In this conversation, Nick and Sanjee discuss their podcast's hiatus, content creation challenges, and strategies for improving their output. They explore the importance of tutorials, authenticity in content, and the potential of AI to enhance their work. The duo reflects on their podcast direction, emphasizing deep dives and casual discussions, while also considering the performance of their channels during periods of inactivity.
Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/
Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/
In this episode, Nick and Sanjee discuss Tom Noske, a digital content creator based in Australia. They highlight his distinct aesthetic, relatability, understanding of his target audience, and his approach to creating and iterating digital products. They also mention his effective use of landing pages and his success on Instagram.
Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/
Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/
In this episode, Nick and Sanjee discuss the challenges of finding work-life balance as content creators. They share their experiences of juggling YouTube with full-time jobs and the difficulties of maintaining consistency. They also explore the importance of having a consistent setup and the time-consuming process of setting up and packing down equipment. They discuss the mental aspect of content creation and the need for strong reasons and goals to sustain motivation. They also touch on the benefits of hiring an editor and the impact of stability in personal life on content creation. Nick reflects on his experimentation and realization of his limitations as a content creator. He acknowledges the importance of working with a team and outsourcing tasks to achieve sustainable growth. Sanjee highlights the support teams of successful YouTubers like Ali Abdaal and Casey Neistat. They discuss the need for perseverance and understanding one's limitations. They also emphasize the value of developing skills as a content creator, even if YouTube doesn't work out long-term. The tip of the week is to use a time tracking platform like Clockify to assess where time is being allocated and determine which tasks to outsource first.
Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/
Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/
In this episode of the Nick and Sanji Podcast, the hosts dive deep into the YouTube channel of Auto Alex, a car enthusiast known for his engaging content on purchasing and restoring old cars. They discuss the unique aspects of his channel, including his production style, relatability, and the importance of characters in videos. The conversation also touches on the significance of audio quality, the long-term commitment required for success on YouTube, and the potential of podcasting as a medium for content creators. The hosts reflect on their own content creation journeys and how they can apply insights from Auto Alex's success to their channels.
Takeaways
Chapters
00:00 Introduction: 10 Things We've Learned from Auto Alex's YouTube Channel
04:49 The Power of Relatability and Characters in YouTube Content
10:33 Creating Engaging Videos with Personal Anecdotes and Changing Settings
23:57 Enhancing Content with B-roll Footage
24:28 The Advantages of Previous Experience
28:20 Creating Relatable Content
31:05 Thumbnails
38:44 Exploring Additional Topics Through Podcasts
41:58 Adding Depth and Relatability with Characters and Background Elements
Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/
Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/
In this episode, Sanjee and Nick explore the success of Oliur, a YouTuber with two channels generating significant revenue despite a relatively small following. They analyze Oliur's content strategy, revenue streams, and the importance of aesthetics and relatability in engaging an audience. The discussion also touches on positioning, leveraging strengths, and surprising elements of Oliur's approach to content creation.
Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/
Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/
Timestamps:
0:00 - Intro
1:45 - Sanjee's harsh comments
4:00 - Nick's harsh comments
5:58 - Dealing with harsh comments
9:38 - Fear of negative comments
12:36 - Some perspectives on negative comments
22:44 - Learning from native comments
23:47 - Tip of the week
25:03 - Other episodes to check out
Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/
Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/
In this episode, Nick and Sanjee discuss the importance of pitching yourself as a content creator and how to create a media kit or pitch deck. They share their own experiences and provide tips on what to include in a media kit, such as demographic information, statistics, and previous brand collaborations. They also discuss the benefits of using online platforms to create a media kit and provide examples of content creators who have successfully attracted sponsorships. The episode concludes with a tip of the week on using Canva to create professional designs.
Takeaways
*Pitching yourself as a content creator is important for attracting sponsorships and collaborations.
*A media kit or pitch deck is a document that provides an overview of your channel, audience demographics, and statistics.
*Include information about previous brand collaborations and case studies to demonstrate your value to potential sponsors.
*Online platforms like Passionfruit, Beacons.ai, and StreamElements can help create and showcase your media kit.
*Customise your media kit for each brand and consider including examples of how you can promote their products or services.
*Canva is a useful tool for creating professional-looking media kits and other design materials.
Chapters
00:00 Introduction and Background
00:47 Importance of Pitching Yourself
01:43 Inspiration from Firm Learning
02:35 Nick's Experience with Media Kits
04:45 Professionalism in YouTube
05:43 What to Include in a Media Kit
06:52 Customizing the Media Kit
08:10 Using Examples and Case Studies
11:44 Return on Investment for brands
12:36 Creating a Media Kit
15:17 Using Online Platforms
16:25 Tailoring the Media Kit
17:14 Why this is important
19:34 Offers from Brands for Sanjee
22:31 Challenges in Personal Finance Space
23:23 Examples of Media Kits and Channels
25:19 Tip of the Week: Canva
26:30 Where to Find Nick and Sanjee
27:12 Our other episodes
🎙️ If you’d like to get started on podcasting - check out our referral link for Riverside. A fantastic platform that makes recording and editing podcasts a breeze. https://www.riverside.fm/?via=nickandsanjee
Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/
Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/
In this episode, Nick and Sanjee discuss the benefits of outsourcing tasks in order to unlock YouTube growth. They share their experiences with outsourcing editing and provide tips on how to hire an editor. They also discuss their workflows and the importance of delegating tasks to focus on more valuable activities. The key takeaway is to evaluate the value of your time and consider outsourcing tasks that can be done by others more efficiently.
Takeaways
*Outsourcing tasks can save time and allow creators to focus on more valuable activities.
*Hiring an editor can significantly reduce the time spent on editing videos.
*It is important to clearly communicate instructions and build a good relationship with the editor.
*Evaluate the value of your time and consider outsourcing tasks that can be done more efficiently by others.
*Join an accountability group to stay focused and motivated in your content creation journey.
*Building relationships with other content creators can provide inspiration and a sense of understanding.
*Accountability groups and friendships with content creators can help overcome the challenges of content creation.
*Finding like-minded individuals who share your passion for content creation can lead to growth and success.
00:00 Topic Introduction: Unlocking YouTube Growth
01:10 Chapter 1: Benefits of Outsourcing
07:56 Chapter 2: Hiring an Editor
18:29 Chapter 3: Workflow and Delegating Tasks
28:29 Key Takeaways and Conclusion
32:57 Accountability Groups
35:20 Building Relationships with Other Content Creators
🎙️ If you’d like to get started on podcasting - check out our referral link for Riverside. A fantastic platform that makes recording and editing podcasts a breeze. https://www.riverside.fm/?via=nickandsanjee
Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/
Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/
In this episode, Nick and Sanjee discuss the benefits and risks of focusing on one platform for content creation, as well as strategies for diversifying across multiple platforms. They emphasize the importance of starting on one platform to gain experience and hone skills, but caution against staying too focused for too long. They highlight the risks of platform ownership and limited income opportunities when relying solely on one platform. The hosts also share their own strategies for diversification, such as building email lists and exploring other platforms like Gumroad. The episode concludes with a tip of the week on using Gumroad to generate email leads and host free products.
Takeaways
*Start on one platform to gain experience and hone skills.
*Be aware of the risks of platform ownership and limited income opportunities.
*Consider diversifying through strategies like building email lists and exploring other platforms.
*Use Gumroad to generate email leads and host free products.
Chapters
00:00 Introduction
00:37 Benefits of Focusing on One Platform
05:26 Risks of Focusing on One Platform
11:54 Strategies for Diversifying
18:33 Key Takeaways
19:57 Tip of the Week: Gumroad
22:17 Future episode
🎙️ If you’d like to get started on podcasting - check out our referral link for Riverside. A fantastic platform that makes recording and editing podcasts a breeze. https://www.riverside.fm/?via=nickandsanjee
Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/
Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/
In this episode, Nick and Sanjee discuss the techniques they have learned from studying Ali Abdaal and his YouTube strategies. They cover topics such as consistency in uploading videos, understanding your audience, using lists in your videos, building a team to make YouTube more sustainable, and the importance of retention, inspiration, values, and email lists. They also provide a tip of the week on creating effective titles and thumbnails for your videos. The next episode will focus on diversifying platforms.
Takeaways
*Consistency in uploading videos is key to growing a YouTube channel.
*Understanding your audience helps you create targeted content.
*Using lists in your videos can make them more engaging and easier to create.
*Building a team can make YouTube more sustainable and enjoyable.
*Retention, inspiration, values, and email lists are important factors in creating successful YouTube channels.
*Creating effective titles and thumbnails can increase click-through rates.
*Diversifying platforms can help expand your reach and connect with your audience in different ways.
Chapters:
00:00 Introduction and Discussion of Ali Abdaal
01:22 Tip 1: Be Consistent in Uploading Videos
04:04 Tip 2: Understand Your Audience
07:57 Tip 3: Use Lists in Your Videos
10:11 Tip 4: Build a Team to Make YouTube More Sustainable
13:35 Nick's Tips: Retention, Inspiration, Values, and Email List
21:04 Tip of the Week: Title and Thumbnail
24:42 Next Episode: Diversifying Platforms
🎙️ If you’d like to get started on podcasting - check out our referral link for Riverside. A fantastic platform that makes recording and editing podcasts a breeze. https://www.riverside.fm/?via=nickandsanjee
Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/
Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/
In this episode, Nick and Sanjee review their channel performance in 2023 and share their plans and goals for 2024. Nick's channel experienced significant growth, with his income almost tripling and his views doubling. He plans to focus on a specific niche, create long-form content, build his email list, and develop a paid product. Sanjee's channel saw a decline in income due to a lack of consistency in posting. His goal for 2024 is to establish credibility and consistency by posting one video per week and outsourcing editing. The episode concludes with a tip on using the Opal Focus app to improve focus and productivity.
Takeaways
Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/
Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/
In this episode, Nick and Sanjee discuss their experiences with YouTube Shorts and share their key learnings. They explain what YouTube Shorts are and how they differ from long-form videos. Nick shares his strategies for optimizing shorts, including the importance of hooks, scripting, and cutting out irrelevant content. Sanjee discusses the challenges of creating shorts in the personal finance niche and his plans for incorporating more shorts into his content strategy. They conclude by encouraging listeners to leave reviews and engage with their content.
Takeaways
Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/
Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/
In this episode, Nick and Sanjee discuss practical tips and principles for being authentic online. They start by exploring what authenticity means to them and how it applies to their content creation journey. They emphasize the importance of being yourself on camera and creating content with the right motives. They also discuss the significance of attracting the right sponsors and delivering on promises to maintain authenticity. The hosts share practical advice, such as imagining the camera as a person and finding a pre-filming routine that helps them relax. They also highlight the value of creating content that is helpful to their target audience and showing proof of their experiences and recommendations.
Takeaways
• Being authentic online means being yourself on camera and creating content with the right motives.
• Attracting the right sponsors and delivering on promises helps maintain authenticity.
• Practical tips for being yourself online include imagining the camera as a person and finding a pre-filming routine that helps you relax.
• Creating content that is helpful to your target audience and showing proof of your experiences and recommendations are key to authenticity.
Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/
Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/
In this episode, Nick and Sanjee discuss the process of starting and running newsletters as YouTubers. They share their personal experiences with newsletters and the benefits of building a subscriber list. They also provide tips on how to grow your newsletter and come up with engaging topics. The episode concludes with a tip on using Google Trends to research popular topics. Overall, the conversation emphasizes the importance of newsletters in building a direct connection with your audience and monetizing your content.
Takeaways
• Newsletters are a valuable tool for building a direct connection with your audience and owning your subscriber list.
• Promote your newsletter actively, especially in your YouTube videos, to attract subscribers.
• Tailor your content to your core audience and provide value through specific and engaging topics.
• Use platforms like Mailchimp, Substack, or ConvertKit to start and manage your newsletter.
• Research popular topics using Google Trends and cross-check with your YouTube analytics to create engaging content.
Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/
Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/
In this episode, Nick and Sanjee explore the debate around whether YouTubers need a website. From the early stages of content creation to the importance of owning your audience, they delve into the reasons both for and against having a website. Tune in for valuable insights on building a brand, the power of email lists, and practical tips on getting your website set up.
Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/
Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/
In this episode, Nick and Sanjee share practical tips on discovering and developing your niche on YouTube. From identifying your passions to engaging with your audience, they explore the journey of finding authenticity and success in a crowded content landscape. Tune in for insightful stories, valuable strategies, and actionable advice for content creators.
Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/
Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/
🎙️ Join us in the latest episode of the Nick & Sanjee Podcast as we unravel the secrets to embracing the new age of AI in content creation! 🌐 Discover practical strategies, insider tips, and discussions on how AI is reshaping the creative landscape. Tune in for an enlightening conversation to empower your content journey! #Podcast #AIContentCreation
Nick Kendall
YouTube: https://www.youtube.com/@UCTyuUxbflOZ0nESSnJBMpbg
Instagram: https://www.instagram.com/nickkendall_/
Sanjee Sen
YouTube: https://www.youtube.com/@SanjeeSen
Website: https://www.sanjeesen.com/
Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/
Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/
Have you ever wondered what a day in the life of a YouTube content creator is really like? Join Nick and Sanjee in this eye-opening episode as they pull back the curtain on their daily routines and work strategies.
Nick breaks down his week, dedicating specific days to tasks like scripting, shooting, editing, and content planning. He shares the upsides and downsides of the job, highlighting the importance of self-motivation and the freedom to set his own schedule. Meanwhile, Sanjee is balancing a full-time job and YouTube aspirations, offering valuable tips for effective time management.
Whether you're a content creator, a YouTube enthusiast, or just curious about the behind-the-scenes of your favourite channels, this episode provides a fascinating glimpse into the world of YouTube content creation. Tune in to discover how these creators navigate the challenges and rewards of their unique profession.
Nick Kendall
YouTube: https://www.youtube.com/@UCTyuUxbflOZ0nESSnJBMpbg
Instagram: https://www.instagram.com/nickkendall_/
Sanjee Sen
YouTube: https://www.youtube.com/@SanjeeSen
Website: https://www.sanjeesen.com/
Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/
Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/
In this episode, join Nick and Sanjee as they navigate the challenging landscape of online criticism and negativity. As content creators who've faced their fair share of haters, they share invaluable strategies for not only dealing with online trolls but also maintaining a positive and resilient mindset in the digital realm.
Discover how to turn negativity into an opportunity for personal and professional growth. Nick and Sanjee emphasize the importance of focusing on the positives, leveraging constructive feedback, and connecting with fellow creators who understand the journey.
Whether you're a seasoned content creator or just starting, this episode provides practical advice and encouragement to help you thrive amidst the noise of online criticism. Tune in and learn how to handle haters while staying true to your passion for content creation.
Nick Kendall
YouTube: https://www.youtube.com/@UCTyuUxbflOZ0nESSnJBMpbg
Instagram: https://www.instagram.com/nickkendall_/
Sanjee Sen
YouTube: https://www.youtube.com/@SanjeeSen
Website: https://www.sanjeesen.com/
Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/
Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/
Are you a budding YouTube creator or aspiring content producer? Buckle up because in this episode, we're debunking some of the most common misconceptions that can trip up new YouTubers on their journey to success.
Nick and Sanjee dive deep into the realities of YouTube growth, monetization, haters, and finding that all-important spark of creativity. Discover why your first few videos might not be YouTube gold, why one-size-fits-all strategies don't always cut it, and the truth about making quick money on the platform.
Plus, Sanjee shares tips on handling negativity, the lowdown on getting monetized, and pro-level advice for finding fresh video ideas. It's all about separating fact from fiction on the path to YouTube success.
If you're serious about improving your YouTube game and navigating the platform's twists and turns, this episode is a must-listen. Hit that play button and join us as we unveil the real secrets behind YouTube success!
Nick Kendall
YouTube: https://www.youtube.com/@UCTyuUxbflOZ0nESSnJBMpbg
Website: https://www.nickkendall.com.au/
Instagram: https://www.instagram.com/nickkendall_/
Sanjee Sen
YouTube: https://www.youtube.com/@SanjeeSen
Website: https://www.sanjeesen.com/
Find Sanjee On:
YouTube: https://www.youtube.com/@SanjeeSen
Web: https://www.sanjeesen.com/
Find Nick On:
YouTube: https://www.youtube.com/c/NickKendall
Instagram: https://www.instagram.com/nickkendall_/
Web: https://www.nickkendall.com.au/