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The Ordinary Business™️ Podcast
Jess Freeman
28 episodes
5 days ago
This isn’t a show about hitting seven figures or running a 10-person team. Ordinary businesses deserve the spotlight, too. On The Ordinary Business™️ Podcast, you’ll hear from solopreneurs and tiny teams about how they actually make work and life fit together. Not highlight reels. Not hustle culture pep talks. Just the messy, honest stuff — from client work to childcare to the weird routines that keep the lights on and help you make it to the gym. Ordinary doesn’t mean boring — it means real, sustainable, and yours. Learn more at TheOrdinaryBusiness.com.
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Entrepreneurship
Business
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All content for The Ordinary Business™️ Podcast is the property of Jess Freeman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This isn’t a show about hitting seven figures or running a 10-person team. Ordinary businesses deserve the spotlight, too. On The Ordinary Business™️ Podcast, you’ll hear from solopreneurs and tiny teams about how they actually make work and life fit together. Not highlight reels. Not hustle culture pep talks. Just the messy, honest stuff — from client work to childcare to the weird routines that keep the lights on and help you make it to the gym. Ordinary doesn’t mean boring — it means real, sustainable, and yours. Learn more at TheOrdinaryBusiness.com.
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Entrepreneurship
Business
Episodes (20/28)
The Ordinary Business™️ Podcast
How Habit Anchors Keep Dr. Sapphire’s Life Together

Ever buy a stack of books that looks nice on the shelf…but somehow, you never read any of them? Same. This episode, I sat down with Dr. Sapphire, an ordinary business owner who’s juggling two careers, a reading habit that keeps multiplying, and a battle against end-of-year panic. We talked about anchor habits—the sneaky tricks that help you actually follow through on routines without burning out or quietly quitting.

This isn’t another “7 habits of billionaire founders” kind of chat. Dr. Sapphire shares real strategies for weaving new habits into your workday, how routine helps when you’re running on low brainpower, and why sometimes your “failed” experiments are really just clues for what will work next. If you’re tired of trying productivity hacks that never stick—or you just want permission to drop perfection for progress—this is your episode.

→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com

Key Takeaways:

  • Tie new habits to routines you already do, so it feels less like a chore and more like part of life.

  • When experiments flop, dig into why—your failed habits usually have a story worth listening to.

  • Choose one simple change at a time (not the whole self-improvement buffet) and anchor it to something reliable.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

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5 days ago
13 minutes 57 seconds

The Ordinary Business™️ Podcast
How I Get Clients Without Relying on Email Marketing

This episode, I'm spilling the real tea on what it actually looks like to run a profitable, sustainable business, without your “number one moneymaker” being a magical inbox.

Here’s the thing: I’ve spent 14 years in business, tried all the freebies, webinars, and custom quizzes the internet has to offer, and my email list is still not paying my grocery bill. I'm break ing down exactly where my clients do come from (hint: it’s not email), how I’ve learned to let go of what “should” work, and why leaning into what works for you is the real power move for ordinary but thriving business owners—just like you.

→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com

Key Takeaways:

  • Stop forcing a marketing tool that’s never worked for you—focus instead on what actually brings you clients.

  • Know that referrals, SEO, and genuine connection on social media can be your secret sauce (no matter what the gurus say).

  • Give yourself permission to ditch the “shoulds,” play to your business strengths, and define success on your own, very ordinary terms.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

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1 week ago
14 minutes 19 seconds

The Ordinary Business™️ Podcast
How Brittney Lynn Built an 8-Year Client Retention Rate (Without Marketing)

Do you really have to “be everywhere” online to run a thriving business? In this episode, I sit down with Brittney Lynn (https://www.humanconnectionagency.com/), a business owner who ditched the constant posting and still managed to run a profitable business.

If you’ve ever felt the pressure to chase every trend or stack your calendar with marketing to-dos, you’re in the right place. This conversation gets real about riding out tough seasons, grieving, changing direction, and finding out what actually matters when you work for yourself.

We're digging into what it looks like to keep your business going when life hits hard, how to decide between hiring a team or staying solo, and why it’s totally okay to find most of your clients through relationships instead of Instagram Reels.

→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com

Key Takeaways:

  • Focus on deepening relationships with current clients instead of chasing new ones across every social platform.

  • Give yourself permission to pause, pivot, or stay solo if a big team doesn’t feel right for you right now.

  • Don’t box yourself in—try out new offers or services and let your path evolve based on real opportunities, not just business plans.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

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2 weeks ago
25 minutes 16 seconds

The Ordinary Business™️ Podcast
Building a Business Around a Homeschool Schedule with Payton Moran [Mini Series]

The first week of every month, I drop three related episodes for a little mini-series deep dive. This month, we’re talking about the reality of parenting while running a business: the interruptions, the routines, and the tiny windows of focus we protect with our lives. Grab your coffee and dive in. ☕️

In this episode, I sit down with Payton Moran, a business coach (https://payton-moran-495e.mykajabi.com/) and homeschool mom, to talk about what it really takes to run a business and keep the tiny humans alive—without turning into a productivity robot. Spoiler: Peyton’s not here for color-coded perfection or out-of-touch hustle hacks, and honestly, neither am I.

In our conversation, Payton gets real about making business and family life play nice. We chat about prioritizing what actually matters (hint: it’s not having spotless dishes), finding a rhythm with homeschooling and work, and why letting go of “the right way to do things” might be the biggest sanity-saver of all. There’s also some honest talk about interruptions, messy notes apps, and why sometimes you just have to write content while the kids watercolor a chicken nugget.

→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com

Key Takeaways:

  • Prioritize needle-movers in your business and let the small stuff slide.

  • Use practical routines (like the humble Notes app) to capture ideas on the fly, whenever messy life allows.

  • Give yourself permission to break the “rules” and build a business that fits your actual, ordinary-but-thriving life.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

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3 weeks ago
18 minutes 10 seconds

The Ordinary Business™️ Podcast
Military Life + CEO Life and How Morgan Specht Does Both [Mini Series]

The first week of every month, I drop three related episodes for a little mini-series deep dive. This month, we’re talking about the reality of parenting while running a business: the interruptions, the routines, and the tiny windows of focus we protect with our lives. Grab your coffee and dive in. ☕️

Let’s be honest: folding laundry is the least glamorous business task out there—which is why I’m glad to hand the mic to Morgan Specht, military spouse, mom of two, and founder of Specht & Co (https://www.spechtand.co/), who’s here to tackle the real juggling act of running a business while solo parenting (and, yes, trying to find her blow dryer in a house full of moving boxes). If you’ve ever dreamed about outsourcing everyday household chores or wondered how anyone keeps a business afloat when life doesn’t stick to a plan, you’re in the right place.

In this episode, I chat with Morgan about what it’s really like to grow a service-based business while moving bases, navigating solo parenthood, and trying not to lose your client pipeline every time the Wi-Fi changes. We talk practical support and why making friends (even if you’re the world’s biggest introvert) is a business strategy, not just a sanity saver. If you’re crafting a business that suits your ordinary-but-thriving life, this one’s for you.

→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com

Key Takeaways:

  • Make your business sustainable by being honest about what support you need—inside and outside your business.

  • Embrace seasons of lower productivity (like moving or solo parenting), and drop the guilt about not “doing it all.”

  • Build your network, ask for help, and remember: finding your people is half the battle, both in business and in everyday life.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

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3 weeks ago
21 minutes 34 seconds

The Ordinary Business™️ Podcast
Post-its and 20-Hour Weeks: How Kristin Wilson Keeps It Simple [Mini Series]

The first week of every month, I drop three related episodes for a little mini-series deep dive. This month, we’re talking about the reality of parenting while running a business: the interruptions, the routines, and the tiny windows of focus we protect with our lives. Grab your coffee and dive in. ☕️

In this episode, I sit down with flower preservation artist (and certified time-blocking wizard) Kristin Wilson to talk about what it really looks like to run a business with just a handful of hours a day—while still showing up for your people, keeping burnout at bay, and letting go of all those “shoulds” that clutter up your to-do list.

Kristin ditches the “rise and grind” mindset in favor of the slow-burn success that actually fits real life. We get into how she schedules her week around family needs (without apologizing for her priorities), why she’s loyal to basic tools instead of shiny new apps, and what she’s intentionally saying “no, thanks” to—looking at you, TikTok. If you crave permission to do less, but better, this chat is all you.

→ Grab a summit replay pass: ⁠⁠⁠⁠https://theordinarybusiness.com/tickets

Key Takeaways:

  • Break your work into realistic time blocks based on actual life (not what the productivity gurus say).

  • Use simple systems—like post-its and Google Calendar—to stay organized, instead of overcomplicating everything with “must-have” tools.

  • Set boundaries with yourself and your clients—intentional slowness is a strength, not a flaw.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

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3 weeks ago
24 minutes 49 seconds

The Ordinary Business™️ Podcast
Building a Flexible Business When Life Gets Heavy with Rebecca Stanisic

Ever feel like “balance” is just something out-of-touch business gurus talk about, while the rest of us are squeezing in work between school pick-ups, chemo appointments, and the not-so-glamorous realities of real life? This episode is for you—the ordinary-but-thriving business owner who’s juggling caregiving, client deadlines, and maybe a nap (a win in my book).

Today, I’m joined by Rebecca Stanisic (https://bitofmomsense.com/), a writer and content strategist who’s built a business that flexes around heavy caregiving seasons, endless appointments, and all the unpredictability that comes with real life (spoiler: no 5am routines required). We chat about tossing perfectionism, setting client expectations for actual humans, finding your real productivity windows, and—yes—giving yourself permission to ignore TikTok if it’s not your thing. If you’re tired of “crushing it” and just want a business that fits your life, not the other way around, this episode is for you.

→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com

Key Takeaways:

  • Build honest communication and realistic timelines into your business so you can flex when life happens.

  • Drop the guilt about not doing “all the things”—focus your energy in the places that actually serve you (and your clients).

  • Use simple tools (like a well-loved Google Calendar) and let your systems support the real-life version of productivity.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

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1 month ago
20 minutes 51 seconds

The Ordinary Business™️ Podcast
How Brittany’s CEO Pact Keeps Her Business (and Brain) Lean

Ever feel like your brain has more browser tabs open than your laptop? Same. In this episode, I sit down with Brittany Braswell (https://www.brittanybraswellrd.com/) for a real talk about paring down distractions and building a business that actually fits real life (kids, carpool, inbox chaos and all). We dig into everything from closing computer tabs (seriously, it’s a thing) to saying “no thanks” to shiny new courses and unsubscribing from those relentless business emails.

If you’ve ever wondered what it actually looks like to keep your business lean without losing your sanity, Brittany’s sharing the CEO pact she made with fellow health-centered business owners. Yep, it’s part accountability group, part anti-hustle manifesto, and packed with practical boundaries.

→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com

Key Takeaways:

  • Pare down distractions by choosing just a few trusted voices and resources to follow.

  • Set clear work boundaries, like closing all those browser tabs and actually shutting down your computer at the end of the day.

  • Determine your real ROI tasks and get comfortable saying no—even when something looks “fun” or “productive” but doesn’t really move you forward.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

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1 month ago
20 minutes 20 seconds

The Ordinary Business™️ Podcast
The Most Boring Thing That'll Get You Answers

Feel like you’re playing whack-a-mole with your business—tweaking your offers, rewriting your content, posting more without seeing results? You’re not alone in the ordinary-but-thriving club.

In this episode, I get real about why market research isn’t glamorous, but absolutely game-changing (seriously, Google Forms are my love language). If you’ve ever wondered why your audience isn’t biting or why engagement flatlined, this chat is for you—and yes, I spill all the honest details from my own market research deep-dives.

I walk through exactly how I ran fifty-five (yes, fifty-five) market research calls in six weeks, why talking directly to your audience matters way more than just sending another survey, and how even exhausted introverts (hi, it’s me!) can come out the other side actually excited about their offers again.

→ Grab a summit replay pass: ⁠⁠⁠⁠https://theordinarybusiness.com/tickets

Key Takeaways:

  • Stop guessing and start asking—get on real calls with your audience to uncover what’s actually going on.

  • Keep your questions broad and focused on their world, not your sales page (curiosity wins every time).

  • Use the language and insights you gather from market research to shape your copy, offers, and confidence in those ordinary-but-awesome business moves.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

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1 month ago
14 minutes 7 seconds

The Ordinary Business™️ Podcast
The “Do I Really Need This?” Audit with Raven Wilson [Mini Series]

The first week of every month, I drop three related episodes for a little “mini series” deep dive on one topic. This month we’re talking about the real, unglamorous side of work — the audits, the tools, the time blocks that keep our businesses running. Grab your coffee and binge away. ☕️

I sat down with Raven Wilson (a fellow real-life business owner, just like you) to get honest about what actually works for ordinary folks trying to run a sustainable business—without the billion-dollar overwhelm or seven-figure fluff.

From juggling work, life, and the occasional out-of-office moment, this episode tackles that messy tech stack and reminds you that it’s absolutely okay to do business on your own terms.

Raven shares her quarterly tech stack audit process, complete with all the witty, real-life stories you crave—including how she avoided a $200 mistake and why sometimes a tool isn’t the answer (and sometimes, it totally is).

→ Grab a summit replay pass: ⁠⁠⁠⁠https://theordinarybusiness.com/tickets

Key Takeaways:

  • Create a list of every tool you use—even the free ones—to get clarity on what’s actually adding value.

  • Simplify your systems by pausing or canceling subscriptions for tools you’re not actively using (your bank account will thank you!).

  • Trust your gut when making tech decisions; sometimes the best solution is old-school delegation, not another pricey app.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

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1 month ago
21 minutes 48 seconds

The Ordinary Business™️ Podcast
My $400/Month Not-So-Fancy Tech Stack [Mini Series]

The first week of every month, I drop three related episodes for a little “mini series” deep dive on one topic. This month we’re talking about the real, unglamorous side of work — the audits, the tools, the time blocks that keep our businesses running. Grab your coffee and binge away. ☕️

In this episode, I’m breaking down every tool I use to run my web design business—no expensive subscriptions, no “million-dollar must-haves,” just the practical stuff that actually keeps me organized and sane.

If you’re tired of confusing recommendations from celebrity entrepreneurs and just want to know what a real, ordinary-but-thriving business owner uses to get through the week (and keep the lights on), this one’s for you.

I’m chatting about how I keep things lean—why I ditched monthly fees for lifetime access deals, ways I use trusty platforms without going overboard, and how I separate “nice-to-have” from “must-have” in my own business. If you’re juggling the usual chaos of emails, clients, marketing, and all the behind-the-scenes admin—with a limited budget and zero patience for unnecessary tech headaches—I’ve got practical tips and honest confessions coming your way.


→ Grab a replay pass: ⁠⁠⁠⁠https://theordinarybusiness.com/tickets


Key Takeaways:

  • Cut monthly expenses by hunting for solid lifetime access deals on essential software.

  • Simplify your tech stack by ditching tools you’re not actually using (that “audit” might surprise you!).

  • Use automation—without going overboard—to keep your business organized and your sanity intact.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

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1 month ago
15 minutes 53 seconds

The Ordinary Business™️ Podcast
Work Sprints Between Toddlers and Deadlines with Amy Hanneke [Mini Series]

The first week of every month, I drop three related episodes for a little “mini series” deep dive on one topic. This month we’re talking about the real, unglamorous side of work — the audits, the tools, the time blocks that keep our businesses running. Grab your coffee and binge away. ☕️

Let’s get real: running a business when you’ve got toddlers wrecking the living room (or, let’s be honest, when life just refuses to chill) is a whole different vibe than what business gurus promise.

In this episode, I brought on Amy Hanneke (https://hellococreative.com/)—website copywriter, brand messaging specialist, and fellow champion of doing business between coffee breaks and childcare drop-offs—to talk all about work sprints, staying productive without burning out, and why “the vibe” isn’t just for Instagram.

Today, Amy and I get into the nitty gritty of carving out focused work time when your schedule looks more like a patchwork quilt than a color-coded calendar. We share how to plan sprints when the only thing you can predict is interruptions, choosing the work that actually needs deep focus (versus what can be done in the car line), and building systems that flex with your real life—messy mornings, snack breaks, and all. If your business plans usually go sideways before noon, you’ll feel right at home.

→ Sign up for the summit: ⁠⁠⁠⁠https://www.theordinarybusiness.com
→ Grab a replay pass: ⁠⁠⁠⁠https://theordinarybusiness.com/tickets

Key Takeaways:

  • Set yourself up for success by planning your work sprint before you actually get started—no using precious deep work time on opening your to-do list.

  • Batch your deep work tasks during kid-free hours, and save the quick wins (like emails and DMs) for those pockets of chaos life throws at you.

  • Track your time (without judgment) so you actually know where you’re spending it—and what you can drop for good.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

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1 month ago
24 minutes 30 seconds

The Ordinary Business™️ Podcast
Trading Time Blocks for Gut Checks with Rachel Richards

Feeling burnt out from running your business at a pace that would make a coffee-fueled squirrel look lazy? I get it—the pressure to “just work harder” can leave even the most motivated entrepreneur hiding under the covers, to-do list in hand.

In this episode, I’m chatting with Rachel Richards (https://www.rachelrichardsfineart.com/), a photographer and filmmaker who learned the hard way that nonstop hustle isn’t all it’s cracked up to be. We're getting honest about what happens when those “just keep grinding” platitudes totally miss the mark—and how tuning into your body’s signals (yep, even those you thought were just a gut feeling) can help you build a business that feels sustainable and sane.

I dig into how Rachel’s routine shifted after a pretty dramatic burnout moment—think panic attacks, endless job hunting, and a big reality check. She breaks down interoception (basically, listening to your body like it’s a wise consultant), her ritual for staying present, why she ditched time-blocking entirely, and how slowness actually improved her work and her life. If you’re tired of pretending every day is a productivity sprint, this conversation might just feel like home.

→ Learn more: ⁠⁠⁠⁠https://www.theordinarybusiness.com

Key Takeaways:

  • Honor your own pace by listening to simple cues from your body—sometimes that’s choosing the couch over your desk.

  • Communicate your values (like slowness and connection) directly in your offers and client messaging, so your calendar doesn’t run your life.

  • Reframe downtime as necessary fuel, not self-sabotage, and recognize when to ask yourself: “Is this rest, or am I avoiding something?”

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

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2 months ago
23 minutes 59 seconds

The Ordinary Business™️ Podcast
Running a Business from an RV with Melissa Mittelstaedt

What is it actually like to run a business while living full-time in an RV—and not the Instagram #vanlife version where you’re crushing seven figures from a hammock?

Melissa Mitt (a.k.a. Melissa Mittelstadt; https://www.melissamitt.com/) joins me to chat all things lean business, RV living, and making work fit around real life, not the other way around.

Melissa opens up about ditching the “right way” to schedule calls, why her clients are chill about rescheduling, and how her workday balances actually living in new places without burning out. You’ll get the inside scoop on her favorite tools, what Internet setup you really need for rural business calls, and why testing the RV life is essential before you sell your house in a fit of entrepreneurial rebellion.

→ Learn more: ⁠⁠⁠⁠https://www.theordinarybusiness.com

Key Takeaways:

  • Build your schedule around your real habits—not what hustle culture says is “productive.”

  • Prep for unpredictable internet and always have a backup plan if your Zoom call turns into a coffee shop adventure.

  • Test drive any “big change” (like RV life) before you swap stability for wanderlust—and budget for more than just gas.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

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2 months ago
24 minutes 54 seconds

The Ordinary Business™️ Podcast
Juggling a Summit, Podcast Launch, and Clients (Without Losing My Mind)

Ever wondered how on earth you’re supposed to run your business, plan a virtual summit, launch a podcast, and keep your family (and sanity) intact—without a full-blown team or a “just outsource it all!” attitude?

In this episode, I’m sharing the real behind-the-scenes of what happens when you lean into messy momentum (and excitement) instead of waiting for perfect timing or a magic productivity hack. Let’s get honest about what it really takes to juggle ordinary business life with big projects—without falling into the hustle trap or sacrificing what actually matters to you.

I’m breaking down how I managed planning The Ordinary Business Summit, kept up with a full client load, and launched this podcast—all while fiercely protecting most of my boundaries (yes, I even skipped the gym a few times and worked the occasional Friday, but there were zero all-nighters or missed family dinners). I’ll chat about the little tweaks I made (like pausing YouTube and extending client timelines), what it looks like to bend your rules on purpose, and why you don’t need a massive team or “celebrity entrepreneur” energy to do big things in your own ordinary-but-thriving way.

→ Sign up for the summit: ⁠⁠⁠⁠https://www.theordinarybusiness.com

→ Grab a replay pass: ⁠⁠⁠⁠https://theordinarybusiness.com/tickets

Key Takeaways:

  • Adjust your schedule and boundaries when needed, but only for seasons that matter to you.

  • Don’t be afraid to run big projects solo (or with a little support); “ordinary” does not mean “less than.”

  • Keep your priorities clear—the pieces you bend matter just as much as the ones you protect.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

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2 months ago
19 minutes 45 seconds

The Ordinary Business™️ Podcast
Running Two Businesses Without Childcare: How Annie Makes It Work

Let’s talk about building a business that fits your actual life—not some calendar packed with hustle and “rise and grind” chants. In this episode, I sit down with Annie Hillman (https://1428financial.com/), and we dig into the not-so-glamorous (but totally real) side of running a business with a young kid at home.

→ Share this episode on social or leave a review to be entered to win the SEO giveaway! Winner announced Oct. 13 on @theordinarybusiness Instagram.

From juggling bookkeeping with toddler tantrums, to unapologetically choosing slow mornings over rushed school drop-offs, Annie gets right into the nitty-gritty of time-blocking, home rhythms (spoiler: one load of laundry a day counts as a win), clear boundaries, and what happens when something just has to give.

If you’ve ever wondered how “your people” are really making it work—without the million-dollar productivity tools or extra hours magically appearing in your week—this episode is your inside peek.

→ Sign up for the summit: ⁠⁠⁠⁠https://www.theordinarybusiness.com

→ Grab a replay pass: ⁠⁠⁠⁠https://theordinarybusiness.com/tickets

Key Takeaways:

  • Build a realistic weekly flow by setting boundaries, time-blocking, and embracing flexibility (even if it doesn’t come naturally).

  • Find your own family and home rhythms—what works for others might not work for you, and that’s more than okay.

  • Give yourself permission to prioritize, drop the “shoulds”, and let “good enough” win some days—your ordinary business (and sanity) will thank you.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

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2 months ago
21 minutes 56 seconds

The Ordinary Business™️ Podcast
Email Nudges That Work with Nadine Nethery

Ever feel like email marketing is just a never-ending game of “sell, sell, sell”—and you’d rather eat a raw beetroot (outlawed or not) than blast your list with another hypey pitch? Same.

→ Share this episode on social or leave a review to be entered to win the SEO giveaway! Winner announced Oct. 13 on @theordinarybusiness Instagram.

That’s why I sat down with Nadine (https://candocontent.com/), a self-confessed automation nerd and mom of three, to talk real-life ways to nudge your subscribers—gently—without feeling like a pushy sales bot or losing your mind in the process. If you’re juggling inbox chaos, business growth, and actual life (snack breaks for humans and automations), you’re in the right spot.

Today’s episode is all about smart, sustainable email strategies that treat your subscribers like humans (not numbers). I ask Nadine how she uses data and “trigger links” to create personal, relevant paths for her audience—without spending her whole life glued to her computer. We get into the messy reality of tweaking funnels, the power of a good subject line (the weirder, the better), and staying true to what actually feels good for you, not what the Instagram gurus are shouting about.

→ Sign up for the summit: ⁠⁠⁠⁠https://www.theordinarybusiness.com

→ Grab a replay pass: ⁠⁠⁠⁠https://theordinarybusiness.com/tickets


Key Takeaways:

  • Personalize your emails by tracking what subscribers actually click (not just what you wish they’d buy).

  • Embrace automation to save your sanity—set up systems once, then improve them as you learn.

  • Remember that “gentle nudges” (not pushy hard-sells) can actually increase conversions and make your audience feel seen.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

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2 months ago
24 minutes 24 seconds

The Ordinary Business™️ Podcast
Living a Life-First Schedule (While Six Hours Ahead) with Ginny Krauss

Ever wondered what it’s really like to run your business on another continent—and still make it home in time for school pickup?

→ Share this episode on social or leave a review to be entered to win the SEO giveaway! Winner announced Oct. 13 on @theordinarybusiness Instagram.

In this episode, I chat with Ginny Krauss (https://supportedceo.com/) about juggling life, business, and Bavarian mountain views, all while resisting hustle culture and carving out true downtime (spoiler: “out of office” actually means something in Germany). If you’ve ever felt torn between making clients happy and claiming your own sanity, you’re definitely in the right place.

Ginny gets honest about finding balance as an American entrepreneur living in Munich, navigating time zones, and restructuring her entire work life so evenings are for family—not endless Zoom calls.

We talk through setting boundaries with U.S.-based clients, learning from European work-life philosophies, and how to build a business that fits your real life—not some mythical influencer’s. If you’re all about life on your own terms—with time for snacks, naps, and (actual) vacation—this one's for you.

→ Sign up for the summit: ⁠⁠⁠⁠https://www.theordinarybusiness.com

→ Grab a replay pass: ⁠⁠⁠⁠https://theordinarybusiness.com/tickets

Key Takeaways:

  • Set clear boundaries around your work hours, even across time zones, so you can be present for life’s big (and small) moments.

  • Normalize taking real time off—rest actually fuels better business decisions and creativity.

  • Redesign your offers to suit both your season of life and your energy, not just your clients’ preferences.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

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2 months ago
24 minutes 46 seconds

The Ordinary Business™️ Podcast
Boundaries That Make Space for Midday Walks with Brionna Ned

Don't love waking up at 5 a.m. for a workout? That’s why I’m excited to introduce Brionna (https://www.thelawlesslawyer.com/)—someone who ditched the “hustle harder” mantras and built her own rules around time, boundaries, and (yes) making space for movement that actually feels good. If you’ve ever wondered how “ordinary” business owners manage client work, self-care, and maybe even a mid-day walk, this chat is for you.

→ Share this episode on social or leave a review to be entered to win the SEO giveaway! Winner announced Oct. 13 on @theordinarybusiness Instagram.

In this episode, I dig into how Brionna runs her law firm, The Lawless Lawyer, while keeping movement a must—not an afterthought. You’ll hear about concrete boundaries (no calls before lunch? I’m so in), why walking isn’t just about steps but sanity, and how letting go of the 9–5 mindset can free you up to, well, actually enjoy your life. We talk through routines, guilt (or the lack of it), and ways to make your business serve you—not the other way around.

→ Sign up for the summit: ⁠⁠⁠⁠https://www.theordinarybusiness.com

→ Grab a replay pass: ⁠⁠⁠⁠https://theordinarybusiness.com/tickets

Key Takeaways:

  • Set meeting boundaries so you have real space for life (and walks that don’t require speed-walking back to your laptop).

  • Ditch the old 9–5 autopilot; your business hours should fit your energy and your actual needs.

  • Remember movement isn’t just a “bonus”—it’s part of staying sane and keeping your business (and body) going for the long haul.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

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2 months ago
23 minutes 21 seconds

The Ordinary Business™️ Podcast
How Meal Prep Saves My Workday (and My Sanity)

In this episode, I’m sharing the not-so-secret weapon that keeps my sanity intact as a business owner: meal prepping. Before you roll your eyes and picture sad chicken and broccoli, hear me out. I’m digging into how a simple, cozy meal prep routine doesn’t just feed my family—it’s the sneaky foundation for a smoother workday, fewer decisions, and, yes, more time at the splash pad.

→ Share this episode on social or leave a review to be entered to win the SEO giveaway! Winner announced Oct. 13 on @theordinarybusiness Instagram.

I get real about the exact system my family’s used for a decade (hint: it’s almost embarrassingly ordinary) and how it’s saved my brainpower, work hours, and even helped with my health as a type 1 diabetic. If you’ve ever wondered how other business owners seem to “make it all work” while resisting the burnout recipe, this episode is for you. Plus, if you love a practical hack that actually gives you your evenings back, you’re in the right place.

→ Sign up for the summit: ⁠⁠⁠⁠https://www.theordinarybusiness.com

→ Grab a replay pass: ⁠⁠⁠⁠https://theordinarybusiness.com/tickets


Key Takeaways:

  • Cut your daily mental load by deciding once a week, not three times a day.

  • Batch meal prep to win back precious time for your real priorities—like family, hobbies, or actually unwinding after work.

  • Build rhythms (in and out of the kitchen) that protect your energy as a business owner, rather than drain it.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.

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2 months ago
17 minutes 57 seconds

The Ordinary Business™️ Podcast
This isn’t a show about hitting seven figures or running a 10-person team. Ordinary businesses deserve the spotlight, too. On The Ordinary Business™️ Podcast, you’ll hear from solopreneurs and tiny teams about how they actually make work and life fit together. Not highlight reels. Not hustle culture pep talks. Just the messy, honest stuff — from client work to childcare to the weird routines that keep the lights on and help you make it to the gym. Ordinary doesn’t mean boring — it means real, sustainable, and yours. Learn more at TheOrdinaryBusiness.com.