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The Mothered Business
Robyn Gooding
201 episodes
6 days ago
Send us a text Being kind is not the problem. Being ethical is not the problem. Being heart-led is not the problem. But being “good” like a "good girl conditioning" at the expense of being honest, direct, decisive and in your full embodied power is costing you clients, money, momentum and success. In this episode, we’re talking about the hidden cost of “good girl business.” We unpack: How being agreeable dilutes your messagingWhy over-consideration creates under-conversionThe ways moral super...
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Entrepreneurship
Business
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All content for The Mothered Business is the property of Robyn Gooding and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text Being kind is not the problem. Being ethical is not the problem. Being heart-led is not the problem. But being “good” like a "good girl conditioning" at the expense of being honest, direct, decisive and in your full embodied power is costing you clients, money, momentum and success. In this episode, we’re talking about the hidden cost of “good girl business.” We unpack: How being agreeable dilutes your messagingWhy over-consideration creates under-conversionThe ways moral super...
Show more...
Entrepreneurship
Business
Episodes (20/201)
The Mothered Business
"Good Girl" Business is Costing You Money
Send us a text Being kind is not the problem. Being ethical is not the problem. Being heart-led is not the problem. But being “good” like a "good girl conditioning" at the expense of being honest, direct, decisive and in your full embodied power is costing you clients, money, momentum and success. In this episode, we’re talking about the hidden cost of “good girl business.” We unpack: How being agreeable dilutes your messagingWhy over-consideration creates under-conversionThe ways moral super...
Show more...
6 days ago
21 minutes

The Mothered Business
Why You Don’t Have a Sales Problem You Have a Relationship With Selling Problem
Send us a text Most women don’t struggle with sales because they’re bad at strategy.... they struggle because selling triggers: fear of being “too much”fear of being manipulativefear of being seenfear of wanting moreIn this episode, we’re dismantling the idea that sales is about persuasion, pressure, or having a certain kind of personality. Instead, we’re talking about: Why your sales feel heavy, awkward, or inconsistentThe nervous system component of selling (and why forcing strategy never w...
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2 weeks ago
14 minutes

The Mothered Business
Business and Postpartum Reflections
Send us a text This is a real, grounded review of what business growth actually looked like while navigating my one year of postpartum, breastfeeding, sleep deprivation, and identity shifts that come with being a new mom (and a mom of two). In this episode, I’m sharing a postpartum + business year-in-review with honesty, numbers, and the nuance of juggling early childhood parenting with business growth. I am breaking down: What actually grew in my business during postpartum (and what in...
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2 weeks ago
34 minutes

The Mothered Business
Your Brain Wants Guarantees But Your Business Wants Your Leadership
Send us a text In today’s episode of The Mothered Business podcast, we dive deep into one of the most universal patterns I see: the craving for certainty in moments where certainty simply does not exist. If you’re standing on the edge of a big decision whether that is a new offer, an investment, a pivot, a move, a leap that stretches your identity, and you’re waiting to “feel sure,” this episode will feel like someone finally naming what’s really going on inside you. We explore the psychology...
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3 weeks ago
34 minutes

The Mothered Business
Why Your Business Isn't Scaling Even Though You're Doing Everything Right
Send us a text Wondering why you're working so hard and things don't feel like they're getting easier? Or perhaps you're giving more of yourself .. your time, your energy, your creativity, your money ... to your business and at best you're breaking even. Often times, the issue isn't a bad strategy on its own. It's invisible leaks in your energy, identity, and business model that are functioning like a ceiling on your income. In this episode of The Mothered Business you will learn:...
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1 month ago
19 minutes

The Mothered Business
How to Create Social Media Content for Growth
Send us a text If your content feels like it's falling flat no matter how valuable it is, this episode is going to help you stop shouting into the void and start attracting an engaged community. In this episode of The Mothered Business we cover: Why "algorithm" blame is a distraction from the truth Looking at the energy behind the content you're creating as a guide for how others are receiving itWhat my clients are doing differently for rapid Instagram and TikTok growthThe 3 second...
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1 month ago
20 minutes

The Mothered Business
The Real Reason You’re Burned Out and Underpaid (And the Money Identity Shift That Fixes It)
Send us a text If you are a leader in business who finds yourself over giving, undercharging, discounting out of guilt, or feeling responsible for everyone else’s emotional experience this episode will re-frame your entire relationship with money, identity, and leadership. In this episode, you’ll learn: The hidden money mindset blocks mothers carry that lead to undercharging or over-givingWhy identity (not strategy) determines your earning potentialHow emotional labour impacts your pricing an...
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1 month ago
17 minutes

The Mothered Business
Designing a Business That Sells Everyday
Send us a text Most entrepreneurs don’t realize this, but the reason their business feels inconsistent, unstable, or “feast-or-famine” has nothing to do with their offer,it’s the model they’re building it on. In this episode of The Mothered Business we discuss: why daily sales have nothing to do with perfection when it comes to daily outputbuilding an evergreen ecosystem that sells without you needing to be the backbone of the businessthe distinction between YOU and your businessthe psycholog...
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1 month ago
21 minutes

The Mothered Business
The Most Dangerous Time in Your Business Isn't When It's Falling Apart
Send us a text In this episode of The Mothered Business Podcast, I’m pulling back the curtain on one of the most overlooked seasons of entrepreneurship: the false calm that follows success. It’s the moment where stability very subtly becomes stagnation, where you shift from leading to maintaining, and where your nervous system starts protecting what you’ve built instead of expanding into what’s next. In this episode: Why “fine” is the silent killer of momentum in your businessHow to spot the ...
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2 months ago
15 minutes

The Mothered Business
The Invisible Rules of Motherhood (and How They Shape the Way We Work)
Send us a text If you’ve ever felt like you’re living in the tension between being a devoted mother and a driven entrepreneur… this episode is for you. “Motherhood,” as society defines it, is more of a system than a lived experience. It’s a set of invisible rules and ideals that shape how we show up whether that is at home, in our businesses, and even in our own minds. In today’s conversation, I explore what happens when those invisible rules collide with our desire to build a meaningful, pro...
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2 months ago
17 minutes

The Mothered Business
My Biggest Mindset That Rewired My Faith, Business, and Life
Send us a text In this episode of The Mothered Business Podcast I unpack how I applied a mindset tool I learned on a fertility journey beyond fertility... into my health, wealth, happiness, and success. It’s not about blind optimism; it’s about embodied evidence and leadership that’s anchored in self-trust, not fear. If you’ve ever found yourself waiting for permission, proof, or a perfect plan before showing up fully, this episode will change how you move through uncertainty in business and ...
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2 months ago
17 minutes

The Mothered Business
Deepen Your Self Confidence as a Skill You Can Rely On
Send us a text If you’ve ever found yourself second-guessing your decisions, playing small, or waiting until you “feel ready,” this conversation will change the way you see yourself. Confidence isn’t about being louder or more polished, it’s a skill that builds inner knowing so you take up space, raise your prices, and lead your business as the most confident version of YOU! In this episode we discuss: Why confidence is a byproduct of self-trust, not performanceThe difference between borrowed...
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2 months ago
18 minutes

The Mothered Business
The Numbers You Need to Know For a HAPPY HEALTHY SUCCESSFUL Quarter in Your Business
Send us a text This weeks podcast episode looks at the numbers you need to know in your business so that you aren't exhausted, overwhelmed and burnt out even if you're "winning" on paper... We discuss: The invisible equations that create burnout, self-doubt, and over-giving in businessWhy linear growth models don’t work for cyclical, human-led businessesThe truth about exponential effort vs. exponential impact and why more work rarely equals more wealthHow to calculate your “real ROI” by incl...
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3 months ago
17 minutes

The Mothered Business
Stop Chasing, Start Creating: The Truth About Demand in Your Business
Send us a text Most business owners are playing the wrong game when it comes to growth. They pour time and money into chasing demand—ads, funnels, SEO, keywords—never realizing that the biggest opportunities don’t exist in the market yet. They exist in the white space only you can claim. In this episode, I’m pulling back the curtain on the two forces that determine whether your business keeps spinning its wheels or becomes the brand people didn’t even know they needed until you showed up: The...
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3 months ago
20 minutes

The Mothered Business
Mindset: Why Your Shadows Are Your Business Advantage
Send us a text In today’s conversation, we’re going deeper than surface-level mindset work. I’m walking you through: Timeline Expansion: How to work with your immediate self, and your legacy self to collapse time and borrow wisdom now.Shadow Integration: Why the traits you’ve been rejecting (lazy, selfish, bossy, too much…) are often the exact qualities your next level of business requires and how to reclaim them without guilt.Self-Concept Reset: How integrating shadows and stretching your ti...
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3 months ago
25 minutes

The Mothered Business
How to Stop Hiding in Your Business: Nervous System Tools for Creators
Send us a text You don’t need another content plan. You need to feel safe enough in your body to show up fully. In this episode, I’m breaking down the somatic tools every woman in business needs if she wants to be visible without burning out, diluting her message, or hiding behind curated perfection. Because if visibility feels draining, confronting, or even terrifying—it’s not a mindset issue. It’s a nervous system cue. This episode is both practical and deeply validating if you’ve ever hesi...
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4 months ago
20 minutes

The Mothered Business
How to Create Something People Will Actually Pay For
Send us a text If you’re early in your business journey, your first priority isn’t building a huge audience or creating endless free content, it’s designing an offer that people actually want to buy, and that you feel excited to deliver. In this episode, I break down exactly how to create a sellable, sustainable offer from scratch. We’ll talk about the difference between a niche, a transformation, and an offer (and why most people confuse them), how to use real market conversations to refine ...
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4 months ago
21 minutes

The Mothered Business
Should I Start a Substack? A No-Fluff Breakdown for Coaches, Creators, and Thought Leaders
Send us a text If Substack is all over your feed and you're wondering if you should jump in, you’re not alone. In this episode, I cut through the noise and break down exactly what you need to consider before adding (or switching to) Substack as a content and community platform. This is not about hype or trends; it’s about alignment, longevity, and choosing platforms that actually support the business model you’re building. Whether you’re a coach, creator, or content-first entrepreneur, this e...
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4 months ago
25 minutes

The Mothered Business
Why Your Business Feels Heavy: Healing Emotional Leaks and Restoring Capacity
Send us a text You’re doing the mindset work. You’re showing up. You’ve got strategy in place. But the results still aren’t reflecting the energy you’re putting in. Why? Because most entrepreneurs are leaking energy they don’t even realize they’re leaking and it’s quietly sabotaging everything from conversion to capacity. In this episode, we dive deep into the hidden costs of poor emotional hygiene in business. I’m talking about the unprocessed resentment, silent expectations, anxious content...
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4 months ago
18 minutes

The Mothered Business
Motherhood, Money and Why Undercharging is Not Kind
Send us a text If you’ve been doing all the right things in business but still feel stuck financially… this one’s for you. In this episode, I’m dismantling the deeply embedded belief that sacrifice equals worth and exploring how motherhood often intensifies that pattern in our relationship with money. We’re talking about the invisible emotional labor, inherited narratives, and nervous system dynamics that silently shape how we price, sell, and receive. Because the truth is, money doesn’t resp...
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5 months ago
17 minutes

The Mothered Business
Send us a text Being kind is not the problem. Being ethical is not the problem. Being heart-led is not the problem. But being “good” like a "good girl conditioning" at the expense of being honest, direct, decisive and in your full embodied power is costing you clients, money, momentum and success. In this episode, we’re talking about the hidden cost of “good girl business.” We unpack: How being agreeable dilutes your messagingWhy over-consideration creates under-conversionThe ways moral super...