Feel like you’re playing whack-a-mole with your business—tweaking your offers, rewriting your content, posting more without seeing results? You’re not alone in the ordinary-but-thriving club.

In this episode, I get real about why market research isn’t glamorous, but absolutely game-changing (seriously, Google Forms are my love language). If you’ve ever wondered why your audience isn’t biting or why engagement flatlined, this chat is for you—and yes, I spill all the honest details from my own market research deep-dives.

I walk through exactly how I ran fifty-five (yes, fifty-five) market research calls in six weeks, why talking directly to your audience matters way more than just sending another survey, and how even exhausted introverts (hi, it’s me!) can come out the other side actually excited about their offers again.

→ Grab a summit replay pass: ⁠⁠⁠⁠https://theordinarybusiness.com/tickets

Key Takeaways:

• Stop guessing and start asking—get on real calls with your audience to uncover what’s actually going on.

• Keep your questions broad and focused on their world, not your sales page (curiosity wins every time).

• Use the language and insights you gather from market research to shape your copy, offers, and confidence in those ordinary-but-awesome business moves.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.