Hey, itās Paul Gough here, and welcome to Paulās Highlights ā this is your weekly dose of the best clips we posted on social mediaā¦ now in audio format so you can listen on the move.
In this weekās highlights, I cover some absolute game-changing mindset shifts you need to make in your business ā especially if you want to stop struggling and start scaling in 2025.
Hereās what youāll hear:
š„ Why thinking like a pet instead of a marketer will crush your business before it ever really gets going.
š„ The MASSIVE shift in revenue happening right now ā from traditional PT to regeneration and wellness servicesā¦ and how to ride the wave instead of drowning in it.
š„ How to add $80-$100 per hour in pure profit with recovery lounges ā no extra staff required.
š„ The truth about perfectionism (and why itās just an excuse that keeps you stuck).
š„ How to create concierge and membership offers that reduce your caseload but skyrocket your profits.
š„ Why the easiest way to spot someone whoās bad at salesā¦ is their discomfort with being sold to.
š„ And the single most important question every serious clinic owner must ask: Whatās your profitability play?
Listen to this episode if youāre tired of chasing volume, and youāre finally ready to build a business that pays you what youāre worth ā without working yourself into the ground.
And remember ā if you want to watch these clips, head over to Instagram @thepaulgough. Weāre dropping 3-5 posts every single day to help you become the best business owner you can be.
Letās go.
ā Paul
šĀ FREE BOOK OFFER:
When you subscribe, Iāll send you aĀ real, physical bookāyour choice from my bestselling lineupāto help you grow your practice and escape the treatment room. Just tell me where to send it: šĀ www.paulgough.com/free