Uncovering the Hidden Power of Operational Discipline in Healthcare Marketing

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The No Normal Show by BPD

BPD

284 episodes

2 days ago

As a bold, future-forward podcast for healthcare marketers who refuse to settle for how things have always been, The No Normal Show explores what’s new, next, and needed in healthcare marketing—from innovation and AI to the marketing truths shaping healthcare’s future. The status quo ends here.

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Uncovering the Hidden Power of Operational Discipline in Healthcare Marketing

The No Normal Show by BPD

29 minutes 44 seconds

2 days ago

Uncovering the Hidden Power of Operational Discipline in Healthcare Marketing

In this episode of The No Normal Show, Stephanie Wierwille and Nicole James of BPD sit down with Philip Guiliano, founding partner at BrandActive, to explore their new joint paper, The Courage to Save Millions. Together, they reveal how healthcare brands can unlock millions in value—not through cuts, but through smarter, more strategic investment during the M&A process. Tune in now.

Download BPD's guide, The Courage to Save Millions here.

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