A marketing survey shows 91% of consumers would rather buy from an authentic brand... Wow!...Branding is clearly an extremely important aspect to your business! Luckily, our guest today shares the 3 pieces of a connected brand and how you can put yours together in just one day! You'll learn why building your brand should be the first thing you do, as well as two tactics to use to to earn testimonials before you have an audience.

Our guest today is Elizabeth Pampalone of Beyond The Cause, Inc. She is sharing what she has learned in over 20 years of marketing experience about how to approach brand-building when you are just starting your business. 

If you'd like to learn more about Elizabeth, visit her Absolute Marketing Podcast, a great 2-minute podcast that will give you a quick boost of inspiration!