Send us a text In this special in-person episode of The MLO Project, Frazier and Michael sit down with Florida broker and First Coast Mortgage co-founder Jason Kindler, live from Idaho at the High Table mastermind. It’s a no-fluff conversation about leadership, building efficient operations, crushing limiting beliefs, and redefining what’s possible for mortgage companies heading into 2026. Kindler opens up about his personal and professional journey, including surviving the crash, getting sob...
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Send us a text In this special in-person episode of The MLO Project, Frazier and Michael sit down with Florida broker and First Coast Mortgage co-founder Jason Kindler, live from Idaho at the High Table mastermind. It’s a no-fluff conversation about leadership, building efficient operations, crushing limiting beliefs, and redefining what’s possible for mortgage companies heading into 2026. Kindler opens up about his personal and professional journey, including surviving the crash, getting sob...
AI is Killing Traditional Search - What Every LO Needs to Know Right Now | Ep. 26
The MLO Project
27 minutes
4 months ago
AI is Killing Traditional Search - What Every LO Needs to Know Right Now | Ep. 26
Send us a text In this episode of The MLO Project, Frazier and Michael McAllister go coast-to-coast—from Idaho to Georgia—to break down what’s really happening with Google Ads in the mortgage game. They tackle rising ad costs, how AI is changing search behavior, and why most LOs are wasting money on outdated strategies. If you’re not using long-tail keywords and thinking about conversions before clicks, you’re already behind. They also dive into the future of AI-powered ad platforms—and how t...
The MLO Project
Send us a text In this special in-person episode of The MLO Project, Frazier and Michael sit down with Florida broker and First Coast Mortgage co-founder Jason Kindler, live from Idaho at the High Table mastermind. It’s a no-fluff conversation about leadership, building efficient operations, crushing limiting beliefs, and redefining what’s possible for mortgage companies heading into 2026. Kindler opens up about his personal and professional journey, including surviving the crash, getting sob...
