Listen here: http://themeaningfulmarketingpodcast.com/