Fresh off an incredible AI in Healthcare Marketing Week, BPD’s Stephanie Wierwille, SVP of Strategy & Innovation, and Victoria Davis, Group Account Director, share their biggest takeaways and the standout moments shaping the future of healthcare marketing. They also explore the conversations surrounding Pantone’s newly announced Color of the Year and what it reveals about intention, interpretation, and how brands show up in today’s cultural landscape. The discussion then turns to the escalating Warner Bros. bidding saga between Paramount and Netflix, discovering what this media shake-up signals for marketers navigating shifting consumer behavior and evolving storytelling power. This is an episode you’ll definitely want to hear. Tune in now.
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As hospitals and health systems head into another year of financial pressure, shifting consumer expectations, and intensifying scrutiny, what does the future of payor-provider relations look like in 2026? In this episode, Stephanie Wierwille sits down with Kate Caverno, BPD’s SVP of Payer-Provider Practice Lead, to explore managed care trends, contracting complexities, and the shifting power dynamics shaping the market.
Download our report, Good People, Flawed System, here.
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In this episode of The No Normal Show, Stephanie Wierwille is joined by Drew Marlatt, BPD’s VP of Data Products and Technology, for a conversation on one of the biggest barriers to innovation in healthcare: mindset. They explore what it really means to shift healthcare leaders’ mindset when it comes to AI adoption, and why so many healthcare organizations can fall short in implementing AI into their workflows.
Download our latest report, Crossing the Einstein Divide here.
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What does a consumer study say about healthcare advertising? In this episode of The No Normal Show, we discuss exclusive insights from BPD's latest consumer study and figure out what messages resonate, and what turns consumers off. Join us as we explore the findings and see how health systems can show up meaningfully in a world full of advertising clutter.
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In this episode of The No Normal Show, Stephanie Wierwille and Nicole James of BPD sit down with Philip Guiliano, founding partner at BrandActive, to explore their new joint paper, The Courage to Save Millions. Together, they reveal how healthcare brands can unlock millions in value—not through cuts, but through smarter, more strategic investment during the M&A process. Tune in now.
Download BPD's guide, The Courage to Save Millions here.
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As 2025 winds down, hosts Stephanie Wierwille and Victoria Davis take a look at how healthcare is transforming and how close we are to realizing the predictions of Joe Public 2030. The team kicks things off with inspiring marketing moments from the New York City Marathon before diving into each Joe Public 2030 predictions, exploring how they’re shaping the future of health, care, and consumer engagement. Listen now.
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“I just think there needs to be more awareness of the job itself and also just changing the culture of surgery that tends to be a little more negative.”
Alyssa Ellis built a powerful digital community by doing what healthcare often struggles with: meeting clinicians where they are. In this HLTH 2025 interview, she shares how Beyond Assisting is using short-form content, peer-to-peer education, and purpose-driven storytelling to inspire the next generation of surgical techs and change the OR culture from the inside out.
“We want to transform and revolutionize, or create a different type of healthcare system.”
At HLTH 2025, Dr. Olivia Richman shared how Docfluencer MDO is mobilizing a nationwide network of physician influencers to lead bold, unfiltered conversations on everything from vaccines to insurance reform. In this interview, she breaks down how storytelling, shared purpose, and social media are powering a movement that’s reshaping healthcare, one reel at a time.
“I think of it as a resident physician that is in an AI format.”
At HLTH 2025, Jacob Plummer shared how Ada Health is using AI to solve some of healthcare’s biggest system-level challenges, from specialist access to patient engagement. In this interview, he unpacks how AI can scale clinical capacity, prep patients, and even extend a health system’s reach from regional to global.
“Every person who’s a doctor went into healthcare to help people. And when we feel like we’re fighting systems that don’t allow us to help those patients, that becomes really frustrating.” At HLTH 2025, Dr. Harpreet Tsui delivered a timely reminder: the future of care must serve both patients and the clinicians who care for them. In this interview, she shares how direct primary care, tech-enabled connection, and a powerful social media presence are helping her fight burnout, rebuild trust, and bring humanity back to healthcare.
"There should be some little piece of philanthropy in everything we do.” At HLTH 2025, Kyle Guerin of Henry Schein reminded us that healthcare innovation isn’t just about tech — it’s about people. In this interview, Kyle shares why purpose and prevention must be part of every care model, and how partnerships in places like Ethiopia and the Dominican Republic are redefining what service looks like in healthcare.
“Reddit is a great way to dive into those sub-communities, understand what people’s concerns are, what side effects they’re experiencing… it really gives you the tools.” At HLTH 2025, Cara Buscaglia of Talkwalker reminded us that the best healthcare insights often live in unexpected places. In this interview, she unpacks how platforms like Reddit are gold mines for understanding real patient concerns—and how those insights can shape content strategy, FAQs, thought leadership, and beyond.
In this jam-packed episode, host Stephanie Wierwille is joined by BPD President Jessica Schmidt and EVP of Client Services Trish Brawner. Together, they recap key takeaways from HLTH 2025, unpack BPD’s new partnership with MJH Life Sciences, and explore what’s top of mind for healthcare’s C-suite as we look ahead to 2026. From shifting leadership priorities to mounting brand reputation challenges, this conversation delivers a timely pulse check on the future of health system marketing — and why now is the moment to show up boldly.
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“Health systems that are really strategic are thinking through how even small shifts in payer mix can drive real, meaningful dollars.”
In a time of financial headwinds, the smartest systems aren’t retreating — they’re doubling down on strategic talent and growth leadership. At HLTH 2025, we sat down with Neil Ravitz of Klein Hersh to unpack what’s ahead for the C-suite, the evolution of the CMO, and why AI and commercialization are reshaping healthcare org charts.
With HLTH 2025 currently happening in Las Vegas, we wanted to resurface last year's episode that happened on the ground at HLTH 2024! In this exclusive interview with Andy Beckman, Director of Sales at Garmin Health, we explore the cutting-edge role of wearables, AI, and data in shaping a consumer-centered health universe. Andy shared Garmin Health's innovative uses of data to center its marketing and experiences around communities of consumers—like runners or aviators. If you're considering leaning into community-based product development and marketing, this conversation is for you!
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As AI becomes more embedded in how people search, shop, and engage, marketers are starting to ask big questions: What happens when algorithms guide more decisions? How do we market in a world where machines may play a bigger role in filtering, recommending, even negotiating? With the possibility of machine-centered design to rethinking brand awareness and emotional connection, the conversation surfaces early signals of change — and what marketers should be thinking about now.
Our blog, The Einstein Divide, is available on our website. Be on the lookout for our official report, coming out soon.
Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.
n this episode of The No Normal Show, Stephanie Wierwille and Chris Bevelo react to Harvard Business Review’s viral claim that AI is “destroying productivity,” and challenge marketers to aim higher. They also rate real-world brand use cases of AI work from Nike, Delta and others, on their "Einstein-O-Meter " to separate the groundbreaking from the basic. Along the way, they breakdown Peloton’s latest move into healthcare, and how bots were the real driving force of the outrage over Cracker Barrel’s logo. Tune in now.
The blog discussed in this episode, The Einstein Divide, is available on our website. Be on the lookout for our official report, coming out soon.
Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the best ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.
In this episode of The No Normal Show, Stephanie Wierwille and Chris Bevelo explore one of the most debated ideas in healthcare marketing today: should CMOs own the entire patient experience? They challenge why “digital front door” thinking falls short, argue that beautiful branding can’t hide operational chaos, and make the case that the time for blurred lines in roles are over. Along the way, they react to Meta’s latest AI glasses latest update, and examine how weather impacts consumer behavior. Tune in now.
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Download BPD’s report, “The Future of the CMO” here: https://bpdhealthcare.com/insights/guides/the-future-of-the-cmo/#download
In this episode of The No Normal Show, Stephanie Wierwille and Chris Bevelo explore what it means to apply “Einstein thinking” to healthcare marketing—imagining a future where AI agents run always-on campaigns, digital twins forecast patient needs, and CMOs trade approvals for performance. Along the way, they weigh in on Reddit’s first healthcare summit, the cultural buzz around UFOs and the Emmys, and even Breaking Bad Lego kits. Tune in now.
Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.
Read BPD's latest article, "The Einstein Divide": https://bpdhealthcare.com/insights/blog/the-einstein-divide/
Stephanie Wierwille, Chris Bevolo, and BPD’s VP, Principal Eric Schafer tackle an often-overlooked issue: men’s health. While women’s health has rightfully received more attention in recent years, men continue to face unique barriers to care, engagement, and outcomes. The team explores why closing this gap matters for health systems and marketers alike and how thoughtful strategies can spark better connections. Along the way, the team share lessons from global brands like Starbucks and Apple, and discuss what it will take to ignite greatness in healthcare’s future.
Check out our latest case study, “It’s Zo Time” with Baptist Health South Florida and Alonzo Mourning.
Subscribe to The No Normal Rewind, our newsletter featuring a mashup of some of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.