This episode is a live talk from Lisbon, recorded at a resilience workshop for independent practice owners like you. It looks at how to build a practice that feels steadier and less fragile, even when the pressure is on. Conor shares five and a half practical strategies that help you raise average dispense, present prices with more confidence, have better eyewear conversations, create a more memorable in practice experience, and build a stronger base of loyal clients. He also talks about the hidden risk of relying too heavily on one key team member and what to do about it. If you feel busy but still under financial or emotional pressure, this episode will help you think more clearly about where your time and energy should go. To get a copy of the slides from the Lisbon workshop, email Lacey at info@opticalsuccessacademy.com.

• How to stop thinking like an optometrist and start thinking like a retailer • Why effective dispensing spaces have the most impact on your revenue • How to design the best customer experience • The critical mindset of ‘every day is grand opening day’ • And much more...

Are you letting your business dictate your life? In this podcast, you’ll find out why independent optical practice owners should create a life plan before a business plan. Conor breaks down how designing your practice around your ideal life vision leads to greater clarity, freedom, and success in both life and business. You’ll also learn how a clear life-first strategy can help you build a self-sufficient practice that runs smoothly even when you’re not there. Conor shares the powerful “eyewear opportunity” – a high-impact approach to boost your revenue while giving you more personal freedom. He also reveals a big announcement: the upcoming release of his new book (his first since 2011) made specifically for independent practice owners. Watch now and start building a business that truly serves the life you want!

In this short walking episode, recorded in the streets of New Orleans, Conor shares the 3 strategies that gave him more freedom from the day-to-day while building a stronger, more motivated team. This isn’t about hiring better people. It’s about creating the right systems—so your team knows what to do, how to do it, and why it matters.

Sir Clive Woodward is known for his remarkable contributions to rugby and sports management. As Head Coach, he led England to World Cup Victory in Australia, securing every major trophy along the way. After that he was the British Olympic Association’s Director of Sport for the Beijing and Vancouver Olympics as well as delivering Team GB’s most successful Olympic games at London 2012. I'm not exaggerating when I tell you that what you'll discover from Sir Clive will not just "improve" your practice but transform it and, as a result, your income, regardless of the economy.

In this episode, Conor shares insights from the Jones And Co. trip to SILMO. If you’re looking to reignite your team’s energy and elevate your practice, Conor reveals seven powerful ways that attending industry events can transform your team's passion and commitment. If you’re looking to create a more driven and enthusiastic team, you need to listen to this episode.

Discover how to transform your business by learning from the best in sports! In this lively episode, recorded live from the Paris Olympics, Conor shares key strategies from Sir Clive Woodward, the mastermind behind England's Rugby World Cup win and Team GB's success at the 2012 London Olympics.

It's like Conor always says, "Selling is serving"! Discover how to turn sales into a meaningful act of service! In this exciting episode, Conor shows how putting service first can boost customer interactions and increase sales.

What if the biggest thing holding you back is all in your head? In today’s episode of the Optical Entrepreneur Podcast, Conor is talking about the mental blocks that often stop independent optical practice owners, like you, from achieving their goals. Conor shares the details from his 15-year journey about taking risks and trying new things. Inspired by Bill Bryson’s advice—“do more, try harder, start now”—this episode encourages you to be proactive and keep going through tough times.

In this episode Conor chats with marketing guru Mark Palmer, the mastermind behind brands like Pret-a-Manger, Green & Black's, and Union Hand-Roasted Coffee. Mark shares priceless tips on customer engagement and loyalty, uncovering why your customers keep coming back to you.

True business success and personal fulfilment only come from consistently stepping out of daily routines, investing in personal development, and being part of a community that supports and challenges you. In this episode, Conor tells you how to achieve growth in personal and professional areas by creating space for clarity and challenging the "too busy" excuse. If you’re feeling frazzled or you want to get more done more consistently, you’ll love this episode!

In this episode, Conor and his special guests provide a proven blueprint to rapidly boost eyewear sales and expand your optometry practice, even in challenging economic times. What you'll discover won't just improve your practice—it will transform it, significantly increasing your income, regardless of the economic climate.

In this episode, Conor breaks down how to connect with your ideal clients and implement a systematic approach for consistent outreach. Plus, don’t miss an exclusive look at our upcoming two-day workshop and mastermind meeting in Chicago.

Do you want to sell higher quality more premium eyewear in your practice but you’re afraid to because of your location or because you have a lot of NHS or vision plan patients? In this episode, Conor reveals his strategies for selling premium eyewear and how they can work even for practices with a high percentage of NHS or vision plan patients.

Sharing this podcast with your team could literally stop hundreds if not thousands of pounds walking out the door of your practice every single day. This session is so valuable for staff training and will show your team how to capture the missed sales opportunities that are happening in your practice every day.

In this episode of the podcast, we’re sharing a session from a recent 2-day staff training workshop in Manchester with you. This session is about trust-based selling, and how you and particularly your staff think about selling. This one is full of takeaways for your team that will help your staff increase their conversions and feel better about doing it.

This is a special episode of the podcast direct from Austin TX. Conor is bringing you some 'Cowboy Common Sense' and a few big lessons and principles, that if you follow them, you will get everything you've ever wanted from your business!

Conor’s back with a gold mine of annual planning wisdom just for you. In this episode, he's putting the spotlight on his absolute favourite tool—YOUR CALENDAR. Master its use, and you're on your way to crafting a strategic roadmap for the year. Picture doing more, achieving more, earning more, and enjoying quality time with your family, all while being less stressed and overwhelmed. How is such a feat possible, you ask? Say it with me: "What gets scheduled, gets done." Crank up the volume and soak in these strategies. They just might be the key to making 2024 your most successful year yet.

The year end is approaching and now is the time to be thinking about annual planning, and creating your plan and your goals for 2024. Over the next couple of episode Conor is going to take you through concrete ways to create your annual plan and what pitfalls to avoid, so that you can have your best year ever in 2024. Turn this up loud and get thinking about your annual plans and your goals now!