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In this episode, Nick and Sanjee discuss their experiences with YouTube Shorts and share their key learnings. They explain what YouTube Shorts are and how they differ from long-form videos. Nick shares his strategies for optimizing shorts, including the importance of hooks, scripting, and cutting out irrelevant content. Sanjee discusses the challenges of creating shorts in the personal finance niche and his plans for incorporating more shorts into his content strategy. They conclude by encouraging listeners to leave reviews and engage with their content.

Takeaways

• Optimizing YouTube Shorts requires attention to hooks, scripting, and cutting out irrelevant content.
• Shorts can be a valuable tool for building awareness and attracting new viewers, but may not generate significant revenue.
• Creating tailor-made shorts from scratch can lead to better performance than repurposing long-form content.
• Experimentation and analyzing data are key to understanding what works best for YouTube Shorts.

Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/

Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/