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The mirabellamindset’s Podcast
mirabellamindset
100 episodes
5 days ago
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Entrepreneurship
Business
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Entrepreneurship
Business
Episodes (20/100)
The mirabellamindset’s Podcast
How Salon Owners Use Social Media to Attract Clients and Stylists
🚀 READY TO SCALE YOUR SALON, GET FULLY BOOKED, AND BUILD REAL AUTHORITY?👉 Apply to join the Level Up Academy now: https://nickmirabella.com/pages/apply Why are you posting every day and still not getting booked?In this raw, unfiltered episode of the Mirabella Mindset Podcast, host Nick Mirabella breaks down the real reason most hairstylists and salon owners fail at social media and what actually converts content into clients, trust, and long-term growth. This is not about trends, filters, or posting pretty hair photos. This is about marketing, authority, trust, and identity. In this episode, Nick covers: Why trust, not posting frequency, is the real driver of bookings How to stop the scroll, tell a compelling story, and move people to action Why blending in with everyone else’s content kills your growth The power of standing for something and against something in your niche How to use social media to attract both clients and top-tier stylists The exact mindset shift from hairstylist to professional marketer and entrepreneur Why consistency builds influence and disappearing kills credibility How to use ads, organic content, and engagement to build a circle of influence The difference between going viral and building a loyal audience Why your Instagram is the modern-day consultation, resume, and referral engine Nick also dives deep into: Content cadence and ad strategy for local salons Why Facebook and Instagram still outperform TikTok for real bookings Virtual assistants, delegation, and building a marketing engine that runs without you Why salon owners must market to stylists the same way they market to clients How elite professionals think, act, and show up online This episode is a wake-up call for: ✔ Salon owners who are busy but not profitable ✔ Stylists struggling to attract the right clients ✔ Leaders losing team members to better salons down the street ✔ Anyone tired of doing all the things on social media with no return If you want your content to: Break client loyalty to other salons Position you as the authority in your area Build trust before a single consultation Create demand instead of chasing bookings 👉 This episode is mandatory listening. 🔥 READY TO LEVEL UP FOR REAL? If you are a salon owner or stylist who wants: More profit Better clients Stronger leadership A real business, not just a busy chair 👉 Apply to the Level Up Academy:https://nickmirabella.com/pages/apply This is not motivation. This is execution, strategy, and identity transformation. 💬 Drop your biggest takeaway in the comments👍 Like the episode if it hit home🔔 Subscribe for no-BS salon, leadership, and marketing insights Welcome to the Mirabella Mindset.
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5 days ago
1 hour

The mirabellamindset’s Podcast
The 3 Questions Every Salon Owner Must Ask Before Hiring Anyone
🚀 READY TO BECOME A REAL OWNER, NOT JUST A STYLIST WHO OWNS A SALON?👉 Apply to join the Level Up Academy now: https://nickmirabella.com/pages/applyIf you’re done feeling burnt out, stuck behind the chair, or trapped in a business that owns you, this is your next move. In this episode, Nick breaks down the 3 most powerful questions every salon owner should ask before hiring or leading a team. These are not fluffy interview questions. They are identity shifting, leadership defining questions that reveal: Who someone really is What drives them Whether your salon can truly be the vehicle for their future Nick explains why asking someone “What are your goals?” does not work and how reframing the question around experiences changes everything. In this episode, you’ll learn: The 3 questions that expose character, hunger, and leadership potential Why your job is not to be the boss but the leader How to position your salon as the vehicle for your team’s life goals Why KPIs do not motivate your team but identity does How to hold people accountable without micromanaging The difference between being a true owner vs. a stylist who pays rent Why helping others win is the fastest path to your own success Nick also dives into: Hiring red flags and when to trust your gut Personality vs. skill in interviews Working interviews and onboarding systems Suite ownership vs. real business ownership Burnout, missed family moments, and why most owners feel stuck How leadership, identity, and systems create freedom, not hustle This episode is especially for: ✔️ Salon owners who feel trapped behind the chair ✔️ Stylists who want more but do not know the next step ✔️ Owners building or rebuilding a team ✔️ Anyone who wants a business that supports their life, not consumes it If you are ready to stop surviving and start leading, this conversation will challenge how you think about ownership, growth, and who you need to become next. NEXT STEP:If this episode hit home and you know there is more for you:👉 Apply to the Level Up Academy: https://nickmirabella.com/pages/apply Inside the Academy, Nick teaches: Leadership systems Hiring and onboarding frameworks Identity shifts for real ownership Profit, pricing, and scale How to step away from the chair without killing your income Subscribe for more real, unfiltered conversations on leadership, salons, business, and personal growth.💬 Drop a comment with your biggest takeaway from this episode.📤 Share this with a salon owner who needs to hear it. Welcome to the Mirabella Mindset.
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6 days ago
1 hour 8 minutes

The mirabellamindset’s Podcast
How Much Money Should a Salon Owner Make in 2026?
 🚀 READY TO BUILD A HIGH-PROFIT SALON & STEP FULLY INTO OWNERSHIP?👉 Apply to join the Level Up Academy: https://nickmirabella.com/pages/applyIn this powerful live episode of the Mirabella Mindset Podcast, host Nick Mirabella delivers a direct, no-BS breakdown of what is truly possible for salon owners, suite renters, booth renters, and beauty entrepreneurs heading into 2026. This episode is part strategy session, part reality check, and part mindset shift. Inside this episode, Nick covers: What salon owners should realistically be earning in 2026 How AI is changing profitability, accounting, marketing, and operations How to build a personal economy beyond the chair Why intention and data matter more than hustle The difference between being a stylist, a manager, and a true owner Marketing, ads, SEO, rebooking, pricing, and commission structures Why oversaturation is an excuse and how to win in any market How to scale without burnout or losing profitability This live Friday Q&A also answers real questions from salon owners and stylists, including: How much profit owners should be taking home Suite vs booth rental vs commission models Commission percentages that actually work How to increase rebooking and repeat visits What to do during slow seasons How new stylists can get booked fast Google vs social media marketing When scaling helps and when it hurts profitability If you are exhausted, stuck behind the chair, underpaid, or constantly putting out fires, the issue is not the industry. It is the system. Systems can be fixed. TAKE THE NEXT STEP If you are a salon owner or stylist who is serious about making more money, building real systems, leveraging AI, improving marketing, stepping into ownership, and creating freedom beyond the chair, this is your next move. Apply to the Level Up Academy:https://nickmirabella.com/pages/apply Or connect with Nick on Instagram for more real-world salon business insights. ABOUT THE MIRABELLA MINDSET PODCAST The Mirabella Mindset Podcast is for salon owners, stylists, and beauty professionals who want more income, more clarity, stronger leadership, and more control over their future. If you found value in this episode: Like the video Comment with your biggest takeaway Subscribe for future episodes Share this with a salon owner who needs to hear it Let’s dominate 2026.
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1 week ago
53 minutes

The mirabellamindset’s Podcast
How to Build Salon SOPs That Actually Work
 🚀 READY TO BUILD A HIGH-PERFORMING SALON THAT RUNS WITHOUT YOU?👉 Apply to join The Level Up Academy: https://nickmirabella.com/pages/applyIf you’re done being stuck in the chair, tired of being the bottleneck in your business, and ready to operate like a true salon owner not just a stylist, this is your next step. What if your salon could operate smoothly even when you’re not there? In this episode of the Mirabella Mindset Podcast, Nick Mirabella breaks down the exact SOP Standard Operating Procedure framework he uses to eliminate chaos, remove himself as the bottleneck, and build salons that run with consistency, accountability, and leadership without micromanagement. This isn’t theory. This is real-world salon ownership strategy built from decades of experience and hard-earned lessons. What You’ll Learn in This Episode: Why most salon SOPs fail and how to fix them The Camcorder Method for creating bulletproof SOPs How to stop hallucinating roles you no longer do Why your team should create SOPs not you How to train staff to think like owners not employees The 1-3-1 problem-solving framework every salon needs How to take vacations without your salon falling apart The difference between owning a salon vs owning a job How SOPs eliminate micromanagement and burnout What to do when senior stylists resist standards How to enforce culture, dress code, retail, and accountability Leadership vs boss mentality in modern salons How to create consistency with employees, renters, and rev-share stylists Who This Episode Is For: Salon owners who feel trapped in day-to-day operations Stylists opening their first salon Owners afraid to step away because everything breaks Leaders who want systems, standards, and scalability Anyone serious about building a salon that lasts Big Takeaway: If your salon can’t function without you, you don’t own a business, you own a job. SOPs aren’t about control. They’re about freedom, leadership, and growth. 🔥 Want hands-on support, real systems, and elite-level coaching? 👉 Apply for The Level Up Academy: https://nickmirabella.com/pages/applyThis is where salon owners learn how to scale, lead, and win without burning out.
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1 week ago
33 minutes

The mirabellamindset’s Podcast
How to Build a Salon That Runs Without You Behind the Chair
🚀 READY TO STEP AWAY FROM THE CHAIR & BUILD A REAL SALON BUSINESS?👉 Apply to join the Level Up Academy: https://nickmirabella.com/pages/applyIf you’re serious about breaking into salon ownership at the highest level, scaling your salon, leading a team, and building income beyond yourself, this is your next move. In this episode, Nick breaks down exactly how to build a salon that runs without you behind the chair without fluff, scripts, or theory. This is raw, real-world salon ownership strategy from someone who has done it. If you’re a stylist who owns a salon but still feels like the business depends entirely on you, this conversation will challenge your mindset and give you a clear roadmap forward.What You’ll Learn in This Episode: Why owning a salon requires an identity shift and why most owners never make it How to replace yourself behind the chair without killing your income The mistake owners make by doing ten dollar an hour tasks instead of thinking like a CEO How to delegate admin, inventory, marketing, and operations the right way Why leadership and marketing are the two most important skills for salon owners How to transition clients to your team without losing trust or retention The difference between being a stylist who owns a salon vs. a true entrepreneur How to build a salon that grows with or without you present Nick also dives deep into: Commission vs. rental models Creating leverage through education, systems, and org charts Why learning the language of business protects you from bad agencies and bad decisions How to stop being the bottleneck in your own salon This episode is especially for: ✔ Salon owners stuck behind the chair ✔ Stylists thinking about opening a salon ✔ Owners struggling with leadership, marketing, or delegation ✔ Anyone who wants freedom, scalability, and real profit in this industry ABOUT THE LEVEL UP ACADEMYThe Level Up Academy is where salon owners learn how to scale beyond themselves, lead high-performing teams, master marketing, leadership, and operations, and build profitable salons that do not depend on constant chair time. 👉 Apply here: https://nickmirabella.com/pages/apply Don’t forget to: 👍 Like this episode 💬 Drop your questions or takeaways in the comments 🔔 Subscribe for more real, unfiltered salon business strategy This is the mindset shift every salon owner must make. Welcome to the next level.
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2 weeks ago
48 minutes

The mirabellamindset’s Podcast
How Much Should a Salon Owner Actually Pay Themselves?
🚀 READY TO GET PAID AS A SALON OWNER AND BUILD REAL FREEDOM?👉 Apply to join The Level Up Academy: https://nickmirabella.com/pages/applyIf you are done working nonstop and want real profit, structure, and ownership, this is your next step. 🎙️ Mirabella Mindset Podcast In this episode, Nick breaks down one of the biggest problems in the salon industry: owners who work harder every year but never pay themselves properly. Most salon owners: Do not take a consistent paycheck Reinvest everything and still feel broke Confuse being busy with being profitable Stay stuck thinking like a stylist instead of an owner This episode walks through the real math, mindset shifts, and systems needed to: Pay yourself as an owner, not just a stylist Separate owner income from behind-the-chair income Build a salon that works without you Create a business worth owning and selling  What You Will Learn: The three main salon business models and how they affect owner pay How to identify your freedom number Why pricing and parts and labor matter How Profit First applies to salons How to stop leaking money and start building profit Want Help Implementing This? Nick teaches these systems step by step inside The Level Up Academy. 👉 Apply here: https://nickmirabella.com/pages/apply Stay Connected: Instagram: @NickMirabella Website: https://nickmirabella.com If this episode helped you, like, subscribe, and share it with another salon owner who needs to hear it.
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2 weeks ago
51 minutes

The mirabellamindset’s Podcast
Why Your Salon Isn’t Profitable (And Exactly How to Fix It)
 🚀 READY TO BUILD A PROFITABLE, SCALABLE SALON BUSINESS?👉 Apply to join The Level Up Academy: https://nickmirabella.com/pages/apply If you’re done working nonstop with nothing to show for it, this episode is for you. In this episode of the Mirabella Mindset Podcast, host Nick Mirabella breaks down one of the most misunderstood and most painful topics in the salon industry: PROFIT. Why you don’t have it. Why it disappears even when revenue looks “good.” And how to finally keep money at the end of the year without burning out behind the chair. Nick pulls back the curtain on: The Profit First system and how to adapt it specifically for salons The dangerous mindset shift most owners never make Why doing over $1M a year can still leave you broke How to separate real revenue vs. fake revenue The exact buckets every salon owner should be using for: Commission Color and parts Profit Owner pay Taxes Operating expenses This isn’t theory. This is real-world salon ownership from someone who’s lived it. Key Lessons You’ll Learn in This Episode:  ✔ Why salon owners self-sabotage profits out of guilt ✔ How to stop paying expenses first and why that keeps you broke ✔ The smartest way to handle assistants, front desk, and non-revenue roles ✔ How to tie every salary position to revenue ✔ What key man risk is and how it quietly destroys salons ✔ Why mindset, not hustle, is usually the real bottleneck ✔ The difference between being a stylist who owns a salon vs. a salon owner who might do hair Nick also dives into: Pricing psychology where you do not charge for time, you charge for results Why discounting is killing your authority How marketing, not location, makes salons profitable How to rebuild fast when you move to a new area Why today is the easiest time ever to grow a busy salon if you’re willing to do the work The Hard Truth: If you’re working 60 hours a week and still struggling If payroll stress keeps you up at night If you feel trapped behind the chair You don’t need another workbook. You need a system, strategy, and accountability. That’s exactly what Nick teaches inside The Level Up Academy. Apply here: https://nickmirabella.com/pages/apply Subscribe to the channel for daily lives, real salon strategy, and zero-fluff business truth.📩 Have questions? Drop a comment. We read them live. Welcome to the next level of salon ownership.
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3 weeks ago
34 minutes

The mirabellamindset’s Podcast
Why So Many Salon Owners Secretly Hate Their Own Salon
🚀 READY TO STOP DREADING YOUR OWN SALON AND START LEADING AT THE HIGHEST LEVEL?👉 Apply to join the Level Up Academy now: https://nickmirabella.com/pages/applyIf you’re serious about stepping into true salon ownership, building elite systems, and leading with confidence, this is where it starts.Do you feel frustrated, overwhelmed, or resentful walking into the business you worked so hard to build?You’re not alone, and more importantly, you’re not stuck. In this raw, unfiltered episode, Nick breaks down why so many salon owners secretly hate their day to day reality and exactly how to fix it. From unclear vision and weak standards to avoiding hard conversations and being “too nice,” this episode exposes the real reasons salons fall apart, even when they’re busy and booked out. Inside this episode, you’ll learn: Why being “too nice” is often the fastest way to lose control of your salon The difference between being an employer vs. being a mentor and leader How lack of standards destroys culture, morale, and client experience How to set non negotiable expectations without micromanaging The power of vision, core values, culture contracts, and position agreements How to stop being held hostage by staff, systems, or your own schedule Why busy does not equal profitable and how real owners buy back their time How to stop dreading work and start loving ownership again Nick also dives deep into: Rehiring and realigning your team Fixing gossip, disrespect, and broken culture Handling pay guilt, staff jealousy, and leadership pressure Creating systems so your salon runs without you Shifting your identity from hairstylist who owns a salon to true business owner  This episode is mandatory listening for: Salon owners who feel burnt out, overwhelmed, or trapped Stylists thinking about opening their own salon Owners who are busy but not profitable Leaders who want respect, clarity, and alignment from their team Anyone ready to stop surviving and start building a real business If this episode hit home and you’re ready to fix your salon for real:👉 Apply to join the Level Up Academy: https://nickmirabella.com/pages/apply This is where salon owners learn: Elite leadership and ownership skills Systems that create freedom, profit, and leverage How to build a team of killers, not passengers How to scale without losing your sanity Stay connected with Nick Mirabella Follow on Instagram for daily leadership and salon growth insights Subscribe on YouTube for weekly episodes, lives, and trainings Drop your questions in the comments, Nick reads them
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3 weeks ago
50 minutes

The mirabellamindset’s Podcast
Why Your Clients Aren’t Rebooking (And How to Fix It Fast)
🚀 READY TO BREAK INTO SALON SALES AT THE HIGHEST LEVEL?👉 Apply to join The Level Up Academy: https://nickmirabella.com/pages/applyIf you’re done struggling with rebooking, inconsistent income, and running your salon on hope instead of systems, this is your next move. Why do clients come in once, maybe twice, and then disappear? In this raw, unfiltered episode, Nick Mirabella breaks down the real reasons clients don’t rebook and why it’s almost never just about your haircut, color, or technique. With nearly 30 years in the beauty industry, Nick has built, scaled, taken over, and 10x’d salons from the ground up. He’s made every mistake so you don’t have to, and in this episode, he pulls back the curtain on the entire client journey, from first contact to long-term loyalty. Inside this episode, you’ll learn: Why competing on price kills retention and what to do instead The 50/50 rule of personality vs. skill and how it directly impacts rebooking How to eliminate price shoppers before they ever sit in your chair The biggest mistake stylists make during first-time appointments Why being really good isn’t enough to build a full book How to use client communication before, during, and after appointments to drive loyalty The difference between a stylist mindset vs. an owner and entrepreneur mindset How oversubscribed stylists get clients to pre-book months in advance Why “be more interested than interesting” changes everything How top salons use systems, data, and leadership, not hope Nick also dives deep into: Coaching stylists using retention data Why most salon owners are stuck because they’re still behind the chair How to train your front desk and team to work as one unit Rebooking language that works without pressure or discounts Why marketing, communication, and experience matter more than talent alone This episode is a masterclass for salon owners, stylists, barbers, and beauty entrepreneurs who are serious about building a booked-out business, higher ticket clients, and real freedom. Who this episode is for:  ✔️ Salon owners who feel stuck behind the chair ✔️ Stylists tired of inconsistent income ✔️ Barbers relying on walk-ins who want structure ✔️ Beauty professionals ready to charge premium prices ✔️ Anyone who wants clients to stay, not just try them once NEXT STEPS: Subscribe for daily salon business strategy and mindset Comment with your biggest takeaway Share this episode with a stylist who needs to hear it Apply to The Level Up Academy: https://nickmirabella.com/pages/apply If you’re ready to stop guessing, stop discounting, and start running your salon like a real business, this episode is for you. Don’t struggle alone. There is a better way.
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3 weeks ago
49 minutes

The mirabellamindset’s Podcast
How to Increase Your Salon’s Average Ticket Without Raising Prices
🚀 READY TO BREAK INTO SALON SALES AT THE HIGHEST LEVEL?👉 Apply to Join the Level Up Academy: https://nickmirabella.com/pages/applyIf you’re a stylist or salon owner who wants to increase your income, raise your average ticket, and build a scalable salon business, this is your next move. In this episode, Nick breaks down one of the most misunderstood but most powerful KPIs in the salon industry: Average Ticket Per Client. If you’ve ever felt uncomfortable charging more… If your clients disappear for months after one big service… Or if you’re working nonstop but your income isn’t reflecting it… This episode will change how you price, sell, and serve forever.  What You’ll Learn in This Episode: Why one huge ticket is killing your long-term income How to raise your average ticket without raising prices The micro-service strategy that creates consistent cash flow How to position add-ons so clients say yes without resistance Why volume and consistency beats high-ticket ego pricing How Nick generated $25K to $30K months behind the chair without extensions The real reason younger stylists struggle to charge and how to fix it How to structure a la carte menus for maximum flexibility and profit Why retention matters more than almost any other KPI How to confidently sell without selling by serving, not pitching Who This Episode Is For:  ✔ Salon owners stuck at the same revenue level ✔ Stylists afraid to charge their worth ✔ Suite renters trying to get busier fast ✔ Commission salon owners building teams ✔ Anyone who wants predictable income without burnout Nick doesn’t teach theory. He teaches what actually works in real salons, right now. If you’re tired of guessing… If you’re done playing small… And if you’re ready to operate like a top-earning professional… 👉 Apply to the Level Up Academy: https://nickmirabella.com/pages/apply  📌 Subscribe for more real salon business strategy 📌 Drop your biggest takeaway in the comments 📌 Share this with a stylist who needs to hear it See you in the next episode.
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3 weeks ago
1 hour 3 minutes

The mirabellamindset’s Podcast
Why Salon Retail Fails (And How Top Stylists Sell Without Feeling Salesy)
🚨 READY TO MASTER RETAIL, SCALE YOUR SALON, AND PLAY AT THE TOP?👉 Apply to Join The Level Up Academy: https://nickmirabella.com/pages/apply If you are done struggling with retail sales, team performance, or feeling stuck behind the chair, this is your next move. Most stylists say: “I’m not a salesperson.” But here is the truth. Retail is not selling. It is serving. And if you are not doing it correctly, you are leaving thousands of dollars on the table every single month. In this episode, Nick Mirabella breaks down exactly how top-performing salons and stylists dominate retail without being pushy, awkward, or sleazy, and why your consultation conversation is the real key to higher income, better retention, and long-term client loyalty. This is not theory. This is behind-the-chair, real-world strategy from someone who consistently outsold entire salons in retail. What You Will Learn in This Episode:  ✔️ Why retail starts in the consultation, not at checkout ✔️ How to diagnose hair problems and prescribe solutions clients want to buy ✔️ The “Client’s Right to Know” method that skyrockets trust and conversion ✔️ How to use photos, events, and real-life moments to sell effortlessly ✔️ Why clients will buy, just not always from you ✔️ How retail increases retention, referrals, and rebooking ✔️ What to do if you hate the product lines your salon carries ✔️ How barbers can dominate retail just like salons ✔️ The mindset shift that separates struggling stylists from seven-figure salons The Hard Truth: If your retail-to-service percentage is under 20%,you are not having the right conversations. Period. Clients are already in the buying zone. If you do not guide them, Amazon, Sephora, Ulta, and Costco will. Ready to Stop Guessing and Start Scaling? If you want: Stronger retail numbers A smarter consultation process Better team performance More profit with less burnout Apply to Join The Level Up Academy:https://nickmirabella.com/pages/apply This is not another course. It is coaching, community, accountability, and execution built for salon owners, stylists, and barbers who want to operate like real business owners. Subscribe for weekly episodes on leadership, sales, mindset, and scaling in the beauty industry📲 Follow Nick Mirabella on Instagram for daily business breakdowns💬 Drop a comment below. What is your biggest challenge with retail right now? Stop leaving money on the table. Start serving better. Level up.
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3 weeks ago
44 minutes

The mirabellamindset’s Podcast
Why Clients Ghost Stylists and What Top Salons Do Differently
🚀 READY TO BREAK INTO SALON SALES AT THE HIGHEST LEVEL?👉 Apply to Join the Level Up Academy: https://nickmirabella.com/pages/apply If you’re tired of clients ghosting you, no-showing appointments, or coming in once and never returning, this episode will completely change how you think about the client journey, communication, and retention in your salon. 🎙️ Mirabella Mindset Podcast Hosted by Nick Mirabella In this episode, Nick breaks down why clients really ghost stylists and salons. It has nothing to do with your technical skill and everything to do with trust, emotional intelligence, and the experience you create before, during, and after the appointment. Too many salons are unknowingly pushing clients away with friction-filled booking processes, generic automation, and missed emotional cues. Nick shares real stories from behind the chair, hard-earned lessons from building multiple successful salons, and practical strategies that turn first-time clients into raving, lifetime fans. What You’ll Learn in This Episode: Why long, complicated booking forms kill conversions The real psychology behind client anxiety and no-shows How simple, personal communication wins the client before they walk in Why emotional intelligence matters more than skill alone The biggest retention mistakes stylists do not realize they are making How to create touchpoints that eliminate ghosting The seven-star review concept that reveals hidden deal-breakers How to rebook clients naturally without sounding salesy Why great hair is not always enough to keep clients coming back Nick also answers live questions about: Handling unfair or inaccurate online reviews Client feedback and criticism Booth rental versus salon ownership retention Emotional intelligence, personality, and client connection Why Listen to Nick Mirabella? Nick has been behind the chair since 1997, built his clientele from $0 to $30,000 per month in just over a year, and owns and operates multiple salons. Everything shared in this episode is based on real-world experience, not theory. If You Want: Higher retention Fewer no-shows Better rebooking Stronger trust with clients A client experience that sells for you 👉 Apply to Join the Level Up Academy:https://nickmirabella.com/pages/apply This is where salon owners and stylists learn sales, client journey mastery, leadership, and real business systems without fluff. Connect with Nick:Instagram: @NickMirabella 👍 Like, subscribe, and share this episode with a stylist or salon owner who needs to hear it. Drop your biggest takeaway in the comments 👇
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4 weeks ago
20 minutes

The mirabellamindset’s Podcast
How to Fill Your Salon Without Burning Money on Ads
READY TO BUILD A FULL SALON, ATTRACT TOP TALENT, AND MAKE MARKETING ACTUALLY WORK?Apply to join the Level Up Academy here:https://nickmirabella.com/pages/apply If you are serious about breaking into salon ownership and salon sales at the highest level, this is where it starts. Mirabella Mindset Podcast Hosted by Nick Mirabella In this episode, Nick breaks down one of the biggest lies salon owners have ever been told: “If you build it, they will come.” They won’t. And that belief is why so many talented salon owners are broke, burned out, working alone, staring at empty chairs, and wondering why nothing is working. This episode delivers a direct, tactical breakdown of what actually grows a salon, including: Why attention is the real currency of business Why focusing on the end goal can sabotage momentum How focusing on daily inputs creates consistent growth Daily outreach strategies for clients and stylists How paid ads compound results when used correctly The real math behind customer acquisition cost and lifetime value Which services to advertise for maximum profitability Why agencies fail most salon owners How to learn Facebook and Google ads the right way How to repurpose one piece of content into dozens of assets Why most social media content fails to convert How leadership and personality impact team growth Why being great at hair alone will never scale a business Nick also answers live questions on: Marketing in small towns versus big cities High follower counts with low bookings Running ads on a limited budget Building a team while still behind the chair Personal branding for stylists and salon owners Creating content that builds trust and authority Key takeaway If no one knows you exist, nothing else matters. Marketing is not optional. Leadership is not optional. And being good at hair is not a business strategy. Next steps If this episode resonated and you are ready to stop struggling alone: Apply to the Level Up Academy https://nickmirabella.com/pages/apply Learn how to market like a professional, lead with confidence, and build a salon that actually scales. Connect with Nick Instagram: @nickmirabella Website: https://nickmirabella.com Like the episode, subscribe to the channel, and leave a comment with your biggest takeaway.
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1 month ago
30 minutes

The mirabellamindset’s Podcast
The 5 Leadership Languages Every Salon Owner Must Understand
READY TO BREAK INTO SALON SALES AT THE HIGHEST LEVEL?Apply to Join The Level Up Academy: https://nickmirabella.com/pages/apply If you are serious about leadership, income growth, and building a salon that runs without you, this is where it starts. Mirabella Mindset Podcast Episode: The 5 Leadership Languages Every Salon Owner Must Master Why does your team not listen to you no matter how much you pay them, motivate them, or try to do the right thing? In this episode, Nick Mirabella breaks down one of the most overlooked reasons salon owners struggle with team culture, retention, and motivation. You are not speaking your team’s leadership language. Inspired by the concept of The Five Love Languages, Nick introduces The Five Leadership Languages, a framework every salon owner must understand to communicate clearly, lead confidently, and build a team that actually wants to stay. What You Will Learn in This Episode: The five leadership languages and how they show up behind the chair Why money alone does not motivate most stylists How attention, recognition, support, investment, and presence impact performance Why needy stylists are often your most loyal team members How to scale leadership as your team grows without burning out Why owners lose great stylists even when they pay more than anyone else How to identify each stylist’s language during one on ones Why your stylists are also your clients and how that mindset changes everything Nick also shares real mistakes from his own salons, including losing team members not because of money but because of presence, and how understanding leadership language could have changed the outcome. Who This Episode Is For: Salon owners struggling with communication and culture Leaders dealing with turnover, frustration, or burnout Stylists stepping into leadership roles Managers and suite owners building teams Anyone who wants a salon that runs with structure instead of chaos A Leadership Truth Every Owner Needs to Hear: Great leaders do not lead people the way they want to be led. They lead people the way those people need to be led. If your salon feels exhausting or constantly reactive, this episode will completely change how you think about leadership. Ready to build systems, confidence, and leadership that scale? Apply to Join The Level Up Academy: https://nickmirabella.com/pages/apply Subscribe for weekly episodes on salon leadership, business growth, money, and mindset. Drop a comment below and share which leadership language you believe your team speaks.
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1 month ago
40 minutes

The mirabellamindset’s Podcast
How to Become #1 on Google Without Wasting Money on SEO Agencies
READY TO STOP PLAYING AVERAGE AND START WINNING AT THE HIGHEST LEVEL?Apply to join The Level Up Academy: https://nickmirabella.com/pages/applyIf you are serious about dominating your local market, mastering marketing, and becoming a true salon entrepreneur, this is your next move. Mirabella Mindset Podcast | Hosted by Nick Mirabella Episode Topic: How to Become #1 on Google Without Getting Ripped Off by SEO Agencies If no one knows you exist, your salon does not stand a chance. In this episode of the Mirabella Mindset Podcast, Nick Mirabella breaks down exactly how he went from zero to multiple seven figures using Google, local SEO, content, and smart marketing strategy without fluff, gimmicks, or shady agencies. This is not theory. This is how it actually works. What You Will Learn in This Episode Why great hair plus bad marketing leads to a failing salon How Nick grew from 1 to 5 locations using Google and Meta ads The real foundation of local SEO before you ever run ads How to structure your website so Google and AI trust it Why page speed, mobile optimization, and site structure matter How to optimize your Google Business Profile and get into the Map Pack How to drive reviews the right way and protect your reputation EEAT explained: Experience, Expertise, Authority, Trustworthiness AEO explained: Answer Engine Optimization for the AI era Why most SEO agencies fail salon owners and how to avoid scams How to use local pages and local language to win surrounding towns Why blogs are not dead and how they help you win clients How to turn your website into a money-making asset, not a brochure Who This Episode Is For Salon owners who are busy but not profitable Stylists opening their first salon Owners stuck behind the chair with no freedom Anyone who wants to stop guessing and start running their business like a professional If you have ever thought, “I am great at hair, so why is my salon not winning?” This episode is for you. Take the Next Step If you are done playing small and ready to become an entrepreneur who owns a salon, not a stylist trapped in one: Apply for The Level Up Academy: https://nickmirabella.com/pages/apply Nick and his team help salon owners master marketing, leadership, operations, and strategy so you can build a business that works for you. Subscribe and Stay Connected Subscribe to the channel, like this episode, and share it with a salon owner who needs to hear it. Drop your questions in the comments. Nick reads them.
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1 month ago
52 minutes

The mirabellamindset’s Podcast
Why Your Salon Is Invisible on Social Media?
READY TO LEVEL UP YOUR SALON? APPLY HERE → https://nickmirabella.com/pages/apply Join The Level Up Academy if you are ready to grow, lead, and transform your salon. Apply now.**   Welcome to another episode of the Mirabella Mindset Podcast hosted by Nick Mirabella. Today’s conversation gets directly to the truth behind one of the biggest complaints in the beauty industry: “Instagram isn’t showing my content.”In reality, most stylists are not shadowbanned. They are simply blending in. Nick breaks down why your content isn’t being pushed, why copying trends is hurting you, and what it really takes to stand out in a crowded social media world. This episode is a blueprint for becoming a creator who attracts clients, opportunities, and growth by being authentic, confident, and intentional with your message. Episode Highlights  • Why you are not shadowbanned and why your content is getting overlooked • How copying trends makes you invisible instead of memorable • Why your audience wants to see you, not just the back of someone’s head • How to speak on camera in a way that builds trust and authority • Why taking a stand attracts your ideal clients and repels the wrong ones • The reason Instagram pushes some posts and buries others • Why salon owners must build a personal brand to attract the right team • How AI can copy your edits but never your opinions or beliefs • Why embracing authenticity and a little controversy leads to real growth • How documenting your work creates endless content without overwhelm • The mindset you need to stop hiding and start showing up as a leader Key Takeaways If you feel invisible online, it is not the algorithm. It is a lack of differentiation. Clients and stylists want someone they can trust, someone who stands for something, and someone who communicates with confidence. Showing up consistently as your real self is the most powerful growth strategy you have in the modern beauty industry. Work With Nick If you want to learn how to grow your salon, strengthen your leadership, step away from behind the chair, or build a personal brand that attracts both clients and talented stylists, apply to The Level Up Academy. APPLY HERE → https://nickmirabella.com/pages/apply Follow Nick on Instagram Daily coaching, business insights, and content strategy: @nickmirabella Comment Below What about today’s episode resonated with you What are you struggling with when it comes to creating content Your questions may be featured in a future episode. Subscribe to the Mirabella Mindset Podcast If you are committed to growth, leadership, and building a stronger business, subscribe and turn on notifications so you never miss an episode.
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1 month ago
44 minutes

The mirabellamindset’s Podcast
The 7 Marketing Demand Channels Fully-Booked Salons Use (That You're Ignoring)
Ready to LEVEL UP your salon business?Apply now to join the Level Up Academy: https://nickmirabella.com/pages/apply In this episode of the Mirabella Mindset Podcast, host Nick Mirabella breaks down the 7 essential marketing channels every stylist and salon owner should be focusing on in 2025 to attract more clients, stand out locally, and grow with confidence. If you've ever wondered, “Should I focus on TikTok or Instagram?” or “Why am I not getting found in my town?” this episode answers that and more with real-world insights straight from Nick’s own salons and coaching clients inside the Level Up Academy. What you’ll learn: Why Answer Engine Optimization (AEO) is the future of search How to win in local search results and Google Maps The truth about social media and what actually builds trust A smarter, proven way to ask for referrals and reviews When to start running paid ads and how to avoid wasting money How to build a database that drives real bookings The best way to respond to reviews as an owner Nick also shares how to position yourself to attract both clients and high-level stylists, so you build a salon that scales and sustains. If you're committed to building a freedom-based, profitable salon, this is your next step. Resources: Join the Level Up Academy: https://nickmirabella.com/pages/applyFollow Nick on Instagram: https://www.instagram.com/nickmirabella Leave your biggest takeaway or question in the comments. Nick reads every one. Subscribe and turn on notifications to get practical, no-fluff business coaching built for salon owners and stylists who are ready to lead at the next level.
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1 month ago
23 minutes

The mirabellamindset’s Podcast
How to Build a Successful Salon in 2026
Ready to Level Up Your Salon Career and Leadership?  Apply now to Join The Level Up Academy → https://nickmirabella.com/pages/applyIf you are tired of guessing, growing slow, or trying to figure it out alone, this is your moment. Step into the program designed to help you master sales, leadership, and business strategy at the highest level. Mirabella Mindset Podcast  Hosted by Nick Mirabella Featuring Heather Manuel from Pip University Instagram: https://www.instagram.com/professorheat/ In this episode, Nick sits down with Heather from Pip University, one of the most respected voices in salon leadership, business coaching, and industry education. What starts as a conversation quickly becomes a masterclass on building thriving salons, leveling up as a leader, balancing motherhood and ownership, and developing the mindset required to build a powerful business in today's industry. Whether you are a stylist, owner, educator, or someone building your personal economy in the beauty space, this episode delivers the depth and direction you are looking for. What You Will Learn in This Episode 1. The Real Origin Stories Heather and Nick get honest about their beginnings. Dropping out of school, feeling behind, lacking confidence, messing up early clients, and navigating the loneliness that comes with leadership. 2. Leadership That Actually Works The truth about leading veteran stylists. Building trust. Casting vision. Holding standards. And understanding why many owners lose their A players without realizing why. 3. The Skill vs Personality Equation Nick breaks down one of the most important frameworks for stylists and owners. If your skill is low, your personality must be high. If you master both, you become unstoppable. 4. Structure Over Chaos How discipline, routines, schedule control and boundaries create more income, more peace at home, and better performance in the salon. 5. How to Train Your Team Without Burning Out Nick shares the Camcorder Method, a system for building internal education that runs on autopilot so you can scale faster with less stress. 6. The Difficult Truth About Burnout and Ownership The lonely nights, the turnover, the emotional responsibility and the financial pressure. Why most owners burn out silently and how to avoid it. 7. Motherhood, Business and Identity A transparent conversation about being both a parent and a leader. Why guilt shows up, how to separate roles, and how to create a life that flows rather than fractures. 8. Commission vs Booth Rent A real conversation about which model grows leaders, which grows the industry, and which model limits long term scalability. 9. The Personal Economy How stylists and owners can build multiple income streams beyond the chair through retail, education, online courses, digital products and more. 10. Scaling Your Vision Without Losing Yourself How to grow, pivot, expand your brand and keep your team aligned even as your business evolves. Why This Episode Matters This is not a surface level conversation. This is two industry leaders sharing the truth about what actually creates success in the salon world. If you have ever thought: Why am I working this hard for such slow progress How do other stylists hit 20k months Why can I not get my team to follow me How do I scale without losing my mind How do I grow a business and still be a great parent This episode will change the way you think. If This Episode Brought You Value  Like the video Comment your biggest takeaway Share this episode with another stylist or owner Subscribe for weekly episodes that help you grow in business and life APPLY TO JOIN THE LEVEL UP ACADEMY If you are ready to build a profitable business, grow your confidence and lead at a higher level, apply today. https://nickmirabella.com/pages/apply
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1 month ago
1 hour 34 minutes

The mirabellamindset’s Podcast
How to Stop Being a Slave to Your Salon and Start Building Real Freedom
Ready to Break Into Salon Sales at the Top? 👉 Apply now to join The Level Up Academy: https://nickmirabella.com/pages/applyIf you're serious about mastering salon sales, scaling profitably, and building a business that gives you freedom, not burnout, this is where it starts. In this episode of The Mirabella Mindset Podcast, host Nick Mirabella sits down with Kate, also known as “The Salon Nerd”, for a brutally honest conversation about money, mindset, and modern salon ownership. They break down what’s really keeping stylists and owners stuck behind the chair and how to finally create the financial and personal freedom you started your business for. From tracking your numbers to firing yourself as the service provider, this episode dives deep into the mindset and systems that separate salon owners who survive from those who scale. What You’ll Learn in This Episode: The mindset shift that frees you from trading time for money Why most salon owners don’t know their real revenue and how to fix it The biggest pricing mistakes holding stylists and owners back How to design a business that runs without you behind the chair Why commission salons are making a comeback and how to do it right The secret to making your salon sellable even if you never plan to sell Memorable Moments and Truth Bombs: “You’ll never get your time back. We start our businesses for freedom, not to be slaves to them.” “Most owners can’t sell their salon because it only works if they’re behind the chair.” “A business that’s built to sell is a great business to own.” Connect and Level Up: Subscribe for more episodes of The Mirabella Mindset PodcastLearn more at NickMirabella.comFollow Kate: @SalonNerdApply now to join The Level Up Academy and start scaling smarter: https://nickmirabella.com/pages/apply
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3 months ago
46 minutes

The mirabellamindset’s Podcast
ChatGPT x Shopify: How AI Is About to Change Salon Retail Forever
READY TO LEVEL UP YOUR SALON BUSINESS? 🚀 Join The Level Up Academy and learn how to scale your salon, master e-commerce, and build multiple income streams.👉 Apply now at https://nickmirabella.com/pages/apply AI is officially changing the game for the beauty industry, and if you’re a salon owner or stylist who’s not adapting, you’re getting left behind. In this episode, Nick Mirabella breaks down the massive new partnership between ChatGPT and Shopify, and what it means for salon owners, stylists, and beauty entrepreneurs who want to dominate online retail and brand growth. Imagine this: your clients ask ChatGPT, “What’s the best product for damaged hair?” and your salon’s products show up as the answer. They can even check out right inside the chat. That’s the power of this integration. Nick and special guest Jack dive deep into how AI, Shopify, and content marketing are merging to help salon professionals: Turn conversations into conversions as ChatGPT now recommends products directly from your Shopify store.  Build real online revenue beyond the chair with affiliate marketing and e-commerce.  Position your salon brand to rank in AI search and local SEO results.  Reignite your business mindset from being “just a stylist” to becoming a digital entrepreneur.  Understand the tech like robot.txt, JSON-LD files, and EEAT optimization (don’t worry, Nick breaks it down simply). This episode is a wake-up call for every salon owner and stylist who’s serious about growth. The salon industry is evolving fast, and the winners will be the ones who act now. KEY TAKEAWAYS: The ChatGPT + Shopify partnership is revolutionizing how beauty businesses sell online. Why “retail is not dead” it’s just digital. How stylists can earn affiliate income from their own salon’s e-commerce store. The mindset shift from stylist to business owner to entrepreneur. Why learning the language of marketing and AI is now essential for success. 🧠 ABOUT THE MIRABELLA MINDSET PODCAST Hosted by Nick Mirabella, The Mirabella Mindset Podcast helps salon owners, stylists, and beauty entrepreneurs level up their mindset, master modern business, and scale their income beyond the chair. Each episode dives into real strategies, expert interviews, and no-fluff conversations about what it takes to win in today’s salon industry. QUOTE FROM THE EPISODE: “If you’re not doing business the way business is being done today, you might as well go back to paper appointment books and manual clippers.” – Nick Mirabella
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3 months ago
38 minutes

The mirabellamindset’s Podcast