The MM+M editorial team says ‘goodbye’ to 2025 and ‘hello’ to 2026 in our final episode of the year.

In this episode, HWP CEO Jani Hegarty and SVP of development operations Justin Schlemm share how Health & Wellness Partners is adopting AI internally — not as a trend, but with rigor, oversight and deep respect for the science and compliance that pharma demands. They discuss how AI is already helping HWP teams extract insights, and stay current on therapeutic trends — all within a strong framework of governance, integrity and human-in-the-loop quality control. The conversation explores how to separate novelty from necessity, and how life-science partners can confidently prepare for an AI-enabled future.

A self-described “GLP-1 evangelist,” M+C Saatchi North America managing director Katie Chlada joins us as our final podcast guest of 2025.

By publicly sharing their patient stories, actress Tori Spelling and daughter Stella McDermott have formed the bedrock of Arcutis Biotherapeutics’ recently-launched Free to Be Me skincare campaign.

As AI becomes core to life sciences marketing, audience intelligence is evolving — quickly. This conversation unpacks what’s working, what’s being overlooked and what’s next for HCP and patient insights.

Reporter Heerea Rikhraj interviews Dr. Sarah Matt, a surgeon turned health technology strategist, about the upcoming release of her new book and we reflect on the one-year anniversary of the killing of the UnitedHealthcare CEO.

Hosted by MM+M, this episode brings together Cathy Eschenbach, SVP, group account director of Genicos, powered by Syneos Health, and John Kirk, SVP, group creative director of Genicos, powered by Syneos Health, for a conversation about the agency’s new positioning and its rallying cry:“It’s GO Time.”

MM+M editor-in-chief Jameson Fleming brings us an extended conversation with 4As CEO Justin Thomas-Copeland.

Pharma editor Lecia Bushak brings us a pair of interviews from Haymarket Media’s second annual AI Deciphered conference.

Just as ChatGPT has upended the creative and strategic workflows for medical marketing agencies and their health brand clients – weight-loss drugs have fundamentally redefined the approach to obesity in America.

Listen to the morning keynote session with Reddit's Jess Calef from the 2025 MM+M Media Summit.

AI Deciphered is back for a second year. Here are some AI-focused themes leaders can expect at the daylong conference.

Join speakers from IQVIA Digital and IQVIA Applied AI Science as they discuss DTC marketing and governance as we head into 2026.

BBD Perfect Storm Health managing partner Nick Dutnall discusses how brands need to step up their efforts around men’s health – not only during Movember but throughout the rest of the year.

Sommer Bazuro, PhD, Chief Medical Officer at IPG Health, Ricki Fairley, CEO of TOUCH, The Black Breast Cancer Alliance and Dr. Adriana Kahn, Yale School of Medicine chat about the ever-evolving breast cancer campaign space.

In light of the 2025 MM+M Media Summit, Deerfield Group’s head of media Bill Veltre talks to us about what’s on his radar.

Journalist and author of How to Menopause Tamsen Fadal sheds light on her new book, which guides women through perimenopause and menopause.

In this episode, we explore how the consumerization of healthcare has pharma thinking more like retailers. RVO Health’s Suzy Jackson joins us to talk about its new digital health division and what “direct-to-patient” really means for the patient experience. Plus, who’s driving this shift inside pharma, and the one piece of advice every brand should take into 2026.

Reporter Heerea Rikhraj reconnects with Grey Health chief creative officer Bruno Rebelo and planning director Astrid Kramm about what the agency has in the pipeline to support AstraZeneca throughout the NHL season.