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USE PROMO CODE MIDPACER FOR A SWEET DISCOUNT
“Setbacks aren’t stop signs — they’re signposts to something greater.”
Emory Atterberry and Jeremy Bohnett, founders of Hyperlyte Liquid Performance, join the MidPacker Pod to share their inspiring journey — from grassroots ultra runners to fueling revolutionaries in the endurance community.
Athlete Journey & Achievements
Emory’s transformation from college football player turned recreational runner to pursuing ultra-distance challenges
Jeremy’s comeback story: healing from injury, thru‑hiking the AT, and entering ultra‑endurance with renewed purpose.
Launched Hyperlyte to solve a problem they had with there own need for a sports nutrition product that is built around function, purpose, and vibes.
Motivational Takeaways
Community is everything: training buddies aren’t just teammates — they’re accountability partners and lifelines.
Building a brand from passion: authenticity wins hearts, especially when you live what you preach on the trails.
Relevant Links
Website: Hyperlyte Liquid Performance
THE KID documentary (full film) on YouTube
Partner Links:
A big shoutout to our sponsor, Janji! Their running apparel is designed for everyday exploration, and 2% of sales support clean water initiatives worldwide. Plus, with a five-year guarantee, you know it's gear you can trust. Check them out at janji.com,Use the code MIDPACKER for 10% off your order.
Hyerlyte Liquid Performance - https://www.hyperlyteliquidperformance.com
Made by the ultra-endurance athlete, for the ultra-endurance athlete.
H001 is a new hydration mix that has the carbs and sodium your body needs for high-output adventures in a single serving.
Check them out at hyperlyteliquidperformance.com
Use the code MIDPACKER for 10% off your individual order and 10% off your first subscription order.
Bear Butt Wipes - Bearbuttwipes.com
Portable individually wrapped wipes for when nature calls and a DNF is not an option.
Bear Butt Wipes: Stay wild. Stay clean.
Check them out at Bearbuttwipes.com
Use the code MIDPACKER for 10% off your order.
Run Trail Life - https://runtraillife.com
Find Official MPP Merch on RTL!!
Use code: midpackerpod to double the donation from your purchase.
Visit RunTrailLife.com to check out our line of Hats and Organic cotton T's.
Freetrail - https://freetrail.com/
Visit Freetrail.com to sign up today.
Ultrarunning, ultrarunners, ultramarathon, endurance, Hyperlyte, hydration, electrolytes, Bear 100, Black Canyon 100K, injury comeback, trail community, documentary, Hans Troyer, Emily Hawgood, Hannah Allgood, Matt Daniels.
Partner Links: