Send us a text It’s a new year, which means your feed is flooded with goal-setting posts, vision boards, and all the same recycled motivation. But here’s the truth: None of that matters without execution. In this episode, Frazier and Michael torch the traditional January BS and get straight to what actually drives success in 2026. You’ll hear why most loan officers set goals that are more about ego than execution—and how that mindset will keep you broke and burned out. We break down the diffe...
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Send us a text It’s a new year, which means your feed is flooded with goal-setting posts, vision boards, and all the same recycled motivation. But here’s the truth: None of that matters without execution. In this episode, Frazier and Michael torch the traditional January BS and get straight to what actually drives success in 2026. You’ll hear why most loan officers set goals that are more about ego than execution—and how that mindset will keep you broke and burned out. We break down the diffe...
Why AI Won’t Save Bad Loan Officers w/Luke Shankula | Ep. 38
The MLO Project
38 minutes
3 months ago
Why AI Won’t Save Bad Loan Officers w/Luke Shankula | Ep. 38
Send us a text After months of build-up, calendar mishaps, and playful trash talk, Luke Shankula finally joins Frazier and Michael on The MLO Project. This episode delivers on all fronts: insights, shade, real talk on AI, marketing, lead gen, and why most loan officers are misusing the tools that should be helping them win. The trio dives into why AI isn’t a magic wand, how bad sales habits get amplified by tech, and how Luke’s transition from “Loans on Demand” to marketing fundamentals is re...
The MLO Project
Send us a text It’s a new year, which means your feed is flooded with goal-setting posts, vision boards, and all the same recycled motivation. But here’s the truth: None of that matters without execution. In this episode, Frazier and Michael torch the traditional January BS and get straight to what actually drives success in 2026. You’ll hear why most loan officers set goals that are more about ego than execution—and how that mindset will keep you broke and burned out. We break down the diffe...
