This episode, I'm spilling the real tea on what it actually looks like to run a profitable, sustainable business, without your “number one moneymaker” being a magical inbox.

Here’s the thing: I’ve spent 14 years in business, tried all the freebies, webinars, and custom quizzes the internet has to offer, and my email list is still not paying my grocery bill. I'm break ing down exactly where my clients do come from (hint: it’s not email), how I’ve learned to let go of what “should” work, and why leaning into what works for you is the real power move for ordinary but thriving business owners—just like you.

→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com

Key Takeaways:

• Stop forcing a marketing tool that’s never worked for you—focus instead on what actually brings you clients.

• Know that referrals, SEO, and genuine connection on social media can be your secret sauce (no matter what the gurus say).

• Give yourself permission to ditch the “shoulds,” play to your business strengths, and define success on your own, very ordinary terms.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.