I’m dropping my FINAL podcast episode… for now! If you’ve been following along, then you’ll know that I’m taking a big PAUSE in 2023 - a pause from what I’ve been doing nonstop for the past 12 years. This episode dives into the lessons I’ve learned and what I’m most excited about during this pause.
Listen as I talk about:
Stay tuned as over the next two weeks, I will be sharing a few ways you can still invest in yourself The Profitable Stylist way even during this pause.
Thanks so much for listening to this podcast - I loved every minute of it and hearing your responses to it was awesome. It’s a resource you can listen to again and again.
I truly want everyone to have a profitable and sustainable business and I’ve loved being a part of so many of your journeys to doing just that.
We’re halfway through January already—that was fast!
For the past weeks, I’ve shared with you power moves to make your 2023 more in alignment with your business, and now, we’re down to the last episode of this series.
Just a recap, I’ve talked about taking a pause and making things more personal in the past episodes. Today, I’ll be sharing TWO power moves for a more aligned year.
One reality in having a business is, as much as we want to, we can’t please everybody. And when we don’t please everyone, ie. someone thinks your services are too expensive or they want to change your process, this can lead you to question yourselves or your offerings (but more than likely, , those people just aren’t your target audience anyway!)) In this episode, I’ll share with you how you can overcome situations like this and how you can offer more to your target audience *winks*
Tune in as I talk about:
-Benefits of NOT taking things personally
-How BEING REAL can increase your influence online
-Why you should assume the BEST in your business
-How creating MORE offers promotes ONE offering
This episode is a blast and I hope you’ll learn a lot! Share with me your thoughts by sliding into my DMs. You know where to find me ;)
There are a LOT of shifts happening in entrepreneurship and the online industry right now.
If you’ve ever been scrolling online or reading an email and were like… hmmm, sounds like that OTHER marketing email I just read… there’s a reason for that. #1 - traditional marketing tactics DO work.
AND…. I think they are shifting for people.
People are craving a more personal touch. They are craving less of the “this thing I’m selling you will solve all of your problems!” pitches and more of a “here’s how it will help, here’s what it won’t help” style of conversation.
Last year, I shifted from doing ZERO sales calls - falling into the thought of “well, if they want it, they’ll buy it. I don’t need to convince anyone” to coming back to sales calls because I LIKE talking to people about what they need and how what I do might help them with that - or how it might not be the best thing.
In this episode, I’ll talk you through the importance of making things more personal in your own business. Whether it be your sales call, your first interaction with clients, or your audience online, your influence can reach people better when you make it personal.
Listen as we talk about: :
-My STRENGTH as a human and how it relates to marketing
-How NOT SELLING is often more SELLABLE
-THREE things to make things more personal this year
Send me a DM and share how you’d make this year more personal ;)
Happy 2023!
I hope you had a blast celebrating the new year with your loved ones! 2022 sure did teach us a lot of lessons and I’m ready for more this year—I hope you are too!
I’m welcoming in this new year with a short series of podcast episodes on what alignment in 2023 alignment looks like for me. I talk a lot about how aligning ourselves with our goals is important not only to our business, but also to our overall wellbeing - mental, physical, spiritual
My first lesson in 2023 Alignment is TAKING A PAUSE.
I’ve been styling, coaching, and working for myself since 2009 - and it’s been so fun. I’ve worked with amazing people, learned so much about myself. And have been doing the same things for over a decade. My life has shifted radically since my divorce in 2019. I’m happier, healthier, and have new desires on the horizon.
So as 2022 came to a close, I’ve been asking myself - at What could be next? What else can I do? What do I want to do? What’s something totally different that lights me up in the same way?
Reflecting on these questions- about what ELSE is out there - really excites me. That feeling of excitement lets me know I’m on the right path and for me, that path in 2023 is a PAUSE.
In this episode, I’ll share:
For 2023, I invite you to contemplate what taking a pause could mean for you - whether it’s a pause from social media, hustle culture, a service or offering that feels like it’s dragging you down, a job, relationship, friendships, watching TV. PAUSING gives you power to reflect on what is truly the right thing, in the right time, for you.
This episode is really personal for me and I hope you’ll take away a lesson or two from this one.
Please share with me what you're pausing this year. Tell me what you're getting rid of this year. Send me a DM!
To your 2023 evolution,
Sydney
PS - see you next week in the Virtual Planning Retreat. This is the PERFECT time to create an aligned 2023 - to ask yourself the questions of: what did you love doing in 2022? What did you not love doing? What do you want to change? How will you change that?
Grab your early bird ticket and save $100 off through Friday Jan. 6.
https://theprofitablestylist.mykajabi.com/2023-virtual-planning-retreat
The year is finally coming to a close tomorrow and I’m excited to share my last episode in this series about the lessons 2022 taught me.
Let’s just say there have been a LOT of lessons I’ve learned in 2022. So far, I highlighted three that have been really impactful for me:
(go to the podcast to listen to each one)
Today’s episode shares my final, biggest, and most vulnerable lesson of all. You’ll hear this in the episode, but I think it’s really important to share this lesson because I know so many people have experienced something similar. I’ve seen people crush their side hustle with a full time job, I’ve seen people leave entrepreneurship for a “job” because it’s actually more fulfilling for them, I’ve seen people transition from a day job to their own business and kill it.
And I’ve seen people get caught up in - and define themselves by - their career. Their job. What they do.
In this episode, I’m sharing my story to call BS on that. You’re not what you do. You’re you. And that’s what makes you special - no matter what it is you do. No matter where your path takes you. The work you released into the world will ALWAYS be special and will always impact people - long after you’ve moved on to something else.
In this episode, I’ll share:
If 2022 taught you any lessons, I’d love to hear them.
Sydney
We’re only a few weeks shy of 2023 and we’re down to our last episode of the year! This year was such a ride - I picked up a lot of lessons along the way and today, I’ll be sharing with you a major lesson I learned very recently—like, 3 months ago!
For this episode, we’re focusing on being clear on what you do AND what you don’t do. I know that with clients, we often feel like we need to bend our services to fit their needs but do we really have to?
As you listen, I’ll discuss:
I’ve got ONE more episode dropping this year - it’s a surprise / bonus/ good one, so stay tuned for it.
Let me hear your thoughts on this episode by sending me a DM.
🗓️ We are back to our series of the Big Lessons 2022 has taught me. For the past few episodes, I’ve talked about harnessing and using the power of energetics - both physical and intuition based . 🧘🏻♀️For today, I’ll share how we often unconsciously give away our own internal power - starting with a very real lesson I learned when I gave away MY power.
🔖 In the episode, you’ll learn:
2022 is almost over so don’t forget to share with me your takeaways of your biggest lessons!
🗓️We are now in December (!!!) and I love taking this time of the year to reflect on what I’ve learned over the past twelve months.
🎙️For the last few episodes of this year, I’ll be sharing a few of those lessons.
In today’s I’m talking all about how certifications don’t actually mean ANYTHING.
🔖In the episode, you’ll learn:
Enjoy and don’t forget to share with me your takeaway!
We are back today to continue talking about the energetics of business, style, and life, and how it all intertwines; and in this episode, my personal development bestie will be joining us (yeay)!!
Colleen is one of my styling clients from Phoenix, Arizona. She is an alignment coach who helps people build their dream life through energy and meditation. One amazing thing about Colleen is that she is an advocate of self-expression. She believes that the way we express our inner selves is as important as feeling them.
We talked a lot about energetics in this episode and we even got into a brief history lesson on the rise of femininity clothing in society (how cool is that?!)
In this episode, we talk about:
MORE ABOUT COLLEEN
Colleen Coles is a Purpose Alignment Coach and the founder of the Spiritual Mentorship brand, Authentically On Purpose. She helps spiritual people who don't want to settle build their dream life through sexual energy. Colleen's mission is to help teach and heal more people to be who they really are, do what they'd really love, so they can make a difference while feeling lighter, brighter, more fun, and more free. She has helped hundreds of clients since 2015 overcome deep levels of trauma blocks through her energetic healing work that traditional counseling can't seem to reach, and teaches tools to trust yourself and live an authentic life on purpose. Colleen worked as the Mindset Coach for The Haus of Impact and is a certified life coach, studying under Gabby Bernstein's elite level training, Tony Robbins, and tantra from Psalm Isadora. She lives in Richmond, Virginia with her husband, dog, and 3 year old son.
Don’t forget to share your takeaways with us! Tag us on Instagram: @theprofitablestylist @colleen.coles
Happy listening!
🤳🏻 This episode is a continuation of our discussion of the Energetics of Business and today we’re going to apply those energetics to SALES CALLS.
If you’re like most people, you may think the main objective of a sales call is to make a sale… and I’m here to say that maybe that’s not actually the goal. In this episode, you’ll learn how to think differently about sales calls and see how this simple reframe can change your selling game.
In this episode, I’m sharing 5 steps you can use to energetically transform your sales calls. You’ll learn how to avoid the pushy/cheesy sales call stereotype type and enter into an energetically aligned conversation.
In this episode, you’ll learn:
Enjoy and happy listening!
🫣 Are you having difficulty raising prices for your services? Do you feel uncomfortable or scared that no one’s gonna avail of your services anymore? Well, it’s natural to have these feelings when you’re in a situation of deciding whether you should put in an increase or not yet.
🎁 However, basing our prices solely on feelings does not add up to a profitable and sustainable business. Instead of holding back because you’re uncomfortable or scared, focus instead on the value of what you are offering! Look at what the client is getting from your amazing styling service and you can better assess if the prices you’re putting out are appropriate to what is being offered.
🔑 Key to this confidence in your pricing is having alignment and being comfortable with your services. In this episode, I talked about the pillars of service and pricing which will help you become more confident in the services you create and the prices you attach to them.
Also in this episode:
I would love to know your thoughts about this week’s episode. Send me a DM or leave a comment below!
Enjoy and happy listening!
To your profitable success,
Sydney
We back!!! I don’t know about you, but I LOVE hearing the behind the scenes stories of people’s lives + businesses. There is always so much we don’t see that goes into what people create and do in the world.
These client case studies are to highlight that and let you see yourself in one of their stories.
Kelly was in my Fall 2021 group program and let me tell you about what I’m calling “Kelly Energy” - she’s a shot of fresh air, laughter, and commitment all rolled into one. She upped her price THREE times while we were in the group program (and she shares what she’s charging now and DAMN). One thing I love about Kelly is that she KNOWS what she needs in order to grow - for her that is stretching herself with coaches, programs, and PAYING (investing in herself) to get that help.
We also teared up in this episode (lol, we were moved!) and there’s a tidbit from the beginning that I still get chills thinking about (hint: it involves breaking boards and holding space).
Here’s your episode sneak peek:
Kelly is a fashion stylist in Tulsa Oklahoma helping entrepreneurs go from blah to bombshell using her Formula for Style signature service. She is also a founding consultant and director at Scout & Cellar, celebrating clean wines.
In this episode we talk about:
Go go go listen and tag us with what you took away: @theproftiablestylist @kellymizeholleystyle.
PS - if you’re on the waitlist for the group program, enrollment opens up next week (August. 8-12). This is the prime time to fill out your application and schedule a call to chat 1:1 with me. We’ll do a vibe check, make sure the program will meet your specific biz need, and go from there. I can’t wait to go deeper with you when you’re ready!
Fresh in your listening devices this week is another client case study. From the moment we first met, Shannon blew me away with her business savvy and dedication to learning what she needed to in order to get to her next level. Her story is a beautiful example of attachment / detachment, leveling up, and continuing to build her momentum.
Here’s your episode sneak peek:
Shannon is a Canadian based personal stylist who edits + shops for her clients within her signature service so that they can look + feel fabulous.
In this episode we talked about:
Okay! Go listen and let us know what stood out to you! What do you need to take from this episode and apply to your own biz? Tag us: @TheProftiableStylist and @StylististAtSidenote.
Happy listening!
I’m backkkkkkkk - this time with Erin (also known as @stylethieffashion) who is sharing her story with us. I learned some things I didn’t even know about Erin (she sings!) despite knowing her since 2019 when she was enrolled in one of my early programs for stylists back in the day AND working with her 1:1 for 3 months.
This is the power of hearing someone’s story - the things you learn, the curtains that get pulled back, and the “secrets” revealed.
No one builds a business in a vacuum or by themselves - I truly believe it takes a village to build a business and Erin share’s about her village and process in this episode.
Here’s your sneak peek:
Erin is a personal stylist + influencer and Gallup Certified Strengths Coach in Omaha, Nebraska. She helps her clients learn how to embrace their strengths to empower themselves and their style.
In this episode we talked about:
Go give it al isten, and tag us with what you took away: @theproftiablestylist @styletheiffashion.
Happy listening!
To your profitable success,
Sydney
PS - if you’re on the waitlist for the group program, enrollment opens up for YOU this week. Check your emails, fill out your application, and let’s chat! I’m so excited to learn more about you and how the Accelerator can fill a specific business need for you in this time.
I had an amazing client case study interview this week. This time, I talked with Polly, who is one of my students from the program. Polly had prior experience with styling before diving into the personal styling business, while balancing being a mom for 3 kids (and additional 5 pets). She’s into personal development, evolving her business in the midst of the pandemic, and I can’t wait to share it all with you!
Here’s a sneak peek of the episode:
Polly Goodyear is personal stylist based in New Canaan, Connecticut who offers both in-person and virtual styling services
In this episode, we talked about:
I would be thrilled to hear what your insights are for this week’s episode. Send your messages to @theprofitablestylist and @pollyspicks on Insta!
In this week’s podcast episode, Eunice and I covered it all - we laughed, we cried, and we went DEEP. Eunice and I have connections way back to when we both worked as freelance stylists at Keaton Row (remember that??? If you do, you’re an OG in the online styling space lol. It was very short lived). Our timelines and work are strangely parallel - we’re both coaches, certified in NLP, and really geek out over doing our OWN development work first and then helping our clients also do the work and get amazing transformations.
Eunice gets real and shares her story and background along with her vision and mission for being a stylist in this world. If you’re a heart centered stylist, this episode will speak to you.
Here’s your episode sneak peek:
From CA to NYC, Eunice is a personal stylist combining style + spirituality and personal development to help women embody their true authentic style.
In this episode we talk about:
Go get your listen on, and let us know what resonated with you. Tag us: @theproftiablestylist and @eunicevielmas
Happy listening!
We’re back on the podcast this week with a client case study interview that I’m super excited about. I’m talking with Jamie, one of my students from the group program in Fall 2021. Jamie is an amazing stylist, NYC-er, tons of experience in high end retail (her style is oh so cool), mom of 2, and, of course, fellow believer in the power of the mind + all things development. I’m thrilled to have her on the podcast to share her story!
Here’s your episode sneak peek:
From Forever 21 to high end retail to NOW working for herself, Jamie Lewis is an NYC -based personal stylist helping women overcome their insecurities through finding authentic style.
In this episode we talk about:
I would LOVE if you’d share with us on social your takeaways or what really hit home for you. Send your messages to @theprofitablestylist and @jbl.styles on Insta!
This next batch of podcast episodes are 🔥!
I got to interview students from my programs, both the group and 1:1 clients - all who went through the same program to create their signature service and all who experienced significant gains across their business AND personal growth.
First up: Allison
Allison Yu is a San Francisco based personal stylist who helps busy professionals feel excited and confident in their bodies and clothes.
In this episode we talk about:
You may not need that course. Or program. Or mastermind.
You might need it - if it solves a very specific problem you have or gives you a very specific solution to something you’re looking.
Sometimes though - and what I explore in the last podcast episode in my series 4 Things I Wish I Knew Before Becoming an Entrepreneur - is the very real fact that you may invest more money than necessary into convincing yourself that you’re good at what you do.
You may think - but what, don’t I need certifications, don’t I have to learn certain things? Yes, absolutely. In fact, I did an episode on how to know exactly when to invest in a program.
What can happen all to often is that we convince ourselves that we’ll be good enough to launch our services or announce a new offer or change directions AFTER we get that certification,or go through that program.
What this really is is searching for outside validation that you’re good enough.
You are ALREADY good enough. You just don’t believe it - yet.
I experienced this recently when I was in Chicago getting certified as an NLP Practitioner. I knew I wanted to sign up for this training - it solved a specific problem (getting certified). And yet, it was almost as if, I had a belief that getting this certification would open the heavens for me and clients would just fall out of the sky.
That if I was “CERTIFIED” it would give me the professionalism, the validation, and the credentials to … do what I’m not even really sure.
It was a very deep subconscious belief that I didn’t even realize I had.
My certification doesn’t make me more worthy of running my programs. Does it give me extra skills and more resources to share with my clients - yes! But did I *have* to have it for my clients to see success? Nope. As evidenced by the clients I’ve worked with in the past YEAR!
Clients who have gone on to quit their full time jobs, double their prices, hire a full time team member, grow in their confidence and ability to show up on camera.
I share this with you because I want you to know you’ve got it inside of you. Sometimes yes, you’ll need the program. And sometimes you won’t because you’ll realize you already know it.
There’s a lie out there about passive or leveraged income. And it’s around the idea that if you just create passive income, or a group program, you’ll never have to work again.
Maybe this thought has gone through your head too?
In this podcast episode of my series: 4 Things I Wish I Knew Before Becoming an Entrepreneur I’m breaking down this lie and telling you the biggest secret of all:
PASSIVE + LEVERAGED INCOME IS A FULL TIME JOB.
Now, I LOVE leveraged income. My group program - the Accelerator - is an leveraged income group.
It also means that to enroll people in the group - I or Ira, my virtual assistant, have to full time job/ work tasks like:
And more things I’ve no doubt forgotten. You know what all goes into running a business.
Running a leveraged income business is just as much work as running a 1:1 business - if not, more because due to the nature of it, you have to create more assets, more content; you get to a point where you need more people on your team and it can seem like the back end tech work is never ending.
I also love passive income! AND if you want something you’ve created to sell, over and over again, you have to put in the work to market it, talk about it, get testimonials for it, update it as needed.
You can’t just upload things to your website and call it a day.
Leveraged income is great. Passive income is great. 1:1 income is great. They ALL require work. Knowing THAT when you go structure your business can make all the difference.
Work with me:
💃 GROUP PROGRAM - Enrollment for the next class of the Accelerator: Create Your High Dollar Signature will open in August 2022! Get on the waitlist to be notified of everything first.
🙋 1:1 PROGRAM - I have select spots available to stylists to work with me in the Accelerator program on a 1:1, tailored basis. The 1:1 program is best for stylists who have a consistent or growing client base, do not have the systems, processes in place to grow their business, want to implement a signature service to take it to the next level, and are ready and able to make an investment in their business growth. Is this you? Apply here.